South America Subscriber Data Management Market to Grow at a CAGR of 13.0% to reach US$ 524.76 million from 2021 to 2028

South America Subscriber Data Management Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Solution (User Data Repository, Subscriber Data Federation, Policy Management, and Identity Management), Network Type (Fixed Networks and Mobile Networks), Deployment (Cloud and On-Premise), and Application (Voice Over IP and Mobile)

  • Report Code : TIPRE00025220
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 128
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The SAM subscriber data management market is expected to grow from US$ 223.04 million in 2021 to US$ 524.76 million by 2028; it is estimated to grow at a CAGR of 13.0% from 2021 to 2028.



Brazil and Argentina are major economies in SAM. Rise in over the top (OTT) subscription is expected to fuel the SAM subscriber data management market growth. The rising adoption of OTT has considerably assisted the video, music, podcast, and audio streaming categories. The narrow genre selections, packaging flexibility, wider device availability, internet penetration, and overall cheaper costs are all contributing to the increasing subscription of OTT across the region. The OTT market is being driven by the ongoing commoditization of media and entertainment services, as well as increased competition among several OTT providers. According to Deltatre's 2019 edition of "The Future of Sports Entertainment," sports content distributors throughout the region are investing roughly 15% of their entire operating budget to develop the OTT technology stack. Furthermore, rather than being viewed as platforms for downloading movies and TV episodes, companies that provide OTT platform services are investing in the expansion and licensing of their content. Thus, the growth in exclusive content across the OTT platforms is also contributing to the rise in subscriptions. For instance, in 2020, Netflix has recorded millions of subscribers across the region. Thus, the rise in OTT subscribers across the region is contributing to the increasing number of subscribers data for the companies, thereby influencing the adoption of subscriber data management solutions across SAM region.

In case of COVID-19, SAM is highly affected especially Brazil, which has reported the largest number of cases, followed by Ecuador, Chile, Peru, and Argentina, among others. The pandemic has compelled several country governments to impose lockdowns and suspend economic activities to contain the spread of the virus. This has led to the temporary closure of all manufacturing activities across the day thereby negatively impacting the manufacturing g of hardware and servers for the market. However, the strict lockdown across the region have resulted in rising subscription among various platforms such as Netflix, and other local streaming platforms. Moreover, the rapid spread of the virus has restricted the new content creation across the region. The rise in subscribers and their increasing data have positively impacted the growth of subscriber data management market.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the SAM subscriber data management market. The SAM subscriber data management market is expected to grow at a good CAGR during the forecast period.

  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

SAM Subscriber Data Management Market Segmentation          

SAM Subscriber Data Management Market – By Solution

  • User Data Repository
  • Subscriber Data Federation
  • Policy Management
  • Identity Management

SAM Subscriber Data Management Market – By Network Type

  • Fixed Networks
  • Mobile Networks

SAM Subscriber Data Management Market – By Deployment

  • Cloud
  • On-Premise

SAM Subscriber Data Management Market – ByApplication

  • Voice Over IP
  • Mobile

SAM Subscriber Data Management Market, by Country

  • Brazil
  • Argentina 
  • Rest of SAM

SAM Subscriber Data Management Market -Companies Mentioned

  • Cisco Systems, Inc.
  • Enea AB
  • Hewlett Packard Enterprise Development LP (HPE)
  • Huawei Technologies Co., Ltd.
  • Nokia Corporation
  • Oracle Corporation
  • R Systems International Limited 
  • Sandvine
  • Telefonaktiebolaget LM Ericsson
  • ZTE Corporation
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

  1. Cisco Systems, Inc.
  2. Enea AB
  3. Hewlett Packard Enterprise Development LP (HPE)
  4. Huawei Technologies Co., Ltd.
  5. Nokia Corporation
  6. Oracle Corporation
  7. R Systems International Limited
  8. Sandvine
  9. Telefonaktiebolaget LM Ericsson    
  10. ZTE Corporation     

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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