Digital signage, often known as dynamic signage, is a type of electronic display that promotes content such as broadcast data, television programming, and other media. LED and LCD are among the technologies used in digital signs. They can be found in both private and public organizations, such as retail stores, restaurants, and the workplace. To enable the delivery of high-quality material, digital signage relies heavily on hardware components. The classic small and micro-display screens have been superseded by enormous wall-sized LED and LCD displays, which are employed in a variety of sectors.
The "Global Digital Signage Market Analysis to 2028" is a specialized and in-depth study of the electronics and semiconductor industry with a special focus on the global market trend analysis. The report aims to provide an overview of the digital signage market with detailed market segmentation component, display type, display size, application, and geography. The report provides key statistics on the market status of the leading digital signage market players and offers key trends and opportunities in the market.
- Based on component, the global digital signage market is segmented into hardware, software, and service.
- On the basis of display type, the market is segmented into LED, LCD, OLED, and others.
- On the basis of display size, the market is segmented into 52 inches.
- On the basis of application, the market is segmented into Retail, Healthcare, Corporate, Hospitality, Government, Transportation, Entertainment, BFSI, and Others.
- Increasing adoption of digital signage in commercial applications
- Favorable regulatory scenario in the healthcare sector
- Improved brand awareness
- Prevailing trends of online advertising and broadcasting further triggered by COVID-19
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The digital signage market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the marketduring the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the digital signage market in these regions.
IMPACT OF COVID-19 ON DIGITAL SIGNAGE MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
The report covers key developments in the digital signage market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the marketwere acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from digital signage market are anticipated to lucrative growth opportunities in the future with the rising demand for digital signage in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the digital signage market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Cisco Systems Inc.
- Hewlett-Packard Development Company L.P.
- LG Display Co. Ltd
- Nec Display Solutions Ltd.
- Omnivex Corporation
- Panasonic Corporation
- Planar Systems, Inc.
- Samsung Electronics Co. Ltd
- Sharp Corporation
- Sony Corporation
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.