Mid-Market Growth, Analysis, and Forecast by 2031

Historic Data: 2021-2023   |   Base Year: 2024   |   Forecast Period: 2025-2031

Coverage: Mid- Market covers analysis By Deployment (Cloud, On Premise); Application (Fixed POS, Mobile POS) , and Geography (North America, Europe, Asia Pacific, and South and Central America)

  • Report Date : Aug 2025
  • Report Code : TIPRE00023128
  • Category : Technology, Media and Telecommunications
  • Status : Upcoming
  • Available Report Formats : pdf-format excel-format
  • No. of Pages : 150

The Mid-Market is expected to register a CAGR of 12.8% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.

The report is segmented by Deployment (Cloud, On Premise); Application (Fixed POS, Mobile POS); Geography (North America, Europe, Asia-Pacific, Middle East & Africa, South and Central America).
The global analysis is further broken-down at regional level and major countries. The report offers the value in USD for the above analysis and segments

Purpose of the Report

The report Mid-Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:

  • Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
  • Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
  • Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.

Mid-Market Segmentation

Deployment

  • Cloud
  • On Premise

Application

  • Fixed POS
  • Mobile POS

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Mid-Market: Strategic Insights

mid-market
  • Get Top Key Market Trends of this report.
    This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.

Mid-Market Growth Drivers

  • Increased Focus on Digital Transformation: Mid-market companies are focusing on digital transformation to stay competitive in the fast-changing business landscape. It is due to the desire to improve operational efficiency, customer experience, and data use for informed decision-making. As these organizations embrace new technologies such as cloud computing, artificial intelligence, and automation, they invest in solutions that help in their transformation. The increased drive for digital transformation is one big factor in the mid-market to innovate and adapt to the changes in markets.
  • Increasing Demand for Integrated Solutions: Mid-market companies dealing with complex operations have seen an increasing need for integrated solutions that would streamline processes and enhance collaboration. Businesses seek software and tools that would combine different functions, including finance, HR, customer relationship management (CRM), and supply chain management into one platform. It reduces operational silos, provides better data accessibility, and enhances efficiency overall for mid-market organizations. Thus, the mid-market segment is experiencing growth as a result of increasing demand for integrated solutions.

Mid-Market Future Trends

  • Increased Adoption of Cloud Solutions: The use of cloud solutions is one of the leading trends in mid-market companies. It helps organizations increase flexibility, scalability, and cost efficiency. With cloud technologies, resources and applications can be accessed at any time. This gives an organization a chance to react to the market more rapidly. With cloud-based infrastructure, it reduces the cost of expensive on-premises hardware and maintenance, thus becoming a mid-market business attraction. As adoption of clouds continues to rise, opportunities lie ahead for providers who will provide customized solutions for this segment.
  • Increased Emphasis on Sustainability and Corporate Social Responsibility (CSR): There is a growing trend among mid-market companies to prioritize sustainability and CSR initiatives. Consumers and investors are increasingly demanding that businesses operate responsibly and contribute positively to society. Mid-market firms that adopt sustainable practices and demonstrate social responsibility can enhance their brand reputation, attract loyal customers, and differentiate themselves in the marketplace. This trend is influencing business strategies and operational practices.

Mid-Market Opportunities

  • Expansion of E-commerce and Online Services: With more people now shopping online, the e-commerce phenomenon provides mid-market businesses with significant opportunities to grow and enhance revenues. The companies can establish effective e-commerce platforms and leverage the improved digital marketing campaigns in optimizing the supply chain for the same. By exploiting these technologies, mid-market companies will be able to capture a new customer segment, enhance sales, and present significant growth opportunities.
  • Investment in Cybersecurity Solutions: Mid-market companies will realize that the best means of preventing loss of customers' sensitive information is investing in cybersecurity solutions that would protect sensitive data and therefore, secure customer confidence. Because mid-market organizations lack resources, they will have to embrace appropriate security solutions that are likely to help them combat risks and therefore, the opportunities lie in security providers having customized solutions targeting mid-market business, as they present a range of low-cost scalable, easy to implement options for enhancing the overall security protection.

Mid-Market Regional Insights

The regional trends and factors influencing the Mid-Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Mid-Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

mid-market-global-geography
  • Get the Regional Specific Data for Mid-Market

Mid-Market Report Scope

Report Attribute Details
Market size in 2024 US$ XX million
Market Size by 2031 US$ XX Million
Global CAGR (2025 - 2031) 12.8%
Historical Data 2021-2023
Forecast period 2025-2031
Segments Covered By Deployment
  • Cloud
  • On Premise
By Application
  • Fixed POS
  • Mobile POS
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • Agilysys, Inc.
  • Clover Network
  • Diebold Nixdorf, Incorporated
  • Epicor Software Corporation
  • Ingenico
  • Intuit Inc.
  • Lightspeed
  • NCR Corporation
  • Oracle Corporation
  • Revel Systems, Inc.

  • Mid-Market Players Density: Understanding Its Impact on Business Dynamics

    The Mid-Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

    Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

    Major Companies operating in the Mid-Market are:

    1. Agilysys, Inc.
    2. Clover Network
    3. Diebold Nixdorf, Incorporated
    4. Epicor Software Corporation
    5. Ingenico
    6. Intuit Inc.

    Disclaimer: The companies listed above are not ranked in any particular order.


    mid-market-cagr

    • Get the Mid-Market top key players overview

    Key Selling Points

    • Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Mid-Market, providing a holistic landscape.
    • Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
    • Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
    • Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.

    The research report on the Mid-Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.


    Frequently Asked Questions

    What are the options available for the customization of this report?

    Some of the customization options available based on the request are an additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation# as our team would review the same and check the feasibility

    What are the deliverable formats of the market report?

    The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request

    What are the driving factors impacting the global Mid-Market?

    Increased Focus on Digital Transformation and Increasing Demand for Integrated Solutions are the major factors driving the Mid-Market

    What are the future trends of the Mid-Market?

    Increased Adoption of Cloud Solutions is anticipated to play a significant role in the global Mid-Market in the coming years

    What is the expected CAGR of the Mid-Market?

    The global Mid-Market is expected to grow at a CAGR of 12.8% during the forecast period 2024 - 2031

    Ankita Mittal
    Ankita Mittal
    Manager,
    Market Research & Consulting

    Ankita is a dynamic market research and consulting professional with over 8 years of experience across the technology, media, ICT, and electronics & semiconductor sectors. She has successfully led and delivered 100+ consulting and research assignments for global clients such as Microsoft, Oracle, NEC Corporation, SAP, KPMG, and Expeditors International. Her core competencies include market assessment, data analysis, forecasting, strategy formulation, competitive intelligence, and report writing.

    Ankita is adept at handling complete project cycles—from pre-sales proposal design and client discussions to post-sales delivery of actionable insights. She is skilled in managing cross-functional teams, structuring complex research modules, and aligning solutions with client-specific business goals. Her excellent communication, leadership, and presentation abilities have enabled her to consistently deliver value-driven outcomes in fast-paced and evolving market environments.

    • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
    • PEST and SWOT Analysis
    • Market Size Value / Volume - Global, Regional, Country
    • Industry and Competitive Landscape
    • Excel Dataset

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    Our Clients
    Mid-Market
    Connect With Expert
    The List of Companies

    1. Agilysys, Inc.
    2. Clover Network
    3. Diebold Nixdorf, Incorporated
    4. Epicor Software Corporation
    5. Ingenico
    6. Intuit Inc.
    7. Lightspeed
    8. NCR Corporation
    9. Oracle Corporation
    10. Revel Systems, Inc.
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