爽肤水市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00027893
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 153
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[研究报告]爽肤水市场预计将从2022年的11.808亿美元增长到2028年的15.9675亿美元。预计2022年至2028年复合年增长率为5.2%。

< u>市场分析

爽肤水是用于清洁、保湿和缩小皮肤毛孔的化妆品。主要市场参与者提供一系列爽肤水,例如保湿爽肤水、去角质爽肤水和护理爽肤水。保湿爽肤水质地轻盈、pH 值平衡且不干燥,有助于恢复肌肤的保护屏障,让肌肤在保湿的同时感觉充满活力。快速吸收的保湿爽肤水可软化并帮助软化干燥的皮肤,同时锁住水分,打造清新、健康的肌肤。保湿爽肤水含有神经酰胺、透明质酸和烟酰胺。保湿爽肤水中各种酸的存在为消费者提供了额外的好处,这反过来又加速了对保湿爽肤水的需求。保湿爽肤水是冬季的首选,因为它们有益于干燥或脱水的皮肤。

生长促进和挑战

化妆品和护发产品有机和天然个人护理越来越受欢迎。由于这些产品不含化学成分且成分透明,因此深受消费者欢迎。有机爽肤水适合皮肤,因为它们不会引起刺激、瘙痒或其他不良影响。有机爽肤水有多种成分可供选择,如芦荟、罗勒和印楝。它们可以减少痤疮的机会,平衡皮肤的 pH 值,补充水分和调理皮肤以获得更健康的质地,并提高营养吸收能力。这有助于收紧皮肤并最大程度地减少毛孔粗大,同时调节油脂分泌。由于这些特性,消费者对有机产品的需求不断增加。由于社交媒体的出现,消费者对有机产品的好处的认识和理解不断增强,正在加速对有机个人护理产品的需求。此外,纯素、清真、无残忍、天然、有机和植物产品的日益普及正在增加草药美容产品的消费,特别是护发和护肤产品。因此,世界各地的许多制造商正在扩大其有机产品业务,以满足不断增长的需求。假冒产品案件的增加对爽肤水市场构成了挑战。越来越多的假冒产品严重影响品牌声誉和消费者信任。因为许多顾客不知道他们购买的产品是假货,所以当产品无法正常工作、损坏或不符合他们的期望时,他们会将责任归咎于正品公司。结果,客户失去了对该品牌的信任,这可能意味着他们将来将避免从同一家零售商处购买。因此,越来越多的假冒产品案例阻碍了爽肤水市场的增长。

战略视角

报告的细分和范围

“2028 年全球爽肤水市场分析”是一项专门且深入的研究,主要关注全球市场趋势和增长机会。该报告旨在提供全球市场的概况,并按类型、类别、分销渠道和地理位置进行详细的市场细分。全球爽肤水市场近年来经历了高速增长,预计在预测期内将继续这一趋势。该报告提供了全球爽肤水消费量的重要统计数据以及主要地区和国家的需求。此外,该报告还对影响主要地区和国家爽肤水市场表现的各种因素进行了定性评估。该报告还对爽肤水市场的主要参与者及其关键战略发展进行了全面分析。还包括对市场动态的各种分析,以帮助确定关键驱动因素、市场趋势和利润丰厚的机会,进而有助于确定关键收入来源。

此外,生态系统分析和波特五力分析提供了360度了解全球爽肤水市场,帮助了解整个供应链以及影响市场增长的各种因素。

细分分析

全球爽肤水市场根据类型、类别和分销渠道进行细分。根据类型,爽肤水市场分为保湿爽肤水、去角质爽肤水和护理爽肤水。根据类别,市场分为有机市场和传统市场。护肤品市场根据分销渠道分为超市和大卖场、药店和药房、保健和美容店、网上零售等。根据类型的不同,治疗补品占据了很大的市场份额。护理爽肤水通常含有 AHA/BHA、水杨酸、乙醇酸和天然提取物等成分,有助于治疗特定的皮肤状况。处理爽肤水平衡多余油脂;镇静发红和刺激;并最大限度地减少瑕疵、黑头和毛孔粗大的出现。保湿爽肤水质地轻盈、免洗、pH 平衡且不干燥,有助于恢复肌肤的保护屏障,让肌肤在保湿的同时感觉充满活力。去角质爽肤水是化学去角质剂(例如 AHA、BHA 和 PHA)的水溶液,性质温和,适合日常使用。根据类别的不同,传统爽肤水占据了很大的市场份额。消费者越来越倾向于有机爽肤水,因为它们的大部分成分都是活性成分;然而,在合成护肤品中,活性成分仅占含量的5%至10%。传统爽肤水通常采用化学物质和成分配制而成,旨在帮助去除清洁后皮肤上残留的污垢、油脂或化妆品。

爽肤水市场,类型,2021 年和 2028 年

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区域分析

该报告详细概述了全球爽肤水市场的五个主要区域,即:北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南非和非洲。中美洲。亚太地区占据了相当大的市场份额,2021年估值超过5亿美元。该地区新兴国家的消费者由于接触社交媒体,对皮肤护理的意识日益增强,尤其是13至45岁之间的人口不断增长。在中国、印度和孟加拉国等国家工作了多年。预计这将在未来几年提振市场。此外,天然成分、多步骤护肤程序以及对玻璃皮肤的痴迷是 K-beauty(韩国美容)行业的一些趋势。该地区的消费者正在接受这些趋势,这导致对爽肤水的需求不断增加。 2021 年北美市场价值将超过 2 亿美元。在北美,医疗保健和个人护理行业蓬勃发展;美容行业在美容产品和化妆品(包括爽肤水)的消费中发挥着重要作用。

行业发展和未来机遇

报告详细概述了全球护肤品市场。五个主要区域,即:北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南非和非洲。中美洲。

  • 2022 年,mCaffeine 扩大了其护肤品产品组合,并推出了二合一爽肤精华液。
  • 2022 年,Vow Beauty 在沃尔玛推出了 BHA 2% 爽肤水。
  • 2022 年,The Klog 为春季系列推出了三步护肤程序。

新冠疫情的影响/影响地缘政治情景/经济衰退的影响

该报告详细概述了全球爽肤水市场的五个主要地区,即:北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南非和非洲。中美洲。 2020 年 COVID-19 大流行爆发后,许多行业面临前所未有的挑战。由于全国范围内的封锁、贸易禁令和旅行限制造成的供应链限制,个人护理产品制造商面临着巨大的挑战。供应链中断造成原材料短缺,影响了各种产品的生产和分销,导致价格上涨。制造单位缺乏必要的劳动力,以及由于封锁和社会疏远措施而导致专卖店、超市和便利店的当地销售暂时中断,进一步对市场销售产生了负面影响。因此,爽肤水市场的各大公司在疫情初期受到的打击最为严重。

COVID-19疫情对爽肤水市场的影响好坏参半。一些国家的政府没有将爽肤水列为必需品,迫使制造商停止生产这些产品。然而,COVID-19 大流行引发了许多行业的数字化转型,包括化妆品和个人护理产品。 2021年,随着各国政府宣布放宽此前施加的限制,多个经济体恢复运营,提振了全球市场。此外,制造商被允许满负荷运营,帮助他们克服供需缺口和其他影响。

竞争格局和主要公司

一些主要参与者和主要爽肤水经营爽肤水市场的制造商包括 Dickinson Brands、La Mer Technology Inc.、Mario Badescu Skin Care Inc.、Loreal Paris、Shiseido Co Ltd.、Procter & Inc.。 Gamble、Burt's Bees、Lush Retail Ltd、The Bodyshop International Ltd 和 Johnson & Co.约翰逊等人。

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


What are the opportunities for skin toners in the global market?

The flourishment of e-commerce and direct-to-consumer channel, is expected to provide lucrative growth opportunities to the global skin toner market during the forecast period.

Can you list some of the major players operating in the global skin toner market?

The major players operating in the global skin toner market are Johnson & Johnson Consumer Inc, L’Oréal SA, The Procter & Gamble Co, The Bodyshop International Ltd, Shiseido Co Ltd, among others.

Based on the type, why does the treatment skin toners segment have the largest revenue share?

Based on the type, the treatment skin toners segment accounted for the largest revenue share. People are increasingly using treatment toners as there are increasing incidences of skin problems among consumers. Furthermore, these products are designed specifically for oily, acne-prone skin types, and they work by removing excess oils from the surface of the pores. The result is healthier-looking, clearer skin with less shine. These benefits of treatment toner are driving its demand, hence surging the market growth.

What are the key drivers for the growth of the global skin toner market?

The rising spending on personal care and beauty products influence the demand for skin care products. Moreover, innovative product launches, increasing advertisement expenditure and high benefits of skin toner use, are some of the key driving factors for the skin toner market.

Based on distribution channel, which is the fastest-growing segment in the skin toner market?

Based on distribution channel, the skin toner market for online retail is the fastest-growing segment. The impeding e-commerce industry along with development of online shopping websites, is driving the segment’s growth. Moreover, a shift towards online retail segment is observed due to the distinct benefits such as quick service, and home delivery, easy access among others.

What is the largest region of the global skin toner market?

Asia Pacific market dominated the skin toner market and continue to be the largest segment by 2028. The growth is attributed to the increasing demand for natural ingredients and the growing influence of “clean label products” among the population in the region. Thus, manufacturers are launching natural and organic skin toners to cater to the increasing demand among consumers in the region.

The List of Companies - Skin Toner Market

  1. Dickinson Brands
  2. La Mer Technology Inc
  3. Mario Badescu Skin Care Inc
  4. Loreal Paris
  5. Shiseido Co Ltd
  6. Procter & Gamble
  7. Burt's Bees
  8. Lush Retail Ltd
  9. The Bodyshop International Ltd
  10. Johnson & Johnson

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
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Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

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  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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