The Europe flatbread market is accounted to US$ 11,465.5 Mn in 2018 and is expected to grow at a CAGR of 7.2% during the forecast period 2019 – 2027, to account to US$ 21,295.9 Mn by 2027.
A flatbread is a bread made with water, flour, and salt, and then thoroughly rolled into flattened dough. Traditionally, flatbread is an unleavened bread that is made without yeast. Flour, water, and salt are the main ingredients used for making flatbread. Other ingredients such as corn, rye, millet, and barley are also used for making flatbread. Flatbread products made from whole grain have high amounts of fiber, an essential nutrient that can help prevent obesity and also help reduce the risk of constipation, diabetes, heart disease, and high cholesterol. Flatbreads are rolled out flat and cooked, usually in a brick oven. Flatbreads are the oldest form of bread products and are mainly consumed in Southern Europe and Turkey. Many different types of flatbreads, such as tortilla, naan, pita, Lebanese khubz, Greek pita, Turkish pide, among others, are consumed in Europe. They have become popular in many western countries, finding a new range of uses as sandwich wraps and pizza bases. Technology and innovative packaging options have widened food choices in the market, which is likely to bolster the flatbread market further in Europe.
Europe Flatbread Market
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Market Insights
Increasing demand for convenience food products
The demand for convenience foods such as wraps and rolls is growing at a faster pace due to changes in social and economic patterns, as well as an increase in urbanization, buying power and awareness about health foods, changes in food habits and meal patterns, and desire to taste new products. Convenience food products are rapidly gaining popularity among teenagers, children, working-class people, and people living in hostels. The significant shift of people toward convenience foods in developing countries, such as the France, Germany, Turkey, and Spain, is driving the demand for flatbread and favoring the flatbread market in the European region. Flatbread is available in frozen and ready to eat form, which makes them the most consumed convenience food among consumers. Flatbreads offer food manufacturers, restaurants, and institutions a simple and easy way to offer a variety of food options to customers. Currently, flatbread manufacturers across the European region are focused on appealing to consumers with artisanal approaches to bread that can provide support for pizzas and sandwiches, enclose succulent fillings in flavorful wraps, and even be baked into crispy toasted snack chips. Therefore, the increasing demand for flatbread for the preparation of various convenience foods is projected to drive Europe flatbread market growth.
Product Insights
The Europe flatbread market is segmented on the basis of product type as – tortilla, naan, pita, and others. The tortilla segment in the Europe flatbread market is estimated to hold a leading share in the flatbread market, whereas the pita segment is known to grow at the fastest rate. Much like tortillas, pitas are also used to wrap falafel, kebabs, and falafel in a manner similar to sandwiches. Pita is a grain-based low-fat food that is considered to be rich in iron, vitamin B, and protein. As pita contains fewer empty calories as compared to white bread, it is increasingly consumed in different regions around the world. Modern commercial pita bread is manufactured on automated lines. Automation in the field of flatbread production has resulted in high production capacities, reducing process time, and reducing the unit cost of flatbread products such as pita bread. The availability of ready-made pita bread, which is marketed as cholesterol and trans-fat free, has been a significant draw for health-conscious consumers. The health benefits associated with pita bread is expected to spur the growth of the pita bread market and contribute to the expansion of the flatbread market in the European region.
Distribution Channel Insights
The Europe flatbread market is segmented on the basis of distribution channel as hypermarkets and supermarkets, bakeries, convenience stores, and others. The hypermarkets and supermarkets segment accounts for the largest share in the Europe flatbread market, while the convenience stores segment also contributes a significant share in the market. Convenience stores are stores that are located in a limited area, and are small in size as compared to hypermarkets and supermarkets. Unlike hypermarkets and supermarkets, the convenience stores are open till late at night. This adds an added bonus for the sales of any product, in this case, flatbreads. The longer working hours of the convenience stores proves to be beneficial for the manufacturers to reach the consumers who work late and pick up things in hurry. The manufacturers adopts various mediums of reaching out its consumer base. The rising number of convenience stores has allowed easy, improved and extensive distribution network for flatbreads which is expected to boost the growth of the segment.
Rest of Europe Flatbread Market by Product Type
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
EUROPE FLATBREAD MARKET SEGMENTATION
Europe Flatbread Market - By Product
- Tortilla
- Naan
- Pita
- Others
Europe Flatbread Market - By Distribution Channel
- Supermarket and Hypermarket
- Bakeries
- Convenience Store
- Others
Company Profiles
- Evron Foods Ltd
- Gruma, S.A.B. DE C.V
- Kontos Foods Inc.
- KRONOS
- Associated British Foods plc.
- Cargill, Incorporated
- Barilla G. e R. Fratelli S.p.A
- Aryzta AG
- Rich Products Corporation
- Britannia Industries
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product, Distribution Channel, and Country
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
UK, Germany, France, Italy, Russia
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 Europe Flatbread Market – By Product
1.3.2 Europe Flatbread Market – By Distribution Channel
1.3.3 Europe Flatbread Market – By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Flatbread Market Landscape
4.1 Market Overview
4.1.1 Europe PEST Analysis
5. Flatbread Market – Key Industry Dynamics
5.1.1 Growing Demand for Convenience Food Products
5.1.2 Rising Demand for Healthy Flatbread Products
5.2 Key Market Restraints
5.2.1 Limited Shelf Life of Flatbread
5.3 Key Market Opportunities:
5.3.1 Introduction of Organic, Non-GMO, and Gluten-Free Flatbread Products
5.4 Key Future Trends:
5.4.1 Emergence of New Ingredients for Flatbread Production
5.5 Impact Analysis
6. Flatbread – Europe Market Analysis
6.1 Europe Flatbread Market Overview
6.2 Europe Flatbread Market Forecast and Analysis
7. Europe Flatbread Market Analysis – By Product
7.1 Overview
7.2 Europe Flatbread Market Breakdown, By Product, 2018 & 2027
7.3 Tortilla
7.3.1 Overview
7.3.2 Europe Tortilla Market Revenue and Forecasts to 2027 (US$ MN)
7.4 Naan
7.4.1 Overview
7.4.2 Europe Naan Market Revenue and Forecasts to 2027 (US$ MN)
7.5 Pita
7.5.1 Overview
7.5.2 Europe Pita Market Revenue and Forecasts to 2027 (US$ MN)
7.6 Others
7.6.1 Overview
7.6.2 Others Market Revenue and Forecasts to 2027 (US$ MN)
8. Europe Flatbread Market Analysis – By Distribution Channel
8.1 Overview
8.2 Europe Flatbread Market Breakdown, By Distribution channel, 2018 & 2027
8.3 Supermarkets and Hypermarkets
8.3.1 Europe Supermarkets and Hypermarkets Market Revenue Forecast to 2027 (US$ Mn)
8.4 Bakeries
8.4.1 Europe Bakery Market Revenue Forecasts to 2027 (US$ Mn)
8.5 Convenience Store
8.5.1 Europe Convenience Stores Market Revenue Forecast to 2027 (US$ Mn)
8.6 Others
8.6.1 Europe Others Market Revenue Forecasts to 2027 (US$ Mn)
9. Flatbread Market – Country Analysis
9.1 Overview
9.1.1 Europe Flatbread Market Breakdown, by Key Countries
9.1.1.1 Germany Flatbread Market Revenue and Forecast to 2027 (US$ MN)
9.1.1.1.1 Germany Flatbread Market Breakdown, by Product
9.1.1.1.2 Germany Flatbread Market Breakdown, by Distribution Channel
9.1.1.2 France Flatbread Market Revenue and Forecast to 2027 (US$ MN)
9.1.1.2.1 France Flatbread Market Breakdown, by Product
9.1.1.2.2 France Flatbread Market Breakdown, by Distribution Channel
9.1.1.3 Italy Flatbread Market Revenue and Forecast to 2027 (US$ MN)
9.1.1.3.1 Italy Flatbread Market Breakdown, by Product
9.1.1.3.2 Italy Flatbread Market Breakdown, by Distribution Channel
9.1.1.4 UK Flatbread Market Revenue and Forecast to 2027 (US$ MN)
9.1.1.4.1 UK Flatbread Market Breakdown, by Product
9.1.1.4.2 UK Flatbread Market Breakdown, by Distribution Channel
9.1.1.5 Spain Flatbread Market Revenue and Forecast to 2027 (US$ MN)
9.1.1.5.1 Spain Flatbread Market Breakdown, by Product
9.1.1.5.2 Spain Flatbread Market Breakdown, by Distribution Channel
9.1.1.6 Turkey Flatbread Market Revenue and Forecast to 2027 (US$ MN)
9.1.1.6.1 Turkey Flatbread Market Breakdown, by Product
9.1.1.6.2 Turkey Flatbread Market Breakdown, by Distribution Channel
9.1.1.7 Rest of Europe Flatbread Market Revenue and Forecast to 2027 (US$ MN)
9.1.1.7.1 Rest Of Europe Flatbread Market Breakdown, by Product
9.1.1.7.2 Rest Of Europe Flatbread Market Breakdown, by Distribution Channel
10. Industry Landscape
10.1 Strategy and Business Planning
10.2 Product News
11. Company Profiles
11.1 Evron Foods Ltd
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.2 GRUMA, S.A.B. DE C.V
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.3 Kontos Foods Inc.
11.3.1 KEY FACTS
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.4 Kronos
11.4.1 KEY facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.5 Associated British Foods plc
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services/Brands
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Cargill, Incorporated
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.7 Barilla G. e R. Fratelli S.p.A
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
11.8 Aryzta AG
11.8.1 Key Facts
11.8.2 Business Description
11.8.3 Products and Services
11.8.4 Financial Overview
11.8.5 SWOT Analysis
11.9 Rich Products Corporation
11.9.1 Key Facts
11.9.2 Business Description
11.9.3 Products and Services
11.9.4 Financial Overview
11.9.5 SWOT Analysis
11.10 Britannia Industries
11.10.1 Key Facts
11.10.2 Business Description
11.10.3 Products and Services
11.10.4 Financial Overview
11.10.5 SWOT Analysis
12. Appendix
12.1 About the Insight Partners
12.2 Glossary
LIST OF TABLES
Table 1. Europe Flatbread Market Revenue and Forecasts to 2027 (US$ Mn)
Table 2. Europe Flatbread Market Revenue and Forecasts to 2027 – By Product (US$ Mn)
Table 3. Germany Flatbread Market Revenue And Forecasts To 2027 – By Product (US$ Mn)
Table 4. Germany Flatbread Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 5. France Flatbread Market Revenue And Forecasts To 2027 – By Product (US$ Mn)
Table 6. France Flatbread Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 7. Italy Flatbread Market Revenue And Forecasts To 2027 – By Product (US$ Mn)
Table 8. Italy Flatbread Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 9. UK Flatbread Market Revenue And Forecasts To 2027 – By Product (US$ Mn)
Table 10. UK Flatbread Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 11. Spain Flatbread Market Revenue And Forecasts To 2027 – By Product (US$ Mn)
Table 12. Spain Flatbread Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 13. Turkey Flatbread Market Revenue And Forecasts To 2027 – By Product (US$ Mn)
Table 14. Turkey Flatbread Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 15. Rest Of Europe Flatbread Market Revenue And Forecasts To 2027 – By Product (US$ Mn)
Table 16. Rest Of Europe Flatbread Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 17. Glossary of Terms, Flatbread Market
LIST OF FIGURES
Figure 1. Europe Flatbread Market Segmentations
Figure 2. Europe Flatbread Market Segmentation – By Country
Figure 3. Europe Flatbread Market Overview
Figure 4. Tortilla Held Largest Share In The Europe Flatbread Market By Product
Figure 5. France Dominated The Europe Flatbread Market In 2018
Figure 6. Europe Flatbread Market, Industry Landscape
Figure 7. Europe – Pest Analysis
Figure 8. Flatbread market Impact Analysis of Driver and Restraints
Figure 9. Europe Flatbread Market Forecast And Analysis, (US$ Mn)
Figure 10. Europe Flatbread Market Breakdown by Product, 2018 & 2027 (%)
Figure 11. Europe Tortilla Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 12. Europe Naan Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 13. Europe Pita Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 14. Europe Others Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 15. Europe Flatbread Market Breakdown, By Distribution channel, By value, To 2027 (US$ Mn)
Figure 16. Europe Supermarkets & Hypermarket Sales Market Revenue Forecasts To 2027 (US$ Mn)
Figure 17. Europe Bakery Market Revenue Forecasts To 2027 (US$ Mn)
Figure 18. Europe Convenience Stores Market Revenue Forecasts To 2027 (US$ Mn)
Figure 19. Europe Others Market Revenue Forecasts To 2027 (US$ Mn)
Figure 20. Europe Flatbread Market Breakdown by Key Countries, 2018 & 2027(%)
Figure 21. Germany Flatbread Market Forecasts To 2027 (US$ Mn)
Figure 22. France Flatbread Market Forecasts To 2027 (US$ Mn)
Figure 23. Italy Flatbread Market Forecasts To 2027 (US$ Mn)
Figure 24. UK Flatbread Market Forecasts To 2027 (US$ Mn)
Figure 25. Spain Flatbread Market Forecasts To 2027 (US$ Mn)
Figure 26. Turkey Flatbread Market Forecasts To 2027 (US$ Mn)
Figure 27. Rest Of Europe Flatbread Market Forecasts To 2027 (US$ Mn)
List of 10 Companies-Europe Flatbread Market
- Evron Foods Ltd
- Gruma, S.A.B. DE C.V
- Kontos Foods Inc.
- KRONOS
- Associated British Foods plc.
- Cargill, Incorporated
- Barilla G. e R. Fratelli S.p.A
- Aryzta AG
- Rich Products Corporation
- Britannia Industries
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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