Public Relations (PR) Tools Market 2028 By Solution, Deployment Type, Application, Industry and Geography | The Insight Partners

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Public Relations (PR) Tools Market Forecast to 2028 - COVID-19 Impact and Global Analysis by Solution (Publishing Tools, Social Media Monitoring and Management, Content Creation and Distribution, Data Aggregation, Monitoring and Analysis, Relationship Management); Deployment Type (On-premise, Cloud); Application (Online, Content Marketing); Industry (BFSI, Consumer Goods and Retail, Government and Public Sector, Healthcare, IT and Telecom, Media and Entertainment, Others) and Geography

Report Code: TIPRE00012783 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming


Public relations are the management functions that establish, identify, and maintain mutually beneficial relationships between different organizations and related public groups. Public relations occupied center stage of the marketing activities of different organizations. Organizations are quantifying the influence of public relations and return on investments. The emergence of social media and digital marketing is also contributing to the growing demand for monitoring and tracking the activities of organizations and customers on these media platforms, therefore providing scope for the demand of the public relation tools.


The increase in usage of different platforms to reach out to customers is one of the major factors driving the growth of the public relation tools market. Moreover, the new technological advancements and different platforms for data drilling and gathering information may also have a positive effect on market growth.


The "Global Public Relations (PR) Tools Market Analysis to 2028" is a specialized and in-depth study of the public relations (PR) tools market with a special focus on the global market trend analysis. The report aims to provide an overview of public relations (PR) tools market with detailed market segmentation by solution, deployment type, application, industry. The global public relations (PR) tools market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading public relations (PR) tools market players and offers key trends and opportunities in the public relations (PR) tools market.


The global public relations (PR) tools market is segmented on the basis of solution, deployment type, application, industry. On the basis of solution, the market is segmented as publishing tools, social media monitoring & management, content creation and distribution, data aggregation, monitoring, and analysis, relationship management. On the basis of application, the market is segmented as online, content marketing. On the basis of industry, the market is segmented as BFSI, consumer goods and retail, government and public sector, healthcare, IT and telecom, media and entertainment, others.


The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global public relations (PR) tools market based on various segments. It also provides market size and forecast estimates from year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The public relations (PR) tools market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting public relations (PR) tools market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the public relations (PR) tools market in these regions.

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The reports cover key developments in the public relations (PR) tools market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from public relations (PR) tools market are anticipated to lucrative growth opportunities in the future with the rising demand for public relations (PR) tools market. Below mentioned is the list of few companies engaged in the public relations (PR) tools market.

The report also includes the profiles of key public relations (PR) tools market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.

  •   Agility PR Solutions
  •   Brand24 Global Inc.
  •   Cision Ltd
  •   iPR Software, Inc.
  •   Isentia
  •   Meltwater Inc.
  •   Mention
  •   Onalytica
  •   Onclusive, Inc.
  •   Outbrain Inc.

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.

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The List of Companies

1. Agility PR Solutions
2. Brand24 Global Inc.
3. Cision Ltd
4. iPR Software, Inc.
5. Isentia
6. Meltwater Inc.
7. Mention
8. Onalytica
9. Onclusive, Inc.
10. Outbrain Inc.
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