The protein supplements market size is projected to reach US$ 97.10 billion by 2031 from US$ 56.59 billion in 2023. The market is expected to register a CAGR of 7.0% in 2023–2031. Increasing preference for personalized nutrition solutions and availability of customized protein supplements tailored to an individual’s health goal are likely to remain the key protein supplements market trends.

Protein Supplements Market Analysis

Protein supplements play an important role in meeting the daily protein requirements of an individual engaged in active lifestyle and sports. Protein supplements help in muscle recovery, and body toning, and promote muscle growth. The rising health awareness and increased participation in fitness and sports activities are driving the demand for protein supplements. Protein supplements such as protein powders, RTD protein shakes, and others also increase the endurance and overall performance of an athlete. These supplements also aid in weight loss and improve cardio performance. The growing inclination of people toward developing muscles is driving the growth of the protein supplements market. Moreover, the increasing number of participations in gyms, fitness centers, and yoga clubs is also driving the demand for protein supplements across the globe. Further, as veganism is surging, there is a strong growth potential for plant-based protein supplements, which is expected to open new growth opportunities in the coming years.

Protein Supplements Market Overview

Protein supplements help in fulfilling an individual’s protein requirements, usually to promote muscle growth, recovery, and overall wellness. They come in various forms, including tablets and capsules, powders, protein bars, and ready-to-drink protein shakes, each having its advantages. Protein powders are the most commonly available protein supplements, obtained from various sources including dairy and non-dairy based. Whey, casein, soy, and peas are the most widely used protein sources for manufacturing protein supplements. These powders are consumed by mixing with water or other beverages after working out to support muscle recovery or meet daily protein intake. Nowadays, innovative forms of protein supplements including protein bars and RTD protein shakes are becoming popular among consumers due to the variety of flavors and the convenience of consuming them on-the-go. Such products are expected to witness extensive consumer demand in the coming years.

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Protein Supplements Market: Strategic Insights

Protein Supplements Market

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  CAGR (2023 - 2031)

  7.0%
• Market Size 2023
  US$ 56.59 Billion
• Market Size 2031
  US$ 97.10 Billion

Market Dynamics

GROWTH DRIVERS

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FUTURE TRENDS

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OPPORTUNITIES

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Key Players

• Glanbia Plc
• MusclePharm
• Abbott
• CytoSport Inc.
• QuestNutrition LLC
• Iovate Health Sciences International Inc.
• The Bountiful Company
• AMCO Proteins
• Now Foods

Regional Overview

• North America
• Europe
• Asia-Pacific
• South and Central America
• Middle East and Africa

Market Segmentation

by Product Type

• Tablets and Capsules
• Powder
• Liquid
• Others

Source

• Plants and Animals

Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Retail
• Others

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Protein Supplements Market Drivers and Opportunities

Rising Consumer Awareness Regarding Health and Nutrition to Favor Market

The growth of the protein supplements market is majorly driven by rising consumer awareness regarding health and fitness. As people become more health-conscious, the importance of protein in building muscle and post-workout recovery is increasing. Protein is a crucial nutrient for muscle maintenance, growth, and weight management. This has led to increased demand for protein supplements for fitness enthusiasts, athletes, sportsmen, and the general population. Due to the penetration of the internet and smartphones, people are spending more time online, browsing articles and blogs on fitness and diet which is also driving the demand for protein supplements, bolstering the market growth. Further, the rising influence of social media and celebrity-influenced fitness trends on the lifestyle of people along with increasing celebrity endorsements for protein supplement brands are favoring the growth of the protein supplements market.

Rapidly Expanding Consumer Base and Product Diversification – An Opportunity

The rising customer base and product innovation present significant growth opportunities for the protein supplements market. With expanding health-conscious individuals, there is a rising demand for customized protein supplements that fulfill different health goals of individuals. This creates opportunities for manufacturers of protein supplements to develop customized solutions to cater to different health requirements, such as personalized formulation. Moreover, with the booming e-commerce sector, companies are designing their direct-to-consumer websites that expand their customer reach and offer personalized shopping experiences, enhancing the market potential.

Protein Supplements Market Report Segmentation Analysis

Key segments that contributed to the derivation of the protein supplements market analysis are product type, source, and distribution channel.

• Based on product type, the protein supplements market is divided into tablets and capsules, powder, liquid, and others. The powder segment held a larger market share in 2023.
• By source, the market is segmented into plants and animals. The animals segment held the largest share of the market in 2023.
• In terms of distribution channel, the market is divided into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment dominated the market in 2023.

Protein Supplements Market Share Analysis by Geography

The geographic scope of the protein supplements market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South America/South & Central America.

North America dominated the global protein supplements market. Europe is a second major contributor, holding a significant global market share. Asia Pacific is expected to register a considerable CAGR during 2023–2031. North America has dominated the protein supplements market share in 2023. The emerging fitness and wellness culture in the US and Canada, majority of the population actively engaged in fitness activities, yoga, Pilates, bodybuilding, and sports, are driving the demand for protein supplements to support muscle growth and recovery. Additionally, the region’s well-developed sports nutrition industry and easy availability of health and fitness products have increased the access to protein supplements among consumers. Moreover, effective marketing strategies, including celebrity endorsements, and endorsements by sportsmen and athletes have further triggered the demand for protein supplements in North America. The stringent food and drug safety regulations in North America, especially in the US also contribute increased level of trust in the safety and effectiveness of protein supplements, driving market growth in the region.

Protein Supplements Market Report Scope

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Protein Supplements Market News and Recent Developments

The protein supplements market is evaluated by gathering qualitative and quantitative data post post-primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for speech and language disorders and strategies:

• Centrum, Multivitamin Brand marketed by Haleon (erstwhile GlaxoSmithKline Consumer Healthcare) announced the launch of Multivitamin & Protein Powders as an extension to its existing portfolio of tablets and gummies (Source: Nuffoods Spectrum, Press Release, 2023)
• Herbalife, a premier health and wellness company and community, announced today the launch of the Herbalife GLP-1 Nutrition Companion, a new range of food and supplement product combos fueled by the #1 Protein Shake in the World and intended to support the nutritional needs of individuals on GLP-1 and other weight-loss medications. Herbalife’s Classic and Vegan options are now available in the United States and Puerto Rico in a variety of flavors. (Herbalife, Press Release, 2024)

Protein Supplements Market Report Coverage and Deliverables

The “Protein Supplements Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

• Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Market dynamics such as drivers, restraints, and key opportunities
• Key future trends
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• Global and regional market analysis covering key market trends, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments
• Detailed company profiles