The Africa dropshipping market is expected to grow from US$ 10,720.87 million in 2021 to US$ 41,890.42 million by 2028; it is estimated to grow at a CAGR of 19.3% during 2021–2028.
The growing adoption of tablets, smartphones, laptops, refrigerators, television sets, and other consumer electronics in developing countries creates new opportunities for various technological developments. Developing markets hold a huge scope for the growth of the consumer electronics industry, as the consumption is projected to surge with the increase in penetration of brands. Mobile phone cases are considered a promising e-commerce niche. Gadgetgyz, an e-commerce player in South Africa, is highly active in dropshipping such mobile accessories. Thus, with the rise in demand for mobile accessories, consumer electronics is emerging as a significant product category for dropshipping businesses in African countries. Moreover, the consumer electronics dropshipping business has attracted the attention of several start-ups. Companies such as BrandsGateway, Men’s Republic, Dropstore, and Planet54 are involved in dropshipping business. Thus, the flourishment of the consumer electronics industry is bolstering the dropshipping market growth in Africa.
Impact of COVID-19 Pandemic on Dropshipping Market
The COVID-19 crisis is affecting the industries worldwide, and the African economy witnessed severe impact in 2020 and 2021. The pandemic has disturbed dropshipping businesses across the region. Warehouses, suppliers, and delivery companies are not operating at their full capacities, resulting in possible order delays. Also, the factory lockdowns, business shutdowns, and travel bans further aggravate economic problems in African countries. Hence, the decline in economic condition in the region and impact of COVID-19 on the progress of various industries restrained the growth of the dropshipping market in Africa in 2020. The disrupted supply chains of companies have affected the delivery processes, thereby affecting dropshipping stores in the region. The factory shutdowns travel bans, trade bans, and border lockdowns have adversely affected the dropshipping industry in Africa.
Dropshipping Market Insights
Increasing Internet Penetration in Africa Fuels Growth of Dropshipping Market
Internet penetration in African countries is growing at a rapid pace, making them potential markets for various dropshipping players. As of 2021, 84.1% of the population in Morocco uses the internet, reporting a year-on-year (y-o-y) increasing of over 9%. Similarly, in Egypt, 71.9% of the total population is connected to the internet, and the country recorded a 14.6% increase in internet users during 2019–2020. As per the Egyptian government, Egypt's wholesale and retail trade sector represented ~14.5% of the gross domestic product (GDP) during fiscal year 2019–2020. The sales of clothing and consumer electronics have also risen swiftly in Egypt. Thus, the rise in internet penetration can be correlated to the proliferation of the rise in sales of commodities online.
Product Type - Based Market Insights
Based on product type, the Africa dropshipping market is segmented into toys, hobby and DIY, furniture and appliances, food and personal care, electronics and media, fashion, and others. In 2020, electronics and media segment accounted for the largest share of the market.
Dropshipping Market, by Product Type, 2020 and 2028 (%)
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Organization Size-Based Market Insights
The dropshipping market is bifurcated into small and medium-sized enterprises, and large enterprises based on the organization size. In 2020, the small and medium-sized enterprise segment accounted for a larger market share.
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Africa Dropshipping Market: Strategic Insights
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Africa Dropshipping Market: Strategic Insights


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Naveen will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.

The players operating in the dropshipping market adopt strategies such as mergers, acquisitions, and market initiatives to maintain their positions in the market. A few developments by key players are listed below:
- In November 2021, BrandsGateway formed a strategic partnership with LemonDev to achieve their shared goal of helping entrepreneurs in starting their own dropshipping businesses by providing them with a turnkey store solution.
- In September 2021, Dropstore became the ECOM Africa Series Sponsor of eCommerce Conferences and Exhibitions, which were held for the first time in Cape Town 7 years ago, having recently expanded into East Africa and Asia. The company has created a larger brand awareness through this sponsorship.
The Africa dropshipping market has been segmented as mentioned below:
By Product Type
- Toys
- Hobby and DIY
- Furniture and Appliances
- Food and Personal Care
- Electronics and Media
- Fashion
- Others
By Organization Size
- Small & Medium Enterprises
- Large Enterprises
By Country
- Africa
- South Africa
- Kenya
- Nigeria
- Rest of Africa
Company Profiles
- BrandsGateway
- Calasca
- Dropstore
- Men's Republic
- Neat Freak
- PARCELNINJA
- Planet54
- The Scents SA
- Third Wave Distribution
- Gadgetgyz Online

Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
This text is related
to segments covered.

Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
This text is related
to country scope.
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 Dropshipping Market – By Product Type
1.3.2 Dropshipping Market – By Organization Size
1.3.3 Dropshipping Market- By Region
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Dropshipping Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 Africa
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. Dropshipping Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Growing E-Commerce Industry
5.1.2 Increasing Demand for Consumer Electronics
5.2 Market Restraints
5.2.1 Growing Security Concerns
5.3 Market Opportunities
5.3.1 Increasing Internet Penetration in Africa
5.4 Future Trends
5.4.1 Integration of AI for Dropshipping Business
5.5 Impact Analysis of Drivers and Restraints
6. Dropshipping Market – Africa Analysis
6.1 Dropshipping Market Africa Overview
6.2 Dropshipping Market – Revenue and Forecast to 2028 (US$ Million)
6.3 Market Positioning – Five Key Players
7. Dropshipping Market Analysis – By Product Type
7.1 Overview
7.2 Dropshipping Market Breakdown, by Product Type, 2019 & 2027
7.3 Toys, Hobby and DIY
7.3.1 Overview
7.3.2 Toys, Hobby and DIY Market Revenue and Forecast to 2028 (US$ Million)
7.4 Furniture and Appliances
7.4.1 Overview
7.4.2 Furniture and Appliances Market Revenue and Forecast to 2028 (US$ Million)
7.5 Food and Personal Care
7.5.1 Overview
7.5.2 Food and Personal Care Market Revenue and Forecast to 2028 (US$ Million)
7.6 Electronics and Media
7.6.1 Overview
7.6.2 Electronics and Media Market Revenue and Forecast to 2028 (US$ Million)
7.7 Fashion
7.7.1 Overview
7.7.2 Fashion Market Revenue and Forecast to 2028 (US$ Million)
7.8 Others
7.8.1 Overview
7.8.2 Others Market Revenue and Forecast to 2028 (US$ Million)
8. Dropshipping Market Analysis – By Organization Size
8.1 Overview
8.2 Dropshipping Market Breakdown, by Organization Size, 2019 & 2027
8.3 Small and Medium Enterprises
8.3.1 Overview
8.3.2 Small and Medium Enterprises Market Revenue and Forecast to 2028 (US$ Million)
8.4 Large Enterprises
8.4.1 Overview
8.4.2 Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)
9. Dropshipping Market – Geographic Analysis
9.1 Africa: Dropshipping Market, By Country
9.1.1 Africa: Dropshipping Market, By Country
9.1.1.1 Nigeria: Dropshipping Market – Revenue and Forecast to 2028 (US$ Million)
9.1.1.1.1 Nigeria: Dropshipping Market, By Product Type
9.1.1.1.2 Nigeria: Dropshipping Market, By Organization Size
9.1.1.2 Kenya: Dropshipping Market – Revenue and Forecast to 2028 (US$ Million)
9.1.1.2.1 Kenya: Dropshipping Market, By Product Type
9.1.1.2.2 Kenya: Dropshipping Market, By Organization Size
9.1.1.3 South Africa: Dropshipping Market – Revenue and Forecast to 2028 (US$ Million)
9.1.1.3.1 South Africa: Dropshipping Market, By Product Type
9.1.1.3.2 South Africa: Dropshipping Market, By Organization Size
9.1.1.4 Rest of Africa: Dropshipping Market – Revenue and Forecast to 2028 (US$ Million)
9.1.1.4.1 Rest of Africa: Dropshipping Market, By Product Type
9.1.1.4.2 Rest of Africa: Dropshipping Market, By Organization Size
10. Impact of COVID-19 Pandemic on Dropshipping Market
10.1 Overview
11. Industry Landscape
11.1 Market Initiative
11.2 Merger and Acquisition
11.3 New Development
12. Company Profiles
12.1 BrandsGateway
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Calasca
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Dropstore
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Men's Republic
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Neat Freak
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 PARCELNINJA
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Planet54
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 The Scents SA
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Third Wave Distribution
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Gadgetgyz Online
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
13. Appendix
13.1 About The Insight Partners
13.2 Word Index
LIST OF TABLES
Table 1. Dropshipping Market – Revenue and Forecast to 2028 (US$ Million)
Table 2. Nigeria Dropshipping Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)
Table 3. Nigeria Dropshipping Market, By Organization Size – Revenue and Forecast to 2028 (US$ Million)
Table 4. Kenya Dropshipping Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)
Table 5. Kenya Dropshipping Market, By Organization Size – Revenue and Forecast to 2028 (US$ Million)
Table 6. South Africa Dropshipping Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)
Table 7. South Africa Dropshipping Market, By Organization Size – Revenue and Forecast to 2028 (US$ Million)
Table 8. Rest of Africa Dropshipping Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)
Table 9. Rest of Africa Dropshipping Market, By Organization Size – Revenue and Forecast to 2028 (US$ Million)
Table 10. List of Abbreviation
LIST OF FIGURES
Figure 1. Dropshipping Market Segmentation
Figure 2. Dropshipping Market Segmentation – By Geography
Figure 3. Africa Dropshipping Market Overview
Figure 4. Electronics and Media Segment Held the Largest Market Share
Figure 5. Small & Medium Enterprise Segment Held the Largest Market Share
Figure 6. Nigeria to Show Great Traction During Forecast Period
Figure 7. Africa – PEST Analysis
Figure 8. Expert Opinion
Figure 9. Dropshipping Market: Impact Analysis of Drivers and Restraints
Figure 10. Geographic Overview of Dropshipping Market
Figure 11. Dropshipping Market – Revenue and Forecast to 2028 (US$ Million)
Figure 12. Dropshipping Market Breakdown, by Product Type (2020 and 2028)
Figure 13. Toys, Hobby and DIY Market Revenue and Forecast to 2028 (US$ Million)
Figure 14. Furniture and Appliances Market Revenue and Forecast to 2028 (US$ Million)
Figure 15. Food and Personal Care Market Revenue and Forecast to 2028 (US$ Million)
Figure 16. Electronics and Media Market Revenue and Forecast to 2028 (US$ Million)
Figure 17. Fashion Market Revenue and Forecast to 2028 (US$ Million)
Figure 18. Others Market Revenue and Forecast to 2028 (US$ Million)
Figure 19. Dropshipping Market Breakdown, by Organization Size (2020 and 2028)
Figure 20. Small and Medium Enterprises Market Revenue and Forecast to 2028 (US$ Million)
Figure 21. Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)
Figure 22. Africa Dropshipping Market Revenue Share, By Country (2020 and 2028)
Figure 23. Nigeria: Dropshipping Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24. Kenya: Dropshipping Market – Revenue and Forecast to 2028 (US$ Million)
Figure 25. South Africa: Dropshipping Market – Revenue and Forecast to 2028 (US$ Million)
Figure 26. Rest of Africa: Dropshipping Market – Revenue and Forecast to 2028 (US$ Million)
Figure 27. Impact of COVID-19 Pandemic in Middle East and Africa Country Markets
- BrandsGateway
- Calasca
- Dropstore
- Men's Republic
- Neat Freak
- PARCELNINJA
- Planet54
- The Scents SA
- Third Wave Distribution
- Gadgetgyz Online
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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