Marketing Analytics Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Component (Software, Services); Application (Social Media, Content Optimization, Campaign Management, Email Marketing, Others); Industry Vertical (Retail and Consumer Goods, Healthcare, BFSI, Travel and Hospitality, Automotive, Telecommunication, Others) and Geography

Report Code: TIPRE00019828 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming

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MARKET INTRODUCTION

The marketing analytics permit the user to monitor the online marketing campaigns, which empowering them to spend robustly and as effectively as possible. This permit the marketing managers indulged in the product design, industry trends, customer surveys, and customer support, and is creating profitable opportunities for the marketing analytics market in the forecast period.

MARKET DYNAMICS

The mounting number of social media channels is driving the marketing analytics market. The high deployment cost of marketing analytics software may restrain the growth of the marketing analytics market. Furthermore, growing adoption of cloud-based technology is anticipated to create market opportunities for the marketing analytics market during the forecast period.

MARKET SCOPE

The "Global Marketing analytics Market Analysis to 2028" is a specialized and in-depth study of the Marketing analytics market with a special focus on the global market trend analysis. The report aims to provide an overview of marketing analytics market with detailed market segmentation by component, application, industry vertical, and geography. The global Marketing analytics market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading Marketing analytics market players and offers key trends and opportunities in the Marketing analytics market.

MARKET SEGMENTATION

The global Marketing analytics market is segmented on the basis of component, application, and industry vertical. On the basis of component the market is segmented into software and services. Based on application the market is segmented into social media, content optimization, campaign management, email marketing, and others. Similarly, on the basis of industry vertical the market is segmented into retail and consumer goods, healthcare, BFSI, travel and hospitality, automotive, telecommunication, and others.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global Marketing analytics market based on various segments. It also provides market size and forecast estimates from year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The Marketing analytics market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting Marketing analytics market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the Marketing analytics market in these regions.



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MARKET PLAYERS


The reports cover key developments in the Marketing analytics market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from Marketing analytics market are anticipated to lucrative growth opportunities in the future with the rising demand for Marketing analytics market. Below mentioned is the list of few companies engaged in the Marketing analytics market.

The report also includes the profiles of key Marketing analytics market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.

  •   Adobe Systems
  •   GoodData
  •   Google Inc
  •   IBM Corporation
  •   Neustar
  •   Oracle Corporation
  •   Pega-Systems
  •   Salesforce
  •   Tableau Software
  •   Teradata Corporation

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.


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TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Marketing Analytics Market - By Component
1.3.2 Marketing Analytics Market - By Application
1.3.3 Marketing Analytics Market - By Industry Vertical
1.3.4 Marketing Analytics Market - By Region
1.3.4.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. MARKETING ANALYTICS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS

5. MARKETING ANALYTICS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6. MARKETING ANALYTICS MARKET - GLOBAL MARKET ANALYSIS
6.1. - GLOBAL MARKET OVERVIEW
6.2. - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE

7. MARKETING ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 - COMPONENT
7.1. OVERVIEW
7.2. COMPONENT MARKET FORECASTS AND ANALYSIS
7.3. SOFTWARE
7.3.1. Overview
7.3.2. Software Market Forecast and Analysis
7.4. SERVICES
7.4.1. Overview
7.4.2. Services Market Forecast and Analysis
8. MARKETING ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. SOCIAL MEDIA
8.3.1. Overview
8.3.2. Social Media Market Forecast and Analysis
8.4. CONTENT OPTIMIZATION
8.4.1. Overview
8.4.2. Content Optimization Market Forecast and Analysis
8.5. CAMPAIGN MANAGEMENT
8.5.1. Overview
8.5.2. Campaign Management Market Forecast and Analysis
8.6. EMAIL MARKETING
8.6.1. Overview
8.6.2. Email Marketing Market Forecast and Analysis
8.7. OTHERS
8.7.1. Overview
8.7.2. Others Market Forecast and Analysis
9. MARKETING ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 - INDUSTRY VERTICAL
9.1. OVERVIEW
9.2. INDUSTRY VERTICAL MARKET FORECASTS AND ANALYSIS
9.3. RETAIL AND CONSUMER GOODS
9.3.1. Overview
9.3.2. Retail and Consumer Goods Market Forecast and Analysis
9.4. HEALTHCARE
9.4.1. Overview
9.4.2. Healthcare Market Forecast and Analysis
9.5. BFSI
9.5.1. Overview
9.5.2. BFSI Market Forecast and Analysis
9.6. TRAVEL AND HOSPITALITY
9.6.1. Overview
9.6.2. Travel and Hospitality Market Forecast and Analysis
9.7. AUTOMOTIVE
9.7.1. Overview
9.7.2. Automotive Market Forecast and Analysis
9.8. TELECOMMUNICATION
9.8.1. Overview
9.8.2. Telecommunication Market Forecast and Analysis
9.9. OTHERS
9.9.1. Overview
9.9.2. Others Market Forecast and Analysis

10. MARKETING ANALYTICS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Marketing Analytics Market Overview
10.1.2 North America Marketing Analytics Market Forecasts and Analysis
10.1.3 North America Marketing Analytics Market Forecasts and Analysis - By Component
10.1.4 North America Marketing Analytics Market Forecasts and Analysis - By Application
10.1.5 North America Marketing Analytics Market Forecasts and Analysis - By Industry Vertical
10.1.6 North America Marketing Analytics Market Forecasts and Analysis - By Countries
10.1.6.1 United States Marketing Analytics Market
10.1.6.1.1 United States Marketing Analytics Market by Component
10.1.6.1.2 United States Marketing Analytics Market by Application
10.1.6.1.3 United States Marketing Analytics Market by Industry Vertical
10.1.6.2 Canada Marketing Analytics Market
10.1.6.2.1 Canada Marketing Analytics Market by Component
10.1.6.2.2 Canada Marketing Analytics Market by Application
10.1.6.2.3 Canada Marketing Analytics Market by Industry Vertical
10.1.6.3 Mexico Marketing Analytics Market
10.1.6.3.1 Mexico Marketing Analytics Market by Component
10.1.6.3.2 Mexico Marketing Analytics Market by Application
10.1.6.3.3 Mexico Marketing Analytics Market by Industry Vertical
10.2. EUROPE
10.2.1 Europe Marketing Analytics Market Overview
10.2.2 Europe Marketing Analytics Market Forecasts and Analysis
10.2.3 Europe Marketing Analytics Market Forecasts and Analysis - By Component
10.2.4 Europe Marketing Analytics Market Forecasts and Analysis - By Application
10.2.5 Europe Marketing Analytics Market Forecasts and Analysis - By Industry Vertical
10.2.6 Europe Marketing Analytics Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Marketing Analytics Market
10.2.6.1.1 Germany Marketing Analytics Market by Component
10.2.6.1.2 Germany Marketing Analytics Market by Application
10.2.6.1.3 Germany Marketing Analytics Market by Industry Vertical
10.2.6.2 France Marketing Analytics Market
10.2.6.2.1 France Marketing Analytics Market by Component
10.2.6.2.2 France Marketing Analytics Market by Application
10.2.6.2.3 France Marketing Analytics Market by Industry Vertical
10.2.6.3 Italy Marketing Analytics Market
10.2.6.3.1 Italy Marketing Analytics Market by Component
10.2.6.3.2 Italy Marketing Analytics Market by Application
10.2.6.3.3 Italy Marketing Analytics Market by Industry Vertical
10.2.6.4 United Kingdom Marketing Analytics Market
10.2.6.4.1 United Kingdom Marketing Analytics Market by Component
10.2.6.4.2 United Kingdom Marketing Analytics Market by Application
10.2.6.4.3 United Kingdom Marketing Analytics Market by Industry Vertical
10.2.6.5 Russia Marketing Analytics Market
10.2.6.5.1 Russia Marketing Analytics Market by Component
10.2.6.5.2 Russia Marketing Analytics Market by Application
10.2.6.5.3 Russia Marketing Analytics Market by Industry Vertical
10.2.6.6 Rest of Europe Marketing Analytics Market
10.2.6.6.1 Rest of Europe Marketing Analytics Market by Component
10.2.6.6.2 Rest of Europe Marketing Analytics Market by Application
10.2.6.6.3 Rest of Europe Marketing Analytics Market by Industry Vertical
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Marketing Analytics Market Overview
10.3.2 Asia-Pacific Marketing Analytics Market Forecasts and Analysis
10.3.3 Asia-Pacific Marketing Analytics Market Forecasts and Analysis - By Component
10.3.4 Asia-Pacific Marketing Analytics Market Forecasts and Analysis - By Application
10.3.5 Asia-Pacific Marketing Analytics Market Forecasts and Analysis - By Industry Vertical
10.3.6 Asia-Pacific Marketing Analytics Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Marketing Analytics Market
10.3.6.1.1 Australia Marketing Analytics Market by Component
10.3.6.1.2 Australia Marketing Analytics Market by Application
10.3.6.1.3 Australia Marketing Analytics Market by Industry Vertical
10.3.6.2 China Marketing Analytics Market
10.3.6.2.1 China Marketing Analytics Market by Component
10.3.6.2.2 China Marketing Analytics Market by Application
10.3.6.2.3 China Marketing Analytics Market by Industry Vertical
10.3.6.3 India Marketing Analytics Market
10.3.6.3.1 India Marketing Analytics Market by Component
10.3.6.3.2 India Marketing Analytics Market by Application
10.3.6.3.3 India Marketing Analytics Market by Industry Vertical
10.3.6.4 Japan Marketing Analytics Market
10.3.6.4.1 Japan Marketing Analytics Market by Component
10.3.6.4.2 Japan Marketing Analytics Market by Application
10.3.6.4.3 Japan Marketing Analytics Market by Industry Vertical
10.3.6.5 South Korea Marketing Analytics Market
10.3.6.5.1 South Korea Marketing Analytics Market by Component
10.3.6.5.2 South Korea Marketing Analytics Market by Application
10.3.6.5.3 South Korea Marketing Analytics Market by Industry Vertical
10.3.6.6 Rest of Asia-Pacific Marketing Analytics Market
10.3.6.6.1 Rest of Asia-Pacific Marketing Analytics Market by Component
10.3.6.6.2 Rest of Asia-Pacific Marketing Analytics Market by Application
10.3.6.6.3 Rest of Asia-Pacific Marketing Analytics Market by Industry Vertical
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Marketing Analytics Market Overview
10.4.2 Middle East and Africa Marketing Analytics Market Forecasts and Analysis
10.4.3 Middle East and Africa Marketing Analytics Market Forecasts and Analysis - By Component
10.4.4 Middle East and Africa Marketing Analytics Market Forecasts and Analysis - By Application
10.4.5 Middle East and Africa Marketing Analytics Market Forecasts and Analysis - By Industry Vertical
10.4.6 Middle East and Africa Marketing Analytics Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Marketing Analytics Market
10.4.6.1.1 South Africa Marketing Analytics Market by Component
10.4.6.1.2 South Africa Marketing Analytics Market by Application
10.4.6.1.3 South Africa Marketing Analytics Market by Industry Vertical
10.4.6.2 Saudi Arabia Marketing Analytics Market
10.4.6.2.1 Saudi Arabia Marketing Analytics Market by Component
10.4.6.2.2 Saudi Arabia Marketing Analytics Market by Application
10.4.6.2.3 Saudi Arabia Marketing Analytics Market by Industry Vertical
10.4.6.3 U.A.E Marketing Analytics Market
10.4.6.3.1 U.A.E Marketing Analytics Market by Component
10.4.6.3.2 U.A.E Marketing Analytics Market by Application
10.4.6.3.3 U.A.E Marketing Analytics Market by Industry Vertical
10.4.6.4 Rest of Middle East and Africa Marketing Analytics Market
10.4.6.4.1 Rest of Middle East and Africa Marketing Analytics Market by Component
10.4.6.4.2 Rest of Middle East and Africa Marketing Analytics Market by Application
10.4.6.4.3 Rest of Middle East and Africa Marketing Analytics Market by Industry Vertical
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Marketing Analytics Market Overview
10.5.2 South and Central America Marketing Analytics Market Forecasts and Analysis
10.5.3 South and Central America Marketing Analytics Market Forecasts and Analysis - By Component
10.5.4 South and Central America Marketing Analytics Market Forecasts and Analysis - By Application
10.5.5 South and Central America Marketing Analytics Market Forecasts and Analysis - By Industry Vertical
10.5.6 South and Central America Marketing Analytics Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Marketing Analytics Market
10.5.6.1.1 Brazil Marketing Analytics Market by Component
10.5.6.1.2 Brazil Marketing Analytics Market by Application
10.5.6.1.3 Brazil Marketing Analytics Market by Industry Vertical
10.5.6.2 Argentina Marketing Analytics Market
10.5.6.2.1 Argentina Marketing Analytics Market by Component
10.5.6.2.2 Argentina Marketing Analytics Market by Application
10.5.6.2.3 Argentina Marketing Analytics Market by Industry Vertical
10.5.6.3 Rest of South and Central America Marketing Analytics Market
10.5.6.3.1 Rest of South and Central America Marketing Analytics Market by Component
10.5.6.3.2 Rest of South and Central America Marketing Analytics Market by Application
10.5.6.3.3 Rest of South and Central America Marketing Analytics Market by Industry Vertical

11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

12. MARKETING ANALYTICS MARKET, KEY COMPANY PROFILES
12.1. ADOBE SYSTEMS
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. GOODDATA
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. GOOGLE INC.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. IBM CORPORATION
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. NEUSTAR
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. ORACLE CORPORATION
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. PEGA-SYSTEMS
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. SALESFORCE
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. TABLEAU SOFTWARE
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. TERADATA CORPORATION
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments

13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies

1. Adobe Systems
2. GoodData
3. Google Inc.
4. IBM Corporation
5. Neustar
6. Oracle Corporation
7. Pega-Systems
8. Salesforce
9. Tableau Software
10. Teradata Corporation
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