Programmatic Advertising Spending Market Size and Competitive Analysis till 2031

MARKET OVERVIEW

Programmatic marketing is an automated bidding on an advertising inventory that shows an ad to certain customers in real-time. Programmatic marketing is observed as a future of advertising done on the web. Companies such as Google are planning to spend nearly 60% of their digital advertising budgets on programmatic advertising. Companies focus on spending more on programmatic marketing will help the market to grow.

MARKET SCOPE

The "Global Programmatic Advertising Spending Market Analysis to 2031" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the programmatic advertising spending market with detailed market segmentation by platform, device type, and geography. The report provides key statistics on the market status of the leading programmatic advertising spending market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

•   Based on platform, the global programmatic advertising spending market is segmented into automated guaranteed, invitation-only, unreserved fixed-rate, and others.
  
•   On the basis of device type, the market is segmented into desktop and mobile.
  

MARKET DYNAMICS

Drivers:

•   Factors such as the popularity of online ads due to the availability of massive customers' data play a significant role in driving the growth of the programmatic advertising spending market.
  
•   Growing concern for data security in the market is expected to give marketers more opportunities to become practical and change their advertising strategies. And thus, this factor is anticipated to provide ample growth opportunities to the players operating in the programmatic advertising spending market.
  

Restraints:

•   Lack of awareness may hinder the growth of the programmatic advertising spending market
  

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The programmatic advertising spending market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the programmatic advertising spending market in these regions.

IMPACT OF COVID-19 ON PROGRAMMATIC ADVERTISING SPENDING MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.

MARKET PLAYERS

The report covers key developments in the programmatic advertising spending market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from programmatic advertising spending market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the programmatic advertising spending market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

•   Adobe Inc.
  
•   DIGILANT
  
•   WPP plc
  
•   Oracle Corporation
  
•   Oath Inc. (Verizon Communications Inc.)
  
•   SpotXchange, Inc. (RTL Group)
  
•   SmartyAds
  
•   Simpli.fi
  
•   Telaria, Inc.
  
•   War Room Holdings, Inc
  

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.

Programmatic Advertising Spending Report Scope