The Mid-Market is expected to register a CAGR of 12.8% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report is segmented by Deployment (Cloud, On Premise); Application (Fixed POS, Mobile POS); Geography (North America, Europe, Asia-Pacific, Middle East & Africa, South and Central America).
The global analysis is further broken-down at regional level and major countries. The report offers the value in USD for the above analysis and segments
Purpose of the Report
The report Mid-Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Mid-Market SegmentationDeployment - Cloud
- On Premise
Application - Fixed POS
- Mobile POS
- Cloud
- On Premise
Application - Fixed POS
- Mobile POS
Customize This Report To Suit Your Requirement
You will get customization on any report - free of charge - including parts of this report, or country-level analysis, Excel Data pack, as well as avail great offers and discounts for start-ups & universities
Mid-Market: Strategic Insights

- Get Top Key Market Trends of this report.This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.
Mid-Market Growth Drivers- Increased Focus on Digital Transformation: Mid-market companies are focusing on digital transformation to stay competitive in the fast-changing business landscape. It is due to the desire to improve operational efficiency, customer experience, and data use for informed decision-making. As these organizations embrace new technologies such as cloud computing, artificial intelligence, and automation, they invest in solutions that help in their transformation. The increased drive for digital transformation is one big factor in the mid-market to innovate and adapt to the changes in markets.
- Increasing Demand for Integrated Solutions: Mid-market companies dealing with complex operations have seen an increasing need for integrated solutions that would streamline processes and enhance collaboration. Businesses seek software and tools that would combine different functions, including finance, HR, customer relationship management (CRM), and supply chain management into one platform. It reduces operational silos, provides better data accessibility, and enhances efficiency overall for mid-market organizations. Thus, the mid-market segment is experiencing growth as a result of increasing demand for integrated solutions.
Mid-Market Future Trends- Increased Adoption of Cloud Solutions: The use of cloud solutions is one of the leading trends in mid-market companies. It helps organizations increase flexibility, scalability, and cost efficiency. With cloud technologies, resources and applications can be accessed at any time. This gives an organization a chance to react to the market more rapidly. With cloud-based infrastructure, it reduces the cost of expensive on-premises hardware and maintenance, thus becoming a mid-market business attraction. As adoption of clouds continues to rise, opportunities lie ahead for providers who will provide customized solutions for this segment.
- Increased Emphasis on Sustainability and Corporate Social Responsibility (CSR): There is a growing trend among mid-market companies to prioritize sustainability and CSR initiatives. Consumers and investors are increasingly demanding that businesses operate responsibly and contribute positively to society. Mid-market firms that adopt sustainable practices and demonstrate social responsibility can enhance their brand reputation, attract loyal customers, and differentiate themselves in the marketplace. This trend is influencing business strategies and operational practices.
Mid-Market Opportunities- Expansion of E-commerce and Online Services: With more people now shopping online, the e-commerce phenomenon provides mid-market businesses with significant opportunities to grow and enhance revenues. The companies can establish effective e-commerce platforms and leverage the improved digital marketing campaigns in optimizing the supply chain for the same. By exploiting these technologies, mid-market companies will be able to capture a new customer segment, enhance sales, and present significant growth opportunities.
- Investment in Cybersecurity Solutions: Mid-market companies will realize that the best means of preventing loss of customers' sensitive information is investing in cybersecurity solutions that would protect sensitive data and therefore, secure customer confidence. Because mid-market organizations lack resources, they will have to embrace appropriate security solutions that are likely to help them combat risks and therefore, the opportunities lie in security providers having customized solutions targeting mid-market business, as they present a range of low-cost scalable, easy to implement options for enhancing the overall security protection.
- Increased Adoption of Cloud Solutions: The use of cloud solutions is one of the leading trends in mid-market companies. It helps organizations increase flexibility, scalability, and cost efficiency. With cloud technologies, resources and applications can be accessed at any time. This gives an organization a chance to react to the market more rapidly. With cloud-based infrastructure, it reduces the cost of expensive on-premises hardware and maintenance, thus becoming a mid-market business attraction. As adoption of clouds continues to rise, opportunities lie ahead for providers who will provide customized solutions for this segment.
- Increased Emphasis on Sustainability and Corporate Social Responsibility (CSR): There is a growing trend among mid-market companies to prioritize sustainability and CSR initiatives. Consumers and investors are increasingly demanding that businesses operate responsibly and contribute positively to society. Mid-market firms that adopt sustainable practices and demonstrate social responsibility can enhance their brand reputation, attract loyal customers, and differentiate themselves in the marketplace. This trend is influencing business strategies and operational practices.
Mid-Market Opportunities- Expansion of E-commerce and Online Services: With more people now shopping online, the e-commerce phenomenon provides mid-market businesses with significant opportunities to grow and enhance revenues. The companies can establish effective e-commerce platforms and leverage the improved digital marketing campaigns in optimizing the supply chain for the same. By exploiting these technologies, mid-market companies will be able to capture a new customer segment, enhance sales, and present significant growth opportunities.
- Investment in Cybersecurity Solutions: Mid-market companies will realize that the best means of preventing loss of customers' sensitive information is investing in cybersecurity solutions that would protect sensitive data and therefore, secure customer confidence. Because mid-market organizations lack resources, they will have to embrace appropriate security solutions that are likely to help them combat risks and therefore, the opportunities lie in security providers having customized solutions targeting mid-market business, as they present a range of low-cost scalable, easy to implement options for enhancing the overall security protection.
Mid-Market Regional Insights
The regional trends and factors influencing the Mid-Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Mid-Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

- Get the Regional Specific Data for Mid-Market
Mid-Market Report Scope
Report Attribute | Details |
---|---|
Market size in 2024 | US$ XX million |
Market Size by 2031 | US$ XX Million |
Global CAGR (2025 - 2031) | 12.8% |
Historical Data | 2021-2023 |
Forecast period | 2025-2031 |
Segments Covered |
By Deployment
|
Regions and Countries Covered | North America
|
Market leaders and key company profiles |
Mid-Market Players Density: Understanding Its Impact on Business Dynamics
The Mid-Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Mid-Market are:
- Agilysys, Inc.
- Clover Network
- Diebold Nixdorf, Incorporated
- Epicor Software Corporation
- Ingenico
- Intuit Inc.
Disclaimer: The companies listed above are not ranked in any particular order.

- Get the Mid-Market top key players overview
Key Selling Points- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Mid-Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Mid-Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
Frequently Asked Questions
What are the options available for the customization of this report?
Some of the customization options available based on the request are an additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation# as our team would review the same and check the feasibility
What are the deliverable formats of the market report?
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request
What are the driving factors impacting the global Mid-Market?
Increased Focus on Digital Transformation and Increasing Demand for Integrated Solutions are the major factors driving the Mid-Market
What are the future trends of the Mid-Market?
Increased Adoption of Cloud Solutions is anticipated to play a significant role in the global Mid-Market in the coming years
What is the expected CAGR of the Mid-Market?
The global Mid-Market is expected to grow at a CAGR of 12.8% during the forecast period 2024 - 2031
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
- Parking Meter Apps Market
- eSIM Market
- Advanced Distributed Management System Market
- Online Exam Proctoring Market
- Electronic Data Interchange Market
- Barcode Software Market
- Maritime Analytics Market
- Cloud Manufacturing Execution System (MES) Market
- Robotic Process Automation Market
- Digital Signature Market
Testimonials

I wish to appreciate your support and the professionalism you displayed in the course of attending to my request for information regarding to infectious disease IVD market in Nigeria. I appreciate your patience, your guidance, and the fact that you were willing to offer a discount, which eventually made it possible for us to close a deal. I look forward to engaging The Insight Partners in the future, all thanks to the impression you have created in me as a result of this first encounter.
DR CHIJIOKE ONYIA, MANAGING DIRECTOR, PineCrest Healthcare Ltd.
The Insight Partners delivered insightful, well-structured market research with strong domain expertise. Their team was professional and responsive throughout. The user-friendly website made accessing industry reports seamless. We highly recommend them for reliable, high-quality research services
Yukihiko Adachi CEO, Deep Blue, LLC.Reason to Buy
- Informed Decision-Making
- Understanding Market Dynamics
- Competitive Analysis
- Customer Insights
- Market Forecasts
- Risk Mitigation
- Strategic Planning
- Investment Justification
- Identifying Emerging Markets
- Enhancing Marketing Strategies
- Boosting Operational Efficiency
- Tracking Industry Innovations
- Aligning with Regulatory Trends
Yes! We provide a free sample of the report, which includes Report Scope (Table of Contents), report structure, and selected insights to help you assess the value of the full report. Please click on the "Download Sample" button or contact us to receive your copy.
Absolutely — analyst assistance is part of the package. You can connect with our analyst post-purchase to clarify report insights, methodology or discuss how the findings apply to your business needs.
Once your order is successfully placed, you will receive a confirmation email along with your invoice.
• For published reports: You’ll receive access to the report within 4–6 working hours via a secured email sent to your email.
• For upcoming reports: Your order will be recorded as a pre-booking. Our team will share the estimated release date and keep you informed of any updates. As soon as the report is published, it will be delivered to your registered email.
We offer customization options to align the report with your specific objectives. Whether you need deeper insights into a particular region, industry segment, competitor analysis, or data cut, our research team can tailor the report accordingly. Please share your requirements with us, and we’ll be happy to provide a customized proposal or scope.
The report is available in either PDF format or as an Excel dataset, depending on the license you choose.
The PDF version provides the full analysis and visuals in a ready-to-read format. The Excel dataset includes all underlying data tables for easy manipulation and further analysis.
Please review the license options at checkout or contact us to confirm which formats are included with your purchase.
Our payment process is fully secure and PCI-DSS compliant.
We use trusted and encrypted payment gateways to ensure that all transactions are protected with industry-standard SSL encryption. Your payment details are never stored on our servers and are handled securely by certified third-party processors.
You can make your purchase with confidence, knowing your personal and financial information is safe with us.
Yes, we do offer special pricing for bulk purchases.
If you're interested in purchasing multiple reports, we’re happy to provide a customized bundle offer or volume-based discount tailored to your needs. Please contact our sales team with the list of reports you’re considering, and we’ll share a personalized quote.
Yes, absolutely.
Our team is available to help you make an informed decision. Whether you have questions about the report’s scope, methodology, customization options, or which license suits you best, we’re here to assist. Please reach out to us at sales@theinsightpartners.com, and one of our representatives will get in touch promptly.
Yes, a billing invoice will be automatically generated and sent to your registered email upon successful completion of your purchase.
If you need the invoice in a specific format or require additional details (such as company name, GST, or VAT information), feel free to contact us, and we’ll be happy to assist.
Yes, certainly.
If you encounter any difficulties accessing or receiving your report, our support team is ready to assist you. Simply reach out to us via email or live chat with your order information, and we’ll ensure the issue is resolved quickly so you can access your report without interruption.















1. Agilysys, Inc.
2. Clover Network
3. Diebold Nixdorf, Incorporated
4. Epicor Software Corporation
5. Ingenico
6. Intuit Inc.
7. Lightspeed
8. NCR Corporation
9. Oracle Corporation
10. Revel Systems, Inc.


