Middle East and Africa Flavor Masking Agents Market Overview and Growth by 2028

The flavor masking agents market in Middle East & Africa is expected to grow reach US$ 15.13 million by 2028 from US$ 12.48 million in 2021. The market is estimated to grow at a CAGR of 2.8% from 2021 to 2028.

Flavor masking agents are used in multiple products through various techniques and technologies, such as organoleptic methods, polymer coating, hot-melt extrusion, microencapsulation, complexation, and spray-drying. Microencapsulation is a relatively new technology in which the flavor content is encapsulated in a solid matrix, but the flavor is released when the substance is exposed to water or heated. Spray drying, co-acervation, polymerization, and other techniques are used in microencapsulation. For instance, numerous taste-masking technologies are available, and they are used in the pharmaceutical industry, with new platforms being researched and produced on a regular basis. The technology used is primarily determined by the physical and chemical properties of the drug material, as well as the desired final dosage form. Advances in taste-masking technologies such as microencapsulation and organoleptic methods in recent years have allowed the pharmaceutical industry to provide commercial products with improved patient acceptability and compliance, especially in pediatric and geriatric populations, and increased convenience for patients on the go. For instance, SPI Pharma has developed a gelatin coacervation method as a novel approach to Active Pharmaceutical Ingredients (API) taste masking. The gelatin coating acts as an excellent taste-masking agent, and the resulting hydrogel film around the particle offers a pleasant mouthfeel with a smooth sensation and enhanced swallowability. Interest in acetaminophen and ibuprofen taste masking with coacervated gelatin has grown substantially, and more products are expected for release in the next one to two years across the world. In addition, Colorcon is collaborating with BASF on the application of Kollicoat Smartseal—a new reverse enteric polymer, which is highly stable in saliva and soluble in gastric juice. Colorcon is testing it in a film-coating system to simplify and accelerate coating operations, as well as to provide new options for taste masking of drug particles and granules. More businesses are relying on taste-masking expertise to supplement their product portfolios for oral dosage forms. Hence, the advancements in pharmaceutical industry will stimulate the growth opportunities in flavor masking agents.

South Africa has the highest COVID-19 cases in the Middle East and Africa region, and is followed by Saudi Arabia and UAE, among others. UAE was the first country in the Middle East and Africa to report a confirmed case of coronavirus. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The food and beverages industry is one of the major industries that is suffering serious disruptions such as supply chain breaks, technology events cancellations, office shutdowns, etc., as a result of this outbreak. Various companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the travel bans imposed by countries are affecting business collaborations and partnership opportunities. All these factors are anticipated to affect the food and beverages industry in a negative manner and thus act as a restraining factor for the growth of various markets related to this industry in the coming months.

With the new features and technologies, companies can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the flavor masking agents market. The Middle East & Africa flavor masking agents market is expected to grow at a good CAGR during the forecast period.

Middle East & Africa Flavor Masking Agents Market Segmentation

Middle East & Africa Flavor Masking Agents Market – By Type

• Sweet Flavor
• Salt Flavor
• Fat Flavor
• Bitter Flavor
• Others

Middle East & Africa Flavor Masking Agents Market – By Application

• Food & Beverages
  • Dairy & Frozen Dessert
  • Bakery and Confectionery
  • Beverages
  • Meat Poultry and Seafood
  • Others
• Pharmaceuticals and Nutraceuticals
• Others

Middle East & Africa Flavor Masking Agents Market – By Country

• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Middle East & Africa Flavor Masking Agents Market – Companies Mentioned

• Carmi Flavor & Fragrance Co., Inc.           
• Cargill, Incorporated                                  
• GEO Specialty Chemicals, Inc.                   
• Keva Flavors Pvt. Ltd.                                  
• Roquette Frères                                        
• Symrise Ag                                                         
• Sensient Technologies Corporation         
• Archer Daniels Midland Company  

Middle East and Africa Flavor Masking Agents Report Scope