South America Subscriber Data Management Market Analysis and Opportunities by 2028

The SAM subscriber data management market is expected to grow from US$ 223.04 million in 2021 to US$ 524.76 million by 2028; it is estimated to grow at a CAGR of 13.0% from 2021 to 2028.

Brazil and Argentina are major economies in SAM. Rise in over the top (OTT) subscription is expected to fuel the SAM subscriber data management market growth. The rising adoption of OTT has considerably assisted the video, music, podcast, and audio streaming categories. The narrow genre selections, packaging flexibility, wider device availability, internet penetration, and overall cheaper costs are all contributing to the increasing subscription of OTT across the region. The OTT market is being driven by the ongoing commoditization of media and entertainment services, as well as increased competition among several OTT providers. According to Deltatre's 2019 edition of "The Future of Sports Entertainment," sports content distributors throughout the region are investing roughly 15% of their entire operating budget to develop the OTT technology stack. Furthermore, rather than being viewed as platforms for downloading movies and TV episodes, companies that provide OTT platform services are investing in the expansion and licensing of their content. Thus, the growth in exclusive content across the OTT platforms is also contributing to the rise in subscriptions. For instance, in 2020, Netflix has recorded millions of subscribers across the region. Thus, the rise in OTT subscribers across the region is contributing to the increasing number of subscribers data for the companies, thereby influencing the adoption of subscriber data management solutions across SAM region.

In case of COVID-19, SAM is highly affected especially Brazil, which has reported the largest number of cases, followed by Ecuador, Chile, Peru, and Argentina, among others. The pandemic has compelled several country governments to impose lockdowns and suspend economic activities to contain the spread of the virus. This has led to the temporary closure of all manufacturing activities across the day thereby negatively impacting the manufacturing g of hardware and servers for the market. However, the strict lockdown across the region have resulted in rising subscription among various platforms such as Netflix, and other local streaming platforms. Moreover, the rapid spread of the virus has restricted the new content creation across the region. The rise in subscribers and their increasing data have positively impacted the growth of subscriber data management market.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the SAM subscriber data management market. The SAM subscriber data management market is expected to grow at a good CAGR during the forecast period.

SAM Subscriber Data Management Market Segmentation          

SAM Subscriber Data Management Market – By Solution

• User Data Repository
• Subscriber Data Federation
• Policy Management
• Identity Management

SAM Subscriber Data Management Market – By Network Type

• Fixed Networks
• Mobile Networks

SAM Subscriber Data Management Market – By Deployment

• Cloud
• On-Premise

SAM Subscriber Data Management Market – ByApplication

• Voice Over IP
• Mobile

SAM Subscriber Data Management Market, by Country

• Brazil
• Argentina 
• Rest of SAM

SAM Subscriber Data Management Market -Companies Mentioned

• Cisco Systems, Inc.
• Enea AB
• Hewlett Packard Enterprise Development LP (HPE)
• Huawei Technologies Co., Ltd.
• Nokia Corporation
• Oracle Corporation
• R Systems International Limited 
• Sandvine
• Telefonaktiebolaget LM Ericsson
• ZTE Corporation

South America Subscriber Data Management Report Scope