Vehicle Roadside Assistance Market Growth, Trends & Forecast by 2031

The vehicle roadside assistance market size is projected to reach US$ 57.42 billion by 2031 from US$ 40.58 billion in 2024. The market is expected to register a CAGR of 5.09% during 2025–2031.

Vehicle Roadside Assistance Market Analysis

The vehicle roadside assistance market is growing consistently with the increase in global vehicle ownership, rising breakdown occurrences, and the implementation of advanced technologies such as AI, GPS, and telematics. The demand is further triggered by the increasing usage of electric vehicles (EVs), which need specialized roadside assistance. Consolidation between insurers, automotive clubs, and technology companies is strengthening service networks and digital platforms.

Vehicle Roadside Assistance Market Overview

Vehicle roadside assistance services offer motorists urgent assistance for breakdowns, accidents, and other vehicle-related emergencies. Services range from towing and tire change to battery jump-starts, fuel delivery, and lockout services, and now, more and more, mobile charging of EVs. Providers include motor insurers and vehicle OEMs, as well as digital platforms and vehicle clubs. The industry is transforming with the adoption of mobile apps, predictive analytics, and telematics to enhance speed of response and customer satisfaction.

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Vehicle Roadside Assistance Market: Strategic Insights

Vehicle Roadside Assistance Market Drivers and Opportunities

Market Drivers:

• Increased Global Car Ownership: A Global rise in car registrations, particularly in emerging economies, is broadly boosting demand for roadside assistance services. More individuals and businesses are buying cars, and therefore, the need for an assurance of safety during failures or emergencies is becoming more essential.
• Rising Vehicle-Breakdown Events: Growing fleet ages and the rising complexity of automotive electronics are causing an increasing number of breakdowns. This development is pushing roadside assistance networks to expand and inducing more specialized services to emerge.
• Integration of Technology & Telematics: The implementation of AI, GPS, and connected-car diagnostics is revolutionizing roadside assistance provision. These technologies facilitate quick response times, predictive maintenance notifications, and better customer experience via digital communication and real-time tracking.

Market Opportunities:

• Growth in Emerging Markets with Increasing Vehicle Ownership: Parts of Asia-Pacific and Latin America are experiencing accelerated vehicle ownership growth, fueled by an increasing middle class and urbanization. Such markets offer considerable opportunities for roadside assistance companies to grow their presence with scalable and affordable service models.
• Mobile App Integration and Digital Platforms: Introducing roadside services to mobile apps makes it possible for users to make a request for help, monitor service vehicles, and receive digital payments with ease. It increases transparency, convenience, and customer satisfaction, particularly among technology users.
• EV and Autonomous Vehicle Support Services: The rise of electric and autonomous vehicles is creating new service segments. Roadside assistance providers are investing in specialized training, mobile EV charging units, and diagnostic tools to cater to the unique needs of these advanced vehicle types, positioning themselves for future growth.

Vehicle Roadside Assistance Market Report Segmentation Analysis

The vehicle roadside assistance market share is evaluated across different segments for a better understanding of its composition, growth prospects, and emerging trends. Below is the standard segmentation approach used in most industry reports:

By Service Type:

• Towing Services: Towing services represent the most frequently used roadside assistance product for helping move vehicles to repair shops or places of safety in the event of breakdowns or accidents.
• Tire Replacement: This service includes on-site tire change or repair for vehicles experiencing flat or damaged tires, ensuring minimal disruption to travel.
• Battery Jump/Replacement: Roadside providers offer battery jump-starts or replacements for vehicles with dead or malfunctioning batteries, especially during extreme weather conditions.

By Provider Type:

• Motor Insurance Companies: Insurance operators package roadside assistance as part of car insurance policies to increase customer value and retention.
• Automotive OEMs: Original Equipment Manufacturers provide manufacturer-branded roadside assistance as an extension of vehicle warranty or service plans.
• Automotive Clubs: AAA and RAC are examples of clubs that offer membership-supported roadside assistance with large service networks and perks.
• Independent Warranty Providers: Third-party warranty companies provide roadside assistance as a component of extended vehicle protection packages.
• App-based Digital Platforms: Technology-based platforms such as Urgent.ly and Honk Technologies provide on-demand roadside assistance through mobile apps and GPS tracking.
• Fleet & Leasing Companies: Commercial fleet owners and leasing companies offer roadside assistance to maintain uptime and business continuity.

By Vehicle Type:

• Passenger Cars: The largest segment, passenger cars, generates most of the roadside service demand because of broad ownership and use.
• Commercial Vehicles: Includes trucks, vans, and buses requiring specialized roadside services to minimize business disruptions.
• Two-Wheelers: Motorcycles and scooters are increasingly covered under roadside plans, especially in urban and emerging markets.

By Geography:

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa

The vehicle roadside assistance market in Asia-Pacific is expected to witness the fastest growth during the forecast period, driven by rising vehicle ownership, urbanization, and government incentives for electric vehicles and digital mobility platforms.

Vehicle Roadside Assistance Market Regional Insights

The regional trends and factors influencing the Vehicle Roadside Assistance Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Vehicle Roadside Assistance Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Vehicle Roadside Assistance Market Report Scope

Vehicle Roadside Assistance Market Players Density: Understanding Its Impact on Business Dynamics

The Vehicle Roadside Assistance Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Vehicle Roadside Assistance Market Share Analysis by Geography

The vehicle roadside assistance market shows a different growth trajectory in each region due to factors such as vehicle ownership rates, infrastructure development, insurance penetration, and digital adoption. Below is a summary of market share and trends by region:

1. North America

Market Share:

Leads the market share in 2024, driven by mature automotive infrastructure and widespread insurance coverage.

Key Drivers:

• Large vehicle fleets and high vehicle ownership
• Legacy roadside clubs like AAA
• Strong insurer partnerships and bundled service offerings

Trends:

Integration of telematics, mobile apps, and predictive dispatch systems for real-time service delivery and customer engagement.

2. Europe

Market Share:

Second-largest market with significant adoption across Western and Central Europe.

Key Drivers:

• Dense road networks and high EV penetration
• Strong insurance and warranty coverage
• Regulatory support for mobility services

Trends:

Expansion of EV roadside support, digital roadside platforms, and cross-border service interoperability.

3. Asia-Pacific

Market Share:

Fastest-growing region with a projected robust CAGR during the forecast period.

Key Drivers:

• Rapid urbanization and rising vehicle ownership
• Government subsidies for EVs and digital mobility
• Growth in the private vehicle and fleet segments

Trends:

Mobile-based roadside assistance platforms, expansion of fleet services, and localization of services for diverse markets.

4. Latin America

Market Share:

Emerging markets have seen with increasing demand for affordable and accessible roadside services.

Key Drivers:

• Growing digital adoption
• Rising private vehicle ownership
• Expansion of insurance and leasing models

Trends:

Cost-effective app-based roadside services targeting urban centers and underserved regions.

5. Middle East and Africa

Market Share:

Developing market with strong growth potential due to infrastructure investments and rising vehicle sales.

Key Drivers:

• National mobility and infrastructure initiatives
• Increasing demand for vehicle safety and support services
• Growth in tourism and commercial transport

Trends:

Integration of roadside assistance with broader mobility platforms, including smart city and fleet management systems.

Vehicle Roadside Assistance Market Players Density: Understanding Its Impact on Business Dynamics

Moderate Market Density and Competition

The vehicle roadside assistance market is moderately concentrated, with key players such as AAA, Agero Inc., Allianz Partners, RAC Motoring Services, and AA plc dominating the landscape. These companies maintain a competitive advantage through extensive service networks, strategic insurer partnerships, and continuous investment in digital technologies.

This competitive environment pushes vendors to differentiate through:

• App-based platforms with real-time tracking and dispatch optimization
• Telematics integration for predictive diagnostics and service automation
• Bundled roadside services with insurance and OEM warranties
• EV-specific roadside support, including mobile charging and battery diagnostics

Opportunities and Strategic Moves

• Partnering with insurers and OEMs for bundled services
• Investing in AI and predictive analytics for faster dispatch
• Expanding EV-specific roadside services and mobile charging

Major Companies Operating in the Vehicle Roadside Assistance Market Are:

1. AAA – United States
2. Agero Inc. – United States
3. Allianz Partners – Germany
4. RAC Motoring Services – United Kingdom
5. AA plc – United Kingdom
6. Urgent.ly – United States
7. Honk Technologies – United States
8. Good Sam Enterprises – United States
9. Better World Club – United States
10. Roadside Masters – United States

Disclaimer: The companies listed above are not ranked in any particular order.

Other Companies Analyzed During the Course of Research:

1. Bosch Mobility Solutions
2. Volvo Assistance
3. OnStar (General Motors)
4. Toyota Roadside Assistance
5. Ford Roadside Assistance
6. Hyundai Mobility Services
7. AXA Assistance
8. National General Motor Club
9. Asurion Roadside Services
10. Blink Roadside Assistance
11. Mach1 Services
12. AutoVantage
13. Cross Country Motor Club
14. Paragon Motor Club

Vehicle Roadside Assistance Market News and Recent Developments

AAA partners with Apple to offer satellite-based roadside assistance on iPhone 15

• AAA now provides roadside services through Apple's satellite-based Roadside Assistance feature on the iPhone 15 lineup, allowing stranded drivers to request help even without cellular service. This innovation enhances accessibility and safety for motorists in remote areas.

Agero becomes the exclusive roadside provider for Polestar EVs in the U.S.

• Agero Inc. has partnered with Polestar to deliver specialized roadside assistance for electric vehicles, including mobile charging and crash detection. The company serviced over 250,000 EV incidents last year and continues to expand its digital capabilities.

Vehicle Roadside Assistance Market Report Coverage and Deliverables

The "Vehicle Roadside Assistance Market Size and Forecast (2025–2031)" report provides a detailed analysis of the market covering below areas:

• Vehicle Roadside Assistance Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Vehicle Roadside Assistance Market trends, as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed PEST and SWOT analysis
• Vehicle Roadside Assistance Market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments in the Vehicle Roadside Assistance Market
• Detailed company profiles