The toothpaste market in MEA is expected to grow from US$ 2,030.49 million in 2021 to US$ 2,694.65 million by 2028; it is estimated to grow at a CAGR of 4.1% from 2021 to 2028.
The UAE, South Africa, and Saudi Arabia are major economies in MEA. Dental issues in geriatric and pediatric population is the major factor driving the growth of the MEA toothpaste market. There is an increase in the number of children experiencing dental problems, which is expected to fuel the market growth significantly. According to the World Health Organization, in March 2020, almost 530 million children globally were experiencing dental caries on their primary teeth. Furthermore, the growth of the geriatric population is heightening the demand for toothpaste as this age group is extremely vulnerable to several tooth issues such as tooth decay, gum diseases, and tooth cavity. The rising consumer awareness concerning oral health backed by a large number of government initiatives can be favorable for the toothpaste market over the next few years. The improved consumption rate of sugary foods and beverages, combined with the urban lifestyles, have been a considerable growth booster in the European toothpaste market. Dental whitening has appeared as one of the major toothpaste market trends over the years, which companies are capitalizing on by launching new and unique flavors. As a result, toothpaste has become an essential requisite to maintain oral health and hygiene. Owing to this, toothpaste has garnered the highest market share in the oral care market, which is further anticipated to drive the market in MEA.
Turkey, South Africa, Iraq, and Israel reported the highest number of COVID-19 confirmed cases and deaths in the MEA. According to the International Finance Corporation, the COVID-19 pandemic has had a severe impact on the economy of the MEA, which led to decline in oil production and tourism, as well as remittances. Turkey has the highest number of COVID-19 cases in the MEA, followed by South Africa and the UAE. Due to lockdown in the Middle Eastern and African countries, various personal care companies remained closed. The company shutdown led to the reduction in the sales of various products, such as toothpaste.
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MEA Toothpaste Market Segmentation
MEA Toothpaste Market – By Type
- Sensitivity
- Whitening
- Anti-Cavity
- Others
- Herbal/Natural
- Smokers
- Medicated
MEA Toothpaste Market – By End User
- Adults
- Kids
MEA Toothpaste Market – By Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Retail
- Drug Stores/Pharmacies
MEA Toothpaste Market – ByBase Type
- Gel-Based
- Non Gel-Based
MEA Toothpaste Market– By Country
- South Africa
- Saudi Arabia
- UAE
- Rest of MEA
MEA Toothpaste Market-Companies Mentioned
- 3M
- Colgate-Palmolive Company
- GlaxoSmithKline plc.
- Henkel AG & COMPANY, KGAA
- Procter & Gamble
- The Himalaya Drug Company
- Unilever
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis formulation:
3.2.4 Macro-economic factor analysis:
3.2.5 Developing base number:
3.2.6 Data Triangulation:
3.2.7 Country level data:
3.2.8 Limitations and Assumptions:
4. MEA Toothpaste Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 MEA
4.3 Expert Opinion
5. MEA Toothpaste Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Dental Issues in Geriatric and Pediatric Population
5.1.2 Surge in Investments in Marketing and Promotional Campaigns
5.2 Market Restraints
5.2.1 Harmful Effects of Ingredients in Toothpaste
5.3 Market Opportunities
5.3.1 Increasing Popularity of Herbal Products
5.4 Future Trends
5.4.1 Sustainable Toothpaste
5.5 Impact Analysis of Drivers and Restraint
6. Toothpaste – MEA Market Analysis
6.1 MEA Toothpaste Market Overview
6.2 MEA Toothpaste Market – Revenue Forecasts to 2028 (US$ Million)
7. MEA Toothpaste Market Analysis – By Type
7.1 Overview
7.2 MEA Toothpaste Market, By Type (2020 and 2028)
7.3 Sensitivity
7.3.1 Overview
7.3.2 Sensitivity: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Whitening
7.4.1 Overview
7.4.2 Whitening: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
7.4.2.1 Anti-Cavity
7.4.2.1.1 Overview
7.4.2.1.2 Anti-Cavity: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
7.4.2.2 Others:
7.4.2.2.1 Overview:
7.4.2.2.2 Others: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
7.5 Herbal/Natural
7.5.1 Overview
7.5.2 Herbal/Natural: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
7.6 Smokers
7.6.1 Overview
7.6.2 Smokers: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
7.7 Medicated
7.7.1 Overview
7.7.2 Medicated: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
8. MEA Toothpaste Market Analysis – By End User
8.1 Overview
8.2 MEA Toothpaste Market, By End User (2020 and 2028)
8.3 Adults
8.3.1 Overview
8.3.2 Adults: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Kids
8.4.1 Overview
8.4.2 Kids: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
9. MEA Toothpaste Market Analysis – By Base Type
9.1 Overview
9.2 MEA Toothpaste Market, By Base Type (2020 and 2028)
9.3 Gel-Based
9.3.1 Overview
9.3.2 Gel-Based: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
9.4 Non-Gel-Based
9.4.1 Overview
9.4.2 Non-Gel-Based: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
10. MEA Toothpaste Market Analysis – By Distribution Channel
10.1 Overview
10.2 MEA Toothpaste Market, By Distribution Channel (2020 and 2028)
10.3 Supermarkets and Hypermarkets
10.3.1 Overview
10.3.2 Supermarkets and Hypermarkets: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
10.4 Convenience Stores
10.4.1 Overview
10.4.2 Convenience Stores: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
10.5 Online Retail
10.5.1 Overview
10.5.2 Online Retail: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
10.6 Drug Stores/Pharmacies
10.6.1 Overview
10.6.2 Drug Stores/Pharmacies: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
11. MEA Toothpaste Market – Country Analysis
11.1 Middle East & Africa: Toothpaste Market
11.1.2 Middle East & Africa: Toothpaste Market, by Key Country
11.1.2.1 South Africa: Toothpaste Market –Revenue and Forecast to 2028 (US$ Million)
11.1.2.1.1 South Africa: Toothpaste Market, by Type
11.1.2.1.1.1 South Africa Toothpaste Market, by Whitening Type
11.1.2.1.2 South Africa: Toothpaste Market, by End-User
11.1.2.1.3 South Africa: Toothpaste Market, by Base Type
11.1.2.1.4 South Africa: Toothpaste Market, by Distribution Channel
11.1.2.2 Saudi Arabia: Toothpaste Market –Revenue and Forecast to 2028 (US$ Million)
11.1.2.2.1 Saudi Arabia: Toothpaste Market, by Type
11.1.2.2.1.1 Saudi Arabia Toothpaste Market, by Whitening Type
11.1.2.2.2 Saudi Arabia: Toothpaste Market, by End-User
11.1.2.2.3 Saudi Arabia: Toothpaste Market, by Base Type
11.1.2.2.4 Saudi Arabia: Toothpaste Market, by Distribution Channel
11.1.2.3 UAE: Toothpaste Market –Revenue and Forecast to 2028 (US$ Million)
11.1.2.3.1 UAE: Toothpaste Market, by Type
11.1.2.3.1.1 UAE Toothpaste Market, by Whitening Type
11.1.2.3.2 UAE: Toothpaste Market, by End-User
11.1.2.3.3 UAE: Toothpaste Market, by Base Type
11.1.2.3.4 UAE: Toothpaste Market, by Distribution Channel
11.1.2.4 Rest of Middle East & Africa: Toothpaste Market –Revenue and Forecast to 2028 (US$ Million)
11.1.2.4.1 Rest of Middle East & Africa: Toothpaste Market, by Type
11.1.2.4.1.1 Rest of Middle East & Africa Toothpaste Market, by Whitening Type
11.1.2.4.2 Rest of Middle East & Africa: Toothpaste Market, by End-User
11.1.2.4.3 Rest of Middle East & Africa: Toothpaste Market, by Base Type
11.1.2.4.4 Rest of Middle East & Africa: Toothpaste Market, by Distribution Channel
12. Impact of COVID-19 Pandemic on MEA Toothpaste Market
12.1 Impact of COVID-19 on Toothpaste Market
12.2 Middle East and Africa: Impact Assessment of COVID-19 Pandemic
13. Industry Landscape
13.1 Business Planning and Strategy
13.2 Collaboration
14. Company Profiles
14.1 3M
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Products and Services
14.1.4 Financial Overview
14.1.5 SWOT Analysis
14.1.6 Key Developments
14.2 Colgate-Palmolive Company
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Products and Services
14.2.4 Financial Overview
14.2.5 SWOT Analysis
14.2.6 Key Developments
14.3 Henkel AG & COMPANY, KGAA
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Products and Services
14.3.4 Financial Overview
14.3.5 SWOT Analysis
14.3.6 Key Developments
14.4 Unilever
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Products and Services
14.4.4 Financial Overview
14.4.5 SWOT Analysis
14.4.6 Key Developments
14.5 GlaxoSmithKline plc.
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Products and Services
14.5.4 Financial Overview
14.5.5 SWOT Analysis
14.5.6 Key Developments
14.6 Procter & Gamble
14.6.1 Key Facts
14.6.2 Business Description
14.6.3 Products and Services
14.6.4 Financial Overview
14.6.5 SWOT Analysis
14.6.6 Key Developments
14.7 The Himalaya Drug Company
14.7.1 Key Facts
14.7.2 Business Description
14.7.3 Products and Services
14.7.4 Financial Overview
14.7.5 SWOT Analysis
14.7.6 Key Developments
15. Appendix
15.1 About The Insight Partners
15.2 Glossary of TermsLIST OF TABLES
Table 1. MEA Toothpaste Market –Revenue Forecast to 2028 (US$ Million)
Table 2. South Africa Toothpaste Market, by Type – Revenue and Forecast to 2028 (USD Million)
Table 3. South Africa Toothpaste Market, by Whitening Type – Revenue and Forecast to 2028 (USD Million)
Table 4. South Africa Toothpaste Market, by End-User – Revenue and Forecast to 2028 (USD Million)
Table 5. South Africa Toothpaste Market, by Base Type – Revenue and Forecast to 2028 (USD Million)
Table 6. South Africa Toothpaste Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)
Table 7. Saudi Arabia Toothpaste Market, by Type – Revenue and Forecast to 2028 (USD Million)
Table 8. Saudi Arabia Toothpaste Market, by Whitening Type – Revenue and Forecast to 2028 (USD Million)
Table 9. Saudi Arabia Toothpaste Market, by End-User – Revenue and Forecast to 2028 (USD Million)
Table 10. Saudi Arabia Toothpaste Market, by Base Type – Revenue and Forecast to 2028 (USD Million)
Table 11. Saudi Arabia Toothpaste Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)
Table 12. UAE Toothpaste Market, by Type – Revenue and Forecast to 2028 (USD Million)
Table 13. UAE Toothpaste Market, by Whitening Type – Revenue and Forecast to 2028 (USD Million)
Table 14. UAE Toothpaste Market, by End-User – Revenue and Forecast to 2028 (USD Million)
Table 15. UAE Toothpaste Market, by Base Type – Revenue and Forecast to 2028 (USD Million)
Table 16. UAE Toothpaste Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)
Table 17. Rest of Middle East & Africa Toothpaste Market, by Type – Revenue and Forecast to 2028 (USD Million)
Table 18. Rest of Middle East & Africa Toothpaste Market, by Whitening Type – Revenue and Forecast to 2028 (USD Million)
Table 19. Rest of Middle East & Africa Toothpaste Market, by End-User – Revenue and Forecast to 2028 (USD Million)
Table 20. Rest of Middle East & Africa Toothpaste Market, by Base Type – Revenue and Forecast to 2028 (USD Million)
Table 21. Rest of Middle East & Africa Toothpaste Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)
Table 22. Glossary of Term: Toothpaste Market
LIST OF FIGURES
Figure 1. MEA Toothpaste Market Segmentation
Figure 2. MEA Toothpaste Market Segmentation – By Country
Figure 3. MEA Toothpaste Market Overview
Figure 4. Whitening Segment Held Largest Share of MEA Toothpaste Market
Figure 5. Rest of MEA Held Largest Share of MEA Toothpaste Market
Figure 6. MEA: PEST Analysis
Figure 7. Expert Opinion
Figure 8. MEA Toothpaste Market Impact Analysis of Driver and Restraint
Figure 9. MEA Toothpaste Market – Revenue Forecast to 2028 (US$ Million)
Figure 10. MEA Toothpaste Market Revenue Share, By Type (2020 and 2028)
Figure 11. Sensitivity: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 12. Whitening: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 13. Anti-Cavity: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 14. Others: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 15. Herbal/Natural: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 16. Smokers: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 17. Medicated: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 18. MEA Toothpaste Market Revenue Share, By End User (2020 and 2028)
Figure 19. Adults: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 20. Kids: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 21. MEA Toothpaste Market Revenue Share, By Base Type (2020 and 2028)
Figure 22. Gel-Based: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 23. Non-Gel-Based: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24. MEA Toothpaste Market Revenue Share, By Distribution Channel (2020 and 2028)
Figure 25. Supermarkets and Hypermarkets: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 26. Convenience Stores: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 27. Online Retail: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 28. Drug Stores/Pharmacies: MEA Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 29. Middle East & Africa: Toothpaste Market – Revenue by Country to 2028 (US$ Million)
Figure 30. Middle East & Africa: Toothpaste Market Revenue Share, by Key Country (2020 and 2028)
Figure 31. South Africa: Toothpaste Market –Revenue and Forecast to 2028 (US$ Million)
Figure 32. Saudi Arabia: Toothpaste Market –Revenue and Forecast to 2028 (US$ Million)
Figure 33. UAE: Toothpaste Market –Revenue and Forecast to 2028 (US$ Million)
Figure 34. Rest of Middle East & Africa: Toothpaste Market –Revenue and Forecast to 2028 (US$ Million)
Figure 35. Impact of COVID-19 Pandemic in Middle East and Africa Country Markets
- 3M
- Colgate-Palmolive Company
- GlaxoSmithKline plc.
- Henkel AG & COMPANY, KGAA
- Procter & Gamble
- The Himalaya Drug Company
- Unilever
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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