New

Middle East & Africa Toothpaste Market

2021

Middle East & Africa Toothpaste Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type [Sensitivity, Whitening (Anti-Cavity and Others), Herbal/Natural, Smokers, and Medicated], End User (Adults and Kids), Base Type (Gel-Based and Non-Gel-Based), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Drug Stores/Pharmacies)

Publication Month: Nov 2021 | Report Code: TIPRE00025563 | No. of Pages: 87 | Category: Consumer Goods | Status: Published

Market Insights

Middle East & Africa Toothpaste Market Market to Grow at a CAGR of 4.1% to reach US$ 2,694.65 million from 2021 to 2028

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The toothpaste market in MEA is expected to grow from US$ 2,030.49 million in 2021 to US$ 2,694.65 million by 2028; it is estimated to grow at a CAGR of 4.1% from 2021 to 2028.


The UAE, South Africa, and Saudi Arabia are major economies in MEA. Dental issues in geriatric and pediatric population is the major factor driving the growth of the MEA toothpaste market. There is an increase in the number of children experiencing dental problems, which is expected to fuel the market growth significantly. According to the World Health Organization, in March 2020, almost 530 million children globally were experiencing dental caries on their primary teeth. Furthermore, the growth of the geriatric population is heightening the demand for toothpaste as this age group is extremely vulnerable to several tooth issues such as tooth decay, gum diseases, and tooth cavity. The rising consumer awareness concerning oral health backed by a large number of government initiatives can be favorable for the toothpaste market over the next few years. The improved consumption rate of sugary foods and beverages, combined with the urban lifestyles, have been a considerable growth booster in the European toothpaste market. Dental whitening has appeared as one of the major toothpaste market trends over the years, which companies are capitalizing on by launching new and unique flavors. As a result, toothpaste has become an essential requisite to maintain oral health and hygiene. Owing to this, toothpaste has garnered the highest market share in the oral care market, which is further anticipated to drive the market in MEA.

Turkey, South Africa, Iraq, and Israel reported the highest number of COVID-19 confirmed cases and deaths in the MEA. According to the International Finance Corporation, the COVID-19 pandemic has had a severe impact on the economy of the MEA, which led to decline in oil production and tourism, as well as remittances. Turkey has the highest number of COVID-19 cases in the MEA, followed by South Africa and the UAE. Due to lockdown in the Middle Eastern and African countries, various personal care companies remained closed. The company shutdown led to the reduction in the sales of various products, such as toothpaste.

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MEA Toothpaste Market Segmentation

MEA Toothpaste Market – By Type

  • Sensitivity
  • Whitening
    • Anti-Cavity
    • Others
  • Herbal/Natural
  • Smokers
  • Medicated

MEA Toothpaste Market – By End User

  • Adults
  • Kids

MEA Toothpaste Market – By Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Retail
  • Drug Stores/Pharmacies

MEA Toothpaste Market – ByBase Type

  • Gel-Based
  • Non Gel-Based

MEA Toothpaste Market– By Country

  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

MEA Toothpaste Market-Companies Mentioned

  • 3M
  • Colgate-Palmolive Company
  • GlaxoSmithKline plc.
  • Henkel AG & COMPANY, KGAA
  • Procter & Gamble
  • The Himalaya Drug Company
  • Unilever

1. Introduction

1.1 Study Scope

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

3.1 Scope of the Study

3.2 Research Methodology

3.2.1 Data Collection:

3.2.2 Primary Interviews:

3.2.3 Hypothesis formulation:

3.2.4 Macro-economic factor analysis:

3.2.5 Developing base number:

3.2.6 Data Triangulation:

3.2.7 Country level data:

3.2.8 Limitations and Assumptions:

4. MEA Toothpaste Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 MEA

4.3 Expert Opinion

5. MEA Toothpaste Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Dental Issues in Geriatric and Pediatric Population

5.1.2 Surge in Investments in Marketing and Promotional Campaigns

5.2 Market Restraints

5.2.1 Harmful Effects of Ingredients in Toothpaste

5.3 Market Opportunities

5.3.1 Increasing Popularity of Herbal Products

5.4 Future Trends

5.4.1 Sustainable Toothpaste

5.5 Impact Analysis of Drivers and Restraint

6. Toothpaste – MEA Market Analysis

6.1 MEA Toothpaste Market Overview

6.2 MEA Toothpaste Market – Revenue Forecasts to 2028 (US$ Million)

7. MEA Toothpaste Market Analysis – By Type

7.1 Overview

7.2 MEA Toothpaste Market, By Type (2020 and 2028)

7.3 Sensitivity

7.3.1 Overview

7.3.2 Sensitivity: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

7.4 Whitening

7.4.1 Overview

7.4.2 Whitening: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

7.4.2.1 Anti-Cavity

7.4.2.1.1 Overview

7.4.2.1.2 Anti-Cavity: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

7.4.2.2 Others:

7.4.2.2.1 Overview:

7.4.2.2.2 Others: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

7.5 Herbal/Natural

7.5.1 Overview

7.5.2 Herbal/Natural: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

7.6 Smokers

7.6.1 Overview

7.6.2 Smokers: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

7.7 Medicated

7.7.1 Overview

7.7.2 Medicated: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

8. MEA Toothpaste Market Analysis – By End User

8.1 Overview

8.2 MEA Toothpaste Market, By End User (2020 and 2028)

8.3 Adults

8.3.1 Overview

8.3.2 Adults: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

8.4 Kids

8.4.1 Overview

8.4.2 Kids: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

9. MEA Toothpaste Market Analysis – By Base Type

9.1 Overview

9.2 MEA Toothpaste Market, By Base Type (2020 and 2028)

9.3 Gel-Based

9.3.1 Overview

9.3.2 Gel-Based: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

9.4 Non-Gel-Based

9.4.1 Overview

9.4.2 Non-Gel-Based: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

10. MEA Toothpaste Market Analysis – By Distribution Channel

10.1 Overview

10.2 MEA Toothpaste Market, By Distribution Channel (2020 and 2028)

10.3 Supermarkets and Hypermarkets

10.3.1 Overview

10.3.2 Supermarkets and Hypermarkets: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

10.4 Convenience Stores

10.4.1 Overview

10.4.2 Convenience Stores: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

10.5 Online Retail

10.5.1 Overview

10.5.2 Online Retail: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

10.6 Drug Stores/Pharmacies

10.6.1 Overview

10.6.2 Drug Stores/Pharmacies: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

11. MEA Toothpaste Market – Country Analysis

11.1 Middle East & Africa: Toothpaste Market

11.1.2 Middle East & Africa: Toothpaste Market, by Key Country

11.1.2.1 South Africa: Toothpaste Market –Revenue and Forecast to 2028 (US$ Million)

11.1.2.1.1 South Africa: Toothpaste Market, by Type

11.1.2.1.1.1 South Africa Toothpaste Market, by Whitening Type

11.1.2.1.2 South Africa: Toothpaste Market, by End-User

11.1.2.1.3 South Africa: Toothpaste Market, by Base Type

11.1.2.1.4 South Africa: Toothpaste Market, by Distribution Channel

11.1.2.2 Saudi Arabia: Toothpaste Market –Revenue and Forecast to 2028 (US$ Million)

11.1.2.2.1 Saudi Arabia: Toothpaste Market, by Type

11.1.2.2.1.1 Saudi Arabia Toothpaste Market, by Whitening Type

11.1.2.2.2 Saudi Arabia: Toothpaste Market, by End-User

11.1.2.2.3 Saudi Arabia: Toothpaste Market, by Base Type

11.1.2.2.4 Saudi Arabia: Toothpaste Market, by Distribution Channel

11.1.2.3 UAE: Toothpaste Market –Revenue and Forecast to 2028 (US$ Million)

11.1.2.3.1 UAE: Toothpaste Market, by Type

11.1.2.3.1.1 UAE Toothpaste Market, by Whitening Type

11.1.2.3.2 UAE: Toothpaste Market, by End-User

11.1.2.3.3 UAE: Toothpaste Market, by Base Type

11.1.2.3.4 UAE: Toothpaste Market, by Distribution Channel

11.1.2.4 Rest of Middle East & Africa: Toothpaste Market –Revenue and Forecast to 2028 (US$ Million)

11.1.2.4.1 Rest of Middle East & Africa: Toothpaste Market, by Type

11.1.2.4.1.1 Rest of Middle East & Africa Toothpaste Market, by Whitening Type

11.1.2.4.2 Rest of Middle East & Africa: Toothpaste Market, by End-User

11.1.2.4.3 Rest of Middle East & Africa: Toothpaste Market, by Base Type

11.1.2.4.4 Rest of Middle East & Africa: Toothpaste Market, by Distribution Channel

12. Impact of COVID-19 Pandemic on MEA Toothpaste Market

12.1 Impact of COVID-19 on Toothpaste Market

12.2 Middle East and Africa: Impact Assessment of COVID-19 Pandemic

13. Industry Landscape

13.1 Business Planning and Strategy

13.2 Collaboration

14. Company Profiles

14.1 3M

14.1.1 Key Facts

14.1.2 Business Description

14.1.3 Products and Services

14.1.4 Financial Overview

14.1.5 SWOT Analysis

14.1.6 Key Developments

14.2 Colgate-Palmolive Company

14.2.1 Key Facts

14.2.2 Business Description

14.2.3 Products and Services

14.2.4 Financial Overview

14.2.5 SWOT Analysis

14.2.6 Key Developments

14.3 Henkel AG & COMPANY, KGAA

14.3.1 Key Facts

14.3.2 Business Description

14.3.3 Products and Services

14.3.4 Financial Overview

14.3.5 SWOT Analysis

14.3.6 Key Developments

14.4 Unilever

14.4.1 Key Facts

14.4.2 Business Description

14.4.3 Products and Services

14.4.4 Financial Overview

14.4.5 SWOT Analysis

14.4.6 Key Developments

14.5 GlaxoSmithKline plc.

14.5.1 Key Facts

14.5.2 Business Description

14.5.3 Products and Services

14.5.4 Financial Overview

14.5.5 SWOT Analysis

14.5.6 Key Developments

14.6 Procter & Gamble

14.6.1 Key Facts

14.6.2 Business Description

14.6.3 Products and Services

14.6.4 Financial Overview

14.6.5 SWOT Analysis

14.6.6 Key Developments

14.7 The Himalaya Drug Company

14.7.1 Key Facts

14.7.2 Business Description

14.7.3 Products and Services

14.7.4 Financial Overview

14.7.5 SWOT Analysis

14.7.6 Key Developments

15. Appendix

15.1 About The Insight Partners

15.2 Glossary of Terms

LIST OF TABLES

Table 1. MEA Toothpaste Market –Revenue Forecast to 2028 (US$ Million)

Table 2. South Africa Toothpaste Market, by Type – Revenue and Forecast to 2028 (USD Million)

Table 3. South Africa Toothpaste Market, by Whitening Type – Revenue and Forecast to 2028 (USD Million)

Table 4. South Africa Toothpaste Market, by End-User – Revenue and Forecast to 2028 (USD Million)

Table 5. South Africa Toothpaste Market, by Base Type – Revenue and Forecast to 2028 (USD Million)

Table 6. South Africa Toothpaste Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 7. Saudi Arabia Toothpaste Market, by Type – Revenue and Forecast to 2028 (USD Million)

Table 8. Saudi Arabia Toothpaste Market, by Whitening Type – Revenue and Forecast to 2028 (USD Million)

Table 9. Saudi Arabia Toothpaste Market, by End-User – Revenue and Forecast to 2028 (USD Million)

Table 10. Saudi Arabia Toothpaste Market, by Base Type – Revenue and Forecast to 2028 (USD Million)

Table 11. Saudi Arabia Toothpaste Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 12. UAE Toothpaste Market, by Type – Revenue and Forecast to 2028 (USD Million)

Table 13. UAE Toothpaste Market, by Whitening Type – Revenue and Forecast to 2028 (USD Million)

Table 14. UAE Toothpaste Market, by End-User – Revenue and Forecast to 2028 (USD Million)

Table 15. UAE Toothpaste Market, by Base Type – Revenue and Forecast to 2028 (USD Million)

Table 16. UAE Toothpaste Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 17. Rest of Middle East & Africa Toothpaste Market, by Type – Revenue and Forecast to 2028 (USD Million)

Table 18. Rest of Middle East & Africa Toothpaste Market, by Whitening Type – Revenue and Forecast to 2028 (USD Million)

Table 19. Rest of Middle East & Africa Toothpaste Market, by End-User – Revenue and Forecast to 2028 (USD Million)

Table 20. Rest of Middle East & Africa Toothpaste Market, by Base Type – Revenue and Forecast to 2028 (USD Million)

Table 21. Rest of Middle East & Africa Toothpaste Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 22. Glossary of Term: Toothpaste Market

LIST OF FIGURES

Figure 1. MEA Toothpaste Market Segmentation

Figure 2. MEA Toothpaste Market Segmentation – By Country

Figure 3. MEA Toothpaste Market Overview

Figure 4. Whitening Segment Held Largest Share of MEA Toothpaste Market

Figure 5. Rest of MEA Held Largest Share of MEA Toothpaste Market

Figure 6. MEA: PEST Analysis

Figure 7. Expert Opinion

Figure 8. MEA Toothpaste Market Impact Analysis of Driver and Restraint

Figure 9. MEA Toothpaste Market – Revenue Forecast to 2028 (US$ Million)

Figure 10. MEA Toothpaste Market Revenue Share, By Type (2020 and 2028)

Figure 11. Sensitivity: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 12. Whitening: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 13. Anti-Cavity: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 14. Others: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 15. Herbal/Natural: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 16. Smokers: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 17. Medicated: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 18. MEA Toothpaste Market Revenue Share, By End User (2020 and 2028)

Figure 19. Adults: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 20. Kids: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 21. MEA Toothpaste Market Revenue Share, By Base Type (2020 and 2028)

Figure 22. Gel-Based: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 23. Non-Gel-Based: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 24. MEA Toothpaste Market Revenue Share, By Distribution Channel (2020 and 2028)

Figure 25. Supermarkets and Hypermarkets: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 26. Convenience Stores: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 27. Online Retail: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 28. Drug Stores/Pharmacies: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 29. Middle East & Africa: Toothpaste Market – Revenue by Country to 2028 (US$ Million)

Figure 30. Middle East & Africa: Toothpaste Market Revenue Share, by Key Country (2020 and 2028)

Figure 31. South Africa: Toothpaste Market –Revenue and Forecast to 2028 (US$ Million)

Figure 32. Saudi Arabia: Toothpaste Market –Revenue and Forecast to 2028 (US$ Million)

Figure 33. UAE: Toothpaste Market –Revenue and Forecast to 2028 (US$ Million)

Figure 34. Rest of Middle East & Africa: Toothpaste Market –Revenue and Forecast to 2028 (US$ Million)

Figure 35. Impact of COVID-19 Pandemic in Middle East and Africa Country Markets


  1. 3M
  2. Colgate-Palmolive Company
  3. GlaxoSmithKline plc.
  4. Henkel AG & COMPANY, KGAA
  5. Procter & Gamble
  6. The Himalaya Drug Company
  7. Unilever
  • To understand the MEA toothpaste market landscape and identify market segments that are most likely to guarantee a strong return
  • Stay ahead of the race by comprehending the ever-changing competitive landscape for MEA toothpaste market
  • Efficiently plan M&A and partnership deals in MEA toothpaste market by identifying market segments with the most promising probable sales
  • Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form MEA toothpaste market
  • Obtain market revenue forecast for market by various segments from 2021-2028 in MEA region.
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