South America Tactile Printing Market Dynamics and Trends by 2028

The tactile printing market in SAM is expected to grow from US$ 93.19 million in 2021 to US$ 135.70 million by 2028; it is estimated to grow at a CAGR of 5.5% from 2021 to 2028.

Brazil and Argentina are major economies in SAM. Need for unique packaging is rising in numerous industries is the major factor driving the SAM tactile printing market. Tactile printing in packaging takes on many forms. For instance, the material can take the form of a rubber-like surface that makes the handing of hard-to-open and heavy containers easy during transport. This kind of packaging can draw the attention of customers and allow makers to thin the sidewalls without sacrificing top load strength. Tactile printed labels and packaging can also assist visually impaired people to ensure they are using the right product. These are underused elements SAMnt for multiple senses to appeal customers with visual cues as well as with patterns that tempt the fingertips. To reach the masses, brands now-a-days are tapping into the personalization of packaging by leveraging technological advancements. The tactile printing technology is giving rise to high-end packaging designs for products from consumer goods categories, including food, beverage, beer & wine, medical, and beauty. In addition, it is being deployed to produce specialized labels for automotive products, including exterior, interior, and safety and security labels. In the chemicals industry, tactile warning symbols and Braille can be combined to generate custom printed labels for countries with requirements; for example, many EU countries require all toxic, harmful, and flammable products to carry a warning triangle. More recently, manufacturers of product categories such as pet foods, baby foods, dairy, fabric care, health care, and savory spreads are trying to explore the advantages of soft-touch packaging.

Brazil has reported the highest number of COVID-19 cases in SAM, followed by countries such as Ecuador, Peru, Chile, and Argentina. The governments in various countries in the region have been imposing lockdown, trade ban, and travel restriction, among others, to protect people and to control COVID-19 spread. Thus, lack of access to workforces is limiting the production and supply of tactile substrates and printers in the region. Additionally, the supply chain disruptions and non-availability of raw materials would also aggravate the growth problems for various industries operating in this region. The countries in this region have strongest trade links with China, which further is leading them toward significant short-term challenges. Hence, the decline in business operations and industrial activities is directly affecting the performance of the tactile printing market players in SAM.                 

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the SAM tactile printing market. The SAM tactile printing market is expected to grow at a good CAGR during the forecast period.

 

SAM Tactile printing Market Segmentation

SAM Tactile printing Market – By Application

• Packaging & Labels
• Tactile graphics
• Secure Documentation

SAM Tactile printing Market – By End User

• Braille Users
• Industrial
• Government & Defense

SAM Tactile printing Market, by Country

• Brazil
• Argentina
• Rest of SAM  

SAM Tactile printing Market - Companies Mentioned  

• American Thermoform
• Canon Inc
• Index Braille
• Kanematsu USA
• Konica Minolta, Inc.
• Roland DG Corporation
• ViewPlus Technologies Inc

South America Tactile Printing Report Scope