The Amaranth Market is expected to register a CAGR of 11.1% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
Research on the amaranth market furnishes insight into the current market structure and future growth potential, along with an extensive overview of key drivers and their frailties within the industry. Based on the product form, sales channel and end use.
The global analysis is segmented by geography into key markets: North America, Europe, APAC, Latin America, and Middle East & Africa. Such segmentation enables stakeholders to know local trends, consumer preferences, and growth opportunities. All market assessments have been provided in US dollars (US$) for the segmental analysis, considering a view on market size, growth trajectories, and forecasts.
The report Amaranth Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Amaranth Market Segmentation
End Use- F&B
- Pharmaceuticals
- Personal care and cosmetics
- seeds
- oil
- leafs
- flour
- Hypermarket
- Retail stores
- Speciality Stores
- Others
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
Amaranth Market Growth Drivers- Increasing awareness on health benefits: The growth in the amaranth market is attributed to health benefits, increasing awareness among consumers, and rising demand for gluten-free and plant-based foods. An important driving factor for consumption of the amaranth grain is the growing recognition of the high nutritive value it possesses.
- High Protein Content: Amaranth is highly valued mainly for the high protein content and for having all the types of protein well represented, with a high content of essential amino acids, vitamins, and minerals. Hence, this is a very tempting option for health-conscious consumers, especially for vegetarians and vegans who need other sources of protein. Since amaranth does not naturally have gluten, its demand has been seen as a good substitute for other gluten-containing grains and is very popular due to the search for gluten-free products over time. This has been boosted further by the increased rise in gluten-free food products expected to multiply over forthcoming years. The rising trend in health and wellness has also managed to contribute significantly to the growth in the amaranth market. Whole and minimally processed foods, which contribute to functional health, are increasingly being sought after by consumers. In this perspective, amaranth falls perfectly into the trend of being perceived as a superfood owing to the nutritional profile of this plant, including antioxidants and fiber among others. Its acceptance into the lines of food and beverage products has resulted in increasing interest by both manufacturers and consumers. Considering amaranth plays a considerable role in keeping the health-conscious segment at bay, it finds its entry into various products right from snacks and breakfast cereals to baked goods and health bars. This wholesome versatility opens the avenue for food manufacturers to try new formulations containing amaranth, hence increasing its presence in the market. Besides this, increasingly sustainable and ethical consumption adds to the expansion of the amaranth market.
- Drought Resistant Crop: Amaranth happens to be a drought-resistant crop, requiring fewer resources than the conventional grains, which makes it very much a 'green' product. With increasing consumers taking into consideration the environmental impact of their foods, demand could be raised for sustainable grains like amaranth. Additional interest in ancient grains is shifting the dynamics of the market for amaranth. With consumer interest in traditional and heritage foods grown for thousands of years, amaranth is starting to be quite attractive due to its wide history with multiple cultures. While research emphasizes positive impacts on consumers' health, such as cholesterol management and blood sugar control, interest in the product will increase even more. From here, one could conclude that the driving forces of the amaranth market share are nutritional value, the growing demand for gluten-free products, health and wellness, versatility in food applications, sustainability, and emerging interest in ancient grains. All these things put amaranth in a promising position regarding ingredients in today's food scenery and give a real foothold for further market growth.
- Inclination toward Gluten free products: There are a number of key trends visible within the amaranth market, such as change in consumer preference and evolving food scenarios. One of the major trends is an increased demand for gluten-free products and health-related value proposition. Increased health problems, such as celiac disease and gluten intolerance, are making more and more consumers shift toward gluten-free diets, which raises the popularity of amaranth as a healthy alternative to traditional grains. This is further enhanced by the rising awareness of health benefits related to Amaranth being high in protein, with a rich amino acid profile, and full of vitamins and minerals.
- Preference for Plant-based diet: Other fast-growing trends also include plant-based diets that have sparked interest in amaranth as a plant protein source. There is also the trend of the use of ancient grains up to contemporary diets, since consumers are looking for diversity and nutrient-rich ingredients. Rich in history and cultural importance, amaranth positions itself within the trend of ancient grains that appeal to consumer in their search for authenticity within traditional food experiences. In addition, the food and beverage industry is betting its innovative power on amaranth with a number of products that feature this versatile grain. New formulas are being tested that enhance the nutritional value and characteristical taste of amaranth, from cereals for breakfast and health bars to snacks and bakery products.
- Product diversification: Product diversification of this kind will be necessary to appeal to the health-conscious consumer who is accustomed to functional foods. A second important trend that plays a crucial role in sustainability; more and more consumers take into account the environmental impact that is connected with food production. Amaranth is drought-resistant and requires much less care than conventional grains, hence it's an attractive alternative for people sensitive to ecological concerns. The growing market trend of amaranth towards health and holistic well-being finally hit demand with consumers seeking food that can provide healthy functional benefits. With continued research pointing to health benefits from amaranth, including its potential role in cholesterol and blood sugar management, usage of the ingredient will continue to rise. In other words, the diverging demand for gluten-free products, the growth of plant-based diets, the inclusion of ancient grains, product innovation, thinking 'green,' and focusing on holistic health just position Amaranth as one of the important players in the modern food landscape.
- Target health conscious customers: The amaranth market is close to completing a full circle of opportunity, with huge scope for growth and innovation highly propelled by the shift in consumer preference, coupled with a growing focus on health and sustainability. Among the most worthwhile opportunities in the sector are the growing demands for gluten-free products. Naturally gluten-free, amaranth provides a great alternative to common grains. This makes it far easier for the food manufacturer to develop gluten-free products-including snacks, cereals, and baked goods-targeted towards the increasingly health-conscious consumer seeking healthy nutrition.
- Cater clean eating habits: Another area of possible amaranth market growth, besides gluten-free applications, is the growing trend toward plant-based diets. More vegetarians or vegans naturally translate into a high demand for quality protein sources from plants. Amaranth suits this need with its full profile of protein and hence finds a place in protein bars, smoothies, and other health-focused products. This is all part of the larger trend in which consumer interest has shifted to clean eating-whole, or at least minimally processed-foods-that offer nutritional value.
- Brand differentiaton: Growing interest in ancient grains will also continue to expand other opportunities for the players within the amaranth market. Variety and authenticity have increasingly become attractive for the consumer, in whom amaranth evinces unique compelling history and nutritional benefits. This also means that food manufacturers will move in to make new amaranth-based products, including everything from breakfast cereals and energy bars to gluten-free pasta and beverages. Bringing out the distinctive flavor and texture of amaranth will be what helps differentiate such brands in the food marketplace.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Amaranth Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Amaranth Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Key players in this market are - Proderna Biotech Pvt. Ltd., AMR Amaranth A.S., Nans Products Pvt Ltd.,Flaveko Trade Spol. S.R.O, Nu-World Foods, Amaranth Bio Company, Amaranth Nord, RusOliva Pvt. Ltd., Dk Mass S.R.O, Spol S.R.O
Some of the customization options available based on request are additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
The market is expected to register a CAGR of 11.1% during 2023-2031
The amaranth market is being driven by its nutritional benefits, rising demand for gluten-free options, the health and wellness trend, versatility in food applications, sustainability considerations, and the growing interest in ancient grains.
The amaranth market is shaped by trends such as the demand for gluten-free products, the rise of plant-based diets, the incorporation of ancient grains, product innovation, sustainability considerations, and a focus on holistic health, positioning amaranth as a key player in the modern food landscape.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Amaranth Market - By End Use
1.3.2 Amaranth Market - By Product Form
1.3.3 Amaranth Market - By Sales Channel
1.3.4 Amaranth Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. AMARANTH MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. AMARANTH MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. AMARANTH MARKET - GLOBAL MARKET ANALYSIS
6.1. AMARANTH - GLOBAL MARKET OVERVIEW
6.2. AMARANTH - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. AMARANTH MARKET - REVENUE AND FORECASTS TO 2028 - END USE
7.1. OVERVIEW
7.2. END USE MARKET FORECASTS AND ANALYSIS
7.3. FOOD AND BEVERAGE
7.3.1. Overview
7.3.2. Food and beverage Market Forecast and Analysis
7.4. PHARMACEUTICALS
7.4.1. Overview
7.4.2. Pharmaceuticals Market Forecast and Analysis
7.5. PERSONAL CARE AND COSMETIC
7.5.1. Overview
7.5.2. Personal care and cosmetic Market Forecast and Analysis
8. AMARANTH MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT FORM
8.1. OVERVIEW
8.2. PRODUCT FORM MARKET FORECASTS AND ANALYSIS
8.3. AMARANTH SEEDS
8.3.1. Overview
8.3.2. Amaranth seeds Market Forecast and Analysis
8.4. AMARANTH OIL
8.4.1. Overview
8.4.2. Amaranth oil Market Forecast and Analysis
8.5. AMARANTH LEAFS
8.5.1. Overview
8.5.2. Amaranth leafs Market Forecast and Analysis
8.6. AMARANTH FLOUR
8.6.1. Overview
8.6.2. Amaranth flour Market Forecast and Analysis
9. AMARANTH MARKET - REVENUE AND FORECASTS TO 2028 - SALES CHANNEL
9.1. OVERVIEW
9.2. SALES CHANNEL MARKET FORECASTS AND ANALYSIS
9.3. HYPER MARKET / SUPER MARKET
9.3.1. Overview
9.3.2. Hyper market / super market Market Forecast and Analysis
9.4. RETAIL STORES
9.4.1. Overview
9.4.2. Retail stores Market Forecast and Analysis
9.5. ONLINE STORES
9.5.1. Overview
9.5.2. Online stores Market Forecast and Analysis
9.6. SPECIALITY STORES
9.6.1. Overview
9.6.2. Speciality stores Market Forecast and Analysis
9.7. OTHERS
9.7.1. Overview
9.7.2. Others Market Forecast and Analysis
10. AMARANTH MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Amaranth Market Overview
10.1.2 North America Amaranth Market Forecasts and Analysis
10.1.3 North America Amaranth Market Forecasts and Analysis - By End Use
10.1.4 North America Amaranth Market Forecasts and Analysis - By Product Form
10.1.5 North America Amaranth Market Forecasts and Analysis - By Sales Channel
10.1.6 North America Amaranth Market Forecasts and Analysis - By Countries
10.1.6.1 United States Amaranth Market
10.1.6.1.1 United States Amaranth Market by End Use
10.1.6.1.2 United States Amaranth Market by Product Form
10.1.6.1.3 United States Amaranth Market by Sales Channel
10.1.6.2 Canada Amaranth Market
10.1.6.2.1 Canada Amaranth Market by End Use
10.1.6.2.2 Canada Amaranth Market by Product Form
10.1.6.2.3 Canada Amaranth Market by Sales Channel
10.1.6.3 Mexico Amaranth Market
10.1.6.3.1 Mexico Amaranth Market by End Use
10.1.6.3.2 Mexico Amaranth Market by Product Form
10.1.6.3.3 Mexico Amaranth Market by Sales Channel
10.2. EUROPE
10.2.1 Europe Amaranth Market Overview
10.2.2 Europe Amaranth Market Forecasts and Analysis
10.2.3 Europe Amaranth Market Forecasts and Analysis - By End Use
10.2.4 Europe Amaranth Market Forecasts and Analysis - By Product Form
10.2.5 Europe Amaranth Market Forecasts and Analysis - By Sales Channel
10.2.6 Europe Amaranth Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Amaranth Market
10.2.6.1.1 Germany Amaranth Market by End Use
10.2.6.1.2 Germany Amaranth Market by Product Form
10.2.6.1.3 Germany Amaranth Market by Sales Channel
10.2.6.2 France Amaranth Market
10.2.6.2.1 France Amaranth Market by End Use
10.2.6.2.2 France Amaranth Market by Product Form
10.2.6.2.3 France Amaranth Market by Sales Channel
10.2.6.3 Italy Amaranth Market
10.2.6.3.1 Italy Amaranth Market by End Use
10.2.6.3.2 Italy Amaranth Market by Product Form
10.2.6.3.3 Italy Amaranth Market by Sales Channel
10.2.6.4 United Kingdom Amaranth Market
10.2.6.4.1 United Kingdom Amaranth Market by End Use
10.2.6.4.2 United Kingdom Amaranth Market by Product Form
10.2.6.4.3 United Kingdom Amaranth Market by Sales Channel
10.2.6.5 Russia Amaranth Market
10.2.6.5.1 Russia Amaranth Market by End Use
10.2.6.5.2 Russia Amaranth Market by Product Form
10.2.6.5.3 Russia Amaranth Market by Sales Channel
10.2.6.6 Rest of Europe Amaranth Market
10.2.6.6.1 Rest of Europe Amaranth Market by End Use
10.2.6.6.2 Rest of Europe Amaranth Market by Product Form
10.2.6.6.3 Rest of Europe Amaranth Market by Sales Channel
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Amaranth Market Overview
10.3.2 Asia-Pacific Amaranth Market Forecasts and Analysis
10.3.3 Asia-Pacific Amaranth Market Forecasts and Analysis - By End Use
10.3.4 Asia-Pacific Amaranth Market Forecasts and Analysis - By Product Form
10.3.5 Asia-Pacific Amaranth Market Forecasts and Analysis - By Sales Channel
10.3.6 Asia-Pacific Amaranth Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Amaranth Market
10.3.6.1.1 Australia Amaranth Market by End Use
10.3.6.1.2 Australia Amaranth Market by Product Form
10.3.6.1.3 Australia Amaranth Market by Sales Channel
10.3.6.2 China Amaranth Market
10.3.6.2.1 China Amaranth Market by End Use
10.3.6.2.2 China Amaranth Market by Product Form
10.3.6.2.3 China Amaranth Market by Sales Channel
10.3.6.3 India Amaranth Market
10.3.6.3.1 India Amaranth Market by End Use
10.3.6.3.2 India Amaranth Market by Product Form
10.3.6.3.3 India Amaranth Market by Sales Channel
10.3.6.4 Japan Amaranth Market
10.3.6.4.1 Japan Amaranth Market by End Use
10.3.6.4.2 Japan Amaranth Market by Product Form
10.3.6.4.3 Japan Amaranth Market by Sales Channel
10.3.6.5 South Korea Amaranth Market
10.3.6.5.1 South Korea Amaranth Market by End Use
10.3.6.5.2 South Korea Amaranth Market by Product Form
10.3.6.5.3 South Korea Amaranth Market by Sales Channel
10.3.6.6 Rest of Asia-Pacific Amaranth Market
10.3.6.6.1 Rest of Asia-Pacific Amaranth Market by End Use
10.3.6.6.2 Rest of Asia-Pacific Amaranth Market by Product Form
10.3.6.6.3 Rest of Asia-Pacific Amaranth Market by Sales Channel
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Amaranth Market Overview
10.4.2 Middle East and Africa Amaranth Market Forecasts and Analysis
10.4.3 Middle East and Africa Amaranth Market Forecasts and Analysis - By End Use
10.4.4 Middle East and Africa Amaranth Market Forecasts and Analysis - By Product Form
10.4.5 Middle East and Africa Amaranth Market Forecasts and Analysis - By Sales Channel
10.4.6 Middle East and Africa Amaranth Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Amaranth Market
10.4.6.1.1 South Africa Amaranth Market by End Use
10.4.6.1.2 South Africa Amaranth Market by Product Form
10.4.6.1.3 South Africa Amaranth Market by Sales Channel
10.4.6.2 Saudi Arabia Amaranth Market
10.4.6.2.1 Saudi Arabia Amaranth Market by End Use
10.4.6.2.2 Saudi Arabia Amaranth Market by Product Form
10.4.6.2.3 Saudi Arabia Amaranth Market by Sales Channel
10.4.6.3 U.A.E Amaranth Market
10.4.6.3.1 U.A.E Amaranth Market by End Use
10.4.6.3.2 U.A.E Amaranth Market by Product Form
10.4.6.3.3 U.A.E Amaranth Market by Sales Channel
10.4.6.4 Rest of Middle East and Africa Amaranth Market
10.4.6.4.1 Rest of Middle East and Africa Amaranth Market by End Use
10.4.6.4.2 Rest of Middle East and Africa Amaranth Market by Product Form
10.4.6.4.3 Rest of Middle East and Africa Amaranth Market by Sales Channel
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Amaranth Market Overview
10.5.2 South and Central America Amaranth Market Forecasts and Analysis
10.5.3 South and Central America Amaranth Market Forecasts and Analysis - By End Use
10.5.4 South and Central America Amaranth Market Forecasts and Analysis - By Product Form
10.5.5 South and Central America Amaranth Market Forecasts and Analysis - By Sales Channel
10.5.6 South and Central America Amaranth Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Amaranth Market
10.5.6.1.1 Brazil Amaranth Market by End Use
10.5.6.1.2 Brazil Amaranth Market by Product Form
10.5.6.1.3 Brazil Amaranth Market by Sales Channel
10.5.6.2 Argentina Amaranth Market
10.5.6.2.1 Argentina Amaranth Market by End Use
10.5.6.2.2 Argentina Amaranth Market by Product Form
10.5.6.2.3 Argentina Amaranth Market by Sales Channel
10.5.6.3 Rest of South and Central America Amaranth Market
10.5.6.3.1 Rest of South and Central America Amaranth Market by End Use
10.5.6.3.2 Rest of South and Central America Amaranth Market by Product Form
10.5.6.3.3 Rest of South and Central America Amaranth Market by Sales Channel
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. AMARANTH MARKET, KEY COMPANY PROFILES
12.1. PRODERNA BIOTECH PVT. LTD.
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. AMR AMARANTH A.S.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. NANS PRODUCTS PVT LTD.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. FLAVEKO TRADE SPOL. S.R.O
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. NU-WORLD FOODS
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. AMARANTH BIO COMPANY
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. AMARANTH NORD
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. RUSOLIVA PVT. LTD.
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. DK MASS S.R.O
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. SPOL S.R.O
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. Proderna Biotech Pvt. Ltd.
2. AMR Amaranth A.S.
3. Nans Products Pvt Ltd.
4. Flaveko Trade Spol. S.R.O
5. Nu-World Foods
6. Amaranth Bio Company
7. Amaranth Nord
8. RusOliva Pvt. Ltd.
9. Dk Mass S.R.O
10. Spol S.R.O
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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