Middle East and Africa Mouthwash Market Growth and Recent Trends by 2027

The Middle East and Africa mouthwash market is expected to grow from US$ 232.04 million in 2020 to US$ 320.82 million by 2027; it is estimated to grow at a CAGR of 4.7% from 2020 to 2027.

Increasing recommendation from dental physicians for the treatment of plague and gingivitis fuels the growth of the mouthwash market. Besides, mouthwash when used in mouthwashes, antimicrobial ingredients such as cetylpyridinium, chlorhexidine, and essential oils have been shown to reduce plaque and gingivitis when combined with daily brushing and flossing. Further, mouthwash boosts oral health and gives breathe a makeover as it contains fluoride, which can help reduce cavities and demineralization of teeth. Fluoride rinse mouthwash contains 0.05% of Sodium Fluoride, which is enough to avoid tooth decay. Also, herbal mouthwashes have potential benefits in plaque and inflammation control as supplements to patients' daily oral hygiene with gingivitis. The increasing prevalence of dental problems, such as dental caries, gingivitis, and plaques is one of the significant factors expected to propel the market growth over the coming years.

The COVID-19 pandemic has become the most significant challenge in Middle East and Africa as it is reducing imports due to disruptions in trade. The crisis is increasing the shortages of goods, resulting in a considerable price increase. However, improved purchasing power due to rapid urbanization, and increased promotions of naturally-sourced products have been boosting the awareness about the benefits of organic personal care products, including oral care products, in countries such as Saudi Arabia, the UAE, and South Africa. As a result, consumers in these countries are increasingly preferring products with altered chemical content and added natural ingredients, leading to a rise in the consumption of organic oral care products. Further, with an easing of restrictions, dental care is now available to patients in the UAE, which will positively impact the Mouthwash market growth during the forecast period.

With the new advancements and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Middle East and Africa mouthwash market. Most marketed mouth rinses contain alcohol, specifically ethanol, which can cause an initial burning sensation, unpleasant taste, and bouts of dryness in the mouth. If an individual suffers from burning mouth syndrome or other oral irritations, the user may want to select an alcohol-free mouthwash to keep from aggravating the condition, which can occur using an alcohol-containing mouthwash. Further, people experiencing xerostomia (dry mouth), low saliva flow due to specific medicinal side effects, radiation therapies, or systemic diseases, such as Sjogren's syndrome or diabetes can use alcohol-free mouthwashes. Also, the alcohol-free mouthwash is particularly beneficial for people who have a history of alcohol abuse. Besides, studies conducted by BioMed Research International prove that alcohol-free mouthwashes have a better effect on the gloss, color, hardness, and wear of tooth composite restorations compared to mouthwashes that contain alcohol. Further, Colgate launched an alcohol-free mouthwash under its Chlorohex medicated mouthwash brand. Moreover, in 2015 Dabur International, one of the most trusted and recognized personal and healthcare companies, launched its new alcohol-free Dabur Miswak Mouthwash containing natural ingredients to ensure healthy teeth gums. Adopting alcohol-free mouthwash is likely to be a prevalent trend in the market over the coming years.
 

Middle East and Africa Mouthwash Market Segmentation

• Middle East and Africa Mouthwash Market – By Product Type
  • Fluoride
  • Cosmetics
  • Antiseptics
  • Oral Gels
• Middle East and Africa Mouthwash Market – By Flavour
  • Active Salt
  • Mint Fresh Tea
  • Natural Lemon
  • Herbs
  • Fruit and Gums
• Middle East and Africa Mouthwash Market – By Indication
  • Mouth Ulcers
  • Aphthous Ulcers
  • Post Oral Surgery
  • Oral Lesions
  • Periodontitis
  • Gingivitis
  • Receding Gums
  • Frequent Dry Mouth
  • Chronic Bad Breath
  • Toothache
• Middle East and Africa Mouthwash Market – By Distribution Channel
  • Hypermarkets
  • Supermarkets
  • Online Stores
  • Independent Pharmacies / Drugstores
  • Hospital Pharmacies
  • Independent Grocery Stores
• Middle East and Africa Mouthwash Market – By End User
  • Adult
  • Kids
• Middle East and Africa Mouthwash Market – By Country
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of Middle East and Africa

Middle East and Africa Mouthwash Report Scope