Middle East & Africa Toothpaste Market Outlook and Strategic Insights by 2028

Historic Data: 2019-2020   |   Base Year: 2021   |   Forecast Period: 2022-2028

Middle East & Africa Toothpaste Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type [Sensitivity, Whitening (Anti-Cavity and Others), Herbal/Natural, Smokers, and Medicated], End User (Adults and Kids), Base Type (Gel-Based and Non-Gel-Based), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Drug Stores/Pharmacies)

  • Report Date : Nov 2021
  • Report Code : TIPRE00025563
  • Category : Consumer Goods
  • Status : Published
  • Available Report Formats : pdf-format excel-format
  • No. of Pages : 87

The toothpaste market in MEA is expected to grow from US$ 2,030.49 million in 2021 to US$ 2,694.65 million by 2028; it is estimated to grow at a CAGR of 4.1% from 2021 to 2028.



The UAE, South Africa, and Saudi Arabia are major economies in MEA. Dental issues in geriatric and pediatric population is the major factor driving the growth of the MEA toothpaste market. There is an increase in the number of children experiencing dental problems, which is expected to fuel the market growth significantly. According to the World Health Organization, in March 2020, almost 530 million children globally were experiencing dental caries on their primary teeth. Furthermore, the growth of the geriatric population is heightening the demand for toothpaste as this age group is extremely vulnerable to several tooth issues such as tooth decay, gum diseases, and tooth cavity. The rising consumer awareness concerning oral health backed by a large number of government initiatives can be favorable for the toothpaste market over the next few years. The improved consumption rate of sugary foods and beverages, combined with the urban lifestyles, have been a considerable growth booster in the European toothpaste market. Dental whitening has appeared as one of the major toothpaste market trends over the years, which companies are capitalizing on by launching new and unique flavors. As a result, toothpaste has become an essential requisite to maintain oral health and hygiene. Owing to this, toothpaste has garnered the highest market share in the oral care market, which is further anticipated to drive the market in MEA.

Turkey, South Africa, Iraq, and Israel reported the highest number of COVID-19 confirmed cases and deaths in the MEA. According to the International Finance Corporation, the COVID-19 pandemic has had a severe impact on the economy of the MEA, which led to decline in oil production and tourism, as well as remittances. Turkey has the highest number of COVID-19 cases in the MEA, followed by South Africa and the UAE. Due to lockdown in the Middle Eastern and African countries, various personal care companies remained closed. The company shutdown led to the reduction in the sales of various products, such as toothpaste.
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  • This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.

MEA Toothpaste Market Segmentation       

MEA Toothpaste Market – By Type

  • Sensitivity
  • Whitening     
    • Anti-Cavity
    • Others
  • Herbal/Natural
  • Smokers
  • Medicated

MEA Toothpaste Market – By End User

  • Adults
  • Kids

MEA Toothpaste Market – By Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Retail
  • Drug Stores/Pharmacies

MEA Toothpaste Market – ByBase Type

  • Gel-Based
  • Non Gel-Based

MEA Toothpaste Market– By Country

  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

MEA Toothpaste Market-Companies Mentioned

  • 3M
  • Colgate-Palmolive Company
  • GlaxoSmithKline plc.
  • Henkel AG & COMPANY, KGAA
  • Procter & Gamble
  • The Himalaya Drug Company
  • Unilever

Middle East & Africa Toothpaste Report Scope

Report Attribute Details
Market size in 2021 US$ 2,030.49 Million
Market Size by 2028 US$ 2,694.65 Million
Global CAGR (2021 - 2028) 4.1%
Historical Data 2019-2020
Forecast period 2022-2028
Segments Covered By Type
  • Sensitivity
  • Whitening
  • Herbal/Natural
  • Smokers
  • Medicated
By End User
  • Adults and Kids
By Base Type
  • Gel-Based and Non-Gel-Based
By and Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Retail
  • Drug Stores/Pharmacies
Regions and Countries Covered Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • 3M
  • Colgate-Palmolive Company
  • GlaxoSmithKline plc.
  • Henkel AG & COMPANY, KGAA
  • Procter & Gamble
  • The Himalaya Drug Company
  • Unilever
  • Shejal Jamdade
    Shejal Jamdade
    Associate Vice President,
    Market Research & Consulting

    With over 12 years of experience in managing custom research projects, Shejal is a seasoned research professional with deep cross-sector expertise spanning Chemicals & Materials, Food & Beverages, Biotechnology, and Consumer Goods. She excels in end-to-end project management, advanced data modelling, and providing strategic support to clients.

    Shejal has successfully led a wide range of high-impact research engagements, consistently guiding clients through complex business challenges and enabling informed decision-making. Her ability to blend analytical rigor with industry knowledge has made her a trusted advisor for clients seeking data-driven strategies and actionable insights. Dedicated to excellence and precision, Shejal continues to play a pivotal role in transforming business objectives into research-driven outcomes.

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    Our Clients
    1. 3M
    2. Colgate-Palmolive Company
    3. GlaxoSmithKline plc.
    4. Henkel AG & COMPANY, KGAA
    5. Procter & Gamble
    6. The Himalaya Drug Company
    7. Unilever
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