The Mobile CRM Market is expected to register a CAGR of 11.4% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report is segmented by Component (Solution, Services); Deployment (On-Premise, Cloud); Enterprise Size (SMEs, Large Enterprises); Industry Vertical (Automotive, BFSI, Healthcare, IT and Telecom, Media and Entertainment, Retail and e-Commerce, Others); Geography (North America, Europe, Asia-Pacific, Middle East & Africa, South and Central America).
The global analysis is further broken-down at regional level and major countries. The report offers the value in USD for the above analysis and segments
The report Mobile CRM Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Mobile CRM Market Segmentation
Component- Solution
- Services
- On-Premise
- Cloud
- SMEs
- Large Enterprises
- Automotive
- BFSI
- Healthcare
- IT and Telecom
- Media and Entertainment
- Retail and e-Commerce
- Others
Strategic Insights
Mobile CRM Market Growth Drivers- Increasing Mobile Workforce and Remote Operations: With the rise of remote work and a mobile workforce, businesses are increasingly relying on mobile CRM solutions to stay connected with customers and manage operations on the go. Mobile CRMs enable sales teams, customer service representatives, and marketing professionals to access real-time data, track interactions, and update customer information from anywhere. This flexibility enhances team productivity, responsiveness, and customer satisfaction, driving the demand for mobile CRM solutions across industries.
- Demand for Real-Time Customer Insights and Personalized Service: In an era of heightened customer expectations, businesses require real-time insights into customer behavior, preferences, and purchasing patterns to offer personalized services. Mobile CRM solutions allow businesses to access and analyze customer data in real time, providing a 360-degree view of interactions. This enables more targeted marketing, faster response times, and a personalized customer experience, driving growth in the mobile CRM market.
- Integration with Artificial Intelligence (AI) and Automation: A key trend in the mobile CRM market is the growing integration of AI and automation features. AI-powered chatbots, predictive analytics, and automated workflows are being incorporated into mobile CRM platforms to enhance lead management, customer engagement, and sales forecasting. These technologies streamline tasks, reduce manual effort, and provide valuable insights, allowing businesses to improve efficiency, personalize communications, and increase conversion rates.
- Cloud-Based Mobile CRM Solutions: The shift towards cloud-based mobile CRM solutions is another major trend. Cloud platforms offer scalability, flexibility, and lower upfront costs, making them attractive to businesses of all sizes. With cloud-based solutions, employees can access customer data and CRM functionalities from any device, fostering collaboration and improving efficiency. This trend is driving the widespread adoption of mobile CRM systems, particularly in small and medium-sized businesses looking for cost-effective, scalable solutions.
- Growth in Small and Medium-Sized Enterprises (SMEs): e increasing adoption of mobile CRM solutions among small and medium-sized enterprises (SMEs) presents a significant opportunity for market growth. As SMEs realize the value of mobile CRMs for managing customer relationships, improving sales processes, and enhancing customer service, there is a growing demand for affordable and easy-to-use CRM platforms. Offering tailored solutions with flexible pricing models can help vendors tap into this expanding market segment.
- Expansion into Emerging Markets: The mobile CRM market has substantial growth potential in emerging markets such as Asia-Pacific, Latin America, and the Middle East. As businesses in these regions recognize the importance of customer relationship management and digital transformation, there is increasing demand for mobile CRM solutions. By offering localized features, language support, and affordable pricing, CRM providers can capitalize on these opportunities and expand their presence in rapidly growing
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Mobile CRM Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Mobile CRM Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Some of the customization options available based on the request are an additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation# as our team would review the same and check the feasibility
Integration AI is anticipated to play a significant role in the global mobile CRM market in the coming years
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request
Growing adoption of smartphone, and increasing adoption of social CRM are the major factors driving the mobile CRM market
The Mobile CRM Market is estimated to witness a CAGR of 11.4% from 2023 to 2031
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Mobile CRM Market - By Deployment
1.3.2 Mobile CRM Market - By Enterprise Size
1.3.3 Mobile CRM Market - By Industry Vertical
1.3.4 Mobile CRM Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. MOBILE CRM MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. MOBILE CRM MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. MOBILE CRM MARKET - GLOBAL MARKET ANALYSIS
6.1. MOBILE CRM - GLOBAL MARKET OVERVIEW
6.2. MOBILE CRM - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. MOBILE CRM MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT
7.1. OVERVIEW
7.2. DEPLOYMENT MARKET FORECASTS AND ANALYSIS
7.3. ON-PREMISE
7.3.1. Overview
7.3.2. On-Premise Market Forecast and Analysis
7.4. CLOUD
7.4.1. Overview
7.4.2. Cloud Market Forecast and Analysis
8. MOBILE CRM MARKET - REVENUE AND FORECASTS TO 2028 - ENTERPRISE SIZE
8.1. OVERVIEW
8.2. ENTERPRISE SIZE MARKET FORECASTS AND ANALYSIS
8.3. SMES
8.3.1. Overview
8.3.2. SMEs Market Forecast and Analysis
8.4. LARGE ENTERPRISES
8.4.1. Overview
8.4.2. Large Enterprises Market Forecast and Analysis
9. MOBILE CRM MARKET - REVENUE AND FORECASTS TO 2028 - INDUSTRY VERTICAL
9.1. OVERVIEW
9.2. INDUSTRY VERTICAL MARKET FORECASTS AND ANALYSIS
9.3. HEALTHCARE
9.3.1. Overview
9.3.2. Healthcare Market Forecast and Analysis
9.4. BFSI
9.4.1. Overview
9.4.2. BFSI Market Forecast and Analysis
9.5. TRAVEL AND HOSPITALITY
9.5.1. Overview
9.5.2. Travel and Hospitality Market Forecast and Analysis
9.6. MEDIA AND ENTERTAINMENT
9.6.1. Overview
9.6.2. Media and Entertainment Market Forecast and Analysis
9.7. RETAIL AND CONSUMER GOODS
9.7.1. Overview
9.7.2. Retail and Consumer Goods Market Forecast and Analysis
9.8. OTHERS
9.8.1. Overview
9.8.2. Others Market Forecast and Analysis
10. MOBILE CRM MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Mobile CRM Market Overview
10.1.2 North America Mobile CRM Market Forecasts and Analysis
10.1.3 North America Mobile CRM Market Forecasts and Analysis - By Deployment
10.1.4 North America Mobile CRM Market Forecasts and Analysis - By Enterprise Size
10.1.5 North America Mobile CRM Market Forecasts and Analysis - By Industry Vertical
10.1.6 North America Mobile CRM Market Forecasts and Analysis - By Countries
10.1.6.1 Canada Mobile CRM Market
10.1.6.1.1 Canada Mobile CRM Market by Deployment
10.1.6.1.2 Canada Mobile CRM Market by Enterprise Size
10.1.6.1.3 Canada Mobile CRM Market by Industry Vertical
10.1.6.2 Mexico Mobile CRM Market
10.1.6.2.1 Mexico Mobile CRM Market by Deployment
10.1.6.2.2 Mexico Mobile CRM Market by Enterprise Size
10.1.6.2.3 Mexico Mobile CRM Market by Industry Vertical
10.1.6.3 US Mobile CRM Market
10.1.6.3.1 US Mobile CRM Market by Deployment
10.1.6.3.2 US Mobile CRM Market by Enterprise Size
10.1.6.3.3 US Mobile CRM Market by Industry Vertical
10.2. EUROPE
10.2.1 Europe Mobile CRM Market Overview
10.2.2 Europe Mobile CRM Market Forecasts and Analysis
10.2.3 Europe Mobile CRM Market Forecasts and Analysis - By Deployment
10.2.4 Europe Mobile CRM Market Forecasts and Analysis - By Enterprise Size
10.2.5 Europe Mobile CRM Market Forecasts and Analysis - By Industry Vertical
10.2.6 Europe Mobile CRM Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Mobile CRM Market
10.2.6.1.1 Germany Mobile CRM Market by Deployment
10.2.6.1.2 Germany Mobile CRM Market by Enterprise Size
10.2.6.1.3 Germany Mobile CRM Market by Industry Vertical
10.2.6.2 France Mobile CRM Market
10.2.6.2.1 France Mobile CRM Market by Deployment
10.2.6.2.2 France Mobile CRM Market by Enterprise Size
10.2.6.2.3 France Mobile CRM Market by Industry Vertical
10.2.6.3 Italy Mobile CRM Market
10.2.6.3.1 Italy Mobile CRM Market by Deployment
10.2.6.3.2 Italy Mobile CRM Market by Enterprise Size
10.2.6.3.3 Italy Mobile CRM Market by Industry Vertical
10.2.6.4 United Kingdom Mobile CRM Market
10.2.6.4.1 United Kingdom Mobile CRM Market by Deployment
10.2.6.4.2 United Kingdom Mobile CRM Market by Enterprise Size
10.2.6.4.3 United Kingdom Mobile CRM Market by Industry Vertical
10.2.6.5 Russia Mobile CRM Market
10.2.6.5.1 Russia Mobile CRM Market by Deployment
10.2.6.5.2 Russia Mobile CRM Market by Enterprise Size
10.2.6.5.3 Russia Mobile CRM Market by Industry Vertical
10.2.6.6 Rest of Europe Mobile CRM Market
10.2.6.6.1 Rest of Europe Mobile CRM Market by Deployment
10.2.6.6.2 Rest of Europe Mobile CRM Market by Enterprise Size
10.2.6.6.3 Rest of Europe Mobile CRM Market by Industry Vertical
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Mobile CRM Market Overview
10.3.2 Asia-Pacific Mobile CRM Market Forecasts and Analysis
10.3.3 Asia-Pacific Mobile CRM Market Forecasts and Analysis - By Deployment
10.3.4 Asia-Pacific Mobile CRM Market Forecasts and Analysis - By Enterprise Size
10.3.5 Asia-Pacific Mobile CRM Market Forecasts and Analysis - By Industry Vertical
10.3.6 Asia-Pacific Mobile CRM Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Mobile CRM Market
10.3.6.1.1 Australia Mobile CRM Market by Deployment
10.3.6.1.2 Australia Mobile CRM Market by Enterprise Size
10.3.6.1.3 Australia Mobile CRM Market by Industry Vertical
10.3.6.2 China Mobile CRM Market
10.3.6.2.1 China Mobile CRM Market by Deployment
10.3.6.2.2 China Mobile CRM Market by Enterprise Size
10.3.6.2.3 China Mobile CRM Market by Industry Vertical
10.3.6.3 India Mobile CRM Market
10.3.6.3.1 India Mobile CRM Market by Deployment
10.3.6.3.2 India Mobile CRM Market by Enterprise Size
10.3.6.3.3 India Mobile CRM Market by Industry Vertical
10.3.6.4 Japan Mobile CRM Market
10.3.6.4.1 Japan Mobile CRM Market by Deployment
10.3.6.4.2 Japan Mobile CRM Market by Enterprise Size
10.3.6.4.3 Japan Mobile CRM Market by Industry Vertical
10.3.6.5 South Korea Mobile CRM Market
10.3.6.5.1 South Korea Mobile CRM Market by Deployment
10.3.6.5.2 South Korea Mobile CRM Market by Enterprise Size
10.3.6.5.3 South Korea Mobile CRM Market by Industry Vertical
10.3.6.6 Rest of Asia-Pacific Mobile CRM Market
10.3.6.6.1 Rest of Asia-Pacific Mobile CRM Market by Deployment
10.3.6.6.2 Rest of Asia-Pacific Mobile CRM Market by Enterprise Size
10.3.6.6.3 Rest of Asia-Pacific Mobile CRM Market by Industry Vertical
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Mobile CRM Market Overview
10.4.2 Middle East and Africa Mobile CRM Market Forecasts and Analysis
10.4.3 Middle East and Africa Mobile CRM Market Forecasts and Analysis - By Deployment
10.4.4 Middle East and Africa Mobile CRM Market Forecasts and Analysis - By Enterprise Size
10.4.5 Middle East and Africa Mobile CRM Market Forecasts and Analysis - By Industry Vertical
10.4.6 Middle East and Africa Mobile CRM Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Mobile CRM Market
10.4.6.1.1 South Africa Mobile CRM Market by Deployment
10.4.6.1.2 South Africa Mobile CRM Market by Enterprise Size
10.4.6.1.3 South Africa Mobile CRM Market by Industry Vertical
10.4.6.2 Saudi Arabia Mobile CRM Market
10.4.6.2.1 Saudi Arabia Mobile CRM Market by Deployment
10.4.6.2.2 Saudi Arabia Mobile CRM Market by Enterprise Size
10.4.6.2.3 Saudi Arabia Mobile CRM Market by Industry Vertical
10.4.6.3 U.A.E Mobile CRM Market
10.4.6.3.1 U.A.E Mobile CRM Market by Deployment
10.4.6.3.2 U.A.E Mobile CRM Market by Enterprise Size
10.4.6.3.3 U.A.E Mobile CRM Market by Industry Vertical
10.4.6.4 Rest of Middle East and Africa Mobile CRM Market
10.4.6.4.1 Rest of Middle East and Africa Mobile CRM Market by Deployment
10.4.6.4.2 Rest of Middle East and Africa Mobile CRM Market by Enterprise Size
10.4.6.4.3 Rest of Middle East and Africa Mobile CRM Market by Industry Vertical
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Mobile CRM Market Overview
10.5.2 South and Central America Mobile CRM Market Forecasts and Analysis
10.5.3 South and Central America Mobile CRM Market Forecasts and Analysis - By Deployment
10.5.4 South and Central America Mobile CRM Market Forecasts and Analysis - By Enterprise Size
10.5.5 South and Central America Mobile CRM Market Forecasts and Analysis - By Industry Vertical
10.5.6 South and Central America Mobile CRM Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Mobile CRM Market
10.5.6.1.1 Brazil Mobile CRM Market by Deployment
10.5.6.1.2 Brazil Mobile CRM Market by Enterprise Size
10.5.6.1.3 Brazil Mobile CRM Market by Industry Vertical
10.5.6.2 Argentina Mobile CRM Market
10.5.6.2.1 Argentina Mobile CRM Market by Deployment
10.5.6.2.2 Argentina Mobile CRM Market by Enterprise Size
10.5.6.2.3 Argentina Mobile CRM Market by Industry Vertical
10.5.6.3 Rest of South and Central America Mobile CRM Market
10.5.6.3.1 Rest of South and Central America Mobile CRM Market by Deployment
10.5.6.3.2 Rest of South and Central America Mobile CRM Market by Enterprise Size
10.5.6.3.3 Rest of South and Central America Mobile CRM Market by Industry Vertical
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. MOBILE CRM MARKET, KEY COMPANY PROFILES
12.1. INSIGHTLY, INC.
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. KAPTURE
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. LEADSQUARED
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. MICROSOFT CORPORATION
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. ORACLE CORPORATION
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. PIPEDRIVE
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. REPSLY, INC.
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. SALESFORCE.COM
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. SAP SE
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. ZOHO CORPORATION
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1.Insightly, Inc.2.KAPTURE3.LeadSquared4.Microsoft Corporation5.Oracle Corporation6.Pipedrive7.Repsly, Inc.8.Salesforce.com9.SAP SE10.Zoho Corporation
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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