North America Lead Generation Solution Market Key Players and Opportunities by 2028

Historic Data: 2019-2020 | Base Year: 2021 | Forecast Period: 2022-2028

North America Lead Generation Solution Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Offering (Software and Services) and Enterprise Size (SMEs and Large Enterprises)

Report Date : Aug 2021
Report Code : TIPRE00024455

Category : Technology, Media and Telecommunications
Status : Published

Available Report Formats :
No. of Pages : 100

Page Updated: Aug 2021

Analysis Strategic Insights Market Drivers Regional Insights Report Scope Recent Developments FAQs

The North America lead generation solution market is expected to grow from US$ 1,224.68 million in 2021 to US$ 3,618.21 million by 2028; it is estimated to grow at a CAGR of 16.7% from 2021 to 2028.

The US, Canada, and Mexico are economies in North America. Growing scope of education sector is expected to escalate the market growth. The education sector is growing rapidly all over the region. Education institutes offering primary education, higher education, graduation courses, post-graduation courses, etc., need suitable and capable candidates that can prosper the name of their institutes. A lead generation software helps in sourcing, tracking, verifying, and prioritizing the potential leads for various schools and colleges. The process of lead generation is based on parameters such as grades, scholarships, awards, and extracurricular performance. Lead generation software companies acquire these data through their primary and secondary research, and the potential leads are approached accordingly. The lead generation services and software are proving as a boon for many new and upcoming coaching classes, schools, and colleges. Lead generation solutions are increasingly being used by online coding institutes, which are increasing in number. High popularity and awareness about distance learning is another factor that boosts the demand for lead generation solutions. Employees working 5 days a week are approached by respective institutes for certification programs whose training and teaching sessions are conducted on weekends. Lead generation services help such institutes in approaching candidates whose conversion probability is considerably high. Advanced lead generation software can also suggest suitable course for such candidates on the basis of their qualification and preferences. Potential leads are approached via cold calling, messaging, e-mails, and other respective media. This advanced method of lead generation is feasible and timesaving and delivers desired results, thereby driving the North America lead generation solution market.

In case of COVID-19, North America is highly affected especially the US. The economic growth was slowed, which directly impacted various trading activities across the region. By the end of 2020, the US witnessed 140,000 job losses, and unemployment rate stood at 6.7%, clearly indicating that the economy was faltering. One of the biggest impacts of COVID-19 on the B2B industry was the cancellations of in-person meetings and trade shows. eMarketer highlights, a survey from Demand Gen Report in 2020, stated that almost 53% of US B2B marketers see trade shows and in-person meetings as an effective approach to drive the conversion of leads. Since number of trade shows and personal meetings decreased, this has had significant impacts on lead generation as well as sales. On the other hand, limited workforce strength, owing to the imposition of strict containment measures, led to rise of online meetings through platforms such as Zoom, Google Meet, and Cisco. Thus, lead generation software and services helped these online platforms to generate leads for many big and small companies. Decreased demand in sectors such as real estate, travel, and automotive hampered the market growth of lead generation software and services in North America. However, post-pandemic, the lead generation solution market is anticipated to see a promising growth.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the North America lead generation solution market. The North America lead generation solution market is expected to grow at a good CAGR during the forecast period.

This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.

North America Lead Generation Solution Market Segmentation

North America Lead Generation Solution Market –By Offering

Software
Services

North America Lead Generation Solution Market – By Enterprise Size

SMEs
Large Enterprises

North America Lead Generation Solution Market, by Country

US
Canada
Mexico

North America Lead Generation Solution Market -Companies Mentioned

agilecrm.com
Belkins Inc.
Bitrix, Inc.
callboxinc.com
Cience Technologies
Cloudtask
DemandWorks Media
HubSpot, Inc.
Leadfeeder
Martal Group
PureB2B
TechTarget
WebiMax.com

North America Lead Generation Solution Report Scope

Report Attribute	Details
Market size in 2021	US$ 1,224.68 Million
Market Size by 2028	US$ 3,618.21 Million
CAGR (2021 - 2028)	16.7%
Historical Data	2019-2020
Forecast period	2022-2028
Segments Covered	By Offering Software Services By Enterprise Size SMEs and Large Enterprises
Regions and Countries Covered	North America US Canada Mexico
Market leaders and key company profiles	agilecrm.com Belkins Inc. Bitrix, Inc. callboxinc.com Cience Technologies Cloudtask DemandWorks Media HubSpot, Inc. Leadfeeder

Research Manager

Ankita Mittal

Manager,
Market Research & Consulting

Ankita is a dynamic market research and consulting professional with over 8 years of experience across the technology, media, ICT, and electronics & semiconductor sectors. She has successfully led and delivered 100+ consulting and research assignments for global clients such as Microsoft, Oracle, NEC Corporation, SAP, KPMG, and Expeditors International. Her core competencies include market assessment, data analysis, forecasting, strategy formulation, competitive intelligence, and report writing.

Ankita is adept at handling complete project cycles—from pre-sales proposal design and client discussions to post-sales delivery of actionable insights. She is skilled in managing cross-functional teams, structuring complex research modules, and aligning solutions with client-specific business goals. Her excellent communication, leadership, and presentation abilities have enabled her to consistently deliver value-driven outcomes in fast-paced and evolving market environments.

What are the North America Lead Generation Solution Market report deliverables?

Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
PEST and SWOT Analysis
Market Size Value / Volume - Regional, Country
Industry and Competitive Landscape
Excel Dataset

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