Europe Flatbread Market Growth Drivers and Forecast by 2027

Historic Data: 2016-2017   |   Base Year: 2018   |   Forecast Period: 2019-2027

Europe Flatbread Market to 2027 - Regional Analysis and Forecasts by Product (Tortilla, Naan, Pita, Others); Distribution Channel (Supermarket and Hypermarket, Bakeries, Convenience Store, Others), and Country

  • Report Date : Feb 2020
  • Report Code : TIPRE00008904
  • Category : Food and Beverages
  • Status : Published
  • Available Report Formats : pdf-format excel-format
  • No. of Pages : 109

The Europe flatbread market is accounted to US$ 11,465.5 Mn in 2018 and is expected to grow at a CAGR of 7.2% during the forecast period 2019 – 2027, to account to US$ 21,295.9 Mn by 2027.


A flatbread is a bread made with water, flour, and salt, and then thoroughly rolled into flattened dough. Traditionally, flatbread is an unleavened bread that is made without yeast. Flour, water, and salt are the main ingredients used for making flatbread. Other ingredients such as corn, rye, millet, and barley are also used for making flatbread. Flatbread products made from whole grain have high amounts of fiber, an essential nutrient that can help prevent obesity and also help reduce the risk of constipation, diabetes, heart disease, and high cholesterol. Flatbreads are rolled out flat and cooked, usually in a brick oven. Flatbreads are the oldest form of bread products and are mainly consumed in Southern Europe and Turkey. Many different types of flatbreads, such as tortilla, naan, pita, Lebanese khubz, Greek pita, Turkish pide, among others, are consumed in Europe. They have become popular in many western countries, finding a new range of uses as sandwich wraps and pizza bases. Technology and innovative packaging options have widened food choices in the market, which is likely to bolster the flatbread market further in Europe.
                                

Europe Flatbread Market

Europe Flatbread Market
  • This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.


Market Insights

            

Increasing demand for convenience food products

The demand for convenience foods such as wraps and rolls is growing at a faster pace due to changes in social and economic patterns, as well as an increase in urbanization, buying power and awareness about health foods, changes in food habits and meal patterns, and desire to taste new products. Convenience food products are rapidly gaining popularity among teenagers, children, working-class people, and people living in hostels. The significant shift of people toward convenience foods in developing countries, such as the France, Germany, Turkey, and Spain, is driving the demand for flatbread and favoring the flatbread market in the European region. Flatbread is available in frozen and ready to eat form, which makes them the most consumed convenience food among consumers. Flatbreads offer food manufacturers, restaurants, and institutions a simple and easy way to offer a variety of food options to customers. Currently, flatbread manufacturers across the European region are focused on appealing to consumers with artisanal approaches to bread that can provide support for pizzas and sandwiches, enclose succulent fillings in flavorful wraps, and even be baked into crispy toasted snack chips. Therefore, the increasing demand for flatbread for the preparation of various convenience foods is projected to drive Europe flatbread market growth.        
             

Product Insights

The Europe flatbread market is segmented on the basis of product type as – tortilla, naan, pita, and others. The tortilla segment in the Europe flatbread market is estimated to hold a leading share in the flatbread market, whereas the pita segment is known to grow at the fastest rate. Much like tortillas, pitas are also used to wrap falafel, kebabs, and falafel in a manner similar to sandwiches. Pita is a grain-based low-fat food that is considered to be rich in iron, vitamin B, and protein. As pita contains fewer empty calories as compared to white bread, it is increasingly consumed in different regions around the world. Modern commercial pita bread is manufactured on automated lines. Automation in the field of flatbread production has resulted in high production capacities, reducing process time, and reducing the unit cost of flatbread products such as pita bread. The availability of ready-made pita bread, which is marketed as cholesterol and trans-fat free, has been a significant draw for health-conscious consumers. The health benefits associated with pita bread is expected to spur the growth of the pita bread market and contribute to the expansion of the flatbread market in the European region.
                                                                       

Distribution Channel Insights

The Europe flatbread market is segmented on the basis of distribution channel as hypermarkets and supermarkets, bakeries, convenience stores, and others. The hypermarkets and supermarkets segment accounts for the largest share in the Europe flatbread market, while the convenience stores segment also contributes a significant share in the market. Convenience stores are stores that are located in a limited area, and are small in size as compared to hypermarkets and supermarkets. Unlike hypermarkets and supermarkets, the convenience stores are open till late at night. This adds an added bonus for the sales of any product, in this case, flatbreads. The longer working hours of the convenience stores proves to be beneficial for the manufacturers to reach the consumers who work late and pick up things in hurry. The manufacturers adopts various mediums of reaching out its consumer base. The rising number of convenience stores has allowed easy, improved and extensive distribution network for flatbreads which is expected to boost the growth of the segment.

Rest of Europe Flatbread Market by Product Type

Rest of Europe Flatbread Market
  • This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.

         

EUROPE FLATBREAD MARKET SEGMENTATION


Europe Flatbread Market - By Product

  • Tortilla
  • Naan
  • Pita
  • Others


Europe Flatbread Market - By Distribution Channel

  • Supermarket and Hypermarket
  • Bakeries
  • Convenience Store
  • Others


Company Profiles

  • Evron Foods Ltd
  • Gruma, S.A.B. DE C.V
  • Kontos Foods Inc.
  • KRONOS
  • Associated British Foods plc.
  • Cargill, Incorporated
  • Barilla G. e R. Fratelli S.p.A
  • Aryzta AG
  • Rich Products Corporation
  • Britannia Industries

Europe Flatbread Report Scope

Report Attribute Details
Market size in 2018 US$ 11,465.5 Million
Market Size by 2027 US$ 21,295.9 Million
Global CAGR (2019 - 2027) 7.2%
Historical Data 2016-2017
Forecast period 2019-2027
Segments Covered By Product
  • Tortilla
  • Naan
  • Pita
By Distribution Channel
  • Supermarket and Hypermarket
  • Bakeries
  • Convenience Store
Regions and Countries Covered Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Market leaders and key company profiles
  • Evron Foods Ltd
  • Gruma, S.A.B. DE C.V
  • Kontos Foods Inc.
  • KRONOS
  • Associated British Foods plc.
  • Cargill, Incorporated
  • Barilla G. e R. Fratelli S.p.A
  • Aryzta AG
  • Rich Products Corporation
  • Shejal Jamdade
    Shejal Jamdade
    Associate Vice President,
    Market Research & Consulting

    With over 12 years of experience in managing custom research projects, Shejal is a seasoned research professional with deep cross-sector expertise spanning Chemicals & Materials, Food & Beverages, Biotechnology, and Consumer Goods. She excels in end-to-end project management, advanced data modelling, and providing strategic support to clients.

    Shejal has successfully led a wide range of high-impact research engagements, consistently guiding clients through complex business challenges and enabling informed decision-making. Her ability to blend analytical rigor with industry knowledge has made her a trusted advisor for clients seeking data-driven strategies and actionable insights. Dedicated to excellence and precision, Shejal continues to play a pivotal role in transforming business objectives into research-driven outcomes.

    • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
    • PEST and SWOT Analysis
    • Market Size Value / Volume - Global, Regional, Country
    • Industry and Competitive Landscape
    • Excel Dataset

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    List of 10 Companies-Europe Flatbread Market

    1. Evron Foods Ltd
    2. Gruma, S.A.B. DE C.V
    3. Kontos Foods Inc.
    4. KRONOS
    5. Associated British Foods plc.
    6. Cargill, Incorporated
    7. Barilla G. e R. Fratelli S.p.A
    8. Aryzta AG
    9. Rich Products Corporation
    10. Britannia Industries
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