Analyst Perspective

The market of proximity marketing has grown considerably over the past couple of years. The future of the proximity marketing market looks promising, driven by the increasing number of mobile phone users and the desire for personalized and targeted marketing experiences. By leveraging location-based technologies, businesses can engage with customers in real time, deliver relevant content, and enhance their overall marketing efforts. The availability of advanced analytic tools has helped the market flourish.

Market Overview

Proximity marketing, also known as hyperlocal marketing, is a type of marketing that uses cellular technology to communicate with the users. It uses Bluetooth and Wi-Fi technology to convey a range of marketing messages. Proximity marketing is used in application support and maintenance, consultation, deployment, and integration. The narrow focus allows it to give a more personalized experience. The rising competition among companies in various industries and the emphasis on business learning (BL) are boosting market growth. The North America region is expected to hold a substantial market share owing to the availability of significant technology providers in the region. The market is anticipated to expand with a CAGR of 22.1% during 2023-2031.

Market Driver

The Demand for Personalization

Proximity marketing has the ability to give a more personalized experience to the users. Personalization allows marketers to create a tailored and personalized experience for customers, enhancing their overall customer experience. By leveraging location-based technologies and customer data, businesses can send highly relevant and targeted advertisements to customers based on their locations. This level of personalization demonstrates that businesses care about their customers' user experience, leading to increased customer loyalty.    

Market Scope

The "Global Proximity Marketing Market Analysis To 2031" is an in-depth and specialized study of the technology, media, and telecommunications industry focusing on global market trend analysis. The report aims to provide an overview of the proximity marketing market with detailed market segmentation by component, location, technology, application, and geography. The market is anticipated to experience high growth during the forecast period. The report gives vital statistics on the market status of the leading proximity marketing market player and offers key trends and opportunities.

Market Segmentation

The global proximity marketing market is segmented based on components, location, technology, and application. Based on the component, the market is segmented into hardware, software, and services. On the basis of location, the market is segmented into indoor and outdoor. On the basis of technology, the market is segmented into Wi-Fi, Near Field Communication (NFC), and others. Based on the application, the market is segmented into retail, healthcare, transportation and logistics, hospitality, and others.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry, including qualitative and quantitative information. It provides an overview and forecast of the global proximity marketing market based on various segments. It also provides market size and forecast estimates from 2021 to 2031 regarding the five major regions, namely, North America, South & Central America, Europe, Middle East and Africa (MEA), and Asia-Pacific (APAC). The market by region is later segmented into countries and segments. The proximity marketing market report covers the analysis and forecast of 18 countries globally, along with the current trends and opportunities in the region.

The report analyzes factors affecting the proximity marketing market from demand and supply. Further, it evaluates market dynamics impacting the market during the forecast period, i.e., opportunities, future trends, drivers, and restraints. The report also provides an in-depth PEST analysis highlighting factors impacting the proximity marketing market in the regions.

Proximity Market Report Analysis

MARKET PLAYERS

The reports cover key developments in the proximity marketing market as inorganic and organic growth strategies. Many companies are centering on organic growth strategies such as product launches, approvals, patents, and events. Inorganic growth strategies activities seen in the market were acquisitions and partnerships & collaborations. The activities have made way for business expansion and customer base of market players. The market players from the proximity marketing market are anticipated to have lucrative growth opportunities in the future with the rising demand for proximity marketing in the global market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the proximity marketing market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information for the last 3 years, and the key developments in the past five years. The list of a few companies engaged in the proximity marketing market is mentioned below.

• Apple Inc.
• Bluvision Inc.
• Estimote Inc.
• Google Inc.
• Microsoft Corporation
• Proxama PLC
• Qualcomm Inc.
• ROXIMITY
• Unacast
• Zebra Technologies Corporation

Proximity Market Report Scope

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