Self-Tanning Products Market Size, Share & Forecasts | 2028

Self-Tanning Products Market Forecast to 2028 - COVID-19 Impact and Global Analysis by Product Type (Cream & Lotion, Serum, Mist, and Others), Category (Natural & Organic and Conventional), and Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Retail, and Others)

Publication Month : Jan 2023

  • Report Code : TIPRE00020568
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 154
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The self-tanning products market size is expected to grow from US$ 1,078.36 million in 2022 to US$ 1,519.59 million by 2028; it is estimated to register a CAGR of 5.9% from 2022 to 2028.

Self-tanning products, also known as sunless tanning products or fake tanners, are used to get a tanned or bronzed skin tone without direct exposure to sunlight. The harmful UV rays of sunlight can cause potential skin damage and increase the risk of skin cancers. This factor is significantly driving the demand for self-tanning products. Moreover, a rising number of celebrities embracing a tanned look is also expected to boost the adoption of self-tanning products, especially among young consumers.

In 2021, Europe held the largest share of the global self-tanning products market. The changing trends in consumer lifestyle and skincare routine are driving the self-tanning products market in Europe. The wellness industry in the region is gradually adapting to evolving consumer choices such as organic and natural products. Thus, manufacturers are increasingly using natural ingredients to develop self-tanning products. These factors are influencing the self-tanning products market. Moreover, the growing trend to attain a natural and glowing tan, especially in young adults, is anticipated to boost the sales of self-tanning products during the forecast period.

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Self-Tanning Products Market: Strategic Insights

Market Size Value inUS$ 1,078.36 Million in 2022
Market Size Value byUS$ 1,519.59 Million by 2028
Growth rateCAGR of 5.9% from 2022 to 2028
Forecast Period2022-2028
Base Year2022
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Impact of COVID-19 Pandemic on Self-Tanning Products Market

The COVID-19 pandemic had a mixed impact on the self-tanning product market, especially in 2020. Self-tanning products were not classified as essential products by governments of several countries, which compelled manufacturers to halt the production of these products. During the crisis, service providers in the tanning salon industry witnessed a massive setback due to the reduced demand for tanning products. However, the COVID-19 pandemic triggered a digital transformation across many industries, including cosmetic & personal care. According to data released by Bluecore, an average increase of 127% was reported in the online sale of beauty and skincare products globally in June 2020, compared to the same month in 2019. Similarly, L’Oréal reported that its sales through online channels grew from 15.6% in 2019 to 26.6% in 2020. These factors show a mixed impact of the pandemic on the self-tanning products market.

In 2021, various economies resumed operations as their governments announced relaxations in the previously imposed restrictions, which boosted the global marketplace. Further, manufacturers were permitted to operate at full capacities, which helped them overcome the demand and supply gap and other repercussions. Currently, the market situation is stable, and manufacturers are expanding their presence on online retail platforms such as, Shopify, Walmart, and ebay to boost their sales. This factor is expected to drive the growth of the self-tanning products market over the forecast period.

Global Self-Tanning Products Market Breakdown – by Region

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Market Insights

Growth of Global Cosmetic Industry

In recent times, health and skin care awareness has increased significantly across the globe. The increase in developments in sustainable cosmetics, advertising strategies, and innovative product branding are the major factors responsible for establishing the cosmetic industry. Also, the rise in health concerns about skin diseases and other health risks associated with environmental and sun exposure has increased the demand for cosmetic product offerings. Women are increasingly adding grooming products into their daily routines. The cosmetics market in Europe and North America is well established, whereas the cosmetic industry is significantly growing in Asia Pacific and the Middle East & Africa. With the rising number of product launches, consumers can choose from multiple brands available in the market. As per the data published in L'Oréal's 2020 annual report, the global beauty markets witnessed a growth rate of 8% in 2019. Thus, the rising expenditure on beauty products aids in the growth of the global cosmetic industry. Self-tanning products are becoming increasingly popular as people are fond of bronze and tanned skin tones. Also, these products are convenient to use as they impart desired skin tone without sun exposure and sun damage. Thus, the growth of the cosmetics industry across the globe and the increased use of self-tanners are driving the self-tanning products market.

Product Type-Based Insights

Based on product type, the global self-tanning products market is segmented into cream & lotion, serum, mist, and others. The cream & lotion segment held the largest share of the global self-tanning products market in 2021; however, the mist segment is expected to register the highest CAGR from 2022 to 2028. A self-tanning mist contains a water-based tanning formulation, making it convenient for application. It consists of a 360-degree wide-angle jet applicator that completes and evenly distributes the product across the face and dries instantly due to light consistency. Customers prefer self-tanning mist for touch-up purposes as well. Therefore, owing to the primary advantage of its hassle-free application, the mist segment is gaining popularity among many consumers across the globe.

Self-Tanning Products Market, by Product Type – 2022 and 2028

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Distribution Channel-Based Insights

Based on distribution channel, the global self-tanning products market is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others. The supermarkets & hypermarkets segment held the largest share of the global self-tanning products market in 2021; however, the online retail segment is expected to register the highest CAGR from 2022 to 2028. Online retail stores offer various products with heavy discounts. Also, consumers can conveniently buy desirable products remotely. Furthermore, home delivery services attract a large group of customers to shop through e-commerce platforms such as, Walmart, and E-bay. Moreover, these websites offer descriptive product information and user reviews, which helps buyers compare products and make informed decisions. During the COVID-19 pandemic, online retail channels became popular as they offered home delivery services. Owing to all these factors, online retail is one of the fastest-growing distribution channels.

A few players operating in the global self-tanning products market include Bondi Sands Pty Ltd, KAO Corp, PZ Cussons Plc, Supernova UK Pty Ltd, Epic Etailers LLC, Loreal SA, HotHouse Beauty Ltd, Johnson & Johnson, Coty Inc, and Edgewell Personal Care Co. Market players are focusing on providing high-quality products to fulfill customer demand. They are also focusing on strategies such as investments in research and development activities and mergers & acquisitions.

Report Spotlights

  • Progressive industry trends in the self-tanning products market to help players develop effective long-term strategies
  • Business growth strategies adopted by developed and developing countries
  • Quantitative analysis of the self-tanning products market from 2020 to 2028
  • Estimation of global demand for self-tanning products
  • PEST analysis to illustrate the political, economic, social, and technological factors impacting the global self-tanning products market growth.
  • Recent developments to understand the competitive market scenario
  • Market trends and outlook, as well as factors driving and restraining the growth of the self-tanning products market
  • Assistance in decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
  • Self-tanning products market size at various nodes
  • Detailed overview and segmentation of the market, as well as the self-tanning products’ industry dynamics
  • Size of the self-tanning products market in various regions with promising growth opportunities

Company Profiles

  • Bondi Sands Pty Ltd
  • KAO Corp
  • PZ Cussons Plc
  • Supernova UK Pty Ltd
  • Epic Etailers LLC
  • Loreal SA
  • HotHouse Beauty Ltd
  • Johnson & Johnson
  • Coty Inc
  • Edgewell Personal Care Co
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Product Type, Category, and Distribution Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions

Can you list some of the major players operating in the global self-tanning products market?

The major players operating in the global self-tanning products market are Bondi Sands Pty Ltd, KAO Corp, PZ Cussons Plc, Supernova UK Pty Ltd, Epic Etailers LLC, Loreal SA, HotHouse Beauty Ltd, Johnson & Johnson, Coty Inc, and Edgewell Personal Care Co

What are the opportunities for self-tanning products in the global market?

Rising popularity of natural & organic self-tanning products due to shifting preference towards chemicals-free, herbal, and all-natural personal care products can provide lucrative growth opportunities to the self-tanning products market.

Based on product type, why does the creams & lotions segment have the largest revenue share?

Based on product type, the cream & lotion segment mainly has the largest revenue share. Creams and lotions are easy to apply, provides hydration, spread evenly, and are available across various small as well as large retail stores. These factors are driving the segment’s growth.

What is the largest region of the global self-tanning products market?

Europe accounted for the largest share of the global self-tanning products market. Europe has well-established cosmetic and personal care industry. Consumers have access to a wide range of brands of self-tanning products due to the presence of strong retail infrastructure. Moreover, there is a high influence of celebrities and social media trends on lifestyle of consumers. All these factors are driving the growth of self-tanning products market across Europe

Based on distribution channel, which segment is projected to grow at the fastest CAGR over the forecast period?

Based on distribution channel, the online retail segment is projected to grow at the fastest CAGR over the forecast period. Rapid growth of e-commerce due to the convenience of shopping a variety of products remotely and attractive offers and discounts are driving the segment’s growth

What are the key drivers for the growth of the global self-tanning products market?

Well-established global cosmetics and personal care industry coupled with increasing strategic initiatives by key players operating in the self-tanning products market are driving the market growth.

The List of Companies - Self-Tanning Products Market

  1. Bondi Sands Pty Ltd
  2. KAO Corp
  3. PZ Cussons Plc
  4. Supernova UK Pty Ltd
  5. Epic Etailers LLC
  6. Loreal SA
  7. HotHouse Beauty Ltd
  8. Johnson & Johnson
  9. Coty Inc
  10. Edgewell Personal Care Co

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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