Print On Demand Market Trends & Key Opportunities by 2031

The Print on Demand Market size is expected to reach US$ 50.25 billion by 2031 from US$ 9.96 billion in 2024. The market is anticipated to register a CAGR of 21.0% during 2025–2031.

Print On Demand Market Analysis

The market is experiencing remarkable growth thanks to rising demand for custom products as a branding tool. The concept of print-on-demand products and services is being used by businesses to develop unique and custom products, and specifically in the apparel segment, businesses are creating custom T-shirts to meet that demand. The COVID pandemic increased demand for custom apparel and, at the same time, allowed for seamless print-on-demand integration with e-commerce business models to expedite orders and reach a wider customer base. In any case, the market is not without challenges. The fluctuating prices of raw materials are a critical issue for all businesses, as the cost of basic inputs can drastically change and impact profitability.

Print On Demand Market Overview

Print-on-demand platforms give end-users numerous customized printing options. Artists and enterprises with print-on-demand businesses can connect their existing online stores or create entirely new online stores on the platform. Once connected, the service providers take care of the printed order and shipping, providing the customer with a complete end-to-end fulfillment service.

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Print On Demand Market: Strategic Insights

Print On Demand Market Drivers and Opportunities

Market Drivers:

• Rise of E-commerce and Online Marketplaces: The rise of e-commerce platforms like Etsy, Shopify, and Amazon is propelling the Print-on-Demand market. These platforms allow integration with print-on-demand services, allow sellers to market to a global audience, automate fulfillment, and sell customized products online from a small inventory - providing a method for individuals to scale the sale of customized products online.
• Growing Demand for Personalization and Customization: Today's consumer is looking for a selection of unique, personalized products that reflect their personality or lifestyle! Customized designs on clothing, home decor, and accessories are now commonplace with print-on-demand services. The need for self-expression is a leading consumer trend that is fundamentally relied on by brands in order to engage customers, build brand loyalty, and differentiate themselves from competitors in the online environment.

• Advances in Digital Printing Technology: Developments such as Direct-to-Garment, sublimation, and UV printing have led to increased speed, quality, and cost-effectiveness. The affordability of producing low quantity on-demand print runs includes high detail, colors, and is produced with very little waste. Lowering the cost of setup with rapid production makes custom printing a scalable venture, developing print-on-demand across fashion, art, publishing, and lifestyle categories.

Market Opportunities:

• Integration with Artificial Intelligence (AI) and Automation: The utilization of AI-enabled tools for design, customer analytics, and demand forecasting can enhance product development and marketing. Automation of workflows can increase the efficiency of fulfillment and decrease errors and costs. Implementation of AI and automation can increase personalization with instantaneous product recommendations and improve the overall shopping experience for consumers.  

• Eco-friendly and Sustainable Product Offerings: POD companies prioritizing sustainability can tap into the rising consumer demand for ethical products. By using organic materials, water-based inks, or local production, the collective carbon footprint could be lower. Brands that have been substantive in their sustainability claims during the production process may gain a marketing advantage for brands and attract new consumers seeking ethically made alternatives.
• Expansion into New Product Categories: The POD company could expand into new product categories, including footwear, jewelry, home goods, or eco-friendly products etc. The POD company's expansion into product offerings outside of apparel could allow the e-commerce brand to penetrate specific niche markets, capitalize on seasonal trends to increase customer LTV efficiently, and ultimately increase sales growth across the expanded consumer segments.

Print On Demand Market Report Segmentation Analysis

The print-on-demand market share is analyzed across various segments to provide a clearer understanding of its structure, growth potential, and emerging trends. Below is the standard segmentation approach used in most industry reports:

By Platform:

• Software:
  • Stand-alone: A self-sufficient POD software that supports product design creation, order management, and printing capabilities without integration, and is perfect for smaller or niche sellers.
  • Integrated: POD software integrated with e-commerce platforms like Shopify or WooCommerce, automating fulfillment, design uploads, and order tracking efficiently.
• Services: Third-party comprehensive POD fulfillment includes print, packaging, and shipping services and allows businesses to grow operations without the need to manage infrastructure.

By Product:

• Apparel: The most significant segment, which includes personalized t-shirts, hoodies, and activewear, is powered by personalization of fashion, influencer marketing, and increased demand for sustainable fashion.
• Home Décor: This includes wall art, different types of cushions, and blankets, and the segment is growing thanks to the trend towards personalizing spaces and increased online purchases of home décor.
• Drinkware: Includes personalized mugs, bottles, and tumblers, all popular items and commonly used as gifts or for promotional items because they emphasize creativity while maximizing exposure for a brand.
• Accessories: Custom items like tote bags, phone cases, and hats provide consumers with low-cost options or personalization and are very appealing to younger consumers.
• Others: Stationery, footwear, and some tech gadgets clearly show the business opportunity for diversification into niche segments of high-margin e-commerce products.\

By Organization Size:

• D2C: Brands sell directly through owned online stores, enhancing profit margins, customer engagement, and control over personalization and fulfillment.
• Marketplace: Sales via global platforms like Etsy, Amazon, and Redbubble offer broad visibility, lower entry barriers, and simplified audience access.

By Geography:

• North America
• Europe
• Asia-Pacific
• South & Central America
• Middle East & Africa

Print On Demand Market Regional Insights

The regional trends and factors influencing the Print On Demand Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Print On Demand Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Print On Demand Market Report Scope

Print On Demand Market Players Density: Understanding Its Impact on Business Dynamics

The Print On Demand Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Print On Demand Market Share Analysis by Geography

Asia Pacific is expected to register the fastest growth over the forecast period. The growth can be attributed to the existence of major market players. Growing internet penetration, smartphone adoption, and a large number of online shoppers are the key growth drivers for the regional market. Technological advancements and the presence of several large textile units are expected to contribute to the regional market's growth.

The print-on-demand market shows a different growth trajectory in each region due to factors such as advanced smart technology, urbanization, intelligent traffic systems, and real-time information initiatives. Below is a summary of market share and trends by region:

1. North America

• Market Share: Holds the highest revenue share, driven by technology infrastructure, stable economies, and manufacturing facilities for print-on-demand products are the reasons for the market's growth.
• Key Drivers: High e-commerce penetration, advanced digital printing infrastructure, strong presence of key POD players, and the growing popularity of personalized products and merchandise.
• Trends: Increasing collaboration between influencers/content creators and POD platforms, advancements in printing technology improving quality and durability, and entrepreneurial culture fostering self-expression.

2. Europe

• Market Share: In Europe, the demand for sustainable and environmentally responsible products is a major driver for the print-on-demand market.
• Key Drivers: Growing consumer interest in sustainable and eco-friendly printing solutions, mature e-commerce infrastructure, and heightened demand for customized fashion and home décor.
• Trends: Emphasis on environmental responsibility in production, innovation in digital printing technology, and increasing adoption of personalized products in various industries.

3. Asia Pacific

• Market Share: The fastest-growing regional market, driven by growing internet penetration, smartphone adoption, and a large number of online shoppers.
• Key Drivers: Expanding e-commerce markets, youthful demographics, growing disposable incomes, strong manufacturing base, and governmental support for innovation and digitalization.
• Trends: Rapid adoption of POD in consumer goods, emphasis on unique and personalized products, and leveraging Asia-Pacific’s robust supply chain and production capabilities for efficient fulfillment.​

4. South and Central America

• Market Share: Emerging but smaller market share compared to North America, Europe, and Asia-Pacific.
• Key Drivers: Rising internet penetration, increasing online shopping habits, and growing interest in customized products among younger consumers.
• Trends: Development of local POD platforms and increasing participation in global e-commerce ecosystems.

5. Middle East and Africa

• Market Share: Emerging market with growth potential driven by increased digital adoption and economic development in key countries like the UAE, Saudi Arabia, and South Africa.
• Key Drivers: Increasing internet penetration, government initiatives for the digital economy, and demand for personalized merchandise.
• Trends: Growth in digital printing infrastructure and increasing regional production capabilities aimed at reducing shipping times.

Print On Demand Market Players Density: Understanding Its Impact on Business Dynamics

The print-on-demand market is witnessing intensified competition due to the presence of major global technology providers alongside emerging niche players and specialized startups. Companies are actively innovating to strengthen their market position and meet the growing demand for intelligent decision-making platforms across industries.

The competitive landscape is driving vendors to differentiate through:

• Vendors are investing substantially in AI-assisted design automation and generative design tools to produce ready-for-market products faster, more affordably, and in a more personalized style.
• Easy integration with prominent e-commerce platforms (e.g., Shopify, Etsy, Amazon, WooCommerce) provides a key competitive advantage.
• Established vendors are also branching out from apparel categories into home décor, accessories, and drinkware, extending their customer and application market base.

Opportunities and Strategic Moves

• Strategic alliances between printing providers and logistics networks are being established to overcome profitability challenges caused by high global shipping costs and fulfillment delays.
• Personalization is transforming from a niche trend into a mainstream expectation. Over 36% of consumers prefer customized items, and 48% are willing to wait longer for them.
• Augmented reality (AR) integration in prints is an emerging differentiator, enhancing customer engagement through interactive product visualizations.

Major Companies Operating in the Print On Demand Market Are:

1. Printful, Inc.- United States
2. VistaPrint- Netherlands
3. T-Pop- France
4. CustomCat- United States
5. Apliiq- United States
6. Amplifier- United States
7. Gelato- Norway
8. Teelaunch- United States
9. Redbubble Group- Australia
10. Printsome- United Kingdom
11. Printify, Inc.- United States
12. Printed Mint- United States

Disclaimer: The companies listed above are not ranked in any particular order.

Print On Demand Market News and Recent Developments

• For instance, on May 13, 2025, Gelato released 149 new features to its production management platform, GelatoConnect, aimed at accelerating efficiency, automation, and scalability for print service providers. Among the key updates were web-to-print storefront integrations with platforms such as Shopify, Etsy, Infigo, and Pressero, enabling plug-and-play setups without requiring code or engineering resources.
• In March 2024, Gelato Launches The Print Industry’s Production Platform 3.0 – GelatoConnect. GelatoConnect, a production print platform that connects procurement, workflow, and logistics to optimize printers’ efficiency, quality, and profitability.
• In April 2022, VistaPrint announced the acquisition of Depositphotos, Inc., a microstock agency, and Crello, an online graphic editing provider. With these acquisitions, VistaPrint rebranded as Vista, encompassing Vista x Wix, VistaPrint, Crello, and 99designs. In addition, the company rebranded Crello as VistaCreate.

Print On Demand Market Report Coverage and Deliverables

The "Print On Demand Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:

• Print On Demand Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Print On Demand Market trends, as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed PEST and SWOT analysis
• Print On Demand Market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments in the Print On Demand Market. Detailed company profiles