Scandinavian Frozen Potato and Sweet Potato Market Growth Opportunities and Forecast by 2031

The Scandinavian frozen potato and sweet potato market size is projected to grow from US$ 402.48 million in 2023 to US$ 564.28 million by 2031; the market is expected to register a CAGR of 4.3% during 2023–2031. The increasing demand for organic frozen products is expected to be a key trend in the market.

Scandinavian Frozen Potato and Sweet Potato Market Analysis

Frozen sweet potato and potato products offer a convenient and versatile option for incorporating these nutritious root vegetables into one's meal. Whether in the form of fries, wedges, nuggets, hashbrowns, or other products, these frozen products provide a time-saving solution for busy individuals seeking a healthy addition to their diet. The increasing consumer demand for healthier snacking alternatives has driven the requirement for frozen sweet potato products as they are rich in vitamins, minerals, and fiber. The freezing of sweet potatoes helps prevent the nutritional content and ensures the extended shelf life.

Scandinavian Frozen Potato and Sweet Potato Market Overview

Potatoes are among the major staple food products and are consumed either as fresh or in processed form. Over the past few years, people's lifestyle has changed dramatically. They are spending most of their time in their offices and workplaces. Therefore, due to lack of time, they prefer convenience, ready-to-eat, and instant food products that require minimum cooking time and effort. This factor is expected to significantly drive the frozen potato and sweet potato market in the region. Also, the younger population and children love snacking during their free time. Frozen potatoes and sweet potatoes are widely consumed by children and younger people due to their crispy texture and the availability of different products with a variety of flavors and shapes. These factors are also driving the growth of the frozen potato and sweet potato market.

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Scandinavian Frozen Potato and Sweet Potato Market: Strategic Insights

Scandinavian Frozen Potato and Sweet Potato Market

• Market Size 2023
  US$ 402.48 Million
• Market Size 2031
  US$ 564.28 Million

Market Dynamics

GROWTH DRIVERS

• Rise in Demand for Frozen Snacks
• Strategic Initiatives by Key Market Players

FUTURE TRENDS

• Increasing Demand for Organic Frozen Products

OPPORTUNITIES

• Expansion of E-Commerce and Food Service Industries

Regional Overview

• Sweden
• Denmark
• Norway

Market Segmentation

Product Type

• Frozen Potato
• Frozen Sweet Potato

Category

• Organic
• Conventional

End User

• Food Retail
• Food Service

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Scandinavian Frozen Potato and Sweet Potato Market Drivers and Opportunities

Strategic Initiatives by Key Market Players

Frozen potato and sweet potato manufacturers in Sweden, Norway, and Denmark are significantly involved in strategic developments such as product launches, product development, mergers and acquisitions, and collaborations to attract consumers and enhance their market position. The major players in the industry are expanding their presence by forming partnerships and increasing distribution networks. For instance, in March 2024, Lamb Weston and ILG Food Group collaborated to expand their partnership in Sweden. Lamb Weston is a leading frozen potato brand, and ILG Food Group is a market leader in the Mediterranean food service market. Lamb Weston will supply numerous wholesalers through its distribution network.

Expansion of E-Commerce and Food Service Industries

The food service industry's expansion across Sweden, Norway, and Denmark plays a pivotal role in propelling the market for frozen potatoes and sweet potatoes. Restaurants, cafes, and fast-food outlets—the integral components of the food service sector—are increasingly incorporating frozen potato and sweet potato products into their offerings. This integration is driven by the products' versatility, ease of storage, and ability to reduce preparation times, thereby increasing operational efficiency. As these establishments strive to meet diverse culinary preferences and dietary needs, the demand for innovative and high-quality frozen potato products sees a marked increase. It expands the consumer base but encourages producers to innovate their offerings, providing lucrative growth opportunities for the market. According to Science Space, in Denmark, the fast-food industry has witnessed significant growth with the increasing number of branches of fast-food providers. McDonald's holds the largest market share, followed by Burger King and Sunset Boulevard. These outlets are present in major cities such as Copenhagen, Aarhus, and Odense.

Scandinavian Frozen Potato and Sweet Potato Market Report Segmentation Analysis

Key segments that contributed to the derivation of the Scandinavian frozen potato and sweet potato market analysis are product type, category, and end user.

• By product type, the market is segmented into frozen potato and frozen sweet potato. The frozen potato segment held the largest market share in 2023. Based on frozen potato, the Scandinavian frozen potato and sweet potato market is segmented into French fries, hash brown, shaped, mashed, battered/cooked, topped/stuffed, and others. The French fries segment is further segmented into regular/straight cut fries, crinkle-cut fries, and others. The French fries segment accounted for the largest market share in 2023. By frozen sweet potato, the market is segmented into fries, nuggets and puffs, wedges, hash browns, and others.
• In terms of category, the market is segmented into organic and conventional.
• By end user, the market is segmented into food retail and food service.

Scandinavian Frozen Potato and Sweet Potato Market Share Analysis by Country

The scope of the Scandinavian frozen potato and sweet potato market report is further divided into Sweden, Denmark, and Norway. Denmark is expected to record the highest CAGR during the forecast period. Denmark is known for its high living standards and robust economy, presenting a dynamic market for frozen potato and sweet potato products. The country has a well-developed retail sector, and the increasing consumer demand for convenience food options drives the frozen potato and sweet potato market. Additionally, the retail landscape dominated by supermarkets and hypermarkets such as Fotex, Bilka, and Netto offers extensive shelf space for frozen potato and sweet potato products, while online grocery shopping and home delivery services are gaining traction. Also, the country's cold chain logistics market is highly developed, ensuring efficient and temperature-controlled transportation and storage. Major transportation and logistics companies are expanding their presence in the country. For instance, Lineage Logistics LLC expanded its cold storage facility in the Port of Aarhus, Denmark, following the acquisition of several companies, including Lundsøe Køl og Frys, Super Frost Sjaelland, Coldstar ApS, and Claus Sørensen A/S.

Scandinavian Frozen Potato and Sweet Potato Market Report Scope

Scandinavian Frozen Potato and Sweet Potato Market News and Recent Developments

The Scandinavian frozen potato and sweet potato market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the Scandinavian frozen potato and sweet potato market are listed below:

• Lamb Weston and ILG Food Group collaborated to expand their partnership in Sweden. Lamb Weston, a leading frozen potato brand, and ILG Food Group, a market leader in the Mediterranean food service market, are collaborating to strengthen their collaboration, with Lamb Weston supplying numerous wholesalers through its distribution network. (Source: Lamb Weston, Newsletter, March 2024)

Scandinavian Frozen Potato and Sweet Potato Market Report Coverage and Deliverables

The "Scandinavian Frozen Potato and Sweet Potato Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:

• Scandinavian frozen potato and sweet potato market size and forecast for all the key market segments covered under the scope
• Scandinavian frozen potato and sweet potato market trends, as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed Porter's Five Forces and SWOT analysis
• Scandinavian frozen potato and sweet potato market analysis covering key market trends, country framework, major players, regulations, and recent market developments.
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the Scandinavian frozen potato and sweet potato market
• Detailed company profiles