South America Authentication and Brand Protection Market Overview and Growth by 2027

Historic Data: 2017-2018 | Base Year: 2019 | Forecast Period: 2020-2027

South America Authentication and Brand Protection Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Type (Overt, Covert, Forensic, and Digital), Technology (Security Printing & Tamper Proof Labels, Security Inks & Coatings, OVDS and Holograms, Unique Codes, Bar Codes, RFID, Authentication ICs, and Others), and Application (Consumer Electronics, Automotive, Medical, Chemical, Food & Beverage, and Others)

Report Date : Sep 2020
Report Code : TIPRE00014002

Category : Technology, Media and Telecommunications
Status : Published

Available Report Formats :
No. of Pages : 101

Analysis Strategic Insights Market Drivers Regional Insights Report Scope Recent Developments FAQs

The authentication and brand protection market in SAM is expected to grow from US$ 93.12 million in 2019 to US$ 168.66 million by 2027; it is estimated to grow at a CAGR of 8.1% from 2020 to 2027.

The Brazil, and Argentina are the major economies in SAM. The demand for genuine products is getting emphasized and this trend is on a steep rise after slow growth in last few years. The SAM counterfeit product market is expanding at a rapid rate encompassing industries such as food & beverage, chemicals, consumer electronics, automotive components, medical devices and pharmaceutical, and agriculture. The end users in the current scenario are gaining knowledge about the benefits of authenticated products. In the past years, the medical device end users have incurred significant loss caused by duplicate products. Owing to this, these end users are progressively seeking to authenticate the medical devices. The medical device manufacturers are increasingly capitalizing on obtaining product authentication solutions, which enable them to satisfy their customers seeking authenticated products. This also allows manufacturers to retain long-term customers. This factor is catalyzing the growth of the South America authentication and brand protection market. The supply of authenticating medicines is of utmost importance for pharmaceutical industries. With the growth in the circulation of fake medicines, the pharmaceutical manufacturers are challenged heavily, and pertaining to this; the manufacturers are procuring increased volumes of product authentication solutions. Thus, duplication of consumer electronics Products and automotive components has raised worries which is turn is expected to create a significant demand for authentication and brand Protection in the coming years, which is further anticipated to accelerate the market in SAM. Also the COVID-19 pandemic is affecting various industries in the SAM region, and directly impacting the spending. According to the Center for Strategic and International Studies, owing to COVID-19 impact, the Brazil would experience contraction in GDP in the second quarter. The pandemic COVID-19 continues to enforce the temporary closure of retail stores & manufacturing plants in the countries of SAM, signaling an unprecedented disruption of commerce. Retailers and brands are facing various short-term challenges regarding health and safety, supply chain, labor force, cash flow, consumer demand, and marketing. . Brazil has had the worst hit in the region, with the number of positive cases continuing to surge on a daily basis. The outbreak of COVID-19 has weakened the manufacturing volume and trade in Brazil and other countries in SAM.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the authentication and brand Protection market. The SAM authentication and brand protection market is expected to grow at a good CAGR during the forecast period.

SAM Authentication and Brand Protection market Revenue and Forecast to 2027 (US$ Million)

This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.

SAM Authentication and Brand Protection Market Segmentation

SAM Authentication and Brand Protection Market – By Type

Overt
Covert

SAM Authentication and Brand Protection Market – By Technology

Security Printing & Tamper Proof
Security Inks & Coatings
OVDS and Holograms
Unique Codes
Bar Codes
RFID
Authentication ICs
Others

SAM Authentication and Brand Protection Market – By Application

Consumer Electronics
Automotive
Medical
Chemical
Food & Beverage
Others

SAM Authentication and Brand Protection Market - By Country

Brazil
Argentina
Rest of SAM

SAM Authentication and Brand Protection Market-Companies Mentioned

Applied DNA Sciences, Inc.
Arjo Solutions (Arjowiggins Security)
Avery Dennison Corporation
Eastman Kodak Company
De La Rue PLC
3M

South America Authentication and Brand Protection Report Scope

Report Attribute	Details
Market size in 2019	US$ 93.12 Million
Market Size by 2027	US$ 168.66 Million
Global CAGR (2020 - 2027)	8.1%
Historical Data	2017-2018
Forecast period	2020-2027
Segments Covered	By Type Overt Covert Forensic Digital By Technology Security Printing & Tamper Proof Labels Security Inks & Coatings OVDS and Holograms Unique Codes Bar Codes RFID Authentication ICs By Application Consumer Electronics Automotive Medical Chemical Food & Beverage
Regions and Countries Covered	South and Central America Brazil Argentina Rest of South and Central America
Market leaders and key company profiles	Applied DNA Sciences, Inc. Arjo Solutions (Arjowiggins Security) Avery Dennison Corporation Eastman Kodak Company De La Rue PLC 3M

Research Manager

Ankita Mittal

Manager,
Market Research & Consulting

Ankita is a dynamic market research and consulting professional with over 8 years of experience across the technology, media, ICT, and electronics & semiconductor sectors. She has successfully led and delivered 100+ consulting and research assignments for global clients such as Microsoft, Oracle, NEC Corporation, SAP, KPMG, and Expeditors International. Her core competencies include market assessment, data analysis, forecasting, strategy formulation, competitive intelligence, and report writing.

Ankita is adept at handling complete project cycles—from pre-sales proposal design and client discussions to post-sales delivery of actionable insights. She is skilled in managing cross-functional teams, structuring complex research modules, and aligning solutions with client-specific business goals. Her excellent communication, leadership, and presentation abilities have enabled her to consistently deliver value-driven outcomes in fast-paced and evolving market environments.

What are the South America Authentication and Brand Protection Market report deliverables?

Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
PEST and SWOT Analysis
Market Size Value / Volume - Global, Regional, Country
Industry and Competitive Landscape
Excel Dataset

South America Authentication and Brand Protection Market Report Snapshots

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