Neuro Market 2028 By Technology Type, End User and Geography | The Insight Partners

    Neuromarketing Technology Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Technology Type (Functional Magnetic Resonance Imaging, Electroencephalography, Steady-State Topography, Eye Tracking, Magnetoencephalography); End User (Retail, Healthcare, Food and Beverage, Consumer Electronics, Others) and Geography

    Report Code: TIPRE00026559 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming

    MARKET INTRODUCTION

    Neuromarketing is a branch of marketing that studies the brain's responses to marketing stimuli using medical technology such as functional Magnetic Resonance Imaging (fMRI). It's a scientific study of how the brain reacts to advertising and branding, as well as how those messages can be tweaked depending on feedback to evoke even better responses. To assess certain types of brain activity in reaction to advertising messages, researchers use a variety of methods. Companies can learn about their customers' decision-making abilities and the driving force behind their personas using this information.

    MARKET DYNAMICS

    The growing emphasis on the impact of various marketing initiatives is the primary driver of market expansion. Market expansion is being fueled by the increasing adoption of novel marketing activities, as well as increased investment in neuromarketing to enhance profitability. Neuromarketing's increasing use in media & marketing, advertising, retail, and telecommunications is fueling industry expansion. The usage of neuroscience for marketing purposes is being pushed further by cutthroat competition leading to an increase in a marketing campaign for sustainability.

    MARKET SCOPE

    The "Global Neuromarketing Technology Market Analysis To 2028" is a specialized and in-depth study of the technology, media, and telecommunications industry with a special focus on global market trend analysis. The neuromarketing technology market report aims to provide an overview of the neuromarketing technology market with detailed market segmentation by technology type, end-user, and geography. The global neuromarketing technology market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading neuromarketing technology market player and offers key trends and opportunities in the market.

    MARKET SEGMENTATION

    The global neuromarketing technology market is segmented based on technology type, end-user. Based on the technology type, the neuromarketing technology market is segmented into functional magnetic resonance imaging, electroencephalography, steady-state topography, eye tracking, magnetoencephalography. Based on end-user, the neuromarketing technology market is segmented into retail, healthcare, food and beverage, consumer electronics, others.

    REGIONAL FRAMEWORK

    The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global neuromarketing technology market based on various segments. It also provides market size and forecast estimates from the year 2018 to 2028 with respect to five major regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The neuromarketing technology market by each region is later sub-segmented by respective countries and segments. The neuromarketing technology market report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
    The report analyzes factors affecting the neuromarketing technology market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis highlighting factors affecting the neuromarketing technology market in these regions.
    IMPACT OF COVID-19 ON NEUROMARKETING TECHNOLOGY MARKET
    The impact of the COVID-19 pandemic on the market is covered throughout the report. The pandemic has had a positive impact on the neuromarketing technology market. Many companies now operate their businesses on online platforms due to the lockdown conditions; more companies are adopting video as a service. Therefore, the demand for neuromarketing technology is increasing during COVID-19 and is also set to increase during the forecast period.



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    MARKET PLAYERS


    The reports cover key developments in the neuromarketing technology market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from neuromarketing technology market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the neuromarketing technology market.
    The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the neuromarketing technology market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
  •   Compumedics Limited
  •   Entropik Technologies Pvt. Ltd.
  •   Merchant Mechanics, Inc.
  •   MindMetriks
  •   Mindspeller
  •   Neural Sense (Pty) Ltd
  •   Nielsen Consumer LLC
  •   SR Labs srl
  •   Synetiq Ltd.
  •   The Nielsen Company, LLC
    The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.


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  • TABLE OF CONTENTS

    1. INTRODUCTION
    1.1. SCOPE OF THE STUDY
    1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
    1.3. MARKET SEGMENTATION
    1.3.1 Neuromarketing Technology Market - By Technology Type
    1.3.2 Neuromarketing Technology Market - By End User
    1.3.3 Neuromarketing Technology Market - By Region
    1.3.3.1 By Country

    2. KEY TAKEAWAYS

    3. RESEARCH METHODOLOGY

    4. NEUROMARKETING TECHNOLOGY MARKET LANDSCAPE
    4.1. OVERVIEW
    4.2. PEST ANALYSIS
    4.2.1 North America - Pest Analysis
    4.2.2 Europe - Pest Analysis
    4.2.3 Asia-Pacific - Pest Analysis
    4.2.4 Middle East and Africa - Pest Analysis
    4.2.5 South and Central America - Pest Analysis
    4.3. ECOSYSTEM ANALYSIS
    4.4. EXPERT OPINIONS

    5. NEUROMARKETING TECHNOLOGY MARKET - KEY MARKET DYNAMICS
    5.1. KEY MARKET DRIVERS
    5.2. KEY MARKET RESTRAINTS
    5.3. KEY MARKET OPPORTUNITIES
    5.4. FUTURE TRENDS
    5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

    6. NEUROMARKETING TECHNOLOGY MARKET - GLOBAL MARKET ANALYSIS
    6.1. NEURO - GLOBAL MARKET OVERVIEW
    6.2. NEURO - GLOBAL MARKET AND FORECAST TO 2028
    6.3. MARKET POSITIONING

    7. NEUROMARKETING TECHNOLOGY MARKET - REVENUE AND FORECASTS TO 2028 - TECHNOLOGY TYPE
    7.1. OVERVIEW
    7.2. TECHNOLOGY TYPE MARKET FORECASTS AND ANALYSIS
    7.3. FUNCTIONAL MAGNETIC RESONANCE IMAGING
    7.3.1. Overview
    7.3.2. Functional Magnetic Resonance Imaging Market Forecast and Analysis
    7.4. ELECTROENCEPHALOGRAPHY
    7.4.1. Overview
    7.4.2. Electroencephalography Market Forecast and Analysis
    7.5. STEADY-STATE TOPOGRAPHY
    7.5.1. Overview
    7.5.2. Steady-State Topography Market Forecast and Analysis
    7.6. EYE TRACKING
    7.6.1. Overview
    7.6.2. Eye Tracking Market Forecast and Analysis
    7.7. MAGNETOENCEPHALOGRAPHY
    7.7.1. Overview
    7.7.2. Magnetoencephalography Market Forecast and Analysis
    8. NEUROMARKETING TECHNOLOGY MARKET - REVENUE AND FORECASTS TO 2028 - END USER
    8.1. OVERVIEW
    8.2. END USER MARKET FORECASTS AND ANALYSIS
    8.3. RETAIL
    8.3.1. Overview
    8.3.2. Retail Market Forecast and Analysis
    8.4. HEALTHCARE
    8.4.1. Overview
    8.4.2. Healthcare Market Forecast and Analysis
    8.5. FOOD AND BEVERAGE
    8.5.1. Overview
    8.5.2. Food and Beverage Market Forecast and Analysis
    8.6. CONSUMER ELECTRONICS
    8.6.1. Overview
    8.6.2. Consumer Electronics Market Forecast and Analysis
    8.7. OTHERS
    8.7.1. Overview
    8.7.2. Others Market Forecast and Analysis

    9. NEUROMARKETING TECHNOLOGY MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
    9.1. NORTH AMERICA
    9.1.1 North America Neuromarketing Technology Market Overview
    9.1.2 North America Neuromarketing Technology Market Forecasts and Analysis
    9.1.3 North America Neuromarketing Technology Market Forecasts and Analysis - By Technology Type
    9.1.4 North America Neuromarketing Technology Market Forecasts and Analysis - By End User
    9.1.5 North America Neuromarketing Technology Market Forecasts and Analysis - By Countries
    9.1.5.1 United States Neuromarketing Technology Market
    9.1.5.1.1 United States Neuromarketing Technology Market by Technology Type
    9.1.5.1.2 United States Neuromarketing Technology Market by End User
    9.1.5.2 Canada Neuromarketing Technology Market
    9.1.5.2.1 Canada Neuromarketing Technology Market by Technology Type
    9.1.5.2.2 Canada Neuromarketing Technology Market by End User
    9.1.5.3 Mexico Neuromarketing Technology Market
    9.1.5.3.1 Mexico Neuromarketing Technology Market by Technology Type
    9.1.5.3.2 Mexico Neuromarketing Technology Market by End User
    9.2. EUROPE
    9.2.1 Europe Neuromarketing Technology Market Overview
    9.2.2 Europe Neuromarketing Technology Market Forecasts and Analysis
    9.2.3 Europe Neuromarketing Technology Market Forecasts and Analysis - By Technology Type
    9.2.4 Europe Neuromarketing Technology Market Forecasts and Analysis - By End User
    9.2.5 Europe Neuromarketing Technology Market Forecasts and Analysis - By Countries
    9.2.5.1 Germany Neuromarketing Technology Market
    9.2.5.1.1 Germany Neuromarketing Technology Market by Technology Type
    9.2.5.1.2 Germany Neuromarketing Technology Market by End User
    9.2.5.2 France Neuromarketing Technology Market
    9.2.5.2.1 France Neuromarketing Technology Market by Technology Type
    9.2.5.2.2 France Neuromarketing Technology Market by End User
    9.2.5.3 Italy Neuromarketing Technology Market
    9.2.5.3.1 Italy Neuromarketing Technology Market by Technology Type
    9.2.5.3.2 Italy Neuromarketing Technology Market by End User
    9.2.5.4 United Kingdom Neuromarketing Technology Market
    9.2.5.4.1 United Kingdom Neuromarketing Technology Market by Technology Type
    9.2.5.4.2 United Kingdom Neuromarketing Technology Market by End User
    9.2.5.5 Russia Neuromarketing Technology Market
    9.2.5.5.1 Russia Neuromarketing Technology Market by Technology Type
    9.2.5.5.2 Russia Neuromarketing Technology Market by End User
    9.2.5.6 Rest of Europe Neuromarketing Technology Market
    9.2.5.6.1 Rest of Europe Neuromarketing Technology Market by Technology Type
    9.2.5.6.2 Rest of Europe Neuromarketing Technology Market by End User
    9.3. ASIA-PACIFIC
    9.3.1 Asia-Pacific Neuromarketing Technology Market Overview
    9.3.2 Asia-Pacific Neuromarketing Technology Market Forecasts and Analysis
    9.3.3 Asia-Pacific Neuromarketing Technology Market Forecasts and Analysis - By Technology Type
    9.3.4 Asia-Pacific Neuromarketing Technology Market Forecasts and Analysis - By End User
    9.3.5 Asia-Pacific Neuromarketing Technology Market Forecasts and Analysis - By Countries
    9.3.5.1 Australia Neuromarketing Technology Market
    9.3.5.1.1 Australia Neuromarketing Technology Market by Technology Type
    9.3.5.1.2 Australia Neuromarketing Technology Market by End User
    9.3.5.2 China Neuromarketing Technology Market
    9.3.5.2.1 China Neuromarketing Technology Market by Technology Type
    9.3.5.2.2 China Neuromarketing Technology Market by End User
    9.3.5.3 India Neuromarketing Technology Market
    9.3.5.3.1 India Neuromarketing Technology Market by Technology Type
    9.3.5.3.2 India Neuromarketing Technology Market by End User
    9.3.5.4 Japan Neuromarketing Technology Market
    9.3.5.4.1 Japan Neuromarketing Technology Market by Technology Type
    9.3.5.4.2 Japan Neuromarketing Technology Market by End User
    9.3.5.5 South Korea Neuromarketing Technology Market
    9.3.5.5.1 South Korea Neuromarketing Technology Market by Technology Type
    9.3.5.5.2 South Korea Neuromarketing Technology Market by End User
    9.3.5.6 Rest of Asia-Pacific Neuromarketing Technology Market
    9.3.5.6.1 Rest of Asia-Pacific Neuromarketing Technology Market by Technology Type
    9.3.5.6.2 Rest of Asia-Pacific Neuromarketing Technology Market by End User
    9.4. MIDDLE EAST AND AFRICA
    9.4.1 Middle East and Africa Neuromarketing Technology Market Overview
    9.4.2 Middle East and Africa Neuromarketing Technology Market Forecasts and Analysis
    9.4.3 Middle East and Africa Neuromarketing Technology Market Forecasts and Analysis - By Technology Type
    9.4.4 Middle East and Africa Neuromarketing Technology Market Forecasts and Analysis - By End User
    9.4.5 Middle East and Africa Neuromarketing Technology Market Forecasts and Analysis - By Countries
    9.4.5.1 South Africa Neuromarketing Technology Market
    9.4.5.1.1 South Africa Neuromarketing Technology Market by Technology Type
    9.4.5.1.2 South Africa Neuromarketing Technology Market by End User
    9.4.5.2 Saudi Arabia Neuromarketing Technology Market
    9.4.5.2.1 Saudi Arabia Neuromarketing Technology Market by Technology Type
    9.4.5.2.2 Saudi Arabia Neuromarketing Technology Market by End User
    9.4.5.3 U.A.E Neuromarketing Technology Market
    9.4.5.3.1 U.A.E Neuromarketing Technology Market by Technology Type
    9.4.5.3.2 U.A.E Neuromarketing Technology Market by End User
    9.4.5.4 Rest of Middle East and Africa Neuromarketing Technology Market
    9.4.5.4.1 Rest of Middle East and Africa Neuromarketing Technology Market by Technology Type
    9.4.5.4.2 Rest of Middle East and Africa Neuromarketing Technology Market by End User
    9.5. SOUTH AND CENTRAL AMERICA
    9.5.1 South and Central America Neuromarketing Technology Market Overview
    9.5.2 South and Central America Neuromarketing Technology Market Forecasts and Analysis
    9.5.3 South and Central America Neuromarketing Technology Market Forecasts and Analysis - By Technology Type
    9.5.4 South and Central America Neuromarketing Technology Market Forecasts and Analysis - By End User
    9.5.5 South and Central America Neuromarketing Technology Market Forecasts and Analysis - By Countries
    9.5.5.1 Brazil Neuromarketing Technology Market
    9.5.5.1.1 Brazil Neuromarketing Technology Market by Technology Type
    9.5.5.1.2 Brazil Neuromarketing Technology Market by End User
    9.5.5.2 Argentina Neuromarketing Technology Market
    9.5.5.2.1 Argentina Neuromarketing Technology Market by Technology Type
    9.5.5.2.2 Argentina Neuromarketing Technology Market by End User
    9.5.5.3 Rest of South and Central America Neuromarketing Technology Market
    9.5.5.3.1 Rest of South and Central America Neuromarketing Technology Market by Technology Type
    9.5.5.3.2 Rest of South and Central America Neuromarketing Technology Market by End User

    10. INDUSTRY LANDSCAPE
    10.1. MERGERS AND ACQUISITIONS
    10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
    10.3. NEW PRODUCT LAUNCHES
    10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

    11. NEUROMARKETING TECHNOLOGY MARKET, KEY COMPANY PROFILES
    11.1. COMPUMEDICS LIMITED
    11.1.1. Key Facts
    11.1.2. Business Description
    11.1.3. Products and Services
    11.1.4. Financial Overview
    11.1.5. SWOT Analysis
    11.1.6. Key Developments
    11.2. ENTROPIK TECHNOLOGIES PVT. LTD.
    11.2.1. Key Facts
    11.2.2. Business Description
    11.2.3. Products and Services
    11.2.4. Financial Overview
    11.2.5. SWOT Analysis
    11.2.6. Key Developments
    11.3. MERCHANT MECHANICS, INC.
    11.3.1. Key Facts
    11.3.2. Business Description
    11.3.3. Products and Services
    11.3.4. Financial Overview
    11.3.5. SWOT Analysis
    11.3.6. Key Developments
    11.4. MINDMETRIKS
    11.4.1. Key Facts
    11.4.2. Business Description
    11.4.3. Products and Services
    11.4.4. Financial Overview
    11.4.5. SWOT Analysis
    11.4.6. Key Developments
    11.5. MINDSPELLER
    11.5.1. Key Facts
    11.5.2. Business Description
    11.5.3. Products and Services
    11.5.4. Financial Overview
    11.5.5. SWOT Analysis
    11.5.6. Key Developments
    11.6. NEURAL SENSE (PTY) LTD
    11.6.1. Key Facts
    11.6.2. Business Description
    11.6.3. Products and Services
    11.6.4. Financial Overview
    11.6.5. SWOT Analysis
    11.6.6. Key Developments
    11.7. NIELSEN CONSUMER LLC
    11.7.1. Key Facts
    11.7.2. Business Description
    11.7.3. Products and Services
    11.7.4. Financial Overview
    11.7.5. SWOT Analysis
    11.7.6. Key Developments
    11.8. SR LABS SRL
    11.8.1. Key Facts
    11.8.2. Business Description
    11.8.3. Products and Services
    11.8.4. Financial Overview
    11.8.5. SWOT Analysis
    11.8.6. Key Developments
    11.9. SYNETIQ LTD.
    11.9.1. Key Facts
    11.9.2. Business Description
    11.9.3. Products and Services
    11.9.4. Financial Overview
    11.9.5. SWOT Analysis
    11.9.6. Key Developments
    11.10. THE NIELSEN COMPANY, LLC
    11.10.1. Key Facts
    11.10.2. Business Description
    11.10.3. Products and Services
    11.10.4. Financial Overview
    11.10.5. SWOT Analysis
    11.10.6. Key Developments

    12. APPENDIX
    12.1. ABOUT THE INSIGHT PARTNERS
    12.2. GLOSSARY OF TERMS
    The List of Companies

    1.Compumedics Limited
    2.Entropik Technologies Pvt. Ltd.
    3.Merchant Mechanics, Inc.
    4.MindMetriks
    5.Mindspeller
    6.Neural Sense (Pty) Ltd
    7.Nielsen Consumer LLC
    8.SR Labs srl
    9.Synetiq Ltd.
    10.The Nielsen Company, LLC
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