Programmatic Advertising Platform Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Transportation Mode (Real Time Bidding, Private Marketplace, Automated Guaranteed); Ad Format (Desktop Display, Desktop Video, Mobile Display, Mobile Video); Organization Size (Large Enterprise, SMEs) and Geography

Report Code: TIPRE00020898 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming

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MARKET INTRODUCTION

Programmatic advertising is the automated buying and selling of online advertising. Targeting tactics are used to segment audiences using data so that advertisers only pay for ads delivered to the right people at the right time and depend less on the "spray and pray❠method of digital advertising. Mobile phones are estimated to create significant opportunity to increase programmatic spending. As the mobile market grows, mobile advertising will be used on a wider scale and there is a greater demand for more sophisticated technology.

MARKET DYNAMICS

Increasing growth of the mobile market is one of the major factor driving the growth of the programming advertising platform market. Moreover, growing digitalization is another factor anticipated to boost the growth of the programming advertising platform market.

MARKET SCOPE

The "Global Programming Advertising Platform Market Analysis to 2028" is a specialized and in-depth study of the programming advertising platform market with a special focus on the global market trend analysis. The report aims to provide an overview of programming advertising platform market with detailed market segmentation by transportation mode, Ad format, organization size. The global programming advertising platform market expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading programming advertising platform market player and offers key trends and opportunities in the programming advertising platform market.

MARKET SEGMENTATION

The global programming advertising platform market is segmented on the basis of transportation mode, Ad format, organization size. On the basis of transportation mode, market is segmented as real time bidding, private marketplace, automated guaranteed. On the basis of Ad format, market is segmented as desktop display, desktop video, mobile display, mobile video. On the basis of organization size, market is segmented as large enterprise, SMES

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global programming advertising platform market based on various segments. It also provides market size and forecast estimates from year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The programming advertising platform market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting programming advertising platform market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the programming advertising platform market in these regions.



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MARKET PLAYERS


The reports cover key developments in the programming advertising platform market organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from programming advertising platform market are anticipated to lucrative growth opportunities in the future with the rising demand for programming advertising platform market. Below mentioned is the list of few companies engaged in the programming advertising platform market.

The report also includes the profiles of key programming advertising platform market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.

  •   AppNexus Inc.
  •   AOL Inc. (Verizon Communications Inc.)
  •   DataXu Inc.
  •   Adroll.com
  •   Google Inc. (Doubleclick)
  •   Adobe Systems Incorporated
  •   Rubicon Project Inc.
  •   Rocket Fuel Inc.
  •   MediaMath Inc.
  •   IPONWEB Holding Limited (BidSwitch)

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.


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TABLE OF CONTENTS

1.INTRODUCTION
1.1.SCOPE OF THE STUDY
1.2.THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.MARKET SEGMENTATION
1.3.1Programmatic Advertising Platform Market - By Transportation Mode
1.3.2Programmatic Advertising Platform Market - By Ad Format
1.3.3Programmatic Advertising Platform Market - By Organization Size
1.3.4Programmatic Advertising Platform Market - By Region
1.3.4.1By Country

2.KEY TAKEAWAYS

3.RESEARCH METHODOLOGY

4.PROGRAMMATIC ADVERTISING PLATFORM MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PEST ANALYSIS
4.2.1North America - Pest Analysis
4.2.2Europe - Pest Analysis
4.2.3Asia-Pacific - Pest Analysis
4.2.4Middle East and Africa - Pest Analysis
4.2.5South and Central America - Pest Analysis
4.3.ECOSYSTEM ANALYSIS
4.4.EXPERT OPINIONS

5.PROGRAMMATIC ADVERTISING PLATFORM MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6.PROGRAMMATIC ADVERTISING PLATFORM MARKET - GLOBAL MARKET ANALYSIS
6.1.PROGRAMMATIC ADVERTISING PLATFORM - GLOBAL MARKET OVERVIEW
6.2.PROGRAMMATIC ADVERTISING PLATFORM - GLOBAL MARKET AND FORECAST TO 2028
6.3.MARKET POSITIONING/MARKET SHARE

7.PROGRAMMATIC ADVERTISING PLATFORM MARKET - REVENUE AND FORECASTS TO 2028 â" TRANSPORTATION MODE
7.1.OVERVIEW
7.2.TRANSPORTATION MODE MARKET FORECASTS AND ANALYSIS
7.3.REAL TIME BIDDING
7.3.1.Overview
7.3.2.Real Time Bidding Market Forecast and Analysis
7.4.PRIVATE MARKETPLACE
7.4.1.Overview
7.4.2.Private Marketplace Market Forecast and Analysis
7.5.AUTOMATED GUARANTEED
7.5.1.Overview
7.5.2.Automated Guaranteed Market Forecast and Analysis
8.PROGRAMMATIC ADVERTISING PLATFORM MARKET - REVENUE AND FORECASTS TO 2028 â" AD FORMAT
8.1.OVERVIEW
8.2.AD FORMAT MARKET FORECASTS AND ANALYSIS
8.3.DESKTOP DISPLAY
8.3.1.Overview
8.3.2.Desktop Display Market Forecast and Analysis
8.4.DESKTOP VIDEO
8.4.1.Overview
8.4.2.Desktop Video Market Forecast and Analysis
8.5.MOBILE DISPLAY
8.5.1.Overview
8.5.2.Mobile Display Market Forecast and Analysis
8.6.MOBILE VIDEO
8.6.1.Overview
8.6.2.Mobile Video Market Forecast and Analysis
9.PROGRAMMATIC ADVERTISING PLATFORM MARKET - REVENUE AND FORECASTS TO 2028 â" ORGANIZATION SIZE
9.1.OVERVIEW
9.2.ORGANIZATION SIZE MARKET FORECASTS AND ANALYSIS
9.3.LARGE ENTERPRISE
9.3.1.Overview
9.3.2.Large Enterprise Market Forecast and Analysis
9.4.SMES
9.4.1.Overview
9.4.2.SMEs Market Forecast and Analysis

10.PROGRAMMATIC ADVERTISING PLATFORM MARKET REVENUE AND FORECASTS TO 2028 â" GEOGRAPHICAL ANALYSIS
10.1.NORTH AMERICA
10.1.1North America Programmatic Advertising Platform Market Overview
10.1.2North America Programmatic Advertising Platform Market Forecasts and Analysis
10.1.3North America Programmatic Advertising Platform Market Forecasts and Analysis - By Transportation Mode
10.1.4North America Programmatic Advertising Platform Market Forecasts and Analysis - By Ad Format
10.1.5North America Programmatic Advertising Platform Market Forecasts and Analysis - By Organization Size
10.1.6North America Programmatic Advertising Platform Market Forecasts and Analysis - By Countries
10.1.6.1United States Programmatic Advertising Platform Market
10.1.6.1.1United States Programmatic Advertising Platform Market by Transportation Mode
10.1.6.1.2United States Programmatic Advertising Platform Market by Ad Format
10.1.6.1.3United States Programmatic Advertising Platform Market by Organization Size
10.1.6.2Canada Programmatic Advertising Platform Market
10.1.6.2.1Canada Programmatic Advertising Platform Market by Transportation Mode
10.1.6.2.2Canada Programmatic Advertising Platform Market by Ad Format
10.1.6.2.3Canada Programmatic Advertising Platform Market by Organization Size
10.1.6.3Mexico Programmatic Advertising Platform Market
10.1.6.3.1Mexico Programmatic Advertising Platform Market by Transportation Mode
10.1.6.3.2Mexico Programmatic Advertising Platform Market by Ad Format
10.1.6.3.3Mexico Programmatic Advertising Platform Market by Organization Size
10.2.EUROPE
10.2.1Europe Programmatic Advertising Platform Market Overview
10.2.2Europe Programmatic Advertising Platform Market Forecasts and Analysis
10.2.3Europe Programmatic Advertising Platform Market Forecasts and Analysis - By Transportation Mode
10.2.4Europe Programmatic Advertising Platform Market Forecasts and Analysis - By Ad Format
10.2.5Europe Programmatic Advertising Platform Market Forecasts and Analysis - By Organization Size
10.2.6Europe Programmatic Advertising Platform Market Forecasts and Analysis - By Countries
10.2.6.1Germany Programmatic Advertising Platform Market
10.2.6.1.1Germany Programmatic Advertising Platform Market by Transportation Mode
10.2.6.1.2Germany Programmatic Advertising Platform Market by Ad Format
10.2.6.1.3Germany Programmatic Advertising Platform Market by Organization Size
10.2.6.2France Programmatic Advertising Platform Market
10.2.6.2.1France Programmatic Advertising Platform Market by Transportation Mode
10.2.6.2.2France Programmatic Advertising Platform Market by Ad Format
10.2.6.2.3France Programmatic Advertising Platform Market by Organization Size
10.2.6.3Italy Programmatic Advertising Platform Market
10.2.6.3.1Italy Programmatic Advertising Platform Market by Transportation Mode
10.2.6.3.2Italy Programmatic Advertising Platform Market by Ad Format
10.2.6.3.3Italy Programmatic Advertising Platform Market by Organization Size
10.2.6.4United Kingdom Programmatic Advertising Platform Market
10.2.6.4.1United Kingdom Programmatic Advertising Platform Market by Transportation Mode
10.2.6.4.2United Kingdom Programmatic Advertising Platform Market by Ad Format
10.2.6.4.3United Kingdom Programmatic Advertising Platform Market by Organization Size
10.2.6.5Russia Programmatic Advertising Platform Market
10.2.6.5.1Russia Programmatic Advertising Platform Market by Transportation Mode
10.2.6.5.2Russia Programmatic Advertising Platform Market by Ad Format
10.2.6.5.3Russia Programmatic Advertising Platform Market by Organization Size
10.2.6.6Rest of Europe Programmatic Advertising Platform Market
10.2.6.6.1Rest of Europe Programmatic Advertising Platform Market by Transportation Mode
10.2.6.6.2Rest of Europe Programmatic Advertising Platform Market by Ad Format
10.2.6.6.3Rest of Europe Programmatic Advertising Platform Market by Organization Size
10.3.ASIA-PACIFIC
10.3.1Asia-Pacific Programmatic Advertising Platform Market Overview
10.3.2Asia-Pacific Programmatic Advertising Platform Market Forecasts and Analysis
10.3.3Asia-Pacific Programmatic Advertising Platform Market Forecasts and Analysis - By Transportation Mode
10.3.4Asia-Pacific Programmatic Advertising Platform Market Forecasts and Analysis - By Ad Format
10.3.5Asia-Pacific Programmatic Advertising Platform Market Forecasts and Analysis - By Organization Size
10.3.6Asia-Pacific Programmatic Advertising Platform Market Forecasts and Analysis - By Countries
10.3.6.1Australia Programmatic Advertising Platform Market
10.3.6.1.1Australia Programmatic Advertising Platform Market by Transportation Mode
10.3.6.1.2Australia Programmatic Advertising Platform Market by Ad Format
10.3.6.1.3Australia Programmatic Advertising Platform Market by Organization Size
10.3.6.2China Programmatic Advertising Platform Market
10.3.6.2.1China Programmatic Advertising Platform Market by Transportation Mode
10.3.6.2.2China Programmatic Advertising Platform Market by Ad Format
10.3.6.2.3China Programmatic Advertising Platform Market by Organization Size
10.3.6.3India Programmatic Advertising Platform Market
10.3.6.3.1India Programmatic Advertising Platform Market by Transportation Mode
10.3.6.3.2India Programmatic Advertising Platform Market by Ad Format
10.3.6.3.3India Programmatic Advertising Platform Market by Organization Size
10.3.6.4Japan Programmatic Advertising Platform Market
10.3.6.4.1Japan Programmatic Advertising Platform Market by Transportation Mode
10.3.6.4.2Japan Programmatic Advertising Platform Market by Ad Format
10.3.6.4.3Japan Programmatic Advertising Platform Market by Organization Size
10.3.6.5South Korea Programmatic Advertising Platform Market
10.3.6.5.1South Korea Programmatic Advertising Platform Market by Transportation Mode
10.3.6.5.2South Korea Programmatic Advertising Platform Market by Ad Format
10.3.6.5.3South Korea Programmatic Advertising Platform Market by Organization Size
10.3.6.6Rest of Asia-Pacific Programmatic Advertising Platform Market
10.3.6.6.1Rest of Asia-Pacific Programmatic Advertising Platform Market by Transportation Mode
10.3.6.6.2Rest of Asia-Pacific Programmatic Advertising Platform Market by Ad Format
10.3.6.6.3Rest of Asia-Pacific Programmatic Advertising Platform Market by Organization Size
10.4.MIDDLE EAST AND AFRICA
10.4.1Middle East and Africa Programmatic Advertising Platform Market Overview
10.4.2Middle East and Africa Programmatic Advertising Platform Market Forecasts and Analysis
10.4.3Middle East and Africa Programmatic Advertising Platform Market Forecasts and Analysis - By Transportation Mode
10.4.4Middle East and Africa Programmatic Advertising Platform Market Forecasts and Analysis - By Ad Format
10.4.5Middle East and Africa Programmatic Advertising Platform Market Forecasts and Analysis - By Organization Size
10.4.6Middle East and Africa Programmatic Advertising Platform Market Forecasts and Analysis - By Countries
10.4.6.1South Africa Programmatic Advertising Platform Market
10.4.6.1.1South Africa Programmatic Advertising Platform Market by Transportation Mode
10.4.6.1.2South Africa Programmatic Advertising Platform Market by Ad Format
10.4.6.1.3South Africa Programmatic Advertising Platform Market by Organization Size
10.4.6.2Saudi Arabia Programmatic Advertising Platform Market
10.4.6.2.1Saudi Arabia Programmatic Advertising Platform Market by Transportation Mode
10.4.6.2.2Saudi Arabia Programmatic Advertising Platform Market by Ad Format
10.4.6.2.3Saudi Arabia Programmatic Advertising Platform Market by Organization Size
10.4.6.3U.A.E Programmatic Advertising Platform Market
10.4.6.3.1U.A.E Programmatic Advertising Platform Market by Transportation Mode
10.4.6.3.2U.A.E Programmatic Advertising Platform Market by Ad Format
10.4.6.3.3U.A.E Programmatic Advertising Platform Market by Organization Size
10.4.6.4Rest of Middle East and Africa Programmatic Advertising Platform Market
10.4.6.4.1Rest of Middle East and Africa Programmatic Advertising Platform Market by Transportation Mode
10.4.6.4.2Rest of Middle East and Africa Programmatic Advertising Platform Market by Ad Format
10.4.6.4.3Rest of Middle East and Africa Programmatic Advertising Platform Market by Organization Size
10.5.SOUTH AND CENTRAL AMERICA
10.5.1South and Central America Programmatic Advertising Platform Market Overview
10.5.2South and Central America Programmatic Advertising Platform Market Forecasts and Analysis
10.5.3South and Central America Programmatic Advertising Platform Market Forecasts and Analysis - By Transportation Mode
10.5.4South and Central America Programmatic Advertising Platform Market Forecasts and Analysis - By Ad Format
10.5.5South and Central America Programmatic Advertising Platform Market Forecasts and Analysis - By Organization Size
10.5.6South and Central America Programmatic Advertising Platform Market Forecasts and Analysis - By Countries
10.5.6.1Brazil Programmatic Advertising Platform Market
10.5.6.1.1Brazil Programmatic Advertising Platform Market by Transportation Mode
10.5.6.1.2Brazil Programmatic Advertising Platform Market by Ad Format
10.5.6.1.3Brazil Programmatic Advertising Platform Market by Organization Size
10.5.6.2Argentina Programmatic Advertising Platform Market
10.5.6.2.1Argentina Programmatic Advertising Platform Market by Transportation Mode
10.5.6.2.2Argentina Programmatic Advertising Platform Market by Ad Format
10.5.6.2.3Argentina Programmatic Advertising Platform Market by Organization Size
10.5.6.3Rest of South and Central America Programmatic Advertising Platform Market
10.5.6.3.1Rest of South and Central America Programmatic Advertising Platform Market by Transportation Mode
10.5.6.3.2Rest of South and Central America Programmatic Advertising Platform Market by Ad Format
10.5.6.3.3Rest of South and Central America Programmatic Advertising Platform Market by Organization Size

11.INDUSTRY LANDSCAPE
11.1.MERGERS AND ACQUISITIONS
11.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3.NEW PRODUCT LAUNCHES
11.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

12.PROGRAMMATIC ADVERTISING PLATFORM MARKET, KEY COMPANY PROFILES
12.1.APPNEXUS INC.
12.1.1.Key Facts
12.1.2.Business Description
12.1.3.Products and Services
12.1.4.Financial Overview
12.1.5.SWOT Analysis
12.1.6.Key Developments
12.2.AOL INC. (VERIZON COMMUNICATIONS INC.)
12.2.1.Key Facts
12.2.2.Business Description
12.2.3.Products and Services
12.2.4.Financial Overview
12.2.5.SWOT Analysis
12.2.6.Key Developments
12.3.DATAXU INC.
12.3.1.Key Facts
12.3.2.Business Description
12.3.3.Products and Services
12.3.4.Financial Overview
12.3.5.SWOT Analysis
12.3.6.Key Developments
12.4.ADROLL.COM
12.4.1.Key Facts
12.4.2.Business Description
12.4.3.Products and Services
12.4.4.Financial Overview
12.4.5.SWOT Analysis
12.4.6.Key Developments
12.5.GOOGLE INC. (DOUBLECLICK)
12.5.1.Key Facts
12.5.2.Business Description
12.5.3.Products and Services
12.5.4.Financial Overview
12.5.5.SWOT Analysis
12.5.6.Key Developments
12.6.ADOBE SYSTEMS INCORPORATED
12.6.1.Key Facts
12.6.2.Business Description
12.6.3.Products and Services
12.6.4.Financial Overview
12.6.5.SWOT Analysis
12.6.6.Key Developments
12.7.RUBICON PROJECT INC.
12.7.1.Key Facts
12.7.2.Business Description
12.7.3.Products and Services
12.7.4.Financial Overview
12.7.5.SWOT Analysis
12.7.6.Key Developments
12.8.ROCKET FUEL INC.
12.8.1.Key Facts
12.8.2.Business Description
12.8.3.Products and Services
12.8.4.Financial Overview
12.8.5.SWOT Analysis
12.8.6.Key Developments
12.9.MEDIAMATH INC.
12.9.1.Key Facts
12.9.2.Business Description
12.9.3.Products and Services
12.9.4.Financial Overview
12.9.5.SWOT Analysis
12.9.6.Key Developments
12.10.IPONWEB HOLDING LIMITED (BIDSWITCH)
12.10.1.Key Facts
12.10.2.Business Description
12.10.3.Products and Services
12.10.4.Financial Overview
12.10.5.SWOT Analysis
12.10.6.Key Developments

13.APPENDIX
13.1.ABOUT THE INSIGHT PARTNERS
13.2.GLOSSARY OF TERMS
The List of Companies

1. AppNexus Inc.
2. AOL Inc. (Verizon Communications Inc.)
3. DataXu Inc.
4. Adroll.com
5. Google Inc. (Doubleclick)
6. Adobe Systems Incorporated
7. Rubicon Project Inc.
8. Rocket Fuel Inc.
9. MediaMath Inc.
10. IPONWEB Holding Limited (BidSwitch)
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