Retargeting Software Market 2027 by Type, Application and Geography | The Insight Partners

Retargeting Software Market Forecast to 2027 - Covid-19 Impact and Global Analysis - by Type (Cloud Based, On Premises); Application (Large Enterprises, SMEs) and Geography

Report Code: TIPRE00009192 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming
Covid
MARKET INTRODUCTION

Retargeting software, also known as behavioral remarketing is software is a form of online advertising, which is used to target advertisements to consumers based on their previous Internet actions in situations where these actions did not result in a sale or conversion. Retargeting is a cookie-based technology that helps in tracking website visitors via pixels, which are added to a company's website using JavaScript; these cookies do not impact a website user's experience or a site's performance. Retargeting software also helps companies serve display ads across the internet to users, capitalize lost website traffic, and track website visitors via pixels, which are added to a company's website using JavaScript. Once the visitor leaves the site, these pixels notifies the retargeting platforms to serve specific ads based on the pages that the person visited on the original website.

MARKET DYNAMICS

Retargeting software is specially designed to keep track of people who visit the company website and show them retargeting advertising when they visit other sites online. Their main idea behind the introduction of retargeting software is to convert the customers into buyers. Full merger and acquisition activities in the digital advertising software are anticipated to create new growth opportunities for the market. Some of the other factors such as the increase in number in social media user, increasing adoption of cloud solution in eCommerce, the shift of advertising budgets from traditional TV to the online platform, and raising awareness about their ability to strengthen brand image will drive the retargeting software market during the forecast period. However, lack of transparency, whether the ads are viewed or not and retargeting, is particularly annoying for customers and might hamper the market growth in the coming years.

MARKET SCOPE

The "Global Retargeting Software Market Analysis to 2027" is a specialized and in-depth study of the technology, media and telecommunications industry with a special focus on the global market trend analysis. The retargeting software market report aims to provide an overview of the retargeting software market with detailed market segmentation by type, application, and geography. The global retargeting software market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading retargeting software market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

The global retargeting software market is segmented on the basis of type, and application. Based on type, the retargeting software market is segmented into: Cloud Based, and On Premises. On the basis of application, the market is segmented into: Large Enterprises, and SME's.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global retargeting software market based on various segments. It also provides market size and forecast estimates from the year 2018 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The retargeting software market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the retargeting software market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South & Central America after evaluating political, economic, social and technological factors affecting the retargeting software in these regions.



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MARKET PLAYERS


The reports cover key developments in the retargeting software market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from retargeting software market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the retargeting software market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the retargeting software market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

- Convertful
- Criteo
- Feathr
- Jabmo
- Justuno, Inc
- NextRoll, Inc.
- OptiMonk
- Outbrain Inc.
- Perfect Audience
- SteelHouse

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.


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TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Retargeting Software Market - By Type
1.3.2 Retargeting Software Market - By Application
1.3.3 Retargeting Software Market - By Region
1.3.3.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. RETARGETING SOFTWARE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS

5. RETARGETING SOFTWARE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC

6. RETARGETING SOFTWARE MARKET - GLOBAL MARKET ANALYSIS
6.1. RETARGETING SOFTWARE - GLOBAL MARKET OVERVIEW
6.2. RETARGETING SOFTWARE - GLOBAL MARKET AND FORECAST TO 2027
6.3. MARKET POSITIONING/MARKET SHARE

7. RETARGETING SOFTWARE MARKET - REVENUE AND FORECASTS TO 2027 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. CLOUD BASED
7.3.1. Overview
7.3.2. Cloud Based Market Forecast and Analysis
7.4. ON PREMISES
7.4.1. Overview
7.4.2. On Premises Market Forecast and Analysis
8. RETARGETING SOFTWARE MARKET - REVENUE AND FORECASTS TO 2027 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. LARGE ENTERPRISES
8.3.1. Overview
8.3.2. Large Enterprises Market Forecast and Analysis
8.4. SMES
8.4.1. Overview
8.4.2. SMEs Market Forecast and Analysis

9. RETARGETING SOFTWARE MARKET REVENUE AND FORECASTS TO 2027 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Retargeting Software Market Overview
9.1.2 North America Retargeting Software Market Forecasts and Analysis
9.1.3 North America Retargeting Software Market Forecasts and Analysis - By Type
9.1.4 North America Retargeting Software Market Forecasts and Analysis - By Application
9.1.5 North America Retargeting Software Market Forecasts and Analysis - By Countries
9.1.5.1 United States Retargeting Software Market
9.1.5.1.1 United States Retargeting Software Market by Type
9.1.5.1.2 United States Retargeting Software Market by Application
9.1.5.2 Canada Retargeting Software Market
9.1.5.2.1 Canada Retargeting Software Market by Type
9.1.5.2.2 Canada Retargeting Software Market by Application
9.1.5.3 Mexico Retargeting Software Market
9.1.5.3.1 Mexico Retargeting Software Market by Type
9.1.5.3.2 Mexico Retargeting Software Market by Application
9.2. EUROPE
9.2.1 Europe Retargeting Software Market Overview
9.2.2 Europe Retargeting Software Market Forecasts and Analysis
9.2.3 Europe Retargeting Software Market Forecasts and Analysis - By Type
9.2.4 Europe Retargeting Software Market Forecasts and Analysis - By Application
9.2.5 Europe Retargeting Software Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Retargeting Software Market
9.2.5.1.1 Germany Retargeting Software Market by Type
9.2.5.1.2 Germany Retargeting Software Market by Application
9.2.5.2 France Retargeting Software Market
9.2.5.2.1 France Retargeting Software Market by Type
9.2.5.2.2 France Retargeting Software Market by Application
9.2.5.3 Italy Retargeting Software Market
9.2.5.3.1 Italy Retargeting Software Market by Type
9.2.5.3.2 Italy Retargeting Software Market by Application
9.2.5.4 United Kingdom Retargeting Software Market
9.2.5.4.1 United Kingdom Retargeting Software Market by Type
9.2.5.4.2 United Kingdom Retargeting Software Market by Application
9.2.5.5 Russia Retargeting Software Market
9.2.5.5.1 Russia Retargeting Software Market by Type
9.2.5.5.2 Russia Retargeting Software Market by Application
9.2.5.6 Rest of Europe Retargeting Software Market
9.2.5.6.1 Rest of Europe Retargeting Software Market by Type
9.2.5.6.2 Rest of Europe Retargeting Software Market by Application
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Retargeting Software Market Overview
9.3.2 Asia-Pacific Retargeting Software Market Forecasts and Analysis
9.3.3 Asia-Pacific Retargeting Software Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Retargeting Software Market Forecasts and Analysis - By Application
9.3.5 Asia-Pacific Retargeting Software Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Retargeting Software Market
9.3.5.1.1 Australia Retargeting Software Market by Type
9.3.5.1.2 Australia Retargeting Software Market by Application
9.3.5.2 China Retargeting Software Market
9.3.5.2.1 China Retargeting Software Market by Type
9.3.5.2.2 China Retargeting Software Market by Application
9.3.5.3 India Retargeting Software Market
9.3.5.3.1 India Retargeting Software Market by Type
9.3.5.3.2 India Retargeting Software Market by Application
9.3.5.4 Japan Retargeting Software Market
9.3.5.4.1 Japan Retargeting Software Market by Type
9.3.5.4.2 Japan Retargeting Software Market by Application
9.3.5.5 South Korea Retargeting Software Market
9.3.5.5.1 South Korea Retargeting Software Market by Type
9.3.5.5.2 South Korea Retargeting Software Market by Application
9.3.5.6 Rest of Asia-Pacific Retargeting Software Market
9.3.5.6.1 Rest of Asia-Pacific Retargeting Software Market by Type
9.3.5.6.2 Rest of Asia-Pacific Retargeting Software Market by Application
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Retargeting Software Market Overview
9.4.2 Middle East and Africa Retargeting Software Market Forecasts and Analysis
9.4.3 Middle East and Africa Retargeting Software Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Retargeting Software Market Forecasts and Analysis - By Application
9.4.5 Middle East and Africa Retargeting Software Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Retargeting Software Market
9.4.5.1.1 South Africa Retargeting Software Market by Type
9.4.5.1.2 South Africa Retargeting Software Market by Application
9.4.5.2 Saudi Arabia Retargeting Software Market
9.4.5.2.1 Saudi Arabia Retargeting Software Market by Type
9.4.5.2.2 Saudi Arabia Retargeting Software Market by Application
9.4.5.3 U.A.E Retargeting Software Market
9.4.5.3.1 U.A.E Retargeting Software Market by Type
9.4.5.3.2 U.A.E Retargeting Software Market by Application
9.4.5.4 Rest of Middle East and Africa Retargeting Software Market
9.4.5.4.1 Rest of Middle East and Africa Retargeting Software Market by Type
9.4.5.4.2 Rest of Middle East and Africa Retargeting Software Market by Application
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Retargeting Software Market Overview
9.5.2 South and Central America Retargeting Software Market Forecasts and Analysis
9.5.3 South and Central America Retargeting Software Market Forecasts and Analysis - By Type
9.5.4 South and Central America Retargeting Software Market Forecasts and Analysis - By Application
9.5.5 South and Central America Retargeting Software Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Retargeting Software Market
9.5.5.1.1 Brazil Retargeting Software Market by Type
9.5.5.1.2 Brazil Retargeting Software Market by Application
9.5.5.2 Argentina Retargeting Software Market
9.5.5.2.1 Argentina Retargeting Software Market by Type
9.5.5.2.2 Argentina Retargeting Software Market by Application
9.5.5.3 Rest of South and Central America Retargeting Software Market
9.5.5.3.1 Rest of South and Central America Retargeting Software Market by Type
9.5.5.3.2 Rest of South and Central America Retargeting Software Market by Application

10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

11. RETARGETING SOFTWARE MARKET, KEY COMPANY PROFILES
11.1. CONVERTFUL
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. CRITEO
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. FEATHR
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. JABMO
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. JUSTUNO, INC
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. NEXTROLL, INC.
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. OPTIMONK
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. OUTBRAIN INC.
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. PERFECT AUDIENCE
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. STEELHOUSE
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments

12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies

1. Convertful
2. Criteo
3. Feathr
4. Jabmo
5. Justuno, Inc
6. NextRoll, Inc.
7. OptiMonk
8. Outbrain Inc.
9. Perfect Audience
10. SteelHouse
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