In recent years, software industry has been gradually shifting to the cloud deployment model due to the stated advantages it offers. Highly scalable nature of businesses prompt them to opt for cloud based services as the data at storage centers can be scaled up and down as per the user requirements. The pricing structure followed by the public cloud vendor's model is generally pay-as-per-use which makes it highly desirable for organizations to invest. Core competency of businesses is maintained and hence allows them to stay competitive in this highly dynamic market.
The primary factor that is driving the private cloud market is the flexibility offered and ease of management. Additionally, privacy and security for highly sensitive and mission critical data being offered due to the private deployment, this is also one of the drivers for private cloud market. Need for a scalable, flexible, agile, easy and efficient IT infrastructure is also driving this market considerably.
Despite of such benefits provided by private cloud deployment model, the growth of private cloud services has seen few obstacles. Costly infrastructure spending required to build an on-premise environment is observed as a restraining factor for most of the organizations. The internet connectivity requirements for this cloud model is high and in countries where infrastructure of internet has not been good, organizations have restrained from opting this model. Also, the integration of the model with the legacy systems has been a challenging factor. The other restraints for this market include outages and data mobility.
The global private cloud market has been segmented by types into dedicated private cloud and virtual private cloud. Further the private cloud market has been fragmented on the basis of delivery model such as SaaS, PaaS and IaaS. Private cloud market segmentation is also done on the basis of industry verticals that includes BFSI, Telecommunications, Hospitality & Retail, Government, Manufacturing and Healthcare. The private cloud model being expensive as compared to the public cloud model is adopted largely by bigger organizations. The organizations that are more concerned about the privacy and security of data opt for on-premise private cloud deployment models.
North America leads the global private cloud market due to remarkable technological advancements and socio economic development of the region. The changing demands due to uplift in the social lifestyles impacts the way businesses are done to cater to the maximum audience. Accordingly, the region is also expected to stay as the leading adopter over the forecast period. Europe, is another region with a significant adoption of public cloud services market and closely following the North American region. In addition, steadily catching up with these technologies is the APAC region with developing countries like India and China gradually investing in public cloud technologies. Some of the key players operating within the global private cloud market include IBM Corporation, Microsoft Corporation, Rackspace, Amazon Web Services, Cisco Systems, Inc., VMWare, Google, Inc., Oracle Corporation, and Eucalyptus among others. REGIONAL FRAMEWORK
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
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to segments covered.
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
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to country scope.
Amazon Web Services
Cisco Systems, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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