Poultry Diagnostics Market Analysis Report | Size & Share 2030

Poultry Diagnostics Market Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Test Type [Enzyme-Linked Immunosorbent Assay (ELISA) Tests, Polymerase Chain Reaction (PCR) Test, Hemagglutination-Inhibition (HI), and Others], Disease (Avian Salmonellosis, Avian Influenza, Newcastle Disease, Avian Mycoplasmosis, Infectious Bronchitis, and Others), and Geography (North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America)

Publication Month : Sep 2023

  • Report Code : TIPRE00003535
  • Category : Biotechnology
  • Status : Published
  • No. of Pages : 152
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[Research Report] The poultry diagnostics market size is expected to grow from US$ 362.90 million in 2022 to US$ 792.70 million by 2030; the market is estimated to register a CAGR of 10.3% from 2022 to 2030.

Analyst’s ViewPoint

The poultry diagnostics market analysis includes driving factors such as rising zoonotic disease cases and technological advancements. Further, the farm-side diagnostic poultry platform is expected to emerge as a future trend in the market during 2022–2030. According to the segmentation presented in the report, the enzyme-linked immunosorbent assay (ELISA) tests segment accounted for the largest share of the poultry diagnostics market, by test type, in 2022. In terms of disease, the avian influenza segment dominated the market in 2022, accounting for a maximum market share.

According to the Frontiers S.A. report, coccidiosis, salmonellosis, and Newcastle are the common poultry diseases that are responsible for hampering poultry production. The proper diagnosis of poultry diseases depends on three main factors: the identification of vital organs and body structure, knowledge of disease symptoms and lesions, and a systematic plan for examining the bird's body. Timely and accurate diagnosis assists farmers in implementing appropriate treatment measures, preventing the spread of diseases, and minimizing financial losses. A diagnostic approach involves the combination of clinical signs, laboratory tests, and veterinary expertise.

Market Insights

Rising Zoonotic Disease Cases Propel Poultry Diagnostics Market Growth

Zoonotic diseases are caused by harmful bacteria, parasites, viruses, and fungi. These germs cause different illnesses, ranging from mild to severe, in humans and animals, which may even lead to fatalities. According to the World Health Organization (WHO) 2023 report, ~60% of the emerging infectious diseases reported globally are zoonoses. Additionally, in the last 2 decades, the emergence of various zoonotic diseases has been reported in 18 out of 22 countries, resulting in explosive outbreaks and high fatalities. Advancements in biotechnology and molecular epidemiology have made it easier to develop vaccines and therapeutics, and diagnostic processes (tools, equipment, consumables, etc.) to identify and track the transmission of zoonoses.

iVetNet is an information platform run and maintained by the International Atomic Energy Agency (IAEA) in cooperation with the Food and Agriculture Organization of the United Nations (FAO) to compile, disseminate, and harmonize techniques for the detection and characterization of transboundary animal and zoonotic pathogens. Launched in 2021, iVetNet is capable of bringing together over 1,000 laboratories and offering users access to the information, validation, and verified procedures for the detection and characterization of animal and skin diseases, Ebola, Zika, and COVID-19.

Technological Advancements Bolster Poultry Diagnostics Market Growth

A report by Frontiers S.A. reveals that coccidiosis, salmonellosis, and Newcastle disease are the most common poultry diseases that prove dangerous for humans if not detected early. The vaccination, mortality, and control of coccidiosis in poultry account for ~US$ 2.18 billion annually in the UK. Thus, to control epidemics, inexpensive and practical diagnostic tools are essential for the early detection of poultry diseases. Smart technologies such as deep learning techniques are being explored for their potential in early poultry disease diagnoses. Deep learning technologies have been demonstrated to automate disease diagnostics procedures for humans and livestock, allowing poultry farmers to improve livestock health and boost yield. The "Support Vector Machine (SVM)" learning method has been in use for the efficient diagnosis of avian pox diseases in poultry and the detection of hock burn prevalence in broiler chickens. Polymerase chain reaction (PCR) technique, based on molecular biology principles, aids the rapid diagnostics of infectious diseases. It efficiently detects and identifies pathogens through amplification processes, ultimately saving time by shortening the testing process to several hours compared to traditional methods of culturing the disease-causing agents, which may take over a week for diagnosis.

AeroCollect is a single air sample test that can facilitate early-stage disease detection among an entire flock of poultry. It is a Danish technology developed by FORCE Technology in collaboration with the Danpo Group. The product can safeguard poultry farmers from high operation losses, monitor vaccination efficiency more closely, and protect poultry from different infections, ultimately conferring consumers with food safety.

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Poultry Diagnostics Market: Strategic Insights

poultry-diagnostics-market
Market Size Value inUS$ 362.90 million in 2022
Market Size Value byUS$ 792.70 million by 2030
Growth rateCAGR of 10.3% from 2022 to 2030
Forecast Period2022-2030
Base Year2022
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Future Opportunity

Government Support and Initiatives to Boost Poultry Diagnostics Market in Coming Years

A report by Frontiers S.A. states disease control, high production, product quality, and reasonable production costs as among the main goals of the current poultry industry. The US Department of Agriculture (USDA), in August 2022, announced salmonella as a common adulterant in breaded and stuffed raw chicken products. Through this declaration, the Food Safety and Inspection Service (FSIS) would ensure highly contaminated products that could make people sick are not sold to consumers. The FSIS would also participate in setting different standards for adulteration, such as zero tolerance or standards based on specific stereotypes.

The Veterinary & A.H. Services (V&AHS) 2022 report reveals that Scheme No. 1 aims to provide necessary Animal Health facilities and clinical aids for livestock to control and contain animal diseases through proper diagnosis, mass immunization, and rational treatment delivery. Additionally, Assistance to State for Control of Animal Disease (ASCAD) aims to strategically control the prevention and eradication of different economically important diseases of livestock and poultry birds through six components. A few notable of these components include the strategic immunization of livestock and poultry for protecting economically important poultry diseases, and the modernization of existing labs or a new setup of disease diagnostic laboratories. Thus, government support measures and initiatives would offer lucrative market opportunities for the poultry diagnostics market in the coming years.

Report Segmentation and Scope

Test Type-Based Insights

Based on test type, the poultry diagnostics market is segmented into enzyme-linked immunosorbent assay (ELISA) tests, polymerase chain reaction (PCR) tests, hemagglutination-inhibition (HI), and other diagnostic tests. The enzyme-linked immunosorbent assay (ELISA) segment held the largest market share in 2022, and it is anticipated to register the highest CAGR. The National Institute of Health (NIH) states that the ELISA technique has been developed and suitable for detecting IgG antibodies against Salmonella enteritidis among poultry flocks. ELISA is one of the most sensitive and reproducible diagnostic technologies available today. These assays are rapid, simple to perform, and easily automated. IDEXX Laboratories manufactures diagnostic test kits for detecting diseases of ruminants, equine, swine, cervids, and poultry. It had launched one of the first commercially available livestock ELISA kits for detecting Aujeszky's disease/pseudorabies.

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Disease-Based Insights

Based on disease, the global poultry diagnostics market is segmented into avian salmonellosis, avian influenza, Newcastle disease, avian mycoplasmosis, infectious bronchitis, and others. The avian influenza segment held the largest market share in 2022, and the same segment is anticipated to register the highest CAGR of 10.6% during 2022-2030. According to the World Organization for Animal Health 2023 report, avian influenza (AI) is a highly contagious viral disease, which affcets domestic and wild birds. This complex disease is caused due to viruses divided into multiple subtypes (H5N1, H5N3, H5N8, and so on) with rapidly evolving genetic characteristics. Many strains of AI virus are classified into two categories based on the severity of the disease in poultry. Low-pathogenicity AI viruses typically cause little or no clinical signs, while high-pathogenicity AI viruses cause severe clinical signs and possibly lead to high mortality rates. The Department of Agriculture, Fisheries and Forestry report reveals that the H7 subtype of the HPAI virus that emerged in Victoria in 2020 was Australia's largest outbreak. The outbreak involved considerable costs and losses to the Victorian poultry industry.

According to the World Organization for Animal Health 2023 report, Newcastle disease (NCD) is a highly contagious and often severe disease, affecting domestic poultry and other birds. The disease is caused by the virulent strains of avian paramyxovirus type 1. The infection occurs in 3 forms—lentogenic or mild, mesogenic or moderate, and velogenic or very virulent. The mortality of all the 3 forms can range from 10% to 80%, depending on the infecting virus strains. Moreover, no specific treatment is available against Newcastle disease. However, antibiotics (which do not affect viruses) can be given for 3–5 days to prevent secondary bacterial infections. Similar to AI, the Newcastle disease virus is constantly evolving, and new strains of the virus can infect previously vaccinated birds, which compels poultry farmers to stay up to date on the latest information about the disease and implement measures to safeguard poultry from newer viral strains.

Poultry Diagnostics Market, by Test Type – 2020 and 2030

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Regional Analysis

North America dominated the poultry diagnostics market accounting maximum share. In 2022, the US held the largest market share in this region and is expected to continue its dominance during the forecast period due to the increasing consumption of poultry-derived products and growing consumer awareness regarding food safety. As per the statistics published by the United Nations Food and Agriculture Organization (UNFAO), in 2022, North America exhibited an increase in the production of eggs and hens. The US holds a significant share of the North American poultry diagnostics market. The US poultry industry is the world's largest producer of meat and eggs, the second-largest poultry meat exporter, and a major egg producer. In the country, the consumption of poultry meat, including broilers, turkey, and other chicken, is significantly higher than beef or pork consumption but less than total red meat consumption. Salmonella infections are extremely common in the US poultry industry. The CDC estimates show that ~1.35 million infection cases, 26,500 hospitalizations, and 420 deaths are reported in the US every year due to Salmonella infections. Food is the source of most of these illnesses.

According to White House officials, the Biden administration keeps a watchful eye on an eruption of avian influenza that has led to the deaths of 10 million chickens, which consequently results in the increased cost of eggs. The government is contemplating a mass vaccination campaign for poultry. As of July 5, 2022, the US Department of Agriculture (USDA) reported 40.09 million birds in 36 US states to be infected with highly pathogenic avian influenza (HPAI). Out of the 382 flocks that tested positive for the virus, 186 were commercial, and 196 were backyard flocks. Thus, the rising poultry disease incidence among poultry fuels the poultry diagnostics market growth in the US.

Asia Pacific is expected to register the highest CAGR in the poultry diagnostics market during 2022-2030. China is the major market for pultry diagnostics in Asia Pacific. China has reported several avian influenza virus strains, mostly belonging to the H5, H7, or H9 subtypes, often causing outbreaks in poultry and/or humans. The Ministry of Agriculture of China (MoA) has implemented a nationwide vaccination program against H5 and H7 subtypes targeting all poultry, including chickens, ducks, geese, quail, pigeons, and rare birds in captivity, in Mainland China. The vaccination program is mandatory in every province. Broiler chickens are vaccinated once in 10–14 days and receive a booster if their growth period exceeds 70 days. For example, yellow-feathered broilers, the dominant broiler breed in Southern China (Guangdong Province, Hong Kong SAR), have a production cycle of approximately 120 days and are usually vaccinated twice at 20–30-day intervals.

In China, H3N8 viruses have been sporadically detected in poultry and some are genetically closely related to the human cases reported in 2022. The factory farming of turkeys, ducks, chickens, and geese is growing significantly in the country. The scale of the industry is already staggering, with 15.74 billion poultry birds being slaughtered in 2021. Thus, the rising incidence of various diseases among poultry fuels the poultry diagnostics market in China.

The report profiles leading players operating in the global poultry diagnostics market. These include Thermo Fisher Scientific Inc, Idexx Laboratories Inc, Qiagen NV, Eurofins Scientific SE, IDVET, Boehringer Ingelheim International GmbH, Zoetis Inc, BioCheck BV, Bioneer Corp, and BioInGenTech Biotechnologies.

  • In July 2022, Boehringer Ingelheim (a leading research-driven biopharmaceutical company), Evotec SE (the life science company), and bioMérieux (a world leader in in-vitro diagnostics) partnered to create the next generation of antimicrobials and to come up with actionable diagnostics to fight antimicrobial resistance (AMR).
  • In February 2022, Eurofins Scientific Inc. announced the acquisition of the laboratory testing services business of Barrow-Agee Laboratories, LLC. With this, Barrow-Agee Laboratories joined Eurofins’ network of laboratories, which comprised a diverse team of food, feed, and supplement scientists working on various projects to provide a broad range of resources, experience, and expertise to help customers bring innovative, sustainable, and safe products to the market in a shorter span.

Company Profiles

  • Thermo Fisher Scientific Inc          
  • Idexx Laboratories Inc       
  • Qiagen NV    
  • Eurofins Scientific SE         
  • IDVET         
  • Boehringer Ingelheim International GmbH           
  • Zoetis Inc     
  • BioCheck BV           
  • Bioneer Corp          
  • BioInGenTech Biotechnologies
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Test Type, Disease, and Geography

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are the driving factors for the poultry diagnostics market across the globe?

Key factors that are driving the growth of this market are rising zoonotic disease cases and technological advancements are expected to boost the market growth for the poultry diagnostics over the years.

What is the market CAGR value of poultry diagnostics market during forecast period?

The CAGR value of the poultry diagnostics market during the forecasted period of 2020-2030 is 10.3%.

Which test type leads the poultry diagnostics market?

The enzyme-linked immunosorbent assay (ELISA) segment held the largest share of the market in the global poultry diagnostics market and held the largest market share of 45.53% in 2022.

Which disease held the largest share in the poultry diagnostics market?

The Avian Influenza (AI) segment dominated the global poultry diagnostics market and held the largest market share of 25.38% in 2022.

Who are the key players in the poultry diagnostics market?

The poultry diagnostics market majorly consists of the players such Thermo Fisher Scientific Inc, Idexx Laboratories Inc, Qiagen NV, Eurofins Scientific SE, IDVET, Boehringer Ingelheim International GmbH, Zoetis Inc, BioCheck BV, Bioneer Corp, BioInGenTech Biotechnologies.

Which are the top companies that hold the market share in poultry diagnostics market?

Thermo Fisher Scientific Inc. and Biocheck B.V. are the top two companies that hold huge market shares in the poultry diagnostics market.

Which region is expected to witness significant demand for poultry diagnostics market in the coming years?

Global poultry diagnostics market is segmented by region into North America, Europe, Asia Pacific, Middle East & Africa and South & Central America. North America held the largest market share of the poultry diagnostics market in 2022. With several North American market players focusing on research and development activities in the field of imaging technology, the regional market for poultry diagnostics market is likely to propel in North America region during the forecast period.

What are poultry diagnostics?

According to the Frontiers S.A. report, coccidiosis, salmonellosis, and Newcastle are the common poultry diseases that are responsible for hampering poultry production. The proper diagnosis of poultry diseases depends on three main factors: the identification of vital organs and body structure, knowledge of disease symptoms and lesions, and a systematic plan for examining the bird's body. Timely and accurate diagnosis assists farmers in implementing appropriate treatment measures, preventing the spread of diseases, and minimizing financial losses. A diagnostic approach involves the combination of clinical signs, laboratory tests, and veterinary expertise.

The List of Companies - Poultry Diagnostics Market

  1. Thermo Fisher Scientific Inc
  2. Idexx Laboratories Inc 
  3. Qiagen NV 
  4. Eurofins Scientific SE
  5. IDVET 
  6. Boehringer Ingelheim International GmbH 
  7. Zoetis Inc
  8. BioCheck BV
  9. Bioneer Corp 
  10. BioInGenTech Biotechnologies

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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