Pet ID Microchips Market Size, Share and Growth Study 2028

Pet ID Microchips Market Forecast to 2028 - COVID-19 Impact and Global Analysis by Pet Type (Horses, Dogs, Cats, and Others) and End User (Breeders, Households, Pet Shops, and Others)

  • Report Code : TIPRE00029803
  • Category : Electronics and Semiconductor
  • Status : Published
  • No. of Pages : 152
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The pet ID microchips market is projected to reach US$ 111.35 million by 2028 from US$ 79.53 million in 2022; it is expected to grow at a CAGR of 5.8% during 2022–2028.

According to the American Veterinary Medical Association (AVMA), a microchip is a small electronic chip enclosed in a glass cylinder about the same size as a rice grain. Often the pet ID microchips are also referred to as a transponder. The chip is generally injected inside a pet with a custom injector by a veterinary doctor and intended to remain inside the pet’s body. The pet ID microchip is devoid of batteries and activated when a scanner passes over it. Once activated, the chip transmits the identification number to the scanner; then, the number is displayed on the scanner’s screen. A single chip is expected to remain functional for up to 25 years and lasts the pet's lifetime. Most present-day chips function at 134.2 kHz, while some 125 kHz microchips are still sold in the US. Innovations in the microchip have significantly reduced its size and added functionality of the temperature reading of the pet when scanned with a microchip scanner. Microchips are an effective means of identifying pet since it is embedded inside the body and hence cannot be chewed off, removed, torn, or falsified. Veterinarians and animal-welfare charities across the world are embracing pet ID microchipping mandates imposed by regulatory bodies. The pet ID microchip helps properly identify pets and quickly reunite owners with lost or injured pets. In the UK, the government passed a regulation in 2016 for all pet owners to microchip their dogs and register their details on a centralized database. Therefore, enforcement by regulatory bodies for compulsory pet microchipping and scanning is driving the pet ID microchips market growth.

Pet ID Microchips Market - 

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Pet ID Microchips Market: Strategic Insights

pet-id-microchips-market
Market Size Value inUS$ 79.53 Million in 2022
Market Size Value byUS$ 111.35 Million by 2028
Growth rateCAGR of 5.8% from 2022 to 2028
Forecast Period2022-2028
Base Year2022
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Impact of COVID-19 Pandemic on Pet ID Microchips Market Growth

During the COVID-19 outbreak, the continuous growth in COVID-19 patients compelled government authorities to impose stringent travel bans across the US and other regions in the first three quarters of 2020, which disrupted the normal functioning of various enterprises. Implementing containment measures such as trade bans, travel restrictions, and workplace workforce limitations impacted various businesses' manufacturing, supply, and sales. Hence enterprises strongly adopted work-from-anywhere (WFA) trends. Social isolation and WFA arrangements propelled the adoption of companion animals, which bolstered the pet ID microchips market. This is because most pets are first microchipped before getting adopted. As per the PetPoint report of December 2021, published by Pethealth Inc, more than 0.1 million cats and dogs entered AWOs in the US in December. Of this, more than 20,000 were stray cats, and more than 22,000 were stray dogs. Additionally, the report states that more than 49,000 cats were adopted, while more than 34,000 stray dogs were adopted. Hence, the pandemic positively impacted the pet ID microchips market growth.

Lucrative Regions for Pet ID Microchips Market

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Market Insights – Pet ID Microchips Market

Veterinarian care is increasingly becoming expensive, and routine veterinary visits make up the second-largest segment of a dog owner’s expenditures after food. According to American Pet Products Association (APPA), people in the US will spend nearly US$ 109.6 billion on their pets in 2022. Moreover, pet accessories are becoming technical, and there are growing inventions and developments in the pet industry. With massive spending on pets, there is an increasing demand for sophisticated pet technology, mainly among tech-savvy owners, who are expected to utilize ID microchips to ensure pet security. Furthermore, ID microchips are becoming increasingly popular among pet owners, as they help them track animals without using traditional collars and tags. Therefore, the demand for ID microchips for pets is expected to grow significantly in the coming years.

Pet Type-Based Insights

The dogs segment accounted for the largest pet ID microchips market share in 2021. The rising regulations on microchipping pet dogs primarily drive the market growth for the segment. According to European Pet Food Industry Federation (FEDIAF), Europe had 92 million pet dogs in 2021 and 85.2 million pet dogs in 2018. Also, as per the American Veterinary Medical Association’s (AVMA) 2017–2018 estimations, the US had nearly 77 million pet dogs and 69 million pet dogs in 2012. With the rising number of dog owners, microchipping of pet dogs is gaining traction globally. Several countries have mandated the microchipping of dogs, which is primarily driving this segment's growth.

The global pet ID microchips market is bifurcated on the basis of pet type and end user. Based on pet type, the pet ID microchips market is segmented into horses, dogs, cats, and others. The others segment of pet type includes rabbits, ferrets, guinea pigs, and snakes. Based on end user, the global pet ID microchips market is segmented into breeders, households, pet shops, and others. The others segment of end user includes pounds, shelters, animal welfare organizations (AWOs), and rescue organizations. Based on geography, the pet ID microchips market is primarily segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South America (SAM). Pethealth, Inc; Merck & Co., Inc; Elanco Animal Health, Inc; Avid Identification Systems, Inc; Datamars SA; Trovan Ltd; Virbac SA; Animalcare Group Plc; Microchip4solutions Inc; and PeddyMark Ltd are among the key pet ID microchips market players.

Pet ID microchips market players mainly focus on partnerships and acquisitions to increase their market share.

  • In September 2022, El Paso Animal Services, in partnership with 24Pet, launched the 24Pet Reunite Site solar-powered microchip scanner at Salvador Rivas Jr. Park located at 12480 Pebble Hills Dr. The Reunite Site will allow community members to scan pets to see if they are microchipped, learn their pet’s microchip number, and find out where and how to get their pet microchipped if they need one.
  • In August 2020, Bayer completed the sale of its Animal Health business unit to the US company Elanco Animal Health Incorporated. The transaction was completed after the fulfillment of the closing conditions, including the receipt of regulatory approvals.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Pet Type, and End User

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions


What is the estimated global market size for the pet ID microchips market in 2022?

The estimated global market size for the pet ID microchips market in 2022 is expected to be around US$ 79.53 million

What are the driving factors impacting the pet ID microchips market?

1. Enforcements by Regulatory Bodies
2. Customized Offerings in Pet ID Microchips

What is the future trend in the pet ID microchips market?

Microchips with Integrated Temperature Sensor

Which are the key players holding the major market share of pet ID microchips market?

Merck & Co., Inc; Datamars SA; Virbac SA; Elanco Animal Health, Inc; and Avid Identification Systems, Inc are the key market players expected to hold a major market share of pet ID microchips market in 2022

Which is the fastest growing regional market?

Asia Pacific is expected to register highest CAGR in the pet ID microchips market during the forecast period (2022-2028)

Which countries are registering a high growth rate during the forecast period?

Australia, China, and the UK are expected to register high growth rate during the forecast period

Which country is holding the major market share of pet ID microchips market?

The US is expected to hold a major market share of pet ID microchips market in 2022

Which is the leading pet ID microchips pet type segment in the pet ID microchips market?

Dogs segment is expected to hold a major market share of pet ID microchips market in 2022

What will be the global market size of pet ID microchips market by 2028?

The global market size of pet ID microchips market by 2028 will be around US$ 111.35 million

What is the incremental growth of the pet ID microchips market during the forecast period?

The pet ID microchips market is expected to register an incremental growth value of US$ 31.82 million during the forecast period

The List of Companies - Pet ID Microchips Market

  1. Pethealth, Inc
  2. Merck & Co., Inc
  3. Elanco Animal Health, Inc
  4. Avid Identification Systems, Inc
  5. Datamars SA
  6. Trovan Ltd
  7. Virbac SA
  8. Animalcare Group Plc
  9. Microchip4solutions Inc
  10. PeddyMark Ltd

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

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Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

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The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

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Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

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