Middle East & Africa Toothpaste Market Outlook and Strategic Insights by 2028

Historic Data: 2019-2020 | Base Year: 2021 | Forecast Period: 2022-2028

Middle East & Africa Toothpaste Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type [Sensitivity, Whitening (Anti-Cavity and Others), Herbal/Natural, Smokers, and Medicated], End User (Adults and Kids), Base Type (Gel-Based and Non-Gel-Based), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Drug Stores/Pharmacies)

Report Date : Nov 2021
Report Code : TIPRE00025563

Category : Consumer Goods
Status : Published

Available Report Formats :
No. of Pages : 87

Page Updated: Nov 2021

Analysis Strategic Insights Market Drivers Regional Insights Report Scope Recent Developments FAQs

The toothpaste market in MEA is expected to grow from US$ 2,030.49 million in 2021 to US$ 2,694.65 million by 2028; it is estimated to grow at a CAGR of 4.1% from 2021 to 2028.

The UAE, South Africa, and Saudi Arabia are major economies in MEA. Dental issues in geriatric and pediatric population is the major factor driving the growth of the MEA toothpaste market. There is an increase in the number of children experiencing dental problems, which is expected to fuel the market growth significantly. According to the World Health Organization, in March 2020, almost 530 million children globally were experiencing dental caries on their primary teeth. Furthermore, the growth of the geriatric population is heightening the demand for toothpaste as this age group is extremely vulnerable to several tooth issues such as tooth decay, gum diseases, and tooth cavity. The rising consumer awareness concerning oral health backed by a large number of government initiatives can be favorable for the toothpaste market over the next few years. The improved consumption rate of sugary foods and beverages, combined with the urban lifestyles, have been a considerable growth booster in the European toothpaste market. Dental whitening has appeared as one of the major toothpaste market trends over the years, which companies are capitalizing on by launching new and unique flavors. As a result, toothpaste has become an essential requisite to maintain oral health and hygiene. Owing to this, toothpaste has garnered the highest market share in the oral care market, which is further anticipated to drive the market in MEA.

Turkey, South Africa, Iraq, and Israel reported the highest number of COVID-19 confirmed cases and deaths in the MEA. According to the International Finance Corporation, the COVID-19 pandemic has had a severe impact on the economy of the MEA, which led to decline in oil production and tourism, as well as remittances. Turkey has the highest number of COVID-19 cases in the MEA, followed by South Africa and the UAE. Due to lockdown in the Middle Eastern and African countries, various personal care companies remained closed. The company shutdown led to the reduction in the sales of various products, such as toothpaste.
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This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.

MEA Toothpaste Market Segmentation

MEA Toothpaste Market – By Type

Sensitivity
Whitening
- Anti-Cavity
- Others
Herbal/Natural
Smokers
Medicated

MEA Toothpaste Market – By End User

Adults
Kids

MEA Toothpaste Market – By Distribution Channel

Supermarkets and Hypermarkets
Convenience Stores
Online Retail
Drug Stores/Pharmacies

MEA Toothpaste Market – ByBase Type

Gel-Based
Non Gel-Based

MEA Toothpaste Market– By Country

South Africa
Saudi Arabia
UAE
Rest of MEA

MEA Toothpaste Market-Companies Mentioned

3M
Colgate-Palmolive Company
GlaxoSmithKline plc.
Henkel AG & COMPANY, KGAA
Procter & Gamble
The Himalaya Drug Company
Unilever

Middle East & Africa Toothpaste Report Scope

Report Attribute	Details
Market size in 2021	US$ 2,030.49 Million
Market Size by 2028	US$ 2,694.65 Million
Global CAGR (2021 - 2028)	4.1%
Historical Data	2019-2020
Forecast period	2022-2028
Segments Covered	By Type Sensitivity Whitening Herbal/Natural Smokers Medicated By End User Adults and Kids By Base Type Gel-Based and Non-Gel-Based By and Distribution Channel Supermarkets and Hypermarkets Convenience Stores Online Retail Drug Stores/Pharmacies
Regions and Countries Covered	Middle East and Africa South Africa Saudi Arabia UAE Rest of Middle East and Africa
Market leaders and key company profiles	3M Colgate-Palmolive Company GlaxoSmithKline plc. Henkel AG & COMPANY, KGAA Procter & Gamble The Himalaya Drug Company Unilever

Research Manager

Habi Ummer

Manager,
Market Research & Consulting

Habi is a seasoned Market Research Analyst with 8 years of experience specializing in the Chemicals and Materials sector, with additional expertise in the Food & Beverages and Consumer Goods industries. He is a Chemical Engineer from Vishwakarma Institute of Technology (VIT) and has developed deep domain knowledge across industrial and specialty chemicals, paints and coatings, paper and packaging, lubricants, and consumer products. Habi’s core competencies include market sizing and forecasting, competitive benchmarking, trend analysis, client engagement, report writing, and team coordination—making him adept at delivering actionable insights and supporting strategic decision-making.

What are the Middle East & Africa Toothpaste Market report deliverables?

Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
PEST and SWOT Analysis
Market Size Value / Volume - Global, Regional, Country
Industry and Competitive Landscape
Excel Dataset

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