MARKET INTRODUCTION
Retargeting software, also known as behavioral remarketing is software is a form of online advertising, which is used to target advertisements to consumers based on their previous Internet actions in situations where these actions did not result in a sale or conversion. Retargeting is a cookie-based technology that helps in tracking website visitors via pixels, which are added to a company's website using JavaScript; these cookies do not impact a website user's experience or a site's performance. Retargeting software also helps companies serve display ads across the internet to users, capitalize lost website traffic, and track website visitors via pixels, which are added to a company's website using JavaScript. Once the visitor leaves the site, these pixels notifies the retargeting platforms to serve specific ads based on the pages that the person visited on the original website.
MARKET DYNAMICS
Retargeting software is specially designed to keep track of people who visit the company website and show them retargeting advertising when they visit other sites online. Their main idea behind the introduction of retargeting software is to convert the customers into buyers. Full merger and acquisition activities in the digital advertising software are anticipated to create new growth opportunities for the market. Some of the other factors such as the increase in number in social media user, increasing adoption of cloud solution in eCommerce, the shift of advertising budgets from traditional TV to the online platform, and raising awareness about their ability to strengthen brand image will drive the retargeting software market during the forecast period. However, lack of transparency, whether the ads are viewed or not and retargeting, is particularly annoying for customers and might hamper the market growth in the coming years.
MARKET SCOPE
The "Global Retargeting Software Market Analysis to 2031" is a specialized and in-depth study of the technology, media and telecommunications industry with a special focus on the global market trend analysis. The retargeting software market report aims to provide an overview of the retargeting software market with detailed market segmentation by type, application, and geography. The global retargeting software market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading retargeting software market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global retargeting software market is segmented on the basis of type, and application. Based on type, the retargeting software market is segmented into: Cloud Based, and On Premises. On the basis of application, the market is segmented into: Large Enterprises, and SME's.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global retargeting software market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The retargeting software market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the retargeting software market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South & Central America after evaluating political, economic, social and technological factors affecting the retargeting software in these regions.
MARKET PLAYERS
The reports cover key developments in the retargeting software market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from retargeting software market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the retargeting software market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the retargeting software market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Convertful
- Criteo
- Feathr
- Jabmo
- Justuno, Inc
- NextRoll, Inc.
- OptiMonk
- Outbrain Inc.
- Perfect Audience
- SteelHouse
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
Retargeting Software Report Scope
Report Attribute | Details |
---|---|
Market size in 2024 | US$ XX million |
Market Size by 2031 | US$ XX Million |
Global CAGR (2025 - 2031) | XX% |
Historical Data | 2021-2023 |
Forecast period | 2025-2031 |
Segments Covered |
By Type
|
Regions and Countries Covered | North America
|
Market leaders and key company profiles |
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
- Parking Meter Apps Market
- eSIM Market
- Advanced Distributed Management System Market
- Online Exam Proctoring Market
- Electronic Data Interchange Market
- Barcode Software Market
- Maritime Analytics Market
- Cloud Manufacturing Execution System (MES) Market
- Robotic Process Automation Market
- Digital Signature Market
Testimonials

I wish to appreciate your support and the professionalism you displayed in the course of attending to my request for information regarding to infectious disease IVD market in Nigeria. I appreciate your patience, your guidance, and the fact that you were willing to offer a discount, which eventually made it possible for us to close a deal. I look forward to engaging The Insight Partners in the future, all thanks to the impression you have created in me as a result of this first encounter.
DR CHIJIOKE ONYIA, MANAGING DIRECTOR, PineCrest Healthcare Ltd.
The Insight Partners delivered insightful, well-structured market research with strong domain expertise. Their team was professional and responsive throughout. The user-friendly website made accessing industry reports seamless. We highly recommend them for reliable, high-quality research services
Yukihiko Adachi CEO, Deep Blue, LLC.Reason to Buy
- Informed Decision-Making
- Understanding Market Dynamics
- Competitive Analysis
- Customer Insights
- Market Forecasts
- Risk Mitigation
- Strategic Planning
- Investment Justification
- Identifying Emerging Markets
- Enhancing Marketing Strategies
- Boosting Operational Efficiency
- Tracking Industry Innovations
- Aligning with Regulatory Trends
Yes! We provide a free sample of the report, which includes Report Scope (Table of Contents), report structure, and selected insights to help you assess the value of the full report. Please click on the "Download Sample" button or contact us to receive your copy.
Absolutely — analyst assistance is part of the package. You can connect with our analyst post-purchase to clarify report insights, methodology or discuss how the findings apply to your business needs.
Once your order is successfully placed, you will receive a confirmation email along with your invoice.
• For published reports: You’ll receive access to the report within 4–6 working hours via a secured email sent to your email.
• For upcoming reports: Your order will be recorded as a pre-booking. Our team will share the estimated release date and keep you informed of any updates. As soon as the report is published, it will be delivered to your registered email.
We offer customization options to align the report with your specific objectives. Whether you need deeper insights into a particular region, industry segment, competitor analysis, or data cut, our research team can tailor the report accordingly. Please share your requirements with us, and we’ll be happy to provide a customized proposal or scope.
The report is available in either PDF format or as an Excel dataset, depending on the license you choose.
The PDF version provides the full analysis and visuals in a ready-to-read format. The Excel dataset includes all underlying data tables for easy manipulation and further analysis.
Please review the license options at checkout or contact us to confirm which formats are included with your purchase.
Our payment process is fully secure and PCI-DSS compliant.
We use trusted and encrypted payment gateways to ensure that all transactions are protected with industry-standard SSL encryption. Your payment details are never stored on our servers and are handled securely by certified third-party processors.
You can make your purchase with confidence, knowing your personal and financial information is safe with us.
Yes, we do offer special pricing for bulk purchases.
If you're interested in purchasing multiple reports, we’re happy to provide a customized bundle offer or volume-based discount tailored to your needs. Please contact our sales team with the list of reports you’re considering, and we’ll share a personalized quote.
Yes, absolutely.
Our team is available to help you make an informed decision. Whether you have questions about the report’s scope, methodology, customization options, or which license suits you best, we’re here to assist. Please reach out to us at sales@theinsightpartners.com, and one of our representatives will get in touch promptly.
Yes, a billing invoice will be automatically generated and sent to your registered email upon successful completion of your purchase.
If you need the invoice in a specific format or require additional details (such as company name, GST, or VAT information), feel free to contact us, and we’ll be happy to assist.
Yes, certainly.
If you encounter any difficulties accessing or receiving your report, our support team is ready to assist you. Simply reach out to us via email or live chat with your order information, and we’ll ensure the issue is resolved quickly so you can access your report without interruption.















1. Convertful
2. Criteo
3. Feathr
4. Jabmo
5. Justuno, Inc
6. NextRoll, Inc.
7. OptiMonk
8. Outbrain Inc.
9. Perfect Audience
10. SteelHouse


