Marketing Automation Market 2027 by Component, Deployment, Organization Size, Application, Industry Vertical and Geography | The Insight Partners

Marketing Automation Market Forecast to 2027 - Covid-19 Impact and Global Analysis - by Component (Software, Services); Deployment (Cloud-based, On-premise); Organization Size (Large Enterprises, Small and Medium-Sized Enterprises); Application (Email Marketing, Social Media Marketing, Campaign Management, Lead Nurturing and Lead Scoring, Analytics and Reporting, Inbound Marketing, Others); Industry Vertical (BFSI, IT and Telecommunications, Manufacturing, Education, Healthcare and Life Sciences, Retail and Consumer Goods, Media and Entertainment, Others) and Geography

Report Code: TIPRE00008432 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming
Covid
MARKET INTRODUCTION

Marketing automation involves the use of software and technologies to automate the repetitive marketing tasks for organizations. This helps in the effective marketing on multiple channels online. The advent of fourth industrial revolution and technologies such as machine learning and artificial intelligence has positively influenced the growth of the marketing automation market. Growing adoption of SMAC (social, mobile, analytics, and cloud) concept is further likely to push the market growth in both developed as well as developing countries.

MARKET DYNAMICS

The marketing automation market is anticipated to witness robust growth in the forecast period owing to factors such as growing enterprise focus to optimize marketing spending and increasing need for personalized marketing. Rising number of marketing channels is yet another factor fueling the market growth. However, data privacy and security concerns may hamper the growth of the marketing automation market. On the other hand, small and medium-sized enterprises are increasingly adopting marketing automation, thereby, showcasing significant opportunities for the market players in the coming years.

MARKET SCOPE

The "Global Marketing Automation Market Analysis to 2027" is a specialized and in-depth study of the technology, media and telecommunications industry with a special focus on the global market trend analysis. The report aims to provide an overview of marketing automation market with detailed market segmentation by component, deployment, organization size, application, industry vertical, and geography. The global marketing automation market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading marketing automation market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

The global marketing automation market is segmented on the basis of component, deployment, organization size, application, and industry vertical. The market by component is classified into software and services. By deployment, it is segmented as cloud-based and on-premise. Based on organization size, the market is segmented as large enterprises and SMEs. On the basis of the application, the market is classified into email marketing, social media marketing, campaign management, lead nurturing and lead scoring, analytics and reporting, inbound marketing, and others. The market on the basis of the industry vertical is classified as BFSI, IT & telecommunications, manufacturing, education, healthcare & life sciences, retail & consumer goods, media & entertainment, and others.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global marketing automation market based on various segments. It also provides market size and forecast estimates from the year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The marketing automation market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting marketing automation market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South & Central America after evaluating political, economic, social and technological factors affecting the marketing automation market in these regions.



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MARKET PLAYERS


The reports cover key developments in the marketing automation market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market players from marketing automation market are anticipated to lucrative growth opportunities in the future with the rising demand for marketing automation in the global market. Below mentioned is the list of few companies engaged in the marketing automation market.

The report also includes the profiles of key marketing automation companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of the last three years, key developments in the past five years.

- Acoustic, L.P.
- Act-On Software, Inc.
- GetResponse
- HubSpot, Inc.
- Keap (Infusion Software, Inc.)
- LeadSquared (MarketXpander Services Private Limited)
- Oracle Corporation
- Salesforce.com, inc.
- SAS Institute Inc.
- Sendinblue SAS

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.


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TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Marketing Automation Market - By Component
1.3.2 Marketing Automation Market - By Deployment
1.3.3 Marketing Automation Market - By Organization Size
1.3.4 Marketing Automation Market - By Application
1.3.5 Marketing Automation Market - By Industry Vertical
1.3.6 Marketing Automation Market - By Region
1.3.6.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. MARKETING AUTOMATION MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS

5. MARKETING AUTOMATION MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC

6. MARKETING AUTOMATION MARKET - GLOBAL MARKET ANALYSIS
6.1. - GLOBAL MARKET OVERVIEW
6.2. - GLOBAL MARKET AND FORECAST TO 2027
6.3. MARKET POSITIONING/MARKET SHARE

7. MARKETING AUTOMATION MARKET - REVENUE AND FORECASTS TO 2027 - COMPONENT
7.1. OVERVIEW
7.2. COMPONENT MARKET FORECASTS AND ANALYSIS
7.3. SOFTWARE
7.3.1. Overview
7.3.2. Software Market Forecast and Analysis
7.4. SERVICES
7.4.1. Overview
7.4.2. Services Market Forecast and Analysis
8. MARKETING AUTOMATION MARKET - REVENUE AND FORECASTS TO 2027 - DEPLOYMENT
8.1. OVERVIEW
8.2. DEPLOYMENT MARKET FORECASTS AND ANALYSIS
8.3. CLOUD-BASED
8.3.1. Overview
8.3.2. Cloud-based Market Forecast and Analysis
8.4. ON-PREMISE
8.4.1. Overview
8.4.2. On-premise Market Forecast and Analysis
9. MARKETING AUTOMATION MARKET - REVENUE AND FORECASTS TO 2027 - ORGANIZATION SIZE
9.1. OVERVIEW
9.2. ORGANIZATION SIZE MARKET FORECASTS AND ANALYSIS
9.3. LARGE ENTERPRISES
9.3.1. Overview
9.3.2. Large Enterprises Market Forecast and Analysis
9.4. SMALL AND MEDIUM-SIZED ENTERPRISES
9.4.1. Overview
9.4.2. Small and Medium-Sized Enterprises Market Forecast and Analysis
10. MARKETING AUTOMATION MARKET - REVENUE AND FORECASTS TO 2027 - APPLICATION
10.1. OVERVIEW
10.2. APPLICATION MARKET FORECASTS AND ANALYSIS
10.3. EMAIL MARKETING
10.3.1. Overview
10.3.2. Email Marketing Market Forecast and Analysis
10.4. SOCIAL MEDIA MARKETING
10.4.1. Overview
10.4.2. Social Media Marketing Market Forecast and Analysis
10.5. CAMPAIGN MANAGEMENT
10.5.1. Overview
10.5.2. Campaign Management Market Forecast and Analysis
10.6. LEAD NURTURING AND LEAD SCORING
10.6.1. Overview
10.6.2. Lead Nurturing and Lead Scoring Market Forecast and Analysis
10.7. ANALYTICS AND REPORTING
10.7.1. Overview
10.7.2. Analytics and Reporting Market Forecast and Analysis
10.8. INBOUND MARKETING
10.8.1. Overview
10.8.2. Inbound Marketing Market Forecast and Analysis
10.9. OTHERS
10.9.1. Overview
10.9.2. Others Market Forecast and Analysis
11. MARKETING AUTOMATION MARKET - REVENUE AND FORECASTS TO 2027 - INDUSTRY VERTICAL
11.1. OVERVIEW
11.2. INDUSTRY VERTICAL MARKET FORECASTS AND ANALYSIS
11.3. BFSI
11.3.1. Overview
11.3.2. BFSI Market Forecast and Analysis
11.4. IT AND TELECOMMUNICATIONS
11.4.1. Overview
11.4.2. IT and Telecommunications Market Forecast and Analysis
11.5. MANUFACTURING
11.5.1. Overview
11.5.2. Manufacturing Market Forecast and Analysis
11.6. EDUCATION
11.6.1. Overview
11.6.2. Education Market Forecast and Analysis
11.7. HEALTHCARE AND LIFE SCIENCES
11.7.1. Overview
11.7.2. Healthcare and Life Sciences Market Forecast and Analysis
11.8. RETAIL AND CONSUMER GOODS
11.8.1. Overview
11.8.2. Retail and Consumer Goods Market Forecast and Analysis
11.9. MEDIA AND ENTERTAINMENT
11.9.1. Overview
11.9.2. Media and Entertainment Market Forecast and Analysis
11.10. OTHERS
11.10.1. Overview
11.10.2. Others Market Forecast and Analysis

12. MARKETING AUTOMATION MARKET REVENUE AND FORECASTS TO 2027 - GEOGRAPHICAL ANALYSIS
12.1. NORTH AMERICA
12.1.1 North America Marketing Automation Market Overview
12.1.2 North America Marketing Automation Market Forecasts and Analysis
12.1.3 North America Marketing Automation Market Forecasts and Analysis - By Component
12.1.4 North America Marketing Automation Market Forecasts and Analysis - By Deployment
12.1.5 North America Marketing Automation Market Forecasts and Analysis - By Organization Size
12.1.6 North America Marketing Automation Market Forecasts and Analysis - By Application
12.1.7 North America Marketing Automation Market Forecasts and Analysis - By Industry Vertical
12.1.8 North America Marketing Automation Market Forecasts and Analysis - By Countries
12.1.8.1 United States Marketing Automation Market
12.1.8.1.1 United States Marketing Automation Market by Component
12.1.8.1.2 United States Marketing Automation Market by Deployment
12.1.8.1.3 United States Marketing Automation Market by Organization Size
12.1.8.1.4 United States Marketing Automation Market by Application
12.1.8.1.5 United States Marketing Automation Market by Industry Vertical
12.1.8.2 Canada Marketing Automation Market
12.1.8.2.1 Canada Marketing Automation Market by Component
12.1.8.2.2 Canada Marketing Automation Market by Deployment
12.1.8.2.3 Canada Marketing Automation Market by Organization Size
12.1.8.2.4 Canada Marketing Automation Market by Application
12.1.8.2.5 Canada Marketing Automation Market by Industry Vertical
12.1.8.3 Mexico Marketing Automation Market
12.1.8.3.1 Mexico Marketing Automation Market by Component
12.1.8.3.2 Mexico Marketing Automation Market by Deployment
12.1.8.3.3 Mexico Marketing Automation Market by Organization Size
12.1.8.3.4 Mexico Marketing Automation Market by Application
12.1.8.3.5 Mexico Marketing Automation Market by Industry Vertical
12.2. EUROPE
12.2.1 Europe Marketing Automation Market Overview
12.2.2 Europe Marketing Automation Market Forecasts and Analysis
12.2.3 Europe Marketing Automation Market Forecasts and Analysis - By Component
12.2.4 Europe Marketing Automation Market Forecasts and Analysis - By Deployment
12.2.5 Europe Marketing Automation Market Forecasts and Analysis - By Organization Size
12.2.6 Europe Marketing Automation Market Forecasts and Analysis - By Application
12.2.7 Europe Marketing Automation Market Forecasts and Analysis - By Industry Vertical
12.2.8 Europe Marketing Automation Market Forecasts and Analysis - By Countries
12.2.8.1 Germany Marketing Automation Market
12.2.8.1.1 Germany Marketing Automation Market by Component
12.2.8.1.2 Germany Marketing Automation Market by Deployment
12.2.8.1.3 Germany Marketing Automation Market by Organization Size
12.2.8.1.4 Germany Marketing Automation Market by Application
12.2.8.1.5 Germany Marketing Automation Market by Industry Vertical
12.2.8.2 France Marketing Automation Market
12.2.8.2.1 France Marketing Automation Market by Component
12.2.8.2.2 France Marketing Automation Market by Deployment
12.2.8.2.3 France Marketing Automation Market by Organization Size
12.2.8.2.4 France Marketing Automation Market by Application
12.2.8.2.5 France Marketing Automation Market by Industry Vertical
12.2.8.3 Italy Marketing Automation Market
12.2.8.3.1 Italy Marketing Automation Market by Component
12.2.8.3.2 Italy Marketing Automation Market by Deployment
12.2.8.3.3 Italy Marketing Automation Market by Organization Size
12.2.8.3.4 Italy Marketing Automation Market by Application
12.2.8.3.5 Italy Marketing Automation Market by Industry Vertical
12.2.8.4 United Kingdom Marketing Automation Market
12.2.8.4.1 United Kingdom Marketing Automation Market by Component
12.2.8.4.2 United Kingdom Marketing Automation Market by Deployment
12.2.8.4.3 United Kingdom Marketing Automation Market by Organization Size
12.2.8.4.4 United Kingdom Marketing Automation Market by Application
12.2.8.4.5 United Kingdom Marketing Automation Market by Industry Vertical
12.2.8.5 Russia Marketing Automation Market
12.2.8.5.1 Russia Marketing Automation Market by Component
12.2.8.5.2 Russia Marketing Automation Market by Deployment
12.2.8.5.3 Russia Marketing Automation Market by Organization Size
12.2.8.5.4 Russia Marketing Automation Market by Application
12.2.8.5.5 Russia Marketing Automation Market by Industry Vertical
12.2.8.6 Rest of Europe Marketing Automation Market
12.2.8.6.1 Rest of Europe Marketing Automation Market by Component
12.2.8.6.2 Rest of Europe Marketing Automation Market by Deployment
12.2.8.6.3 Rest of Europe Marketing Automation Market by Organization Size
12.2.8.6.4 Rest of Europe Marketing Automation Market by Application
12.2.8.6.5 Rest of Europe Marketing Automation Market by Industry Vertical
12.3. ASIA-PACIFIC
12.3.1 Asia-Pacific Marketing Automation Market Overview
12.3.2 Asia-Pacific Marketing Automation Market Forecasts and Analysis
12.3.3 Asia-Pacific Marketing Automation Market Forecasts and Analysis - By Component
12.3.4 Asia-Pacific Marketing Automation Market Forecasts and Analysis - By Deployment
12.3.5 Asia-Pacific Marketing Automation Market Forecasts and Analysis - By Organization Size
12.3.6 Asia-Pacific Marketing Automation Market Forecasts and Analysis - By Application
12.3.7 Asia-Pacific Marketing Automation Market Forecasts and Analysis - By Industry Vertical
12.3.8 Asia-Pacific Marketing Automation Market Forecasts and Analysis - By Countries
12.3.8.1 Australia Marketing Automation Market
12.3.8.1.1 Australia Marketing Automation Market by Component
12.3.8.1.2 Australia Marketing Automation Market by Deployment
12.3.8.1.3 Australia Marketing Automation Market by Organization Size
12.3.8.1.4 Australia Marketing Automation Market by Application
12.3.8.1.5 Australia Marketing Automation Market by Industry Vertical
12.3.8.2 China Marketing Automation Market
12.3.8.2.1 China Marketing Automation Market by Component
12.3.8.2.2 China Marketing Automation Market by Deployment
12.3.8.2.3 China Marketing Automation Market by Organization Size
12.3.8.2.4 China Marketing Automation Market by Application
12.3.8.2.5 China Marketing Automation Market by Industry Vertical
12.3.8.3 India Marketing Automation Market
12.3.8.3.1 India Marketing Automation Market by Component
12.3.8.3.2 India Marketing Automation Market by Deployment
12.3.8.3.3 India Marketing Automation Market by Organization Size
12.3.8.3.4 India Marketing Automation Market by Application
12.3.8.3.5 India Marketing Automation Market by Industry Vertical
12.3.8.4 Japan Marketing Automation Market
12.3.8.4.1 Japan Marketing Automation Market by Component
12.3.8.4.2 Japan Marketing Automation Market by Deployment
12.3.8.4.3 Japan Marketing Automation Market by Organization Size
12.3.8.4.4 Japan Marketing Automation Market by Application
12.3.8.4.5 Japan Marketing Automation Market by Industry Vertical
12.3.8.5 South Korea Marketing Automation Market
12.3.8.5.1 South Korea Marketing Automation Market by Component
12.3.8.5.2 South Korea Marketing Automation Market by Deployment
12.3.8.5.3 South Korea Marketing Automation Market by Organization Size
12.3.8.5.4 South Korea Marketing Automation Market by Application
12.3.8.5.5 South Korea Marketing Automation Market by Industry Vertical
12.3.8.6 Rest of Asia-Pacific Marketing Automation Market
12.3.8.6.1 Rest of Asia-Pacific Marketing Automation Market by Component
12.3.8.6.2 Rest of Asia-Pacific Marketing Automation Market by Deployment
12.3.8.6.3 Rest of Asia-Pacific Marketing Automation Market by Organization Size
12.3.8.6.4 Rest of Asia-Pacific Marketing Automation Market by Application
12.3.8.6.5 Rest of Asia-Pacific Marketing Automation Market by Industry Vertical
12.4. MIDDLE EAST AND AFRICA
12.4.1 Middle East and Africa Marketing Automation Market Overview
12.4.2 Middle East and Africa Marketing Automation Market Forecasts and Analysis
12.4.3 Middle East and Africa Marketing Automation Market Forecasts and Analysis - By Component
12.4.4 Middle East and Africa Marketing Automation Market Forecasts and Analysis - By Deployment
12.4.5 Middle East and Africa Marketing Automation Market Forecasts and Analysis - By Organization Size
12.4.6 Middle East and Africa Marketing Automation Market Forecasts and Analysis - By Application
12.4.7 Middle East and Africa Marketing Automation Market Forecasts and Analysis - By Industry Vertical
12.4.8 Middle East and Africa Marketing Automation Market Forecasts and Analysis - By Countries
12.4.8.1 South Africa Marketing Automation Market
12.4.8.1.1 South Africa Marketing Automation Market by Component
12.4.8.1.2 South Africa Marketing Automation Market by Deployment
12.4.8.1.3 South Africa Marketing Automation Market by Organization Size
12.4.8.1.4 South Africa Marketing Automation Market by Application
12.4.8.1.5 South Africa Marketing Automation Market by Industry Vertical
12.4.8.2 Saudi Arabia Marketing Automation Market
12.4.8.2.1 Saudi Arabia Marketing Automation Market by Component
12.4.8.2.2 Saudi Arabia Marketing Automation Market by Deployment
12.4.8.2.3 Saudi Arabia Marketing Automation Market by Organization Size
12.4.8.2.4 Saudi Arabia Marketing Automation Market by Application
12.4.8.2.5 Saudi Arabia Marketing Automation Market by Industry Vertical
12.4.8.3 U.A.E Marketing Automation Market
12.4.8.3.1 U.A.E Marketing Automation Market by Component
12.4.8.3.2 U.A.E Marketing Automation Market by Deployment
12.4.8.3.3 U.A.E Marketing Automation Market by Organization Size
12.4.8.3.4 U.A.E Marketing Automation Market by Application
12.4.8.3.5 U.A.E Marketing Automation Market by Industry Vertical
12.4.8.4 Rest of Middle East and Africa Marketing Automation Market
12.4.8.4.1 Rest of Middle East and Africa Marketing Automation Market by Component
12.4.8.4.2 Rest of Middle East and Africa Marketing Automation Market by Deployment
12.4.8.4.3 Rest of Middle East and Africa Marketing Automation Market by Organization Size
12.4.8.4.4 Rest of Middle East and Africa Marketing Automation Market by Application
12.4.8.4.5 Rest of Middle East and Africa Marketing Automation Market by Industry Vertical
12.5. SOUTH AND CENTRAL AMERICA
12.5.1 South and Central America Marketing Automation Market Overview
12.5.2 South and Central America Marketing Automation Market Forecasts and Analysis
12.5.3 South and Central America Marketing Automation Market Forecasts and Analysis - By Component
12.5.4 South and Central America Marketing Automation Market Forecasts and Analysis - By Deployment
12.5.5 South and Central America Marketing Automation Market Forecasts and Analysis - By Organization Size
12.5.6 South and Central America Marketing Automation Market Forecasts and Analysis - By Application
12.5.7 South and Central America Marketing Automation Market Forecasts and Analysis - By Industry Vertical
12.5.8 South and Central America Marketing Automation Market Forecasts and Analysis - By Countries
12.5.8.1 Brazil Marketing Automation Market
12.5.8.1.1 Brazil Marketing Automation Market by Component
12.5.8.1.2 Brazil Marketing Automation Market by Deployment
12.5.8.1.3 Brazil Marketing Automation Market by Organization Size
12.5.8.1.4 Brazil Marketing Automation Market by Application
12.5.8.1.5 Brazil Marketing Automation Market by Industry Vertical
12.5.8.2 Argentina Marketing Automation Market
12.5.8.2.1 Argentina Marketing Automation Market by Component
12.5.8.2.2 Argentina Marketing Automation Market by Deployment
12.5.8.2.3 Argentina Marketing Automation Market by Organization Size
12.5.8.2.4 Argentina Marketing Automation Market by Application
12.5.8.2.5 Argentina Marketing Automation Market by Industry Vertical
12.5.8.3 Rest of South and Central America Marketing Automation Market
12.5.8.3.1 Rest of South and Central America Marketing Automation Market by Component
12.5.8.3.2 Rest of South and Central America Marketing Automation Market by Deployment
12.5.8.3.3 Rest of South and Central America Marketing Automation Market by Organization Size
12.5.8.3.4 Rest of South and Central America Marketing Automation Market by Application
12.5.8.3.5 Rest of South and Central America Marketing Automation Market by Industry Vertical

13. INDUSTRY LANDSCAPE
13.1. MERGERS AND ACQUISITIONS
13.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
13.3. NEW PRODUCT LAUNCHES
13.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

14. MARKETING AUTOMATION MARKET, KEY COMPANY PROFILES
14.1. ACOUSTIC, L.P.
14.1.1. Key Facts
14.1.2. Business Description
14.1.3. Products and Services
14.1.4. Financial Overview
14.1.5. SWOT Analysis
14.1.6. Key Developments
14.2. ACT-ON SOFTWARE, INC.
14.2.1. Key Facts
14.2.2. Business Description
14.2.3. Products and Services
14.2.4. Financial Overview
14.2.5. SWOT Analysis
14.2.6. Key Developments
14.3. GETRESPONSE
14.3.1. Key Facts
14.3.2. Business Description
14.3.3. Products and Services
14.3.4. Financial Overview
14.3.5. SWOT Analysis
14.3.6. Key Developments
14.4. HUBSPOT, INC.
14.4.1. Key Facts
14.4.2. Business Description
14.4.3. Products and Services
14.4.4. Financial Overview
14.4.5. SWOT Analysis
14.4.6. Key Developments
14.5. KEAP (INFUSION SOFTWARE, INC.)
14.5.1. Key Facts
14.5.2. Business Description
14.5.3. Products and Services
14.5.4. Financial Overview
14.5.5. SWOT Analysis
14.5.6. Key Developments
14.6. LEADSQUARED (MARKETXPANDER SERVICES PRIVATE LIMITED)
14.6.1. Key Facts
14.6.2. Business Description
14.6.3. Products and Services
14.6.4. Financial Overview
14.6.5. SWOT Analysis
14.6.6. Key Developments
14.7. ORACLE CORPORATION
14.7.1. Key Facts
14.7.2. Business Description
14.7.3. Products and Services
14.7.4. Financial Overview
14.7.5. SWOT Analysis
14.7.6. Key Developments
14.8. SALESFORCE.COM, INC.
14.8.1. Key Facts
14.8.2. Business Description
14.8.3. Products and Services
14.8.4. Financial Overview
14.8.5. SWOT Analysis
14.8.6. Key Developments
14.9. SAS INSTITUTE INC.
14.9.1. Key Facts
14.9.2. Business Description
14.9.3. Products and Services
14.9.4. Financial Overview
14.9.5. SWOT Analysis
14.9.6. Key Developments
14.10. SENDINBLUE SAS
14.10.1. Key Facts
14.10.2. Business Description
14.10.3. Products and Services
14.10.4. Financial Overview
14.10.5. SWOT Analysis
14.10.6. Key Developments

15. APPENDIX
15.1. ABOUT THE INSIGHT PARTNERS
15.2. GLOSSARY OF TERMS
The List of Companies

1. Acoustic, L.P.
2. Act-On Software, Inc.
3. GetResponse
4. HubSpot, Inc.
5. Keap (Infusion Software, Inc.)
6. LeadSquared (MarketXpander Services Private Limited)
7. Oracle Corporation
8. Salesforce.com, inc.
9. SAS Institute Inc.
10. Sendinblue SAS
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