The toothpaste market in MEA is expected to grow from US$ 2,030.49 million in 2021 to US$ 2,694.65 million by 2028; it is estimated to grow at a CAGR of 4.1% from 2021 to 2028.
The UAE, South Africa, and Saudi Arabia are major economies in MEA. Dental issues in geriatric and pediatric population is the major factor driving the growth of the MEA toothpaste market. There is an increase in the number of children experiencing dental problems, which is expected to fuel the market growth significantly. According to the World Health Organization, in March 2020, almost 530 million children globally were experiencing dental caries on their primary teeth. Furthermore, the growth of the geriatric population is heightening the demand for toothpaste as this age group is extremely vulnerable to several tooth issues such as tooth decay, gum diseases, and tooth cavity. The rising consumer awareness concerning oral health backed by a large number of government initiatives can be favorable for the toothpaste market over the next few years. The improved consumption rate of sugary foods and beverages, combined with the urban lifestyles, have been a considerable growth booster in the European toothpaste market. Dental whitening has appeared as one of the major toothpaste market trends over the years, which companies are capitalizing on by launching new and unique flavors. As a result, toothpaste has become an essential requisite to maintain oral health and hygiene. Owing to this, toothpaste has garnered the highest market share in the oral care market, which is further anticipated to drive the market in MEA.
Turkey, South Africa, Iraq, and Israel reported the highest number of COVID-19 confirmed cases and deaths in the MEA. According to the International Finance Corporation, the COVID-19 pandemic has had a severe impact on the economy of the MEA, which led to decline in oil production and tourism, as well as remittances. Turkey has the highest number of COVID-19 cases in the MEA, followed by South Africa and the UAE. Due to lockdown in the Middle Eastern and African countries, various personal care companies remained closed. The company shutdown led to the reduction in the sales of various products, such as toothpaste.
- This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.
MEA Toothpaste Market Segmentation
MEA Toothpaste Market – By Type
- Sensitivity
- Whitening
- Anti-Cavity
- Others
- Herbal/Natural
- Smokers
- Medicated
MEA Toothpaste Market – By End User
- Adults
- Kids
MEA Toothpaste Market – By Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Retail
- Drug Stores/Pharmacies
MEA Toothpaste Market – ByBase Type
- Gel-Based
- Non Gel-Based
MEA Toothpaste Market– By Country
- South Africa
- Saudi Arabia
- UAE
- Rest of MEA
MEA Toothpaste Market-Companies Mentioned
- 3M
- Colgate-Palmolive Company
- GlaxoSmithKline plc.
- Henkel AG & COMPANY, KGAA
- Procter & Gamble
- The Himalaya Drug Company
- Unilever
Middle East & Africa Toothpaste Report Scope
Report Attribute | Details |
---|---|
Market size in 2021 | US$ 2,030.49 Million |
Market Size by 2028 | US$ 2,694.65 Million |
Global CAGR (2021 - 2028) | 4.1% |
Historical Data | 2019-2020 |
Forecast period | 2022-2028 |
Segments Covered |
By Type
|
Regions and Countries Covered | Middle East and Africa
|
Market leaders and key company profiles |
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
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- 3M
- Colgate-Palmolive Company
- GlaxoSmithKline plc.
- Henkel AG & COMPANY, KGAA
- Procter & Gamble
- The Himalaya Drug Company
- Unilever


