Skincare Products Market Size & Share Analysis Forecast 2028

Skincare Products Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Product Type (Creams & Lotions, Cleansers, Serums, and Others), Category (Organic and Conventional), End User (Men, Women, and Others), and Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Retail, and Others)

  • Report Code : TIPRE00027434
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 162
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The skincare products market size was valued at US$ 115,386.46 million in 2021 and is projected to reach US$ 213,363.09 million by 2028. It is expected to grow at a CAGR of 9.2% from 2021 to 2028.

Skincare products are a range of products that help maintain skin integrity, improve attractiveness, and relieve skin disorders. These are applied to the skin to prevent premature aging, acne, and black patches. Skincare products include creams, lotions, and powders that nourish and improve the quality of the skin. These products are used regularly by both men and women for various purposes, such as moisturizing, hydrating, and cleansing. Organic and herbal skincare products have been popular in recent years. This is because people are aware of the harmful effects of synthetic chemicals on the skin. Ingredients originating from natural sources, such as leaf extracts and root extracts, are safe for the skin because they have no harmful effects.

Asia Pacific held the largest share of the global skincare products market in 2020 and is expected to grow significantly over the forecast period. Asia Pacific is one of the largest personal care and beauty products markets. People in the region heavily focus on skin care and prefer products that improve the skin. Skincare products are believed to enhance skin strength and elasticity and enhance the appearance of dry and damaged skin, making the skin soft, supple, and wrinkle-free. Thus, the growth of the personal care industry in the region and increase in demand for products that provide functional benefits to the skin are the key factors driving the skincare products market across Asia Pacific.

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Skincare Products Market: Strategic Insights

Market Size Value inUS$ 115,386.46 million in 2021
Market Size Value byUS$ 213,363.09 million by 2028
Growth rateCAGR of 9.2% from 2021 to 2028.
Forecast Period2021- 2028
Base Year2021
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Impact of COVID-19 Pandemic on Skincare Products Market

The COVID-19 pandemic affected many industries due to nationwide lockdowns, business shutdowns, and supply chain disruptions. There was a mixed impact of the pandemic on the skincare products market. Initially, due to lockdowns and business shutdowns, manufacturers suffered from a shortage of raw materials and labor, which affected their production and supply.

Furthermore, many nations are vaccinated, and governments have relaxed the restrictions imposed on manufacturing and trade. These factors are expected to drive the skincare products market over the forecast period. Thus, the COVID-19 pandemic significantly impacted the skincare products market.

Skincare Products  Market Breakdown – by Region

  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Market Insights
Growing Consumption of Antiaging Products

The growing consciousness among both the young and old consumers regarding their physical appearance has fostered the demand for anti-aging skincare products. Rising awareness among consumers about age-related skin problems such as fine lines, wrinkles, and dull skin, coupled with an increased susceptibility to spend on products that help them demonstrate their skin youthfulness, is expected to drive the market. Anti-aging creams and lotions play an essential role in an individual's life by assisting in preserving a youthful glow and moisturization. Some specially formulated products help the facial skin retain moisture, firmness, and elasticity, thus, preventing wrinkles and lines. People are highly concerned about their facial appearance and do not shy away from spending exorbitantly on such products, which is a key factor driving the segment.

Furthermore, with the growing concerns over animal welfare and the environment, several consumers are choosing cruelty-free products, which has increased the demand for vegan or plant-based ingredient fuse in skincare products. New product launches and innovations are expected to drive the market. For instance, in January 2019, Drunk Elephant launched A-Passioni vegan anti-wrinkle cream with vegan and gluten-free ingredients that restore the skin for a youthful look. Although the anti-aging products have normally been distributed by departmental stores, specialty stores have made them more reachable and widely available. These products are also being sold through online stores, salons, spas, specialty retail shops, and direct response television such as infomercials and home shopping channels.

Product Type Insights

Based on product type, the skincare products market is segmented into creams and lotions, cleansers, serums, and others. The creams and lotions segment held the largest share of the global skincare products market during the forecast period. Lotions and creams are skincare products used to keep the skin moisturized. Both products are made with a combination of oil and water. However, there is a difference in oil and water content percentages. In lotions, oil droplets are mixed in the water, and in creams, water droplets are mixed in oil.

Moreover, creams are used for various purposes, such as tan removal, brightening, oil reduction, dark circle removal, and acne removal. Lotions are used for nourishing the skin and preventing sunburns and tanning. Thus, both products have gained significant traction among users and are expected to boost the market growth for the segment during the forecast period.

Category Insights

Based on category, the skincare products market is segmented into organic and conventional. The conventional segment held a larger share in the global skincare products market over the forecast period. Conventional skincare products often consist of synthetic substances such as parabens, triclosan, formaldehyde, and phenoxyethanol. They are potentially irritating and allergenic components developed in a lab. Synthetic chemicals are hazardous to human skin, animals, and plants. Furthermore, the production of traditional skincare products emits a large amount of pollution, leaving a negative carbon footprint on the earth, thereby hindering the segment's growth. However, the easy availability and low cost of conventional skincare products are boosting the skincare products market growth.

Distribution Channel Insights

Based on distribution channel, the skincare products market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The online retail segment is projected to grow at the fastest CAGR during the forecast period. Online retail is one of the fastest-growing distribution channels due to its shopping and product delivery convenience. Online retail stores offer a wide range of products and heavy discounts. Also, consumers can conveniently buy desirable products remotely. Additionally, home delivery service attracts many consumers to shop through e-commerce portals. Moreover, these websites offer comprehensive product information and user reviews, which help buyers compare products and make informed decisions. During the COVID-19 pandemic, online retail channels gained popularity as they offered home delivery services. This factor is expected to boost the skincare products market growth for the online retail segment in the near future.

Skincare Products Market Share, by Product Type – 2020 and 2028

Skincare Products Market Share, by Product Type – 2020 and 2028
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End-User Insights

Based on end-user, the skincare products market is segmented into men, women, and others. The men segment is projected to grow at the fastest CAGR in the global skincare products market over the forecast period. The rising awareness among the male population about good hygiene and regular grooming, increasing product launches, surging celebrity endorsements, and growing disposable income are among the factors boosting the growth of the skincare products market for the men segment. In addition, the willingness to achieve better physical appearance and growth in per capita income are anticipated to bolster the sales of personal care products among the male populace, which is further expected to support the market growth during the forecast period.

The key players operating in the skincare products market include L'Oréal Groupe; Beiersdorf; Shiseido CO., LTD.; Procter and Gamble; Unilever; Himalaya Wellness Company; Lotus Herbals; VLCC Wellness; Avon Products; and Johnson and Johnson Services, Inc. These players are engaged in developing innovative products to meet the emerging consumer trends. Moreover, they are involved in mergers & acquisitions, business expansion, and partnerships to expand their market share globally.

Report Spotlights

  • Progressive industry trends in the skincare products market to help players develop effective long-term strategies
  • Business growth strategies adopted by developed and developing markets
  • Quantitative analysis of the skincare products market from 2019 to 2028
  • Estimation of global demand for skincare products 
  • Porter's five forces analysis to illustrate the efficacy of buyers and suppliers operating in the industry
  • Recent developments to understand the competitive market scenario
  • Market trends and outlook as well as factors driving and restraining the growth of the skincare products market
  • Assistance in the decision-making process by highlighting market strategies that underpin commercial interest, leading to the skincare products market growth
  • The skincare products market size at various nodes
  • Detailed overview and segmentation of the market, as well as the skincare products  industry dynamics
  • Size of the skincare products market in various regions with promising growth opportunities
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Product Type, Category, End User, and Distribution Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions

Can you list some of the major players operating in the global skin care products market?

The major players operating in the global skin care products market are L’Oreal Groupe, Shiseido Co., Procter & Gamble, Unilever, Avon Products, Johnson and Johnson Services, Inc among others.

Which region held the largest share of the global skin care products market?

In 2020, Asia-Pacific held the largest share in the global skin care products market. The rising adoption of skin care products with the increasing demand for creams and lotions, cleansers, serums, and other products are the key factors driving the market growth.

Based on product type, which segment is projected to grow at the fastest CAGR over the forecast period?

Based on product type, the creams and lotions segment is projected to grow at the fastest CAGR over the forecast period owing to the growing demand for high-quality.

What is the scope of the global skin care products market?

People have become more conscious of personal care items as their living conditions improved as a result of rapid urbanization and a rise in the working population. Many people are more inclined to utilize skin care and body care items when their disposable earnings and spending capacity rise. Consumers like skin care items such as face wash, cleansers, moisturizers, lotions, masks, serums, sunscreens, gels, and body care products. Due to rising customer demand, manufacturers in the global skin care products market are expanding their product development capability. The market's expansion is being fueled by the lucrative presence of small and medium-scale producers that are developing novel products.

Based on end users, which segment held the largest market share in 2020?

Based on end users, the women segment held the largest market share in 2020. Skin care products of various types have become increasingly popular among beauty salons, entertainment sector and various type of events. Because of their simplicity of use, these skin care products are already being embraced commercially on a big basis.

Based on category, which segment held the largest market share in 2020?

Based on category, the conventional segment held the largest market share in 2020. Since conventional skin care products are less expensive, there is a greater demand for them on the market, and they also have a longer shelf life than organic skin care products.

The List of Company - Skincare Products Market

  1. L’Oréal Groupe
  2. Beiersdorf
  3. Shiseido Co.,Ltd.
  4. Himalaya Wellness Company
  5. Procter & Gamble
  6. Unilever
  8. VLCC Wellness
  10. Johnson & Johnson Services, Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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