Smart Display Market Global Analysis and Forecast 2021, 2028

Smart Display Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Size (Up to 12 Inches, Above 12 Inches - Up to 32 Inches, Above 32 Inches - Up to 52 Inches, and Above 52 Inches), Type (Signage, Display, and Mirror), Resolution (Full High Definition, Ultra High Definition, and Others), and Industry (Consumer & Home Appliances, Automotive, Healthcare, Retail, and Others)

Publication Month : May 2022

  • Report Code : TIPTE100000623
  • Category : Electronics and Semiconductor
  • Status : Published
  • No. of Pages : 205
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The smart display market was valued at US$ 1,443.74 million in 2021 and is expected to reach US$ 11,547.23 million by 2028; it is estimated to register a CAGR of 36.0% from 2022 to 2028.

A smart display is a digital display that can be operated using voice remote devices or Internet of Things (IoT) connected devices. For example, a smart mirror is an innovative device that records the personal information of users and the experience of shoppers in the automobile and retail sectors. Furthermore, as a cutting-edge technical solution, the smart display includes interactive and complex control functions.

High demand for smart mirrors  from the automotive industry, new and innovative features offered by smart mirrors, an increasing number of internet users and growing adoption of smart devices according to consumer preferences, surging demand for AI-powered and IoT-enabled smart home appliances, increasing trend of context-aware signage, and growing adoption of smart signage in the retail sector are the key driving factors driving the smart display market growth.

The growing retail industry is supported by increasing consumer purchasing power. Also, rapidly expanding shopping malls and retail spaces worldwide propel the demand for smart signage solutions to attract passers-by and encourage them to enter the store. As a result, the smart stores are interested in using programmatic advertising to raise brand recognition. Smart signage can also be used as a part of the payment process. Customers can pay using a mobile device instead of standing in a queue for checkout. Several retailers, such as Walmart, Alibaba, Amazon, and Carrefour, have set up smart stores worldwide. They use various smart retail solutions and technologies, such as smart signage, at the smart stores. Retailers worldwide have implemented expansion and partnership strategies to open smarter and cashier-less stores. All these factors are boosting the smart display market size.

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Smart Display Market: Strategic Insights

Market Size Value inUS$ 1,443.74 million in 2021
Market Size Value byUS$ 11,547.23 million by 2028
Growth rateCAGR of 36.0% from 2022 to 2028.
Forecast Period2022-2028
Base Year2022
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Smart Display Market Insights

Presence of Popular Brands

Once the customers get used to a particular brand’s product, they purchase other products from the same brand. Some well-known brands, such as Google; Amazon, Inc.; Bosch; Panasonic; BenQ Corporation; LG Electronics; Lenovo Group, Ltd.; Samsung Corporation; and Sony Corporation, offer various smart display solutions for automobiles, healthcare, residential, and retail industries. These brands effortlessly attract their loyal customers and are a major driving factor for the growth of the smart display market. Brands sometimes promote their products before the launch to create hype among customers. For instance, In March 2022, Xiaomi’s smart display 10 was listed on multiple websites, and the product was launched in April 2022. In January 2022, Google launched its 2nd generation Google Nest Hub smart display in India at US$ 103.24. In June 2021, Amazon launched 2 new smart display products in the Indian market; the Echo show 10 and 5. Thus, the rising popularity of the brands is driving the growth of the smart display market.

Size-Based Market Insights

Based on size, the smart display market is segmented into up to 12 inches, above 12 inches – up to 32 inches, above 32 inches – up to 52 inches, and above 52 inches. Screen sizes vary from manufacturer to manufacturer. While some manufacturers offer higher functionality even in smaller screen sizes, others prefer to vary functionality depending on screen size. The market is primarily driven by growing demand for medium-sized smart signage displays across various verticals globally.

Resolution-Based Market Insights

Based on resolution, the smart display market is segmented into Full High Definition (FHD), Ultra High Definition (UHD), and others. Smart displays with HD resolution are mostly used for residential applications. However, most other applications, such as advertising signage or smart kiosks, increasingly use displays with UHD and FHD resolutions. The market is primarily driven by the growing demand for smart signage displays having better resolution so that the users can enjoy an immersive experience.

The smart display market players adopt strategies such as mergers, acquisitions, and market initiatives to maintain their positions in the market. A few developments by key market players are listed below:

  • The NoviSign Android Digital Signage App is currently available for all Sony BRAVIA Professional Android-based displays, according to NoviSign, an industry leader and pioneer in Android Digital Signage. The professional BRAVIA line from Sony supports 4K and HDR, has a system-on-a-chip platform, and comes in sizes ranging from 32 inch to 100 inch.
  • BenQ, a leader in interactive display technologies,  joined Google's Integrated Solutions Initiative for Education. BenQ's commitment to providing education solutions that enable schools to construct more resilient active learning environments suited for in-person and distance learning is maintained by joining this effort.

The global smart display market is segmented based on size, type, resolution, and industry. Based on size, the market is segmented into up to 12 inches, above 12 inches – up to 32 inches, above 32 inches – up to 52 inches, and above 52 inches. In terms of type, the market is segmented into signage, display, and mirror. Based on resolution, the market is segmented into full high definition, ultra high definition, and others. Further, based on industry, the smart display market is segmented into consumer & home appliances, automotive, retail, healthcare, and others.  

Alphabet Inc.;, Inc.; LG Electronics; LENOVO GROUP LIMITED; Magna International Inc; Panasonic Corporation; Sony Corporation; BenQ Corporation; NEXCOM International Co., Ltd.; and Samsung Electronics Co., Ltd. are the key smart display market players considered for the research study. In addition, several other significant market players have been studied and analyzed in this research report to get a holistic view of the global smart display market and its ecosystem.

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Size, Type, Resolution, and Industry

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions

What is the estimated global market size for the smart display market in 2021?

The global market size for smart display market in 2021 is estimated to be $ 1443.74 million.

What are the driving factors impacting the global smart display market?

The driving factors that influence the global smart display market are technological advancements and presence of popular brands.

Which are the key players holding the major market share of smart display market?

The top five key players operating in the global smart display market include Amazon, Baidu, Google, Alibaba, and Apple in 2021.

Which is the leading type segment in the smart display market?

Based on type, the smart display market is segmented into display, mirror, and signage. The display segment mostly consists of smart display devices, such as Amazon’s Echo Show and Google’s Nest Max, and automotive smart displays. The growing penetration of IoT and the increasing adoption of smart home products drive market growth.

Which countries are registering a high growth rate during the forecast period?

The countries that registered a high growth rate during the forecast period are United States, Germany, UK, China, India, and South Korea

What are the future trends of the smart display market?

The adoption of smart signage enables a variety of content to be displayed and scheduled multiple times in a day or week. The context-aware smart signage provides active and real-time information. For instance, it can provide information related to weather; during the rainy season, it can show advertisements for umbrellas, or in summer, it can display advertisements for sunglasses.

The List of Companies - Smart Display Market
  1. Alphabet Inc.
  2., Inc.
  3. LG Electronics
  5. Magna International Inc
  6. Panasonic Corporation
  7. Sony Corporation
  8. BenQ Corporation
  9. NEXCOM International Co., Ltd.
  10. Samsung Electronics Co., Ltd.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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