Print On Demand Market Trends & Key Opportunities by 2031
Print On Demand Market Size and Forecast (2021 - 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Report Coverage : by platform (software and Services), Product (Apparel, Home décor, Drinkware, Accessories, Others), and Geography
- Report Date : Jan 2026
- Report Code : TIPRE00042069
- Category : Technology, Media and Telecommunications
- Status : Upcoming
- Available Report Formats :
- No. of Pages : 150
The Print on Demand Market size is expected to reach US$ 50.25 billion by 2031 from US$ 9.96 billion in 2024. The market is anticipated to register a CAGR of 21.0% during 2025–2031.
Print On Demand Market AnalysisThe market is experiencing remarkable growth thanks to rising demand for custom products as a branding tool. The concept of print-on-demand products and services is being used by businesses to develop unique and custom products, and specifically in the apparel segment, businesses are creating custom T-shirts to meet that demand. The COVID pandemic increased demand for custom apparel and, at the same time, allowed for seamless print-on-demand integration with e-commerce business models to expedite orders and reach a wider customer base. In any case, the market is not without challenges. The fluctuating prices of raw materials are a critical issue for all businesses, as the cost of basic inputs can drastically change and impact profitability.
Print On Demand Market OverviewPrint-on-demand platforms give end-users numerous customized printing options. Artists and enterprises with print-on-demand businesses can connect their existing online stores or create entirely new online stores on the platform. Once connected, the service providers take care of the printed order and shipping, providing the customer with a complete end-to-end fulfillment service.
Strategic Insights
Print On Demand Market Drivers and OpportunitiesMarket Drivers:
- Rise of E-commerce and Online Marketplaces: The rise of e-commerce platforms like Etsy, Shopify, and Amazon is propelling the Print-on-Demand market. These platforms allow integration with print-on-demand services, allow sellers to market to a global audience, automate fulfillment, and sell customized products online from a small inventory - providing a method for individuals to scale the sale of customized products online.
- Growing Demand for Personalization and Customization: Today's consumer is looking for a selection of unique, personalized products that reflect their personality or lifestyle! Customized designs on clothing, home decor, and accessories are now commonplace with print-on-demand services. The need for self-expression is a leading consumer trend that is fundamentally relied on by brands in order to engage customers, build brand loyalty, and differentiate themselves from competitors in the online environment.
- Advances in Digital Printing Technology: Developments such as Direct-to-Garment, sublimation, and UV printing have led to increased speed, quality, and cost-effectiveness. The affordability of producing low quantity on-demand print runs includes high detail, colors, and is produced with very little waste. Lowering the cost of setup with rapid production makes custom printing a scalable venture, developing print-on-demand across fashion, art, publishing, and lifestyle categories.
Market Opportunities:
- Integration with Artificial Intelligence (AI) and Automation: The utilization of AI-enabled tools for design, customer analytics, and demand forecasting can enhance product development and marketing. Automation of workflows can increase the efficiency of fulfillment and decrease errors and costs. Implementation of AI and automation can increase personalization with instantaneous product recommendations and improve the overall shopping experience for consumers.
- Eco-friendly and Sustainable Product Offerings: POD companies prioritizing sustainability can tap into the rising consumer demand for ethical products. By using organic materials, water-based inks, or local production, the collective carbon footprint could be lower. Brands that have been substantive in their sustainability claims during the production process may gain a marketing advantage for brands and attract new consumers seeking ethically made alternatives.
- Expansion into New Product Categories: The POD company could expand into new product categories, including footwear, jewelry, home goods, or eco-friendly products etc. The POD company's expansion into product offerings outside of apparel could allow the e-commerce brand to penetrate specific niche markets, capitalize on seasonal trends to increase customer LTV efficiently, and ultimately increase sales growth across the expanded consumer segments.
The print-on-demand market share is analyzed across various segments to provide a clearer understanding of its structure, growth potential, and emerging trends. Below is the standard segmentation approach used in most industry reports:
By Platform:
- Software:
- Stand-alone: A self-sufficient POD software that supports product design creation, order management, and printing capabilities without integration, and is perfect for smaller or niche sellers.
- Integrated: POD software integrated with e-commerce platforms like Shopify or WooCommerce, automating fulfillment, design uploads, and order tracking efficiently.
- Services: Third-party comprehensive POD fulfillment includes print, packaging, and shipping services and allows businesses to grow operations without the need to manage infrastructure.
By Product:
- Apparel: The most significant segment, which includes personalized t-shirts, hoodies, and activewear, is powered by personalization of fashion, influencer marketing, and increased demand for sustainable fashion.
- Home Décor: This includes wall art, different types of cushions, and blankets, and the segment is growing thanks to the trend towards personalizing spaces and increased online purchases of home décor.
- Drinkware: Includes personalized mugs, bottles, and tumblers, all popular items and commonly used as gifts or for promotional items because they emphasize creativity while maximizing exposure for a brand.
- Accessories: Custom items like tote bags, phone cases, and hats provide consumers with low-cost options or personalization and are very appealing to younger consumers.
- Others: Stationery, footwear, and some tech gadgets clearly show the business opportunity for diversification into niche segments of high-margin e-commerce products.\
By Organization Size:
- D2C: Brands sell directly through owned online stores, enhancing profit margins, customer engagement, and control over personalization and fulfillment.
- Marketplace: Sales via global platforms like Etsy, Amazon, and Redbubble offer broad visibility, lower entry barriers, and simplified audience access.
By Geography:
- North America
- Europe
- Asia-Pacific
- South & Central America
- Middle East & Africa
Market Report Scope
Print On Demand Market Share Analysis by GeographyAsia Pacific is expected to register the fastest growth over the forecast period. The growth can be attributed to the existence of major market players. Growing internet penetration, smartphone adoption, and a large number of online shoppers are the key growth drivers for the regional market. Technological advancements and the presence of several large textile units are expected to contribute to the regional market's growth.
The print-on-demand market shows a different growth trajectory in each region due to factors such as advanced smart technology, urbanization, intelligent traffic systems, and real-time information initiatives. Below is a summary of market share and trends by region:
1. North America
- Market Share: Holds the highest revenue share, driven by technology infrastructure, stable economies, and manufacturing facilities for print-on-demand products are the reasons for the market's growth.
- Key Drivers: High e-commerce penetration, advanced digital printing infrastructure, strong presence of key POD players, and the growing popularity of personalized products and merchandise.
- Trends: Increasing collaboration between influencers/content creators and POD platforms, advancements in printing technology improving quality and durability, and entrepreneurial culture fostering self-expression.
2. Europe
- Market Share: In Europe, the demand for sustainable and environmentally responsible products is a major driver for the print-on-demand market.
- Key Drivers: Growing consumer interest in sustainable and eco-friendly printing solutions, mature e-commerce infrastructure, and heightened demand for customized fashion and home décor.
- Trends: Emphasis on environmental responsibility in production, innovation in digital printing technology, and increasing adoption of personalized products in various industries.
3. Asia Pacific
- Market Share: The fastest-growing regional market, driven by growing internet penetration, smartphone adoption, and a large number of online shoppers.
- Key Drivers: Expanding e-commerce markets, youthful demographics, growing disposable incomes, strong manufacturing base, and governmental support for innovation and digitalization.
- Trends: Rapid adoption of POD in consumer goods, emphasis on unique and personalized products, and leveraging Asia-Pacific’s robust supply chain and production capabilities for efficient fulfillment.
4. South and Central America
- Market Share: Emerging but smaller market share compared to North America, Europe, and Asia-Pacific.
- Key Drivers: Rising internet penetration, increasing online shopping habits, and growing interest in customized products among younger consumers.
- Trends: Development of local POD platforms and increasing participation in global e-commerce ecosystems.
5. Middle East and Africa
- Market Share: Emerging market with growth potential driven by increased digital adoption and economic development in key countries like the UAE, Saudi Arabia, and South Africa.
- Key Drivers: Increasing internet penetration, government initiatives for the digital economy, and demand for personalized merchandise.
- Trends: Growth in digital printing infrastructure and increasing regional production capabilities aimed at reducing shipping times.
The print-on-demand market is witnessing intensified competition due to the presence of major global technology providers alongside emerging niche players and specialized startups. Companies are actively innovating to strengthen their market position and meet the growing demand for intelligent decision-making platforms across industries.
The competitive landscape is driving vendors to differentiate through:
- Vendors are investing substantially in AI-assisted design automation and generative design tools to produce ready-for-market products faster, more affordably, and in a more personalized style.
- Easy integration with prominent e-commerce platforms (e.g., Shopify, Etsy, Amazon, WooCommerce) provides a key competitive advantage.
- Established vendors are also branching out from apparel categories into home décor, accessories, and drinkware, extending their customer and application market base.
- Strategic alliances between printing providers and logistics networks are being established to overcome profitability challenges caused by high global shipping costs and fulfillment delays.
- Personalization is transforming from a niche trend into a mainstream expectation. Over 36% of consumers prefer customized items, and 48% are willing to wait longer for them.
- Augmented reality (AR) integration in prints is an emerging differentiator, enhancing customer engagement through interactive product visualizations.
- Printful, Inc.- United States
- VistaPrint- Netherlands
- T-Pop- France
- CustomCat- United States
- Apliiq- United States
- Amplifier- United States
- Gelato- Norway
- Teelaunch- United States
- Redbubble Group- Australia
- Printsome- United Kingdom
- Printify, Inc.- United States
- Printed Mint- United States
Disclaimer: The companies listed above are not ranked in any particular order.
Print On Demand Market News and Recent Developments- For instance, on May 13, 2025, Gelato released 149 new features to its production management platform, GelatoConnect, aimed at accelerating efficiency, automation, and scalability for print service providers. Among the key updates were web-to-print storefront integrations with platforms such as Shopify, Etsy, Infigo, and Pressero, enabling plug-and-play setups without requiring code or engineering resources.
- In March 2024, Gelato Launches The Print Industry’s Production Platform 3.0 – GelatoConnect. GelatoConnect, a production print platform that connects procurement, workflow, and logistics to optimize printers’ efficiency, quality, and profitability.
- In April 2022, VistaPrint announced the acquisition of Depositphotos, Inc., a microstock agency, and Crello, an online graphic editing provider. With these acquisitions, VistaPrint rebranded as Vista, encompassing Vista x Wix, VistaPrint, Crello, and 99designs. In addition, the company rebranded Crello as VistaCreate.
The "Print On Demand Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:
- Print On Demand Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Print On Demand Market trends, as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST and SWOT analysis
- Print On Demand Market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments in the Print On Demand Market. Detailed company profiles
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The integration of print-on-demand services with e-commerce platforms is a significant market trend. This fusion enables businesses to produce and sell customized products online without holding inventory, offering increased efficiency and flexibility.
The rising demand for customized and personalized apparel, home décor, accessories, and drinkware, among others, due to changing consumer preferences and increasing interest in gifting custom-made products for special occasions, has bolstered the growth of the market. In addition, factors such as rising disposable income, increasing internet penetration and smartphone adoption, and inclination toward fashion apparel and unique products are fueling the demand for print-on-demand.
Asia Pacific is expected to register the fastest growth over the forecast period. The growth can be attributed to the existence of major market players. Growing internet penetration, smartphone adoption, and a large number of online shoppers are the key growth drivers for the regional market.
Key companies include Printful, Inc., VistaPrint, T-Pop, CustomCat, Apliiq, Amplifier, Gelato, Teelaunch, Redbubble Group, Printsome, Printify, Inc., Prodigi Group, Gooten, Zazzle Inc., JetPrint Fulfillment, and Printed Mint.
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The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
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Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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