Vehicle Roadside Assistance Market Growth, Trends & Forecast by 2031
Vehicle Roadside Assistance Market Size and Forecast (2021 - 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Report Coverage : by Service type (Towing services, Tire replacement, Battery jump, Lockout service, Others, Provider type (Motor insurance companies, automotive OEMs, automotive clubs, others), Vehicle (Passenger cars, commercial vehicle, Two wheelers, End user(Individual consumer, corporate and fleet operators, government and municipal agencies and Geography
- Report Date : Jan 2026
- Report Code : TIPRE00042074
- Category : Technology, Media and Telecommunications
- Status : Upcoming
- Available Report Formats :
- No. of Pages : 150
The vehicle roadside assistance market size is projected to reach US$ 57.42 billion by 2031 from US$ 40.58 billion in 2024. The market is expected to register a CAGR of 5.09% during 2025–2031.
Vehicle Roadside Assistance Market AnalysisThe vehicle roadside assistance market is growing consistently with the increase in global vehicle ownership, rising breakdown occurrences, and the implementation of advanced technologies such as AI, GPS, and telematics. The demand is further triggered by the increasing usage of electric vehicles (EVs), which need specialized roadside assistance. Consolidation between insurers, automotive clubs, and technology companies is strengthening service networks and digital platforms.
Vehicle Roadside Assistance Market OverviewVehicle roadside assistance services offer motorists urgent assistance for breakdowns, accidents, and other vehicle-related emergencies. Services range from towing and tire change to battery jump-starts, fuel delivery, and lockout services, and now, more and more, mobile charging of EVs. Providers include motor insurers and vehicle OEMs, as well as digital platforms and vehicle clubs. The industry is transforming with the adoption of mobile apps, predictive analytics, and telematics to enhance speed of response and customer satisfaction.
Strategic Insights
Vehicle Roadside Assistance Market Drivers and OpportunitiesMarket Drivers:
- Increased Global Car Ownership: A Global rise in car registrations, particularly in emerging economies, is broadly boosting demand for roadside assistance services. More individuals and businesses are buying cars, and therefore, the need for an assurance of safety during failures or emergencies is becoming more essential.
- Rising Vehicle-Breakdown Events: Growing fleet ages and the rising complexity of automotive electronics are causing an increasing number of breakdowns. This development is pushing roadside assistance networks to expand and inducing more specialized services to emerge.
- Integration of Technology & Telematics: The implementation of AI, GPS, and connected-car diagnostics is revolutionizing roadside assistance provision. These technologies facilitate quick response times, predictive maintenance notifications, and better customer experience via digital communication and real-time tracking.
Market Opportunities:
- Growth in Emerging Markets with Increasing Vehicle Ownership: Parts of Asia-Pacific and Latin America are experiencing accelerated vehicle ownership growth, fueled by an increasing middle class and urbanization. Such markets offer considerable opportunities for roadside assistance companies to grow their presence with scalable and affordable service models.
- Mobile App Integration and Digital Platforms: Introducing roadside services to mobile apps makes it possible for users to make a request for help, monitor service vehicles, and receive digital payments with ease. It increases transparency, convenience, and customer satisfaction, particularly among technology users.
- EV and Autonomous Vehicle Support Services: The rise of electric and autonomous vehicles is creating new service segments. Roadside assistance providers are investing in specialized training, mobile EV charging units, and diagnostic tools to cater to the unique needs of these advanced vehicle types, positioning themselves for future growth.
The vehicle roadside assistance market share is evaluated across different segments for a better understanding of its composition, growth prospects, and emerging trends. Below is the standard segmentation approach used in most industry reports:
By Service Type:
- Towing Services: Towing services represent the most frequently used roadside assistance product for helping move vehicles to repair shops or places of safety in the event of breakdowns or accidents.
- Tire Replacement: This service includes on-site tire change or repair for vehicles experiencing flat or damaged tires, ensuring minimal disruption to travel.
- Battery Jump/Replacement: Roadside providers offer battery jump-starts or replacements for vehicles with dead or malfunctioning batteries, especially during extreme weather conditions.
By Provider Type:
- Motor Insurance Companies: Insurance operators package roadside assistance as part of car insurance policies to increase customer value and retention.
- Automotive OEMs: Original Equipment Manufacturers provide manufacturer-branded roadside assistance as an extension of vehicle warranty or service plans.
- Automotive Clubs: AAA and RAC are examples of clubs that offer membership-supported roadside assistance with large service networks and perks.
- Independent Warranty Providers: Third-party warranty companies provide roadside assistance as a component of extended vehicle protection packages.
- App-based Digital Platforms: Technology-based platforms such as Urgent.ly and Honk Technologies provide on-demand roadside assistance through mobile apps and GPS tracking.
- Fleet & Leasing Companies: Commercial fleet owners and leasing companies offer roadside assistance to maintain uptime and business continuity.
By Vehicle Type:
- Passenger Cars: The largest segment, passenger cars, generates most of the roadside service demand because of broad ownership and use.
- Commercial Vehicles: Includes trucks, vans, and buses requiring specialized roadside services to minimize business disruptions.
- Two-Wheelers: Motorcycles and scooters are increasingly covered under roadside plans, especially in urban and emerging markets.
By Geography:
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East and Africa
The vehicle roadside assistance market in Asia-Pacific is expected to witness the fastest growth during the forecast period, driven by rising vehicle ownership, urbanization, and government incentives for electric vehicles and digital mobility platforms.
Market Report Scope
Vehicle Roadside Assistance Market Share Analysis by GeographyThe vehicle roadside assistance market shows a different growth trajectory in each region due to factors such as vehicle ownership rates, infrastructure development, insurance penetration, and digital adoption. Below is a summary of market share and trends by region:
1. North America
Market Share:
Leads the market share in 2024, driven by mature automotive infrastructure and widespread insurance coverage.
Key Drivers:
- Large vehicle fleets and high vehicle ownership
- Legacy roadside clubs like AAA
- Strong insurer partnerships and bundled service offerings
Trends:
Integration of telematics, mobile apps, and predictive dispatch systems for real-time service delivery and customer engagement.
2. Europe
Market Share:
Second-largest market with significant adoption across Western and Central Europe.
Key Drivers:
- Dense road networks and high EV penetration
- Strong insurance and warranty coverage
- Regulatory support for mobility services
Trends:
Expansion of EV roadside support, digital roadside platforms, and cross-border service interoperability.
3. Asia-Pacific
Market Share:
Fastest-growing region with a projected robust CAGR during the forecast period.
Key Drivers:
- Rapid urbanization and rising vehicle ownership
- Government subsidies for EVs and digital mobility
- Growth in the private vehicle and fleet segments
Trends:
Mobile-based roadside assistance platforms, expansion of fleet services, and localization of services for diverse markets.
4. Latin America
Market Share:
Emerging markets have seen with increasing demand for affordable and accessible roadside services.
Key Drivers:
- Growing digital adoption
- Rising private vehicle ownership
- Expansion of insurance and leasing models
Trends:
Cost-effective app-based roadside services targeting urban centers and underserved regions.
5. Middle East and Africa
Market Share:
Developing market with strong growth potential due to infrastructure investments and rising vehicle sales.
Key Drivers:
- National mobility and infrastructure initiatives
- Increasing demand for vehicle safety and support services
- Growth in tourism and commercial transport
Trends:
Integration of roadside assistance with broader mobility platforms, including smart city and fleet management systems.
Vehicle Roadside Assistance Market Players Density: Understanding Its Impact on Business DynamicsModerate Market Density and Competition
The vehicle roadside assistance market is moderately concentrated, with key players such as AAA, Agero Inc., Allianz Partners, RAC Motoring Services, and AA plc dominating the landscape. These companies maintain a competitive advantage through extensive service networks, strategic insurer partnerships, and continuous investment in digital technologies.
This competitive environment pushes vendors to differentiate through:
- App-based platforms with real-time tracking and dispatch optimization
- Telematics integration for predictive diagnostics and service automation
- Bundled roadside services with insurance and OEM warranties
- EV-specific roadside support, including mobile charging and battery diagnostics
- Partnering with insurers and OEMs for bundled services
- Investing in AI and predictive analytics for faster dispatch
- Expanding EV-specific roadside services and mobile charging
- AAA – United States
- Agero Inc. – United States
- Allianz Partners – Germany
- RAC Motoring Services – United Kingdom
- AA plc – United Kingdom
- Urgent.ly – United States
- Honk Technologies – United States
- Good Sam Enterprises – United States
- Better World Club – United States
- Roadside Masters – United States
Disclaimer: The companies listed above are not ranked in any particular order.
Other Companies Analyzed During the Course of Research:- Bosch Mobility Solutions
- Volvo Assistance
- OnStar (General Motors)
- Toyota Roadside Assistance
- Ford Roadside Assistance
- Hyundai Mobility Services
- AXA Assistance
- National General Motor Club
- Asurion Roadside Services
- Blink Roadside Assistance
- Mach1 Services
- AutoVantage
- Cross Country Motor Club
- Paragon Motor Club
AAA partners with Apple to offer satellite-based roadside assistance on iPhone 15
- AAA now provides roadside services through Apple's satellite-based Roadside Assistance feature on the iPhone 15 lineup, allowing stranded drivers to request help even without cellular service. This innovation enhances accessibility and safety for motorists in remote areas.
Agero becomes the exclusive roadside provider for Polestar EVs in the U.S.
- Agero Inc. has partnered with Polestar to deliver specialized roadside assistance for electric vehicles, including mobile charging and crash detection. The company serviced over 250,000 EV incidents last year and continues to expand its digital capabilities.
The "Vehicle Roadside Assistance Market Size and Forecast (2025–2031)" report provides a detailed analysis of the market covering below areas:
- Vehicle Roadside Assistance Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Vehicle Roadside Assistance Market trends, as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST and SWOT analysis
- Vehicle Roadside Assistance Market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments in the Vehicle Roadside Assistance Market
- Detailed company profiles
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
As of 2025, The vehicle roadside assistance market size is projected to reach US$ 57.42 billion by 2031 from US$ 40.58 billion in 2024. The market is expected to register a CAGR of 5.09% during 2025–2031.
Expansion is fueled by growth in global vehicle ownership, breakdown incidents, growing EV take-up, and collaborations between insurers and manufacturers.
In-demand services are towing, battery jump-starts, tire replacement, and lockouts, which mirror typical roadside breakdowns.
North America dominates the market, followed by Europe and Asia-Pacific, where the latter is growing at the quickest rate, owing to increasing vehicle ownership and digital mobility programs.
Leading players include AAA, Agero Inc., Allianz Partners, RAC Motoring Services, AA plc, Urgent.ly, Honk Technologies, and Bosch Mobility Solutions.
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