North America Authentication and Brand Protection Market to Grow at a CAGR of 7.6% to reach US$ 1608.8 Million from 2020 to 2027

The Authentication and Brand Protection market in North America is expected to grow from US$ 920.4 Mn in 2019 to US$ 1608.8 Mn by 2027; it is estimated to grow at a CAGR of 7.6% from 2020 to 2027.

The US, Canada, and Mexico are major economies in North America. The accentuating demand for genuine products recently gained momentum after weak growth over the past few years. The North America counterfeit product market is expanding at a rapid rate encompassing industries such as food & beverage, chemicals, consumer electronics, automotive components, medical devices and pharmaceutical, and agriculture. The end users in the current scenario are gaining knowledge about the benefits of authenticated products. In the past years, the medical device end users have incurred significant loss caused by duplicate products. Owing to this, these end users are progressively seeking to authenticate the medical devices. The medical device manufacturers are increasingly capitalizing on obtaining product authentication solutions, which enable them to satisfy their customers seeking authenticated products. This also allows manufacturers to retain long-term customers. This factor is catalyzing the growth of the North America authentication and brand protection market. The supply of authenticating medicines is of utmost importance for pharmaceutical industries. With the growth in the circulation of fake medicines, the pharmaceutical manufacturers are challenged heavily, and pertaining to this; the manufacturers are procuring increased volumes of product authentication solutions. Thus, the rising concerns over duplicate consumer electronics products and automotive components is expected to create a significant demand for authentication and brand protection in the coming years, which is further anticipated to accelerate the market in North America. Also the COVID-19 pandemic is affecting various industries in the North America region, and directly impacting the spending. According to the Center for Strategic and International Studies, owing to COVID-19 impact, the US would experience contraction in GDP in the second quarter. The pandemic COVID-19 continues to enforce the temporary closure of retail stores & manufacturing plants in the countries of North America, signaling an unprecedented disruption of commerce. Retailers and brands are facing various short-term challenges regarding health and safety, supply chain, labor force, cash flow, consumer demand, and marketing.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the authentication and brand protection market. The North America authentication and brand protection market is expected to grow at a good CAGR during the forecast period.

North America Authentication and Brand Protection Market Segmentation

North America Authentication and Brand Protection Market – By Type

• Overt
• Covert

North America Authentication and Brand Protection Market – By Technology

• Security Printing and Tamper Proof
• Security Inks and Coatings
• OVDS and Holograms
• Unique Codes
• Bar Codes
• RFID
• Authentication ICs
• Others

North America Authentication and Brand Protection Market – By Application

• Consumer Electronics
• Automotive
• Medical
• Chemical
• Food and Beverage
• Others

North America Authentication and Brand Protection Market - By Country

• US
• Canada
• Mexico

North America Mineral Insulated Heating Cable Market-Companies Mentioned

• AlpVision SA
• Applied DNA Sciences
• Authentic Vision
• Avery Dennison Corporation
• Eastman Kodak Company
• De La Rue PLC
• 3M