Proximity Market 2028 Component, Location, Technology, Application and Geography | The Insight Partners

    Proximity Marketing Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Component (Hardware, Software, Services); Location (Indoor, Outdoor); Technology (Wi-Fi, Near Field Communication (NFC), Others); Application (Retail, Healthcare, Transportation and Logistics, Hospitality, Others) and Geography

    Report Code: TIPRE00026879 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming

    MARKET INTRODUCTION

    The worldwide proximity market is gaining significant traction as mobile devices become more prevalent today and as people increasingly rely on them to access digital material. Proximity marketing makes use of cellular technology to communicate with users of mobile devices who are close to a business. Marketers are using Bluetooth and Wi-Fi technologies to convey a range of marketing messages to consumers who are both nearby and, in the market, to buy something. For services like consultation, application support and maintenance, deployment, and integration, proximity marketing methods are used.

    MARKET DYNAMICS

    The global market for proximity marketing is receiving a boost from rising competition among companies in various industries and a growing emphasis on business intelligence (BI). The increasing availability of spatial data and analytical tools is also helping the market flourish. Furthermore, the market is being augmented by the widespread adoption of smartphones and proximity technologies, as well as their quick improvements.

    MARKET SCOPE

    The "Global Proximity Marketing Market Analysis To 2028" is a specialized and in-depth study of the technology, media, and telecommunications industry with a special focus on global market trend analysis. The proximity marketing market report aims to provide an overview of the proximity marketing market with detailed market segmentation by component, location, technology, application, and geography. The global proximity marketing market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading proximity marketing market player and offers key trends and opportunities in the market.

    MARKET SEGMENTATION

    The global proximity marketing market is segmented based on component, location, technology, application. Based on the component, the proximity marketing market is segmented into hardware, software, services. Based on location, the proximity marketing market is segmented into indoor, outdoor. Based on the technology, the proximity marketing market is segmented into Wi-Fi, Near Field Communication (NFC), others. Based on the application, the proximity marketing market is segmented into retail, healthcare, transportation and logistics, hospitality, others.

    REGIONAL FRAMEWORK

    The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global proximity marketing market based on various segments. It also provides market size and forecast estimates from the year 2018 to 2028 with respect to five major regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The proximity marketing market by each region is later sub-segmented by respective countries and segments. The proximity marketing market report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

    The report analyzes factors affecting the proximity marketing market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis highlighting factors affecting the proximity marketing market in these regions.

    IMPACT OF COVID-19 ON PROXIMITY MARKETING MARKET
    The impact of the COVID-19 pandemic on the market is covered throughout the report. The pandemic has had a positive impact on the proximity marketing market. Many companies now operate their businesses on online platforms due to the lockdown conditions; more companies are adopting video as a service. Therefore, the demand for proximity marketing is increasing during COVID-19 and is also set to increase during the forecast period.



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    MARKET PLAYERS


    The reports cover key developments in the proximity marketing market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from proximity marketing market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the proximity marketing market.

    The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the proximity marketing market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

    •   Apple Inc.
    •   Google LLC
    •   Microsoft Corporation
    •   Qualcomm Inc.
    •   Zebra Technologies Corporation
    •   Bluvision Inc.
    •   Estimote Inc.
    •   ROXIMITY
    •   Unacast
    •   Proxama PLC
    The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.


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    TABLE OF CONTENTS

    1. INTRODUCTION
    1.1. SCOPE OF THE STUDY
    1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
    1.3. MARKET SEGMENTATION
    1.3.1 Proximity Marketing Market - By Component
    1.3.2 Proximity Marketing Market - By Location
    1.3.3 Proximity Marketing Market - By Technology
    1.3.4 Proximity Marketing Market - By Application
    1.3.5 Proximity Marketing Market - By Region
    1.3.5.1 By Country

    2. KEY TAKEAWAYS

    3. RESEARCH METHODOLOGY

    4. PROXIMITY MARKETING MARKET LANDSCAPE
    4.1. OVERVIEW
    4.2. PORTER'S FIVE FORCES ANALYSIS
    4.2.1 Bargaining Power of Buyers
    4.2.1 Bargaining Power of Suppliers
    4.2.1 Threat of Substitute
    4.2.1 Threat of New Entrants
    4.2.1 Competitive Rivalry
    4.3. ECOSYSTEM ANALYSIS
    4.4. EXPERT OPINIONS

    5. PROXIMITY MARKETING MARKET - KEY MARKET DYNAMICS
    5.1. KEY MARKET DRIVERS
    5.2. KEY MARKET RESTRAINTS
    5.3. KEY MARKET OPPORTUNITIES
    5.4. FUTURE TRENDS
    5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

    6. PROXIMITY MARKETING MARKET - GLOBAL MARKET ANALYSIS
    6.1. PROXIMITY - GLOBAL MARKET OVERVIEW
    6.2. PROXIMITY - GLOBAL MARKET AND FORECAST TO 2028
    6.3. MARKET POSITIONING/MARKET SHARE

    7. PROXIMITY MARKETING MARKET - REVENUE AND FORECASTS TO 2028 - COMPONENT
    7.1. OVERVIEW
    7.2. COMPONENT MARKET FORECASTS AND ANALYSIS
    7.3. HARDWARE
    7.3.1. Overview
    7.3.2. Hardware Market Forecast and Analysis
    7.4. SOFTWARE
    7.4.1. Overview
    7.4.2. Software Market Forecast and Analysis
    7.5. SERVICES
    7.5.1. Overview
    7.5.2. Services Market Forecast and Analysis
    8. PROXIMITY MARKETING MARKET - REVENUE AND FORECASTS TO 2028 - LOCATION
    8.1. OVERVIEW
    8.2. LOCATION MARKET FORECASTS AND ANALYSIS
    8.3. INDOOR
    8.3.1. Overview
    8.3.2. Indoor Market Forecast and Analysis
    8.4. OUTDOOR
    8.4.1. Overview
    8.4.2. Outdoor Market Forecast and Analysis
    9. PROXIMITY MARKETING MARKET - REVENUE AND FORECASTS TO 2028 - TECHNOLOGY
    9.1. OVERVIEW
    9.2. TECHNOLOGY MARKET FORECASTS AND ANALYSIS
    9.3. WI-FI
    9.3.1. Overview
    9.3.2. Wi-Fi Market Forecast and Analysis
    9.4. NEAR FIELD COMMUNICATION (NFC)
    9.4.1. Overview
    9.4.2. Near Field Communication (NFC) Market Forecast and Analysis
    9.5. OTHERS
    9.5.1. Overview
    9.5.2. Others Market Forecast and Analysis
    10. PROXIMITY MARKETING MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
    10.1. OVERVIEW
    10.2. APPLICATION MARKET FORECASTS AND ANALYSIS
    10.3. RETAIL
    10.3.1. Overview
    10.3.2. Retail Market Forecast and Analysis
    10.4. HEALTHCARE
    10.4.1. Overview
    10.4.2. Healthcare Market Forecast and Analysis
    10.5. TRANSPORTATION AND LOGISTICS
    10.5.1. Overview
    10.5.2. Transportation and Logistics Market Forecast and Analysis
    10.6. HOSPITALITY
    10.6.1. Overview
    10.6.2. Hospitality Market Forecast and Analysis
    10.7. OTHERS
    10.7.1. Overview
    10.7.2. Others Market Forecast and Analysis

    11. PROXIMITY MARKETING MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
    11.1. NORTH AMERICA
    11.1.1 North America Proximity Marketing Market Overview
    11.1.2 North America Proximity Marketing Market Forecasts and Analysis
    11.1.3 North America Proximity Marketing Market Forecasts and Analysis - By Component
    11.1.4 North America Proximity Marketing Market Forecasts and Analysis - By Location
    11.1.5 North America Proximity Marketing Market Forecasts and Analysis - By Technology
    11.1.6 North America Proximity Marketing Market Forecasts and Analysis - By Application
    11.1.7 North America Proximity Marketing Market Forecasts and Analysis - By Countries
    11.1.7.1 United States Proximity Marketing Market
    11.1.7.1.1 United States Proximity Marketing Market by Component
    11.1.7.1.2 United States Proximity Marketing Market by Location
    11.1.7.1.3 United States Proximity Marketing Market by Technology
    11.1.7.1.4 United States Proximity Marketing Market by Application
    11.1.7.2 Canada Proximity Marketing Market
    11.1.7.2.1 Canada Proximity Marketing Market by Component
    11.1.7.2.2 Canada Proximity Marketing Market by Location
    11.1.7.2.3 Canada Proximity Marketing Market by Technology
    11.1.7.2.4 Canada Proximity Marketing Market by Application
    11.1.7.3 Mexico Proximity Marketing Market
    11.1.7.3.1 Mexico Proximity Marketing Market by Component
    11.1.7.3.2 Mexico Proximity Marketing Market by Location
    11.1.7.3.3 Mexico Proximity Marketing Market by Technology
    11.1.7.3.4 Mexico Proximity Marketing Market by Application
    11.2. EUROPE
    11.2.1 Europe Proximity Marketing Market Overview
    11.2.2 Europe Proximity Marketing Market Forecasts and Analysis
    11.2.3 Europe Proximity Marketing Market Forecasts and Analysis - By Component
    11.2.4 Europe Proximity Marketing Market Forecasts and Analysis - By Location
    11.2.5 Europe Proximity Marketing Market Forecasts and Analysis - By Technology
    11.2.6 Europe Proximity Marketing Market Forecasts and Analysis - By Application
    11.2.7 Europe Proximity Marketing Market Forecasts and Analysis - By Countries
    11.2.7.1 Germany Proximity Marketing Market
    11.2.7.1.1 Germany Proximity Marketing Market by Component
    11.2.7.1.2 Germany Proximity Marketing Market by Location
    11.2.7.1.3 Germany Proximity Marketing Market by Technology
    11.2.7.1.4 Germany Proximity Marketing Market by Application
    11.2.7.2 France Proximity Marketing Market
    11.2.7.2.1 France Proximity Marketing Market by Component
    11.2.7.2.2 France Proximity Marketing Market by Location
    11.2.7.2.3 France Proximity Marketing Market by Technology
    11.2.7.2.4 France Proximity Marketing Market by Application
    11.2.7.3 Italy Proximity Marketing Market
    11.2.7.3.1 Italy Proximity Marketing Market by Component
    11.2.7.3.2 Italy Proximity Marketing Market by Location
    11.2.7.3.3 Italy Proximity Marketing Market by Technology
    11.2.7.3.4 Italy Proximity Marketing Market by Application
    11.2.7.4 United Kingdom Proximity Marketing Market
    11.2.7.4.1 United Kingdom Proximity Marketing Market by Component
    11.2.7.4.2 United Kingdom Proximity Marketing Market by Location
    11.2.7.4.3 United Kingdom Proximity Marketing Market by Technology
    11.2.7.4.4 United Kingdom Proximity Marketing Market by Application
    11.2.7.5 Russia Proximity Marketing Market
    11.2.7.5.1 Russia Proximity Marketing Market by Component
    11.2.7.5.2 Russia Proximity Marketing Market by Location
    11.2.7.5.3 Russia Proximity Marketing Market by Technology
    11.2.7.5.4 Russia Proximity Marketing Market by Application
    11.2.7.6 Rest of Europe Proximity Marketing Market
    11.2.7.6.1 Rest of Europe Proximity Marketing Market by Component
    11.2.7.6.2 Rest of Europe Proximity Marketing Market by Location
    11.2.7.6.3 Rest of Europe Proximity Marketing Market by Technology
    11.2.7.6.4 Rest of Europe Proximity Marketing Market by Application
    11.3. ASIA-PACIFIC
    11.3.1 Asia-Pacific Proximity Marketing Market Overview
    11.3.2 Asia-Pacific Proximity Marketing Market Forecasts and Analysis
    11.3.3 Asia-Pacific Proximity Marketing Market Forecasts and Analysis - By Component
    11.3.4 Asia-Pacific Proximity Marketing Market Forecasts and Analysis - By Location
    11.3.5 Asia-Pacific Proximity Marketing Market Forecasts and Analysis - By Technology
    11.3.6 Asia-Pacific Proximity Marketing Market Forecasts and Analysis - By Application
    11.3.7 Asia-Pacific Proximity Marketing Market Forecasts and Analysis - By Countries
    11.3.7.1 Australia Proximity Marketing Market
    11.3.7.1.1 Australia Proximity Marketing Market by Component
    11.3.7.1.2 Australia Proximity Marketing Market by Location
    11.3.7.1.3 Australia Proximity Marketing Market by Technology
    11.3.7.1.4 Australia Proximity Marketing Market by Application
    11.3.7.2 China Proximity Marketing Market
    11.3.7.2.1 China Proximity Marketing Market by Component
    11.3.7.2.2 China Proximity Marketing Market by Location
    11.3.7.2.3 China Proximity Marketing Market by Technology
    11.3.7.2.4 China Proximity Marketing Market by Application
    11.3.7.3 India Proximity Marketing Market
    11.3.7.3.1 India Proximity Marketing Market by Component
    11.3.7.3.2 India Proximity Marketing Market by Location
    11.3.7.3.3 India Proximity Marketing Market by Technology
    11.3.7.3.4 India Proximity Marketing Market by Application
    11.3.7.4 Japan Proximity Marketing Market
    11.3.7.4.1 Japan Proximity Marketing Market by Component
    11.3.7.4.2 Japan Proximity Marketing Market by Location
    11.3.7.4.3 Japan Proximity Marketing Market by Technology
    11.3.7.4.4 Japan Proximity Marketing Market by Application
    11.3.7.5 South Korea Proximity Marketing Market
    11.3.7.5.1 South Korea Proximity Marketing Market by Component
    11.3.7.5.2 South Korea Proximity Marketing Market by Location
    11.3.7.5.3 South Korea Proximity Marketing Market by Technology
    11.3.7.5.4 South Korea Proximity Marketing Market by Application
    11.3.7.6 Rest of Asia-Pacific Proximity Marketing Market
    11.3.7.6.1 Rest of Asia-Pacific Proximity Marketing Market by Component
    11.3.7.6.2 Rest of Asia-Pacific Proximity Marketing Market by Location
    11.3.7.6.3 Rest of Asia-Pacific Proximity Marketing Market by Technology
    11.3.7.6.4 Rest of Asia-Pacific Proximity Marketing Market by Application
    11.4. MIDDLE EAST AND AFRICA
    11.4.1 Middle East and Africa Proximity Marketing Market Overview
    11.4.2 Middle East and Africa Proximity Marketing Market Forecasts and Analysis
    11.4.3 Middle East and Africa Proximity Marketing Market Forecasts and Analysis - By Component
    11.4.4 Middle East and Africa Proximity Marketing Market Forecasts and Analysis - By Location
    11.4.5 Middle East and Africa Proximity Marketing Market Forecasts and Analysis - By Technology
    11.4.6 Middle East and Africa Proximity Marketing Market Forecasts and Analysis - By Application
    11.4.7 Middle East and Africa Proximity Marketing Market Forecasts and Analysis - By Countries
    11.4.7.1 South Africa Proximity Marketing Market
    11.4.7.1.1 South Africa Proximity Marketing Market by Component
    11.4.7.1.2 South Africa Proximity Marketing Market by Location
    11.4.7.1.3 South Africa Proximity Marketing Market by Technology
    11.4.7.1.4 South Africa Proximity Marketing Market by Application
    11.4.7.2 Saudi Arabia Proximity Marketing Market
    11.4.7.2.1 Saudi Arabia Proximity Marketing Market by Component
    11.4.7.2.2 Saudi Arabia Proximity Marketing Market by Location
    11.4.7.2.3 Saudi Arabia Proximity Marketing Market by Technology
    11.4.7.2.4 Saudi Arabia Proximity Marketing Market by Application
    11.4.7.3 U.A.E Proximity Marketing Market
    11.4.7.3.1 U.A.E Proximity Marketing Market by Component
    11.4.7.3.2 U.A.E Proximity Marketing Market by Location
    11.4.7.3.3 U.A.E Proximity Marketing Market by Technology
    11.4.7.3.4 U.A.E Proximity Marketing Market by Application
    11.4.7.4 Rest of Middle East and Africa Proximity Marketing Market
    11.4.7.4.1 Rest of Middle East and Africa Proximity Marketing Market by Component
    11.4.7.4.2 Rest of Middle East and Africa Proximity Marketing Market by Location
    11.4.7.4.3 Rest of Middle East and Africa Proximity Marketing Market by Technology
    11.4.7.4.4 Rest of Middle East and Africa Proximity Marketing Market by Application
    11.5. SOUTH AND CENTRAL AMERICA
    11.5.1 South and Central America Proximity Marketing Market Overview
    11.5.2 South and Central America Proximity Marketing Market Forecasts and Analysis
    11.5.3 South and Central America Proximity Marketing Market Forecasts and Analysis - By Component
    11.5.4 South and Central America Proximity Marketing Market Forecasts and Analysis - By Location
    11.5.5 South and Central America Proximity Marketing Market Forecasts and Analysis - By Technology
    11.5.6 South and Central America Proximity Marketing Market Forecasts and Analysis - By Application
    11.5.7 South and Central America Proximity Marketing Market Forecasts and Analysis - By Countries
    11.5.7.1 Brazil Proximity Marketing Market
    11.5.7.1.1 Brazil Proximity Marketing Market by Component
    11.5.7.1.2 Brazil Proximity Marketing Market by Location
    11.5.7.1.3 Brazil Proximity Marketing Market by Technology
    11.5.7.1.4 Brazil Proximity Marketing Market by Application
    11.5.7.2 Argentina Proximity Marketing Market
    11.5.7.2.1 Argentina Proximity Marketing Market by Component
    11.5.7.2.2 Argentina Proximity Marketing Market by Location
    11.5.7.2.3 Argentina Proximity Marketing Market by Technology
    11.5.7.2.4 Argentina Proximity Marketing Market by Application
    11.5.7.3 Rest of South and Central America Proximity Marketing Market
    11.5.7.3.1 Rest of South and Central America Proximity Marketing Market by Component
    11.5.7.3.2 Rest of South and Central America Proximity Marketing Market by Location
    11.5.7.3.3 Rest of South and Central America Proximity Marketing Market by Technology
    11.5.7.3.4 Rest of South and Central America Proximity Marketing Market by Application

    12. INDUSTRY LANDSCAPE
    12.1. MERGERS AND ACQUISITIONS
    12.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
    12.3. NEW PRODUCT LAUNCHES
    12.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

    13. PROXIMITY MARKETING MARKET, KEY COMPANY PROFILES
    13.1. APPLE INC.
    13.1.1. Key Facts
    13.1.2. Business Description
    13.1.3. Products and Services
    13.1.4. Financial Overview
    13.1.5. SWOT Analysis
    13.1.6. Key Developments
    13.2. GOOGLE LLC
    13.2.1. Key Facts
    13.2.2. Business Description
    13.2.3. Products and Services
    13.2.4. Financial Overview
    13.2.5. SWOT Analysis
    13.2.6. Key Developments
    13.3. MICROSOFT CORPORATION
    13.3.1. Key Facts
    13.3.2. Business Description
    13.3.3. Products and Services
    13.3.4. Financial Overview
    13.3.5. SWOT Analysis
    13.3.6. Key Developments
    13.4. QUALCOMM INC.
    13.4.1. Key Facts
    13.4.2. Business Description
    13.4.3. Products and Services
    13.4.4. Financial Overview
    13.4.5. SWOT Analysis
    13.4.6. Key Developments
    13.5. ZEBRA TECHNOLOGIES CORPORATION
    13.5.1. Key Facts
    13.5.2. Business Description
    13.5.3. Products and Services
    13.5.4. Financial Overview
    13.5.5. SWOT Analysis
    13.5.6. Key Developments
    13.6. BLUVISION INC.
    13.6.1. Key Facts
    13.6.2. Business Description
    13.6.3. Products and Services
    13.6.4. Financial Overview
    13.6.5. SWOT Analysis
    13.6.6. Key Developments
    13.7. ESTIMOTE INC.
    13.7.1. Key Facts
    13.7.2. Business Description
    13.7.3. Products and Services
    13.7.4. Financial Overview
    13.7.5. SWOT Analysis
    13.7.6. Key Developments
    13.8. ROXIMITY
    13.8.1. Key Facts
    13.8.2. Business Description
    13.8.3. Products and Services
    13.8.4. Financial Overview
    13.8.5. SWOT Analysis
    13.8.6. Key Developments
    13.9. UNACAST
    13.9.1. Key Facts
    13.9.2. Business Description
    13.9.3. Products and Services
    13.9.4. Financial Overview
    13.9.5. SWOT Analysis
    13.9.6. Key Developments
    13.10. PROXAMA PLC
    13.10.1. Key Facts
    13.10.2. Business Description
    13.10.3. Products and Services
    13.10.4. Financial Overview
    13.10.5. SWOT Analysis
    13.10.6. Key Developments

    14. APPENDIX
    14.1. ABOUT THE INSIGHT PARTNERS
    14.2. GLOSSARY OF TERMS
    The List of Companies

    1.Apple Inc.
    2.Google LLC
    3.Microsoft Corporation
    4.Qualcomm Inc.
    5.Zebra Technologies Corporation
    6.Bluvision Inc.
    7.Estimote Inc.
    8.ROXIMITY
    9.Unacast
    10.Proxama PLC
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