Squash Balls Market Report 2031 by Segments, Geography, Dynamics, Recent Developments, and Strategic Insights

The squash balls market size is projected to reach US$ 144.73 million by 2031 from US$ 103.15 million in 2024. The market is expected to register a CAGR of 5.0% during 2025–2031. The favorable initiatives supporting women’s participation in squash are expected to create new trends in the squash balls market during the forecast period.

Squash Balls Market Analysis

According to US Squash, the Community Squash Initiative aims to make squash accessible to every individual by supporting local leaders in developing squash models and supporting coaches in developing small-footprint squash facilities. Through the Women & Girls Initiative, US Squash aims to train, recruit, and support female coaches and encourage women's participation in the game. The Collegiate Squash Initiative encourages youth participation by promoting recreational squash activity on college campuses. Thus, riing investments in squash facilities and favorable initiatives to increase participation in squash contribute to the market growth globally.

Squash Balls Market Overview

The global squash balls market is experiencing steady growth, driven by increasing participation in the sport across regions. This surge is fueled by a soaring awareness of the health benefits of squash, the expansion of indoor sports facilities, and the rising popularity of the sport among younger demographics. Technological advancements in squash equipment, including improvements in ball durability and performance, are enhancing player experience and boosting demand. The integration of squash into physical education and extracurricular programs in schools and sports clubs has further bolstered the sport's popularity. This institutional support increases participation rates and drives the demand for quality equipment, including squash balls.

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Squash Balls Market: Strategic Insights

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Squash Balls Market Drivers and Opportunities

Increasing Health Consciousness

The importance of a healthy lifestyle has encouraged people to seek sports activities that contribute to better physical health. Squash, being an energetic sport, involves constant high-intensity movements that elevate the heart rate. A typical squash match lasts 30 minutes to over an hour, requiring a sustained and consistent effort to challenge the lungs and heart. This endurance works wonders for the efficiency of the cardiovascular system.

Squash helps build muscular strength through its varied and dynamic movements. The game requires powerful lunges, rapid sprints, and explosive changes in direction, which build and tone the lower body muscles, including hamstrings, quadriceps, and calves. The repetitive swinging motion helps build muscle strength and endurance in the shoulders, chest, and arms. In addition to physical benefits, squash offers an opportunity to release and unwind tension and clear the mind from the daily stress of life. The physical exertion involved in playing squash triggers the release of endorphins, promoting a sense of well-being and helping elevate anxiety and stress. Such health benefits of squash have encouraged gyms and clubs to provide squash facilities. In February 2024, the West Wood Health Club, which has over 10,000 members in Dublin, announced the launch of a new seven-court squash facility to cater to the growing number of squash participants in the country. The increased awareness about the health benefits of playing squash results in increased participation in the sport. The soaring number of squash participants fuels the growth of the squash balls market globally.

Regional Growth Opportunities in Emerging Countries

Squash is an emerging sport in the Asia Pacific, the Middle East and Africa, and South and Central America, attributed to expanding sports infrastructure and rising consumer health consciousness. India, Malaysia, and China are witnessing active participation in squash in the Asia Pacific. Despite the strong prevalence of private clubs in China, the government invests in sports centers by providing affordable rental rates to make sports accessible to school groups, families, and local neighborhoods. These sports centers run squash classes to encourage youth participation, driving its popularity in the country.

According to the Squash Facilities Network, Brazil leads in squash enthusiasm in South and Central America, showcasing a remarkable number of squash players. São Paulo, Paraná, Minas Gerais, and Rio de Janeiro are states with the highest number of squash players in the country, accounting for 43.3%, 12.2%, 10.7%, and 8.9% of total players, respectively. The robust sports infrastructure, strategic organization of tournaments, and enthusiastic player base contribute to the popularity of squash in Brazil. In the Middle East and Africa, the UAE, Saudi Arabia, Iran, and African countries are witnessing the rising popularity of squash owing to growing exposure of the game among youth and increasing investment in infrastructure facilities. Such rising popularity of squash in emerging countries fuels market growth.

Squash Balls Market Report Segmentation Analysis

Key segments that contributed to the derivation of the squash balls market analysis are product type and distribution channel.

• Based on product type, the squash balls market is segmented into blue dot ball, rest dot ball, single yellow dot ball, double yellow dot ball, and others. The double yellow dot ball segment held the largest share of the squash balls market in 2024.
• By distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share of the squash balls market in 2024.

Squash Balls Market Share Analysis by Geography

The geographic scope of the squash balls market report is divided into five regions: North America, Asia Pacific, Europe, Middle East and Africa, and South and Central America. The squash balls market in North America is growing significantly.

Asia Pacific is expected to grow at the fastest CAGR over the forecast period and Australia held the largest market share in 2024 in the region. Squash is experiencing strong development across the Asia-Pacific region due to increasing youth involvement and the growing influence of regional competitions, such as the Asian Games. These events reshape the exposure and popularity of squash across the region, specifically in India, Malaysia, Hong Kong, Japan, and Australia. Players such as Nicol David (Malaysia) and Saurav Ghosal (India) have brought international recognition to the sport, influencing a new generation of athletes.

The region is focused on enhancing infrastructure and government assistance in squash facilities. Malaysia and India have made major investments in high-level squash complexes and training institutes. In June 2024, the Squash Racquets Association of Malaysia (SRAM) announced plans to raise funds from the Youth and Sports Ministry to upgrade its squash courts to align with the current standards. The surging influence of regional competitions and expanding regional sports infrastructure drive the demand for squash balls.

Tournaments drive the demand for squash balls in Australia, and favorable programs are dedicated to youth engagement in squash. For instance, the 2025 Australian National Championships will be held in June 2025 in Queensland. Also, the Tasmanian Masters Squash Championships, a master's event for veteran players, is to be held in July 2025. These tournaments influence viewers and help strengthen the squash player base in the country. Australia carries out extensive junior squash programs targeting children, including club programs, high school competitions, junior tournaments, development squads, and state team selections. The Squash Stars program introduces squash to primary school children through fun, curriculum-aligned activities designed to develop physical literacy and squash skills in an inclusive environment.

Squash Balls Market Regional Insights

The regional trends and factors influencing the Squash Balls Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Squash Balls Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Squash Balls Market Report Scope

Squash Balls Market Players Density: Understanding Its Impact on Business Dynamics

The Squash Balls Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Squash Balls Market are:

1. Bacardi Ltd
2. Pernod Ricard SA
3. Diageo Plc
4. Beam Suntory Inc
5. Heineken NV
6. Firebrand Brewing Limited

Disclaimer: The companies listed above are not ranked in any particular order.

Squash Balls Market News and Recent Developments

The squash balls market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. Key developments in the squash balls market are as follows:

• World Squash announced a new partnership with sports equipment specialists HEAD to cooperate in the development of the game and the establishment of a global marketing strategy to promote Squash on a global level. (Source: World Squash, Press Release, March 2025)
• Amer Sports opened a new warehouse in Canada. This facility is designed to support all of Amer Sports' brands and consolidate operations such as distribution, logistics, and customer service. (Source: Amer Sports, Press Release, December 2024)

Squash Balls Market Report Coverage and Deliverables

The "Squash Balls Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:

• Squash balls market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Squash balls market trends, as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed Porter's Five Forces and SWOT analysis
• Squash balls market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the squash balls market
• Detailed company profiles