Publication Month: Jul 2020 | Report Code: TIPRE00012075 | No. of Pages: 174 | Category: Technology, Media and Telecommunications | Status: Published
The demand and usage of photo editing software among professional as well as amateur photographers has been growing at an impressive pace from past few years. Whether the photos are being taken by smartphones or professional cameras, every photographer needs a software to organize, manage, optimize and edit the digital photos. The camera technology in smartphones and cameras is improving at an unprecedented rate in terms of sensor size, resolution, and features among others. To keep up with these advancements, photo editing software providers are also enhancing their offerings by integrating advanced features such as artificial intelligence (AI) editing, facial recognition, layer editing, and content-aware edits among many others. Adobe Photoshop, Adobe Photoshop Lightroom, CyberLink PhotoDirector, DXO PhotoLab, Phase One Capture One Pro, ACDSee Ultimate, Corel PaintShop Pro, and Skylum Luminar are some of the most popular photo editing software in the market today. The availability of innovative photo editing software for a wide variety of operating systems ranging from macOS, windows, android, iOS, and iPadOS in desktops, laptops, smartphones and tablets is fuelling the growth of global photo editing software market
In terms of COVID-19 outbreak, US is the world’s worst affected country presently with more than 7.81 million confirmed cases and more than 3,13,000 deaths, as per the recent WHO Situation Report- 184 (22nd July 2020). However, with more and more companies continuing to adopt remote working and increasing consumption/demand for online content/social media, the demand for advanced photo editing tools among end-users has seen an increase in the past few months. The COVID 19 outbreak has a huge positive impact on the growth of some industries such as video conferencing, desktop virtualization, and online media & entertainment streaming. Hence, it is anticipated that COVID-19 crisis will impact the growth in a positive manner.
The market for photo editing software is segmented into type, end-user, platform, and geography. Based on type, the market is segmented into entry level, prosumer level, and professional level. In 2019, the professional segment held the largest share of global photo editing software market. Based on end-user, the photo editing software market is divided into individual and commercial. Commercial is expected to be the fastest growing segment over the forecast period from 2020 to 2027. On the basis of platform, the market is segmented into macOS, Windows, Android, and iOS. The iOS segment also includes iPadOS. The windows segment contributed a substantial share in 2019, however, macOS segment is projected to be the fastest growing sector owing to increasing demand of advanced photo editing software for macOS devices. Geographically, the market is segmented into five major regions—North America, Europe, Asia Pacific (APAC), the Middle East and Africa (MEA), and South America (SAM).
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The global photography industry growth has a direct correlation with the advancements in camera technologies in digital cameras as well as in smartphone cameras. The technology advancements in DSLR cameras, mirrorless cameras, and smartphone cameras have been growing at an unprecedented rate from past few years. The integration of advanced AI, computational photography options, increasing image resolution, and improvements in camera sensor technology are some of the trends that are impacting the camera market in a positive manner. The growing advancements in camera technologies and subsequent enhancements in photo editing software are acting as driving factors for the growth of global photo editing software market.
Based on type, the photo editing software market is segmented into entry level, prosumer level, and professional level. The photo editing apps are widely used by amateurs, professionals, photographers, artists, and among others. With the rise in blog content and involvement in social media, use of photo editing software among the community is growing.
Based on platform, the photo editing software market is segmented into macOS, Windows, Android, and iOS. Due to availability of various operating system today, the photo editing software are developed accordingly to support different system so that the user can work efficiently.
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Based on end user, the photo editing software market is segmented into individual and commercial. The photo editing software is broadly used for personal purposes by individuals and for commercial project by professional artists and graphic designers. Various photo editing software are available in the market for the community of users based on the paid and free version.
Players operating in the Photo editing software market focus on strategies, such as market initiatives, acquisitions, and product launches, to maintain their positions in the photo editing software market. A few developments by key players of the photo editing software market are:
In Jun-2020, DxO launched its Nik Collection 3, which is an upgrade to the plugin suite for Lightroom Classic, Adobe Photoshop, and DxO PhotoLab. The product features a Nik Selective Tool, the suite’s plugin launcher for Adobe Photoshop, and quick edit tools. It also provides a new non-destructive workflow
In Mar-2020, INMAGINE Group introduces its new updates on Pixlr, a cloud-based photo editing tool. The product features an efficient interface, smooth editing in the browser. The newly launched Pixlr announced its rebranded flavors, such as Pixlr X, Pixlr E, and Pixlr M..
The List of Companies - Photo Editing Software Market
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