North America Flavor Masking Agents Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Sweet Flavor, Salt Flavor, Fat Flavor, Bitter Flavor, and Others) and Application (Food and Beverages, Pharmaceuticals and Nutraceuticals, and Others)
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The flavor masking agents market in North America is expected to grow to US$ 97.36 million by 2028 from US$ 63.67 million in 2021. The market is estimated to grow at a CAGR of 6.3% from 2021 to 2028.
The US, Canada and Mexico Russia are the major counties in considered in North America. Flavor masking agents are food additives that are used to mask unpleasant flavors in food products. Bitterness, glycerin flavor, vitamin and mineral flavor, or metallic flavor in the food product are masked with a flavor ingredient that gives the end-product an appealing flavor. Further, flavor masking agents are used in a wide variety of industries such as food & beverages, pharmaceuticals and nutraceuticals, and cosmetics. The pharmaceutical industry has grown at a rapid pace over the last decade and is expected to continue this trend in the coming decade. Due to growing urbanization, people are adopting a more sedentary lifestyle. Obesity rates and the prevalence of diseases like diabetes are rising as a result of this. As stated by the World Health Organization, in 2020 chronic disease incidence increased by 57%. Growth of the pharmaceutical and nutraceuticals industry can be attributed to the rising prevalence of diseases such as heart disease, cancer, stroke, respiratory disease, diabetes, Alzheimer's disease, influenza, pneumonia, kidney disease, and septicemia. The use of flavor masking agents is crucial due to the concentrated amount of protein, vitamins, or minerals found in pharmaceutical products. In addition, the rising focus on improving the taste of bitter medicines by adding flavor masking agents is also propelling the market growth. Further, flavor masking agents are used to enhance the flavor of a product by either offering a more pleasant taste or masking an unpleasant taste. Flavor masking agents are inactive additives used in the pharmaceutical industry. Inactive ingredients are components of a medication that do not enhance or alter the therapeutic function of the active ingredient, which is normally the active drug. Some of the examples of essential additive inactive ingredients are flavoring agents, binding agents, preservatives, and buffers, among others. Without these, the medicine can disintegrate, spoil more quickly, or taste too bitter for most people to consume orally. Moreover, flavors are used in orally consumed goods such as syrups, chewable pills, and suspensions to make the bitter taste of the medicine more pleasant, imparting a beneficial medicinal effect. However, the use of flavor masking agents is not limited to the pharmaceutical industry and has been expanding across diversified end-use industries. Such masking agents are extensively used in the food & beverages industry in meat & dairy-based products, bakery and confectionery, alcoholic beverages, and sports nutrition. Flavor masking agents are used primarily to mask unwanted flavor notes in food products and provide a good and appealing flavor to the finished product. Additionally, flavor masking agents are also used to improve the flavor of cosmetics and personal care products in a wide range of products such as face mask, lotions, creams, gels, and others. They can also be used to create or mask a specific flavor. Thus, the wide use of flavor masking agents in a wide variety of applications is driving the market growth.
The US has the highest number of confirmed cases of coronavirus, as, compared to Mexico and Canada. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The food and beverages industry is one of the major industries that is suffering serious disruptions such as supply chain breaks, technology events cancellations, office shutdowns, etc., as a result of this outbreak. Various companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the travel bans imposed by countries are affecting business collaborations and partnership opportunities. All these factors are anticipated to affect the food and beverages industry in a negative manner and thus act as a restraining factor for the growth of various markets related to this industry in the coming months.
With the new features and technologies, companies can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the flavor masking agents market. The North America flavor masking agents market is expected to grow at a good CAGR during the forecast period.
North America Flavor Masking Agents Market Segmentation
North America Flavor Masking Agents Market – By Type
- Sweet Flavor
- Salt Flavor
- Fat Flavor
- Bitter Flavor
- Others
North America Flavor Masking Agents Market – By Application
- Food & Beverages
- Dairy & Frozen Dessert
- Bakery and Confectionery
- Beverages
- Meat Poultry and Seafood
- Others
- Pharmaceuticals and Nutraceuticals
- Others
North America Flavor Masking Agents Market – By Country
- US
- Canada
- Mexico
North America Flavor Masking Agents Market – Companies Mentioned
- Carmi Flavor & Fragrance Co., Inc.
- Cargill, Incorporated
- GEO Specialty Chemicals, Inc.
- Roquette Frères
- DSM Corporation
- Symrise Ag
- Sensient Technologies Corporation
- Archer Daniels Midland Company
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