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Middle East and Africa Molecular Biology Enzymes, Kits, and Reagents Market

2021

Middle East and Africa Molecular Biology Enzymes, Kits, and Reagents Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Product (Enzymes and Kits & Reagents), Application (Epigenetics, Sequencing, Synthetic Biology, Polymerase Chain Reaction, and Other), and End User (Biotechnological & Pharmaceutical Companies, Hospitals & Diagnostic Centers, and Academic & Research Institutes)

Publication Month: Nov 2021 | Report Code: TIPRE00025776 | No. of Pages: 167 | Category: Biotechnology | Status: Published

Market Insights

Middle East and Africa Molecular Biology Enzymes, Kits, and Reagents Market to Grow at a CAGR of 16.5% to reach US$ 1,566.09 million Million from 2021 to 2028

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The molecular biology enzymes, kits, and reagents market in MEA is expected to grow from US$ 537.68 million in 2021 to US$ 1,566.09 million by 2028; it is estimated to grow at a CAGR of 16.5% from 2021 to 2028.

Saudi Arabia, South Africa, and UAE are major economies in MEA. Personalized medicines are at high demand and this is the major factor driving the growth of the MEA molecular biology enzymes, kits, and reagents market. According to the WHO suggestions, 30–50% of deaths caused due to cancer can be prevented by adequate treatment in early stages. In this scenario, personalized medicine offers the most promising approach to tackle diseases that have not been well-known for responding effectively to the existing treatments or cures. As per a study published in the PMC, personalized medicines accounted for only 5% of the new FDA-approved molecular entities in 2005, whereas they accounted for more than 25% of the same in 2016. Additionally, 42% of all compounds and 73% of oncology compounds in the pipeline have the potential to be personalized medicines. Moreover, biopharmaceutical companies have nearly doubled their R&D investments in personalized drugs in the past five years, and they are expected to increase by 33% in the next five years. Biopharmaceutical researchers also predict a 69% increase in the number of personalized medicines in development in the coming five years.

Economic uncertainties and ongoing conflicts are worsening the condition in the region. For instance, countries such as Syria, Libya, and Yemen are suffering violent conflict and cannot implement any public health measures. Iran was in a deep economic recession due to the US sanctions. Also, the major source of economic stabilization in the Middle East countries is oil production and export. However, the recent pandemic is causing turbulence to the economies of the Middle East region. A sudden drop in domestic and external demand for goods and products, especially crude oil, and halted production due to labor shortage are major impacts observed in the region.The Saudi government policies favor domestic pharmaceutical manufacturers, including no import duties on raw materials & intermediate products and interest-free funding, thus supporting the growth of the pharmaceutical market in this region.

Similarly, the increasing incidence of COVID-19 is creating a massive demand for kits and reagents used to detect the COVID-19 virus. In April 2020, BGI Group, a Chinese genomics company, and Group-42, a UAE technology company, unveiled a new massive-throughput laboratory in the UAE to help with testing and diagnosis of the novel coronavirus. According to BGI, the lab will use RT-PCR diagnostic kits that have been approved by medical regulatory authorities in China, Europe, the US, and Japan. As molecular biology enzymes, kits, and reagents are majorly used in the detection of a novel coronavirus, so there was a high impact of COVID-19 on the molecular biology enzymes, kits & reagents market.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the MEA molecular biology enzymes, kits, and reagents market. The MEA molecular biology enzymes, kits, and reagents market is expected to grow at a good CAGR during the forecast period.

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MEA Molecular Biology Enzymes, Kits, and Reagents Market Segmentation

MEA Molecular Biology Enzymes, Kits, and Reagents Market – By Product

  • Enzymes

    • Polymerases
    • Ligases
    • Reverse Transcriptases
    • Phosphatases
    • Proteases and Proteinases
    • Restriction Endonuclease
    • Other
  • Kits and Reagents

MEA Molecular Biology Enzymes, Kits, and Reagents Market – By Application

  • Epigenetics
  • Sequencing
  • Synthetic Biology
  • Polymerase Chain Reaction
  • Other

MEA Molecular Biology Enzymes, Kits, and Reagents Market – By End User

  • Biotechnological and Pharmaceutical Companies
  • Hospitals and Diagnostic Centres
  • Academic and Research Institutes

MEA Molecular Biology Enzymes, Kits, and Reagents Market, by Country

  • Saudi Arabia
  • South Africa
  • UAE
  • Rest of MEA

MEA Molecular Biology Enzymes, Kits, and Reagents Market - Companies Mentioned

  • Agilent Technologies, Inc.
  • F. HOFFMANN-LA ROCHE LTD
  • Illumina, Inc.
  • Merck KGAA
  • MERIDIAN BIOSCIENCE, INC
  • Promega Corporation
  • Qiagen
  • THERMO FISHER SCIENTIFIC INC

TABLE OF CONTENTS

1. Introduction

1.1 Scope of the Study

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 MEA Molecular Biology Enzymes, Kits & Reagents Market – By Product

1.3.2 MEA Molecular Biology Enzymes, Kits & Reagents Market – By Application

1.3.3 MEA Molecular Biology Enzymes, Kits & Reagents Market – By End-User

1.3.4 MEA Molecular Biology Enzymes, Kits & Reagents Market – By Country

2. MEA Molecular Biology Enzymes, Kits & Reagents Market – Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. MEA Molecular Biology Enzymes, Kits & Reagents Market – Market Landscape

4.1 MEA PEST Analysis

4.1.1 Expert Opinion

5. MEA Molecular Biology Enzymes, Kits & Reagents Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Genomics Getting Hefty Fundings

5.1.2 Sequencing Procedures Getting Affordable

5.1.3 Surge in Chronic Diseases Prevalence

5.2 Market Restraints

5.2.1 Skilled Professionals are in Scarce Supply

5.3 Market Opportunities

5.3.1 Molecular Diagnostics Getting More Widely Known

5.4 Future Trends

5.4.1 Personalized Medicines are in High Demand

5.5 Impact analysis

6. Molecular Biology Enzymes, Kits & Reagents Market – MEA Analysis

6.1 MEA Molecular Biology Enzymes, Kits & Reagents Market Revenue Forecast and Analysis

7. MEA Molecular Biology Enzymes, Kits & Reagents Market Analysis – By Product

7.1 Overview

7.2 MEA Molecular Biology Enzymes, Kits & Reagents Market Revenue Share, by Product (2020 and 2028)

7.3 Enzymes

7.3.1 Overview

7.3.2 Enzymes: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

7.3.3 Polymerases

7.3.3.1 Overview

7.3.3.2 Polymerases: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

7.3.4 Ligase

7.3.4.1 Overview

7.3.4.2 Ligase: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

7.3.5 Reverse Transcriptases

7.3.5.1 Overview

7.3.5.2 Reverse Transcriptases: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

7.3.6 Phosphatases

7.3.6.1 Overview

7.3.6.2 Phosphatases: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

7.3.7 Proteases and Proteinases

7.3.7.1 Overview

7.3.7.2 Proteases and Proteinases: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

7.3.8 Restriction Endonuclease

7.3.8.1 Overview

7.3.8.2 Restriction Endonuclease: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

7.3.9 Other

7.3.9.1 Overview

7.3.9.2 Other: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

7.4 Kits and Reagents

7.4.1 Overview

7.4.2 Kits and Reagents: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

8. MEA Molecular Biology Enzymes, Kits & Reagents Market Analysis – By Application

8.1 Overview

8.2 MEA Molecular Biology Enzymes, Kits & Reagents Market Revenue Share, by Application (2020 and 2028)

8.3 Polymerase Chain Reaction

8.3.1 Overview

8.3.2 Polymerase Chain Reaction: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

8.4 Sequencing

8.4.1 Overview

8.4.2 Sequencing: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

8.5 Synthetic Biology

8.5.1 Overview

8.5.2 Synthetic Biology: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

8.6 Epigenetics

8.6.1 Overview

8.6.2 Epigenetics: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

8.7 Others

8.7.1 Overview

8.7.2 Others: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

9. MEA Molecular Biology Enzymes, Kits & Reagents Market – By End User

9.1 Overview

9.2 MEA Molecular Biology Enzymes, Kits & Reagents Market, by End User, 2020 and 2028 (%)

9.3 Biotechnological and Pharmaceutical Companies

9.3.1 Overview

9.3.2 Biotechnological and Pharmaceutical Companies: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

9.4 Hospitals and Diagnostic Centers

9.4.1 Overview

9.4.2 Hospitals and Diagnostic Centers: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

9.5 Academic and Research Institutes

9.5.1 Overview

9.5.2 Academic and Research Institutes: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

10. MEA Molecular Biology Enzymes, Kits & Reagents Market – Country Analysis

10.1 Overview

10.1.1 MEA: Molecular Biology Enzymes, Kits & Reagents Market, by Country, 2020 & 2028 (%)

10.1.1.1 Saudi Arabia

10.1.1.1.1 Saudi Arabia: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (USD Million)

10.1.1.1.2 Saudi Arabia: Molecular Biology Enzymes, Kits & Reagents Market, by Product, 2019–2028 (USD Million)

10.1.1.1.3 Saudi Arabia: Molecular Biology Enzymes, Kits & Reagents Market, by Enzymes, 2019–2028 (USD Million)

10.1.1.1.4 Saudi Arabia: Molecular Biology Enzymes, Kits & Reagents Market, by Application, 2019–2028 (USD Million)

10.1.1.1.5 Saudi Arabia: Molecular Biology Enzymes, Kits & Reagents Market, by End User, 2019–2028 (USD Million)

10.1.1.2 South Africa

10.1.1.2.1 South Africa: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (USD Million)

10.1.1.2.2 South Africa: Molecular Biology Enzymes, Kits & Reagents Market, by Product, 2019–2028 (USD Million)

10.1.1.2.3 South Africa: Molecular Biology Enzymes, Kits & Reagents Market, by Enzymes, 2019–2028 (USD Million)

10.1.1.2.4 South Africa: Molecular Biology Enzymes, Kits & Reagents Market, by Application, 2019–2028 (USD Million)

10.1.1.2.5 South Africa: Molecular Biology Enzymes, Kits & Reagents Market, by End User, 2019–2028 (USD Million)

10.1.1.3 UAE

10.1.1.3.1 UAE: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (USD Million)

10.1.1.3.2 UAE: Molecular Biology Enzymes, Kits & Reagents Market, by Product, 2019–2028 (USD Million)

10.1.1.3.3 UAE: Molecular Biology Enzymes, Kits & Reagents Market, by Enzymes, 2019–2028 (USD Million)

10.1.1.3.4 UAE: Molecular Biology Enzymes, Kits & Reagents Market, by Application, 2019–2028 (USD Million)

10.1.1.3.5 UAE: Molecular Biology Enzymes, Kits & Reagents Market, by End User, 2019–2028 (USD Million)

10.1.1.4 Rest of MEA

10.1.1.4.1 Rest of MEA: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (USD Million)

10.1.1.4.2 Rest of MEA: Molecular Biology Enzymes, Kits & Reagents Market, by Product, 2019–2028 (USD Million)

10.1.1.4.3 Rest of MEA: Molecular Biology Enzymes, Kits & Reagents Market, by Enzymes, 2019–2028 (USD Million)

10.1.1.4.4 Rest of MEA: Molecular Biology Enzymes, Kits & Reagents Market, by Application, 2019–2028 (USD Million)

10.1.1.4.5 Rest of MEA: Molecular Biology Enzymes, Kits & Reagents Market, by End User, 2019–2028 (USD Million)

11. Impact of COVID-19 Pandemic on Global Molecular Biology Enzymes, Kits & Reagents Market

11.1 MEA: Impact Assessment of COVID-19 Pandemic

12. Molecular Biology Enzymes, Kits & Reagents Market Industry Landscape

12.1 Overview

12.2 Growth Strategies In The Molecular Biology Enzymes, Kits & Reagents Devices Market, 2018-2021

12.3 Organic Growth Strategies

12.3.1 Overview

12.3.2 Recent Organic Developments in the Molecular Biology Enzymes, Kits & Reagents Market

12.4 Inorganic Growth Strategies

12.4.1 Overview

13. Company Profiles

13.1 HOFFMANN-LA ROCHE LTD.

13.1.1 Key Facts

13.1.2 Business Description

13.1.3 Products and Services

13.1.4 Financial Overview

13.1.5 SWOT Analysis

13.1.6 Key Developments

13.2 MERCK KGaA

13.2.1 Key Facts

13.2.2 Business Description

13.2.3 Products and Services

13.2.4 Financial Overview

13.2.5 SWOT Analysis

13.2.6 Key Developments

13.3 Illumina, Inc.

13.3.1 Key Facts

13.3.2 Business Description

13.3.3 Products and Services

13.3.4 Financial Overview

13.3.5 SWOT Analysis

13.3.6 Key Developments

13.4 QIAGEN

13.4.1 Key Facts

13.4.2 Business Description

13.4.3 Products and Services

13.4.4 Financial Overview

13.4.5 SWOT Analysis

13.4.6 Key Developments

13.5 Agilent Technologies, Inc.

13.5.1 Key Facts

13.5.2 Business Description

13.5.3 Products and Services

13.5.4 Financial Overview

13.5.5 SWOT Analysis

13.5.6 Key Developments

13.6 THERMO FISHER SCIENTIFIC INC.

13.6.1 Key Facts

13.6.2 Business Description

13.6.3 Products and Services

13.6.4 Financial Overview

13.6.5 SWOT Analysis

13.6.6 Key Developments

13.7 MERIDIAN BIOSCIENCE, INC.

13.7.1 Key Facts

13.7.2 Business Description

13.7.3 Products and Services

13.7.4 Financial Overview

13.7.5 SWOT Analysis

13.7.6 Key Developments

13.8 Promega Corporation

13.8.1 Key Facts

13.8.2 Business Description

13.8.3 Products and Services

13.8.4 Financial Overview

13.8.5 SWOT Analysis

13.8.6 Key Developments

14. Appendix

14.1 About The Insight Partners

14.2 Glossary of Terms

LIST OF TABLES

Table 1. Saudi Arabia: Molecular Biology Enzymes, Kits & Reagents Market, by Product– Revenue and Forecast to 2028 (USD Million)

Table 2. Saudi Arabia: Molecular Biology Enzymes, Kits & Reagents Market, by Enzymes– Revenue and Forecast to 2028 (USD Million)

Table 3. Saudi Arabia: Molecular Biology Enzymes, Kits & Reagents Market, by Application– Revenue and Forecast to 2028 (USD Million)

Table 4. Saudi Arabia: Molecular Biology Enzymes, Kits & Reagents Market, by End User– Revenue and Forecast to 2028 (USD Million)

Table 5. South Africa: Molecular Biology Enzymes, Kits & Reagents Market, by Product– Revenue and Forecast to 2028 (USD Million)

Table 6. South Africa: Molecular Biology Enzymes, Kits & Reagents Market, by Enzymes– Revenue and Forecast to 2028 (USD Million)

Table 7. South Africa: Molecular Biology Enzymes, Kits & Reagents Market, by Application– Revenue and Forecast to 2028 (USD Million)

Table 8. South Africa: Molecular Biology Enzymes, Kits & Reagents Market, by End User– Revenue and Forecast to 2028 (USD Million)

Table 9. UAE: Molecular Biology Enzymes, Kits & Reagents Market, by Product– Revenue and Forecast to 2028 (USD Million)

Table 10. UAE: Molecular Biology Enzymes, Kits & Reagents Market, by Enzymes– Revenue and Forecast to 2028 (USD Million)

Table 11. UAE: Molecular Biology Enzymes, Kits & Reagents Market, by Application– Revenue and Forecast to 2028 (USD Million)

Table 12. UAE: Molecular Biology Enzymes, Kits & Reagents Market, by End User– Revenue and Forecast to 2028 (USD Million)

Table 13. Rest of MEA: Molecular Biology Enzymes, Kits & Reagents Market, by Product– Revenue and Forecast to 2028 (USD Million)

Table 14. Rest of MEA: Molecular Biology Enzymes, Kits & Reagents Market, by Enzymes– Revenue and Forecast to 2028 (USD Million)

Table 15. Rest of MEA: Molecular Biology Enzymes, Kits & Reagents Market, by Application– Revenue and Forecast to 2028 (USD Million)

Table 16. Rest of MEA: Molecular Biology Enzymes, Kits & Reagents Market, by End User– Revenue and Forecast to 2028 (USD Million)

Table 17. Recent Inorganic Developments In The Molecular Biology Enzymes, Kits & Reagents Market

Table 18. Glossary of Terms, Molecular Biology Enzymes, Kits & Reagents Market

LIST OF FIGURES

Figure 1. MEA Molecular Biology Enzymes, Kits & Reagents Market Segmentation

Figure 2. MEA Molecular Biology Enzymes, Kits & Reagents Market Segmentation, By Country

Figure 3. MEA Molecular Biology Enzymes, Kits & Reagents Market Overview

Figure 4. Kits and Reagents Segment Held Largest Share of MEA Molecular Biology Enzymes, Kits & Reagents Market

Figure 5. North America to Show Remarkable Growth During Forecast Period

Figure 6. MEA PEST Analysis

Figure 7. MEA Molecular Biology Enzymes, Kits, and Reagents Market Impact Analysis of Driver and Restraints

Figure 8. MEA Molecular Biology Enzymes, Kits & Reagents Market – Revenue Forecast and Analysis – 2020- 2028

Figure 9. MEA Molecular Biology Enzymes, Kits & Reagents Market Revenue Share, by Product (2020 and 2028)

Figure 10. MEA Enzymes: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

Figure 11. MEA Polymerases: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

Figure 12. MEA Ligase: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

Figure 13. MEA Reverse Transcriptases: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

Figure 14. MEA Phosphatases: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

Figure 15. MEA Proteases and Proteinases: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

Figure 16. MEA Restriction Endonuclease: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

Figure 17. MEA Others: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

Figure 18. MEA Kits and Reagents: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

Figure 19. MEA Molecular Biology Enzymes, Kits & Reagents Market Revenue Share, by Application (2020 and 2028)

Figure 20. MEA Polymerase Chain Reaction: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

Figure 21. MEA Sequencing: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

Figure 22. MEA Synthetic Biology: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

Figure 23. MEA Epigenetics: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

Figure 24. MEA Others: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

Figure 25. MEA Molecular Biology Enzymes, Kits & Reagents Market, by End User, 2020 and 2028 (%)

Figure 26. MEA Biotechnological and Pharmaceutical Companies: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

Figure 27. MEA Hospitals and Diagnostic Centers: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

Figure 28. MEA Academic and Research Institute: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (US$ Million)

Figure 29. MEA: Molecular Biology Enzymes, Kits & Reagents Market, by Key Country – Revenue (2020) (USD Million)

Figure 30. MEA: Molecular Biology Enzymes, Kits & Reagents Market, by Country, 2020 & 2028 (%)

Figure 31. Saudi Arabia: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (USD Million)

Figure 32. South Africa: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (USD Million)

Figure 33. UAE: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (USD Million)

Figure 34. Rest of MEA: Molecular Biology Enzymes, Kits & Reagents Market – Revenue and Forecast to 2028 (USD Million)

Figure 35. Impact of COVID-19 Pandemic in MEA Country Markets

Figure 36. Growth Strategies In The Molecular Biology Enzymes, Kits & Reagents Devices Market

  1. Agilent Technologies, Inc.
  2. F. HOFFMANN-LA ROCHE LTD
  3. Illumina, Inc.
  4. Merck KGAA
  5. MERIDIAN BIOSCIENCE, INC
  6. Promega Corporation
  7. Qiagen
  8. THERMO FISHER SCIENTIFIC INC
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the MEA molecular biology enzymes, kits, and reagents market
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • The key findings and recommendations highlight crucial progressive industry trends in the MEA molecular biology enzymes, kits, and reagents market, thereby allowing players across the value chain to develop effective long-term strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth MEA market trends and outlook coupled with the factors driving the molecular biology enzymes, kits, and reagents market, as well as those hindering it
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution
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