South America Authentication and Brand Protection Market Overview and Growth by 2027

The authentication and brand protection market in SAM is expected to grow from US$ 93.12 million in 2019 to US$ 168.66 million by 2027; it is estimated to grow at a CAGR of 8.1% from 2020 to 2027.

The Brazil, and Argentina are the major economies in SAM. The demand for genuine products is getting emphasized and this trend is on a steep rise after slow growth in last few years. The SAM counterfeit product market is expanding at a rapid rate encompassing industries such as food & beverage, chemicals, consumer electronics, automotive components, medical devices and pharmaceutical, and agriculture. The end users in the current scenario are gaining knowledge about the benefits of authenticated products. In the past years, the medical device end users have incurred significant loss caused by duplicate products. Owing to this, these end users are progressively seeking to authenticate the medical devices. The medical device manufacturers are increasingly capitalizing on obtaining product authentication solutions, which enable them to satisfy their customers seeking authenticated products. This also allows manufacturers to retain long-term customers. This factor is catalyzing the growth of the South America authentication and brand protection market. The supply of authenticating medicines is of utmost importance for pharmaceutical industries. With the growth in the circulation of fake medicines, the pharmaceutical manufacturers are challenged heavily, and pertaining to this; the manufacturers are procuring increased volumes of product authentication solutions. Thus, duplication of consumer electronics Products and automotive components has raised worries which is turn is expected to create a significant demand for authentication and brand Protection in the coming years, which is further anticipated to accelerate the market in SAM. Also the COVID-19 pandemic is affecting various industries in the SAM region, and directly impacting the spending. According to the Center for Strategic and International Studies, owing to COVID-19 impact, the Brazil would experience contraction in GDP in the second quarter. The pandemic COVID-19 continues to enforce the temporary closure of retail stores & manufacturing plants in the countries of SAM, signaling an unprecedented disruption of commerce. Retailers and brands are facing various short-term challenges regarding health and safety, supply chain, labor force, cash flow, consumer demand, and marketing. . Brazil has had the worst hit in the region, with the number of positive cases continuing to surge on a daily basis. The outbreak of COVID-19 has weakened the manufacturing volume and trade in Brazil and other countries in SAM.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the authentication and brand Protection market. The SAM authentication and brand protection market is expected to grow at a good CAGR during the forecast period.

SAM Authentication and Brand Protection market Revenue and Forecast to 2027 (US$ Million)

SAM Authentication and Brand Protection Market Segmentation

SAM Authentication and Brand Protection Market – By Type

• Overt
• Covert

SAM Authentication and Brand Protection Market – By Technology

• Security Printing & Tamper Proof
• Security Inks & Coatings
• OVDS and Holograms
• Unique Codes
• Bar Codes
• RFID
• Authentication ICs
• Others

SAM Authentication and Brand Protection Market – By Application

• Consumer Electronics
• Automotive
• Medical
• Chemical
• Food & Beverage
• Others

SAM Authentication and Brand Protection Market - By Country

• Brazil
• Argentina
• Rest of SAM

SAM Authentication and Brand Protection Market-Companies Mentioned

• Applied DNA Sciences, Inc.
• Arjo Solutions (Arjowiggins Security)
• Avery Dennison Corporation
• Eastman Kodak Company
• De La Rue PLC
• 3M

South America Authentication and Brand Protection Report Scope