Outdoor Kitchen Appliances Market 2030 Product Type, and Distribution Channel

Coverage: Outdoor Kitchen Appliances Market covers analysis By Product Type (Grill and Smoker, Refrigerator, Outdoor Ovens, Outdoor Cooktop, Outdoor Dishwasher, and Others), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

Publication Month : Feb 2024

  • Report Code : TIPRE00030307
  • Category : Consumer Goods
  • Status : Upcoming
  • No. of Pages : 150
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[Research Report] The outdoor kitchen appliances market size was valued at US$ 7.22 billion in 2022 and is expected to reach US$ 11.50 billion by 2030; it is estimated to register a CAGR of 6.0% from 2022 to 2030.

Market Insights and Analyst View:

Outdoor kitchen appliances are specialized cooking tools and equipment designed for use in outdoor cooking and food preparation areas. These appliances are intended to withstand the rigors of outdoor environments, such as varying weather conditions, and are essential for creating a fully functional outdoor kitchen space. The primary objective of these appliances is to provide the convenience and versatility of indoor cooking within an outdoor setting, allowing homeowners and chefs to prepare a wide range of dishes while enjoying the fresh air and open spaces.

Common outdoor kitchen appliances include grills, which are the centerpiece of many outdoor cooking spaces. Gas and charcoal grills are popular choices, offering the ability to barbecue, roast, and smoke a variety of meats and vegetables. Additionally, outdoor kitchens often feature side burners for sauteing and boiling, refrigerators to keep ingredients and beverages cold, and ice makers for crafting refreshing drinks. Other appliances like pizza ovens, smokers, and rotisseries cater to specific cooking styles, expanding the possibilities for culinary creativity in an alfresco setting. These outdoor kitchen appliances provide the tools necessary for hosting enjoyable outdoor gatherings and celebrations, making the most of outdoor living spaces.

Growth Drivers and Challenges:

The demand for outdoor kitchen appliances is surging for several reasons. First, there is a growing demand for trend towards outdoor living spaces as people seek to maximize their home’s functionality. Outdoor kitchens provide an opportunity to cook, dine, and entertain in the fresh air, fostering a sense of relaxation and connection with nature. This trend has been accelerated by the COVID-19 pandemic, where many homeowners found that outdoor spaces were safer for gatherings, making outdoor kitchens a desirable addition.

Second, the appreciation for outdoor cooking and grilling as a hobby has grown. More people are exploring their culinary skills and experimenting with different cooking techniques, and outdoor appliances like high-quality grills and smokers are essential tools for these enthusiasts. The ability to prepare delicious meals and barbecue in the comfort of one’s backyard is a significant draw.

Lastly, advances in outdoor kitchen appliance technology and design have made these products more attractive and accessible. Manufacturers have developed sleek, durable, and energy-efficient appliances that can withstand various weather conditions. These innovations, combined with increased consumer awareness of outdoor kitchen possibilities, have contributed to the surging demand for these appliances.

Strategic Insights

Report Segmentation and Scope:

The global outdoor kitchen appliances market is segmented based on product type, distribution channel, and geography. Based on product type, the outdoor kitchen appliances market is categorized into grill and smoker, refrigerator, outdoor ovens, outdoor cooktop, outdoor dishwasher, and others. By distribution channel, the outdoor kitchen appliances market is categorized into supermarkets and hypermarkets, specialty stores, online retail, and others. The global outdoor kitchen appliances market is broadly segmented by geography into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America.

Segmental Analysis:

Based on distribution channel, the outdoor kitchen appliances market is categorized into supermarkets and hypermarkets, specialty stores, online retail, and others. The online retail segment is expected to register the highest CAGR during 2022-2030 due to its wide product selection, convenience, and accessibility. Firstly, the COVID-19 pandemic accelerated the adoption of online shopping across various industries, including home and garden. With restrictions in place and a heightened focus on safety, consumers turned to e-commerce platforms to purchase outdoor kitchen appliances. Online retailers offered a convenient and contactless shopping experience, making it easier for consumers to browse and purchase grills, smokers, refrigerators, and other outdoor cooking equipment without leaving their homes. this shift towards online shopping significantly boosted the growth of the segment.

Secondly, the online environment allowed consumers to access a wider range of outdoor kitchen appliances options. Online retailers often carry a broader selection of products compared to brick-and-mortar stores. Consumers could explore different brands, models, and price points, facilitating better-informed decisions. Additionally, user reviews and ratings provided valuable insights into product quality and performance, giving shoppers more confidence in their purchases. The online retail segment also benefitted from the ability to offer competitive pricing, often with discounts, promotions, and a variety of shipping options. As a result, consumers found it increasingly appealing to buy outdoor kitchen appliances online, contributing to the segment’s impressive CAGR.

 Segmental Analysis:

Regional Analysis:

The outdoor kitchen appliances market is segmented into five key regions: North America, Europe, Asia Pacific, South & Central America, and the Middle East & Africa. North America dominated the global outdoor kitchen appliances market. Europe is a second major contributor, holding a significant global market share. Asia Pacific is expected to register a considerable CAGR during 2022-2030. The increasing interest of young and adult consumers in health and wellness trends is driving growth in the outdoor kitchen appliances industry. Consumers are becoming more conscious of their health and are willing to invest in products that can help them maintain or improve their overall well-being.

The demand for outdoor kitchen appliances is experiencing a notable surge in the Asia Pacific region due to several key factors. One significant driver is the changing lifestyle and cultural preferences in many Asian countries. As urbanization and economic development progress, more individuals and families in the region are seeking a higher quality of life, including a preference for outdoor cooking and dining experiences. Outdoor kitchens provide an opportunity for Asian households to reconnect with nature and enjoy the pleasant climate, often prevalent in this region, while bonding over freshly prepared meals. This shift towards outdoor living spaces aligns with cultural values emphasizing family gatherings and communal meals, making outdoor kitchen appliances an attractive addition to homes.

Another significant factor driving the demand for outdoor kitchen appliances in the Asia Pacific region is the expansion of the real estate market. in many urban and suburban areas, new housing developments and residential projects are increasingly incorporating outdoor living spaces into their designs. Developers and homeowners recognize the appeal of outdoor kitchens and dining areas, as they not only increase the property’s value but also cater to the desire for a more relaxed and outdoor-centric lifestyle. As a result, many homes in the Asia Pacific region are now equipped with outdoor kitchen infrastructure, which naturally fuels the demand for outdoor kitchen appliances to complete these spaces.

Furthermore, the region’s diverse climate, from tropical paradises to temperate zones, allows for year-round outdoor cooking and dining, making outdoor kitchen appliances a practical investment. This adaptability to various climate conditions further encourages homeowners to incorporate outdoor cooking solutions into their homes, leading to increased sales and a thriving market for outdoor kitchen appliances in the Asia Pacific region. Overall, a combination of cultural preferences, lifestyle shifts, and the real estate market’s evolving landscape has fueled the surging demand for outdoor kitchen appliances, transforming outdoor living spaces into integral parts of modern homes in Asia Pacific.

Industry Developments and Future Opportunities:

Various initiatives taken by the key players operating in the outdoor kitchen appliances market are listed below:

1. In March 2022, Urban Bonfire and Kalamazoo Outdoor Gourmet, LLC announced a merger to form a new multi-brand holding company called Pleina Group. The merger was aimed at creating enhanced outdoor cooking and entertaining experiences for clients by leveraging collective knowledge and resources.

2. In July 2020, Brown Jordan Outdoor Kitchens launched a new modular, freestanding collection with an international architect and designer, Daniel Germani.

COVID-19 Pandemic Impact:

The COVID-19 pandemic had a significant impact on the outdoor kitchen appliance industry. With lockdowns and restrictions in place, many people turned to outdoor cooking and dining as a way to enjoy meals with family and friends while minimizing the risk of virus transmission. This surge in outdoor cooking and cooking led to a growing demand for outdoor kitchen appliances, such as grills, smokers, and outdoor refrigerators. Homeowners invested in upgrading their outdoor spaces, creating fully functional kitchen with features like built-in grills, pizza ovens, and prep areas. This trend not only boosted the sales of outdoor kitchen appliances but also drove innovation in the industry, with manufacturers developing more advanced and durable products to cater to this evolving market.

On the flip side, the outdoor kitchen appliance industry faced challenges in the supply chain due to disruptions caused by the pandemic. Lockdowns and restrictions impacted manufacturing, leading to delays in production and shipment. This, coupled with increased demand, led to supply shortages and rising prices for certain outdoor kitchen appliances. Furthermore, the economic uncertainty caused by the pandemic made some consumers more cautious with their spending, which influenced their decisions when it came to investing in expensive outdoor kitchen upgrades. While the initial impact of COVID-19 on the outdoor kitchen appliance market was positive, the industry also had to adapt to the challenges posed by the pandemic, with shifts in consumer behavior and supply chain disruptions reshaping the market dynamics.

Competitive Landscape and Key Companies:

Weber-Stephen Products LLC, The Middleby Corporation, Napoleon, The Coleman Company Inc, NexGrill Industries, Inc., Weber-Stephen Products LLC, Traeger Pellet Grills, LLC, Char-Broil LLC, Electrolux AB, and Affordable Outdoor Kitchens are among the prominent players operating in the global outdoor kitchen appliances market.

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Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

1.Weber-Stephen Products LLC
2.The Middleby Corporation
4.The Coleman Company Inc
5.NexGrill Industries Inc
6.Traeger Pellet Grills LLC
7.Char-Broil LLC
8.Electrolux AB
9.Affordable Outdoor Kitchens

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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