Europe Flatbread Market Strategies, Top Players, Growth Opportunities, Analysis and Forecast by 2031
Europe Flatbread Market Size and Forecast (2021 - 2031), Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type (Tortilla, Pita, Naan, and Others) and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Bakeries, Online Retail, and Others)
- Report Date : Nov 2025
- Report Code : TIPRE00008904
- Category : Food and Beverages
- Status : Published
- Available Report Formats :
- No. of Pages : 124
The Europe Flatbread Market size is expected to reach US$ 12,198.3 Million by 2031 from US$ 9,022.3 Million in 2024. The market is estimated to record a CAGR of 4.4% from 2025 to 2031.
Executive Summary and Europe Flatbread Market Analysis:Evolving consumer preferences for healthy and convenient meal options have boosted the demand for flatbread products in Europe. As more people seek to incorporate diverse culinary experiences into their diets, flatbreads have emerged as a versatile staple that can be used in a variety of dishes. Consumers are also seeking convenient and versatile options that can be used in dishes such as naan, pita, and lavash, contributing to the growing sales of flatbread. The demand for clean-label and gluten-free options has also inspired innovation within the flatbread segment, catering to a broader audience. As consumers increasingly prioritize convenience without compromising quality, the flatbread market continues to expand.
A rise in the working population and an increase in dual-income families are major factors promoting the consumption of processed foods such as packaged flatbread. For instance, Eurostat reported that approximately 265 million people in Europe were working professionals in 2022, amounting to 75% of the population in the region. The presence of a robust retail sector and the growing preference for online shopping is boosting the demand for flatbread in Europe. Retailers provide a wide range of flatbread products from different brands and adopt various promotional strategies to boost sales.
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Europe Flatbread Market: Strategic Insights
| Market Size Value in | US$ 11,465.5 Million in 2018 |
| Market Size Value by | US$ 21,295.9 Million by 2027 |
| Growth rate | CAGR of 7.2% from 2019-2027 |
| Forecast Period | 2019-2027 |
| Base Year | 2019 |
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- By Type, the Europe Flatbread Market is segmented into Tortilla, Pita, Naan, and Others. Tortilla held the largest share of the market in 2024.
- By Distribution Channel, the Europe Flatbread Market is segmented into Supermarkets and Hypermarkets, Convenience Stores, Bakeries, Online Retail, and Others. Supermarkets and Hypermarkets held the largest share of the market in 2024.
The growing demand for flatbreads is encouraging industry players to take strategic actions to enhance their market presence. Manufacturers worldwide are engaging in mergers and acquisitions, forming collaborations, launching new products, and implementing other strategic initiatives to capture consumer interest and solidify their market positions. This dynamic environment reflects the increasing popularity of flatbreads on a global scale as brands seek to innovate and meet diverse consumer preferences. Also, key players in the market are engaging in product launches and developments to cater to the growing consumer demand for healthy flatbread alternatives. For instance, in August 2024, Warburtons introduced Soft Pittas and flatbreads to its protein range, offering eight grams of protein per item. These products are high in fiber, vegan-friendly, and baked using a blend of pulse flours and linseed. The flatbread market is witnessing rapid innovation and strategic initiatives as manufacturers respond to evolving consumer preferences. Companies are focusing on healthier, high-protein, and gluten-free offerings to meet the growing demand. Mergers, collaborations, and new product launches highlight the competitive and dynamic nature of the industry. This trend underscores a clear shift toward nutritious and functional flatbread options.
Europe Flatbread Market Country InsightsBy country, the Europe Flatbread Market is segmented into Germany, France, Italy, the United Kingdom, Spain, and the Rest of Europe. The Rest of Europe held the largest share in 2024.
The rest of Europe consists of countries such as Norway, Sweden, Denmark, Poland, Austria, Greece, Hungary, and the Netherlands. These countries have registered significant growth in the production and consumption of flatbread owing to the growing investments by manufacturers and the changing dietary patterns of consumers. The increasing trend towards healthy eating and snacking options across various countries, along with significant advancements in flatbread product offerings, drives the market growth in the region.
Europe Flatbread Market Company ProfilesSome of the key players operating in the market include GRUMA SAB de CV, Ole Mexican Foods Inc., Goya Foods Inc, General Mills Inc, FGF Brands Inc, Leighton Foods AS, Mi Rancho, Joseph's Bakery, Kontos Foods, and Toufayan Bakeries.
These players are adopting various strategies such as expansion, product innovation, and mergers and acquisitions to provide innovative products to their consumers and increase their market share.
Europe Flatbread Market Research MethodologyThe following methodology has been followed for the collection and analysis of data presented in this report:
Secondary Research
The research process begins with comprehensive secondary research, utilizing internal and external sources to gather qualitative and quantitative data for each market. Commonly referenced secondary research sources include, but are not limited to:
Company websites,
annual reports, financial statements, broker analyses, and investor presentationsIndustry trade journals
and other relevant publicationsGovernment documents,
statistical databases, and market reportsNews articles,
press releases, and webcasts specific to companies operating in the market
Note:
All financial data included in the Company Profiles section has been standardized to US$. For companies reporting in other currencies, figures have been converted to US$ using the relevant exchange rates for the corresponding year.Primary Research
The Insight Partners conducts a significant number of primary interviews each year with industry stakeholders and experts to validate its data analysis and gain valuable insights. These research interviews are designed to:
- Validate and refine findings from secondary research
- Enhance the expertise and market understanding of the analysis team
- Gain insights into market size, trends, growth patterns, competitive dynamics, and future prospects
Primary research is conducted via email interactions and telephone interviews, encompassing various markets, categories, segments, and sub-segments across different regions. Participants typically include:
Industry stakeholders:
Vice Presidents, Business Development Managers, Market Intelligence Managers, and National Sales ManagersExternal experts:
Valuation specialists, research analysts, and key opinion leaders with industry-specific expertise
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product, Distribution Channel, and Country
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
UK, Germany, France, Italy, Russia
1. Introduction
1.1 Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macroeconomic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country-level data:
4. Flatbread Market Landscape
4.1 Market Overview
4.2 Porters Five Forces Analysis
4.2.1 Threat of New Entrants:
4.2.2 Threat of Substitutes:
4.2.3 Bargaining Power of Buyers:
4.2.4 Bargaining Power of Suppliers:
4.2.5 Competitive Rivalry:
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distributors or Suppliers
4.3.4 End-Use Industry
4.3.5 List of Vendors in the Value Chain
5. Europe Flatbread Market - Key Market Dynamics
5.1 Market Drivers
5.2 Market Restraints
5.3 Market Opportunities
5.4 Future Trends
5.5 Impact of Drivers and Restraints:
6. Flatbread Market - Europe Market Analysis
6.1 Europe Flatbread Market Revenue (US$ Million), 2024 - 2031
6.2 Europe Flatbread Market Forecast and Analysis
7. Europe Flatbread Market Revenue Analysis - by Type
7.1 Tortilla
7.1.1 Overview
7.1.2 Tortilla: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
7.2 Pita
7.2.1 Overview
7.2.2 Pita: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
7.3 Naan
7.3.1 Overview
7.3.2 Naan: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
7.4 Others
7.4.1 Overview
7.4.2 Others: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
8. Europe Flatbread Market Revenue Analysis - by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Overview
8.1.2 Supermarkets and Hypermarkets: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
8.2 Convenience Stores
8.2.1 Overview
8.2.2 Convenience Stores: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
8.3 Bakeries
8.3.1 Overview
8.3.2 Bakeries: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
8.4 Online Retail
8.4.1 Overview
8.4.2 Online Retail: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
8.5 Others
8.5.1 Overview
8.5.2 Others: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
9. Europe Flatbread Market - Country Analysis
9.1 Europe
9.1.1 Europe Flatbread Market Revenue and Forecast and Analysis - by Country
9.1.1.1 Europe Flatbread Market Revenue and Forecast and Analysis - by Country
9.1.2.2 Germany: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
9.1.2.2.1 Germany: Europe Flatbread Market Share - by Type
9.1.2.2.2 Germany: Europe Flatbread Market Share - by Distribution Channel
9.2.3.3 France: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
9.2.3.3.1 France: Europe Flatbread Market Share - by Type
9.2.3.3.2 France: Europe Flatbread Market Share - by Distribution Channel
9.3.4.4 Italy: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
9.3.4.4.1 Italy: Europe Flatbread Market Share - by Type
9.3.4.4.2 Italy: Europe Flatbread Market Share - by Distribution Channel
9.4.5.5 United Kingdom: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
9.4.5.5.1 United Kingdom: Europe Flatbread Market Share - by Type
9.4.5.5.2 United Kingdom: Europe Flatbread Market Share - by Distribution Channel
9.5.6.6 Spain: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
9.5.6.6.1 Spain: Europe Flatbread Market Share - by Type
9.5.6.6.2 Spain: Europe Flatbread Market Share - by Distribution Channel
9.6.7.7 Rest of Europe: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
9.6.7.7.1 Rest of Europe: Europe Flatbread Market Share - by Type
9.6.7.7.2 Rest of Europe: Europe Flatbread Market Share - by Distribution Channel
10 Competitive Landscape
10.1 Heat Map Analysis by Key Players
10.2 Company Positioning & Concentration
11 Industry Landscape
11.1 Overview
11.2 New Product Development
11.3 Merger and Acquisition
11.4 Other Strategic Developments
12 COMPANY PROFILES
12.1 GRUMA SAB de CV
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Ole Mexican Foods Inc.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Goya Foods Inc
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 General Mills Inc
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 FGF Brands Inc
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Leighton Foods AS
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Mi Rancho
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Joseph's Bakery
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Kontos Foods
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Toufayan Bakeries
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
13. Appendix
13.1 About The Insight Partners
List of Tables
Table 1. Europe Flatbread Market Segmentation
Table 2. List of Vendors
Table 3. Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Table 4. Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 5. Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Distribution Channel
Table 6. Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Country
Table 7. Germany: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 8. Germany: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Distribution Channel
Table 9. France: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 10. France: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Distribution Channel
Table 11. Italy: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 12. Italy: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Distribution Channel
Table 13. United Kingdom: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 14. United Kingdom: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Distribution Channel
Table 15. Spain: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 16. Spain: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Distribution Channel
Table 17. Rest of Europe: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 18. Rest of Europe: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Distribution Channel
Table 19. Heat Map Analysis by Key Players
List of Figures
Figure 1. Europe Flatbread Market Segmentation - Country
Figure 2. Porter?s Analysis
Figure 3. Ecosystem: Flatbread Market
Figure 4. Europe Flatbread Market - Key Market Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Europe Flatbread Market Revenue (US$ Million), 2024 - 2031
Figure 7. Europe Flatbread Market Share (%) - by Type, 2024 and 2031
Figure 8. Tortilla: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 9. Pita: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 10. Naan: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 11. Others: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 12. Europe Flatbread Market Share (%) - by Distribution Channel, 2024 and 2031
Figure 13. Supermarkets and Hypermarkets: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 14. Convenience Stores: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 15. Bakeries: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 16. Online Retail: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 17. Others: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 18. Europe Flatbread Market Breakdown by Key Countries, 2024 and 2031 (%)
Figure 19. Germany: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 20. France: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 21. Italy: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 22. United Kingdom: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 23. Spain: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 24. Rest of Europe: Europe Flatbread Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 25. Company Positioning & Concentration
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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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