The GPS Watches Market is expected to register a CAGR of 15.9% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report is segmented by Type (GPS Heart Rate Watches, GPS Step Counting Watches, Others); Application (Training, Running, Hiking); End Use (Fitness & Sports, Outdoor Activities, Military & Defense, Others); Distribution Channel (Online, Offline). The global analysis is further broken-down at regional level and major countries. The report offers the value in USD for the above analysis and segments.
Purpose of the ReportThe report GPS Watches Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
GPS Watches Market Segmentation
Type- GPS Heart Rate Watches
- GPS Step Counting Watches
- Training
- Running
- Hiking
- Fitness & Sports
- Outdoor Activities
- Military & Defense
- Online
- Offline
Strategic Insights
GPS Watches Market Growth Drivers- Rising Popularity of Fitness and Health Tracking: The growing awareness of health and fitness, combined with the demand for personal wellness tracking, is a major driver of the GPS watch industry. These watches, which include capabilities such as heart rate monitoring, step tracking, sleep analysis, and calorie counting, are popular among fitness fanatics and health-conscious consumers. As people become increasingly concerned with living healthy lifestyles, the demand for GPS-enabled watches that provide accurate activity tracking, navigation, and health monitoring increases.
- Advancements in GPS and Wearable Technology: Continuous advancements in GPS and wearable technology have resulted in more precise and efficient GPS capabilities, longer battery life, and improved performance. The development of smaller, more durable, and power-efficient GPS chips has made it simpler to integrate advanced tracking systems into watches, enabling real-time navigation and geolocation capabilities. These developments are propelling the popularity of GPS watches, especially among athletes, hikers, and outdoor enthusiasts who require precise navigation and location monitoring.
- Customers Focus on Fashion and Personalization: GPS watches are being built with a greater emphasis on style, aesthetics, and personalization. As consumers want devices that mix functionality and style, manufacturers are introducing customized bands, color options, and modular designs. Some firms are also working with fashion designers and lifestyle companies to make fashionable GPS watches that appeal to fashion-conscious customers. This trend is broadening the market beyond tech enthusiasts and fitness fanatics to a more diverse audience that values both form and function.
- Enhanced Data and Performance Analytics for Athletes: As athletes and fitness enthusiasts become more data-driven, there is a growing trend toward GPS watches that offer advanced data analysis and performance metrics. Beyond basic location tracking, modern GPS watches are providing sophisticated analytics, such as VO2 max, cadence, stride length, recovery time, and training load. For professional athletes and serious fitness enthusiasts, this trend enables a deeper understanding of performance and allows them to tailor their training and recovery plans. This trend toward advanced analytics, combined with the ability to track a variety of metrics, is appealing to those who seek to maximize their athletic performance.
- Expansion in Outdoor and Adventure Sports: GPS watches are gaining popularity in outdoor sports and adventure markets, including hiking, cycling, skiing, and trail running. GPS watches, which include specialized capabilities such as altimeters, barometers, weather tracking, and precise topographic maps, are quickly becoming important tools for outdoor enthusiasts who require reliable and accurate navigation. Manufacturers can profit from this expanding demand by creating models specialized to various activities, hence increasing their appeal in the adventure sports sector.
- Integration with IoT and Smart Ecosystems: GPS watches are gradually being integrated with the Internet of Things (IoT) and other smart devices, including smartphones, home assistants, and fitness equipment. This connectivity enables manufacturers to provide more advanced capabilities, such as real-time activity sharing, location tracking for personal safety, and data syncing across many devices. By implementing IoT capabilities, GPS watches can go beyond fitness tracking and become more interwoven into consumers' daily lives.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the GPS Watches Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the GPS Watches Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Some of the customization options available based on the request are an additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation# as our team would review the same and check the feasibility
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request
Customers focus on fashion and personalization is likely to remain a key trend in the market.
Rising popularity of fitness and health tracking and advancements in GPS and wearable technology are the major factors driving the GPS watches market.
Global GPS watches market is expected to grow at a CAGR of 15.9% during the forecast period 2024 - 2031.
1.INTRODUCTION
1.1.SCOPE OF THE STUDY
1.2.THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.MARKET SEGMENTATION
1.3.1GPS Watches Market - By Type
1.3.2GPS Watches Market - By Application
1.3.3GPS Watches Market - By Region
1.3.3.1By Country
2.KEY TAKEAWAYS
3.RESEARCH METHODOLOGY
4.GPS WATCHES MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PORTER™S FIVE FORCES ANALYSIS
4.2.1Bargaining Power of Buyers
4.2.1Bargaining Power of Suppliers
4.2.1Threat of Substitute
4.2.1Threat of New Entrants
4.2.1Competitive Rivalry
4.3.ECOSYSTEM ANALYSIS
4.4.EXPERT OPINIONS
5.GPS WATCHES MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6.GPS WATCHES MARKET - GLOBAL MARKET ANALYSIS
6.1.GPS WATCHES - GLOBAL MARKET OVERVIEW
6.2.GPS WATCHES - GLOBAL MARKET AND FORECAST TO 2028
6.3.MARKET POSITIONING/MARKET SHARE
7.GPS WATCHES MARKET - REVENUE AND FORECASTS TO 2028 " TYPE
7.1.OVERVIEW
7.2.TYPE MARKET FORECASTS AND ANALYSIS
7.3.GPS HEART RATE WATCHES
7.3.1.Overview
7.3.2.GPS Heart Rate Watches Market Forecast and Analysis
7.4.GPS STEP COUNTING WATCHES
7.4.1.Overview
7.4.2.GPS Step Counting Watches Market Forecast and Analysis
7.5.OTHERS
7.5.1.Overview
7.5.2.Others Market Forecast and Analysis
8.GPS WATCHES MARKET - REVENUE AND FORECASTS TO 2028 " APPLICATION
8.1.OVERVIEW
8.2.APPLICATION MARKET FORECASTS AND ANALYSIS
8.3.TRAINING
8.3.1.Overview
8.3.2.Training Market Forecast and Analysis
8.4.RACING
8.4.1.Overview
8.4.2.Racing Market Forecast and Analysis
8.5.HIKING
8.5.1.Overview
8.5.2.Hiking Market Forecast and Analysis
8.6.OTHERS
8.6.1.Overview
8.6.2.Others Market Forecast and Analysis
9.GPS WATCHES MARKET REVENUE AND FORECASTS TO 2028 " GEOGRAPHICAL ANALYSIS
9.1.NORTH AMERICA
9.1.1North America GPS Watches Market Overview
9.1.2North America GPS Watches Market Forecasts and Analysis
9.1.3North America GPS Watches Market Forecasts and Analysis - By Type
9.1.4North America GPS Watches Market Forecasts and Analysis - By Application
9.1.5North America GPS Watches Market Forecasts and Analysis - By Countries
9.1.5.1United States GPS Watches Market
9.1.5.1.1United States GPS Watches Market by Type
9.1.5.1.2United States GPS Watches Market by Application
9.1.5.2Canada GPS Watches Market
9.1.5.2.1Canada GPS Watches Market by Type
9.1.5.2.2Canada GPS Watches Market by Application
9.1.5.3Mexico GPS Watches Market
9.1.5.3.1Mexico GPS Watches Market by Type
9.1.5.3.2Mexico GPS Watches Market by Application
9.2.EUROPE
9.2.1Europe GPS Watches Market Overview
9.2.2Europe GPS Watches Market Forecasts and Analysis
9.2.3Europe GPS Watches Market Forecasts and Analysis - By Type
9.2.4Europe GPS Watches Market Forecasts and Analysis - By Application
9.2.5Europe GPS Watches Market Forecasts and Analysis - By Countries
9.2.5.1Germany GPS Watches Market
9.2.5.1.1Germany GPS Watches Market by Type
9.2.5.1.2Germany GPS Watches Market by Application
9.2.5.2France GPS Watches Market
9.2.5.2.1France GPS Watches Market by Type
9.2.5.2.2France GPS Watches Market by Application
9.2.5.3Italy GPS Watches Market
9.2.5.3.1Italy GPS Watches Market by Type
9.2.5.3.2Italy GPS Watches Market by Application
9.2.5.4United Kingdom GPS Watches Market
9.2.5.4.1United Kingdom GPS Watches Market by Type
9.2.5.4.2United Kingdom GPS Watches Market by Application
9.2.5.5Russia GPS Watches Market
9.2.5.5.1Russia GPS Watches Market by Type
9.2.5.5.2Russia GPS Watches Market by Application
9.2.5.6Rest of Europe GPS Watches Market
9.2.5.6.1Rest of Europe GPS Watches Market by Type
9.2.5.6.2Rest of Europe GPS Watches Market by Application
9.3.ASIA-PACIFIC
9.3.1Asia-Pacific GPS Watches Market Overview
9.3.2Asia-Pacific GPS Watches Market Forecasts and Analysis
9.3.3Asia-Pacific GPS Watches Market Forecasts and Analysis - By Type
9.3.4Asia-Pacific GPS Watches Market Forecasts and Analysis - By Application
9.3.5Asia-Pacific GPS Watches Market Forecasts and Analysis - By Countries
9.3.5.1Australia GPS Watches Market
9.3.5.1.1Australia GPS Watches Market by Type
9.3.5.1.2Australia GPS Watches Market by Application
9.3.5.2China GPS Watches Market
9.3.5.2.1China GPS Watches Market by Type
9.3.5.2.2China GPS Watches Market by Application
9.3.5.3India GPS Watches Market
9.3.5.3.1India GPS Watches Market by Type
9.3.5.3.2India GPS Watches Market by Application
9.3.5.4Japan GPS Watches Market
9.3.5.4.1Japan GPS Watches Market by Type
9.3.5.4.2Japan GPS Watches Market by Application
9.3.5.5South Korea GPS Watches Market
9.3.5.5.1South Korea GPS Watches Market by Type
9.3.5.5.2South Korea GPS Watches Market by Application
9.3.5.6Rest of Asia-Pacific GPS Watches Market
9.3.5.6.1Rest of Asia-Pacific GPS Watches Market by Type
9.3.5.6.2Rest of Asia-Pacific GPS Watches Market by Application
9.4.MIDDLE EAST AND AFRICA
9.4.1Middle East and Africa GPS Watches Market Overview
9.4.2Middle East and Africa GPS Watches Market Forecasts and Analysis
9.4.3Middle East and Africa GPS Watches Market Forecasts and Analysis - By Type
9.4.4Middle East and Africa GPS Watches Market Forecasts and Analysis - By Application
9.4.5Middle East and Africa GPS Watches Market Forecasts and Analysis - By Countries
9.4.5.1South Africa GPS Watches Market
9.4.5.1.1South Africa GPS Watches Market by Type
9.4.5.1.2South Africa GPS Watches Market by Application
9.4.5.2Saudi Arabia GPS Watches Market
9.4.5.2.1Saudi Arabia GPS Watches Market by Type
9.4.5.2.2Saudi Arabia GPS Watches Market by Application
9.4.5.3U.A.E GPS Watches Market
9.4.5.3.1U.A.E GPS Watches Market by Type
9.4.5.3.2U.A.E GPS Watches Market by Application
9.4.5.4Rest of Middle East and Africa GPS Watches Market
9.4.5.4.1Rest of Middle East and Africa GPS Watches Market by Type
9.4.5.4.2Rest of Middle East and Africa GPS Watches Market by Application
9.5.SOUTH AND CENTRAL AMERICA
9.5.1South and Central America GPS Watches Market Overview
9.5.2South and Central America GPS Watches Market Forecasts and Analysis
9.5.3South and Central America GPS Watches Market Forecasts and Analysis - By Type
9.5.4South and Central America GPS Watches Market Forecasts and Analysis - By Application
9.5.5South and Central America GPS Watches Market Forecasts and Analysis - By Countries
9.5.5.1Brazil GPS Watches Market
9.5.5.1.1Brazil GPS Watches Market by Type
9.5.5.1.2Brazil GPS Watches Market by Application
9.5.5.2Argentina GPS Watches Market
9.5.5.2.1Argentina GPS Watches Market by Type
9.5.5.2.2Argentina GPS Watches Market by Application
9.5.5.3Rest of South and Central America GPS Watches Market
9.5.5.3.1Rest of South and Central America GPS Watches Market by Type
9.5.5.3.2Rest of South and Central America GPS Watches Market by Application
10.INDUSTRY LANDSCAPE
10.1.MERGERS AND ACQUISITIONS
10.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3.NEW PRODUCT LAUNCHES
10.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11.GPS WATCHES MARKET, KEY COMPANY PROFILES
11.1.APPLE, INC.
11.1.1.Key Facts
11.1.2.Business Description
11.1.3.Products and Services
11.1.4.Financial Overview
11.1.5.SWOT Analysis
11.1.6.Key Developments
11.2.CASIO COMPUTER CO., LTD.
11.2.1.Key Facts
11.2.2.Business Description
11.2.3.Products and Services
11.2.4.Financial Overview
11.2.5.SWOT Analysis
11.2.6.Key Developments
11.3.CITIZEN WATCH CO., LTD.
11.3.1.Key Facts
11.3.2.Business Description
11.3.3.Products and Services
11.3.4.Financial Overview
11.3.5.SWOT Analysis
11.3.6.Key Developments
11.4.DECATHLON SPORTS INDIA PVT LTD.
11.4.1.Key Facts
11.4.2.Business Description
11.4.3.Products and Services
11.4.4.Financial Overview
11.4.5.SWOT Analysis
11.4.6.Key Developments
11.5.GARMIN LTD
11.5.1.Key Facts
11.5.2.Business Description
11.5.3.Products and Services
11.5.4.Financial Overview
11.5.5.SWOT Analysis
11.5.6.Key Developments
11.6.GONOISE
11.6.1.Key Facts
11.6.2.Business Description
11.6.3.Products and Services
11.6.4.Financial Overview
11.6.5.SWOT Analysis
11.6.6.Key Developments
11.7.POLAR ELECTRO OY
11.7.1.Key Facts
11.7.2.Business Description
11.7.3.Products and Services
11.7.4.Financial Overview
11.7.5.SWOT Analysis
11.7.6.Key Developments
11.8.SOLEUS RUNNING
11.8.1.Key Facts
11.8.2.Business Description
11.8.3.Products and Services
11.8.4.Financial Overview
11.8.5.SWOT Analysis
11.8.6.Key Developments
11.9.SUUNTO
11.9.1.Key Facts
11.9.2.Business Description
11.9.3.Products and Services
11.9.4.Financial Overview
11.9.5.SWOT Analysis
11.9.6.Key Developments
11.10.TIMEX.COM, INC
11.10.1.Key Facts
11.10.2.Business Description
11.10.3.Products and Services
11.10.4.Financial Overview
11.10.5.SWOT Analysis
11.10.6.Key Developments
12.APPENDIX
12.1.ABOUT THE INSIGHT PARTNERS
12.2.GLOSSARY OF TERMS
1. Apple, Inc.
2. CASIO COMPUTER CO., LTD.
3. Citizen Watch Co., Ltd.
4. Decathlon Sports India Pvt Ltd.
5. Garmin Ltd
6. Gonoise
7. Polar Electro Oy
8. Soleus Running
9. SUUNTO
10. Timex.com, Inc
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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