Craft soda is a flavored carbonated drink widely categorized under soft drinks. The craft soda mainly comes under non-traditional soft drink flavoring to attract a lot of consumers looking for alternatives. The craft soda market has seen high growth in the past few years, with private labels with local players dominating the market over the globe. Over the forecast period, the craft soda market is anticipated to maintain such a substantial growth rate. The craft soda market is expected to be driven by the rising youth population over the region with a high youth population share and its placing over the market as an alternative to monotonous soft drinks offering globally.
MARKET DYNAMICS
The craft soda drink market has witnessed significant growth owing to factors such as increasing demand for alternative offerings in monotonous mature markets. Also, clean labels and organic sources are anticipated to drive the craft soda market by the rising demand from ethical buyers over the globe. The shifting consumer preference from sugar-laden drinks to low-sugar or mid-calorie beverages, as well as choosing craft soda as an operative substitute for alcoholic drinks, is expected to foster industry growth during the forecast period. However, various food regulations may hame the growth of the craft soda drink market. Nevertheless, with the steady growth in the food processing industry and beverage industry, there are opportunities for the market players to invest in this market.
MARKET SCOPE
The "Global Craft Soda Drink Market Analysis to 2031" is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the craft soda drink market with detailed market segmentation by nature, packaging format, distribution channel, and geography. The global craft soda drink market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading craft soda drink market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global craft soda drink market is segmented on the basis of nature, packaging format, and distribution channel. On the basis of nature, the craft soda drink market is segmented organic and conventional. The craft soda drink market on the basis of the packaging format is classified into glass, P.E.T, pouches, and cans. On the basis of distribution channel, global craft soda drink market is bifurcated into supermarkets and hypermarkets, convenience stores, online stores, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global craft soda drink market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The craft soda drink market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the craft soda drink market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the craft soda drink market in these regions.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global craft soda drink market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The craft soda drink market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the craft soda drink market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the craft soda drink market in these regions.
MARKET PLAYERS
The reports cover various key developments in the global craft soda drink market. Various companies are focusing growth strategies such as product launches, product approvals and others such as patents and events. Some of the growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from craft soda drink market are anticipated to lucrative growth opportunities in the future with the rising demand for craft soda drink in the global market. Below mentioned is the list of few companies engaged in the craft soda drink market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the craft soda drink market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Appalachian Brewing Co.
- Boylan Bottling Co.
- Crooked Beverage Co.
- Jones Soda Co.
- PepsiCo, Inc.
- Reed's Inc.
- SIPP eco beverage co., Inc.
- The Coca-Cola Company
- The Original Craft Soda Company
- Wild Poppy Company
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Craft Soda Drink Market - By Nature
1.3.2 Craft Soda Drink Market - By Packaging Format
1.3.3 Craft Soda Drink Market - By Distribution Channel
1.3.4 Craft Soda Drink Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. CRAFT SODA DRINK MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. EXPERT OPINIONS
5. CRAFT SODA DRINK MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. CRAFT SODA DRINK MARKET - GLOBAL MARKET ANALYSIS
6.1. CRAFT SODA DRINK - GLOBAL MARKET OVERVIEW
6.2. CRAFT SODA DRINK - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. CRAFT SODA DRINK MARKET - REVENUE AND FORECASTS TO 2028 - NATURE
7.1. OVERVIEW
7.2. NATURE MARKET FORECASTS AND ANALYSIS
7.3. ORGANIC
7.3.1. Overview
7.3.2. Organic Market Forecast and Analysis
7.4. CONVENTIONAL
7.4.1. Overview
7.4.2. Conventional Market Forecast and Analysis
8. CRAFT SODA DRINK MARKET - REVENUE AND FORECASTS TO 2028 - PACKAGING FORMAT
8.1. OVERVIEW
8.2. PACKAGING FORMAT MARKET FORECASTS AND ANALYSIS
8.3. GLASS
8.3.1. Overview
8.3.2. Glass Market Forecast and Analysis
8.4. P.E.T
8.4.1. Overview
8.4.2. P.E.T Market Forecast and Analysis
8.5. POUCHES
8.5.1. Overview
8.5.2. Pouches Market Forecast and Analysis
8.6. CANS
8.6.1. Overview
8.6.2. Cans Market Forecast and Analysis
9. CRAFT SODA DRINK MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
9.1. OVERVIEW
9.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
9.3. SUPERMARKETS AND HYPERMARKETS
9.3.1. Overview
9.3.2. Supermarkets and Hypermarkets Market Forecast and Analysis
9.4. CONVENIENCE STORES
9.4.1. Overview
9.4.2. Convenience Stores Market Forecast and Analysis
9.5. ONLINE STORES
9.5.1. Overview
9.5.2. Online Stores Market Forecast and Analysis
9.6. OTHERS
9.6.1. Overview
9.6.2. Others Market Forecast and Analysis
10. CRAFT SODA DRINK MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Craft Soda Drink Market Overview
10.1.2 North America Craft Soda Drink Market Forecasts and Analysis
10.1.3 North America Craft Soda Drink Market Forecasts and Analysis - By Nature
10.1.4 North America Craft Soda Drink Market Forecasts and Analysis - By Packaging Format
10.1.5 North America Craft Soda Drink Market Forecasts and Analysis - By Distribution Channel
10.1.6 North America Craft Soda Drink Market Forecasts and Analysis - By Countries
10.1.6.1 United States Craft Soda Drink Market
10.1.6.1.1 United States Craft Soda Drink Market by Nature
10.1.6.1.2 United States Craft Soda Drink Market by Packaging Format
10.1.6.1.3 United States Craft Soda Drink Market by Distribution Channel
10.1.6.2 Canada Craft Soda Drink Market
10.1.6.2.1 Canada Craft Soda Drink Market by Nature
10.1.6.2.2 Canada Craft Soda Drink Market by Packaging Format
10.1.6.2.3 Canada Craft Soda Drink Market by Distribution Channel
10.1.6.3 Mexico Craft Soda Drink Market
10.1.6.3.1 Mexico Craft Soda Drink Market by Nature
10.1.6.3.2 Mexico Craft Soda Drink Market by Packaging Format
10.1.6.3.3 Mexico Craft Soda Drink Market by Distribution Channel
10.2. EUROPE
10.2.1 Europe Craft Soda Drink Market Overview
10.2.2 Europe Craft Soda Drink Market Forecasts and Analysis
10.2.3 Europe Craft Soda Drink Market Forecasts and Analysis - By Nature
10.2.4 Europe Craft Soda Drink Market Forecasts and Analysis - By Packaging Format
10.2.5 Europe Craft Soda Drink Market Forecasts and Analysis - By Distribution Channel
10.2.6 Europe Craft Soda Drink Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Craft Soda Drink Market
10.2.6.1.1 Germany Craft Soda Drink Market by Nature
10.2.6.1.2 Germany Craft Soda Drink Market by Packaging Format
10.2.6.1.3 Germany Craft Soda Drink Market by Distribution Channel
10.2.6.2 France Craft Soda Drink Market
10.2.6.2.1 France Craft Soda Drink Market by Nature
10.2.6.2.2 France Craft Soda Drink Market by Packaging Format
10.2.6.2.3 France Craft Soda Drink Market by Distribution Channel
10.2.6.3 Italy Craft Soda Drink Market
10.2.6.3.1 Italy Craft Soda Drink Market by Nature
10.2.6.3.2 Italy Craft Soda Drink Market by Packaging Format
10.2.6.3.3 Italy Craft Soda Drink Market by Distribution Channel
10.2.6.4 United Kingdom Craft Soda Drink Market
10.2.6.4.1 United Kingdom Craft Soda Drink Market by Nature
10.2.6.4.2 United Kingdom Craft Soda Drink Market by Packaging Format
10.2.6.4.3 United Kingdom Craft Soda Drink Market by Distribution Channel
10.2.6.5 Russia Craft Soda Drink Market
10.2.6.5.1 Russia Craft Soda Drink Market by Nature
10.2.6.5.2 Russia Craft Soda Drink Market by Packaging Format
10.2.6.5.3 Russia Craft Soda Drink Market by Distribution Channel
10.2.6.6 Rest of Europe Craft Soda Drink Market
10.2.6.6.1 Rest of Europe Craft Soda Drink Market by Nature
10.2.6.6.2 Rest of Europe Craft Soda Drink Market by Packaging Format
10.2.6.6.3 Rest of Europe Craft Soda Drink Market by Distribution Channel
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Craft Soda Drink Market Overview
10.3.2 Asia-Pacific Craft Soda Drink Market Forecasts and Analysis
10.3.3 Asia-Pacific Craft Soda Drink Market Forecasts and Analysis - By Nature
10.3.4 Asia-Pacific Craft Soda Drink Market Forecasts and Analysis - By Packaging Format
10.3.5 Asia-Pacific Craft Soda Drink Market Forecasts and Analysis - By Distribution Channel
10.3.6 Asia-Pacific Craft Soda Drink Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Craft Soda Drink Market
10.3.6.1.1 Australia Craft Soda Drink Market by Nature
10.3.6.1.2 Australia Craft Soda Drink Market by Packaging Format
10.3.6.1.3 Australia Craft Soda Drink Market by Distribution Channel
10.3.6.2 China Craft Soda Drink Market
10.3.6.2.1 China Craft Soda Drink Market by Nature
10.3.6.2.2 China Craft Soda Drink Market by Packaging Format
10.3.6.2.3 China Craft Soda Drink Market by Distribution Channel
10.3.6.3 India Craft Soda Drink Market
10.3.6.3.1 India Craft Soda Drink Market by Nature
10.3.6.3.2 India Craft Soda Drink Market by Packaging Format
10.3.6.3.3 India Craft Soda Drink Market by Distribution Channel
10.3.6.4 Japan Craft Soda Drink Market
10.3.6.4.1 Japan Craft Soda Drink Market by Nature
10.3.6.4.2 Japan Craft Soda Drink Market by Packaging Format
10.3.6.4.3 Japan Craft Soda Drink Market by Distribution Channel
10.3.6.5 South Korea Craft Soda Drink Market
10.3.6.5.1 South Korea Craft Soda Drink Market by Nature
10.3.6.5.2 South Korea Craft Soda Drink Market by Packaging Format
10.3.6.5.3 South Korea Craft Soda Drink Market by Distribution Channel
10.3.6.6 Rest of Asia-Pacific Craft Soda Drink Market
10.3.6.6.1 Rest of Asia-Pacific Craft Soda Drink Market by Nature
10.3.6.6.2 Rest of Asia-Pacific Craft Soda Drink Market by Packaging Format
10.3.6.6.3 Rest of Asia-Pacific Craft Soda Drink Market by Distribution Channel
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Craft Soda Drink Market Overview
10.4.2 Middle East and Africa Craft Soda Drink Market Forecasts and Analysis
10.4.3 Middle East and Africa Craft Soda Drink Market Forecasts and Analysis - By Nature
10.4.4 Middle East and Africa Craft Soda Drink Market Forecasts and Analysis - By Packaging Format
10.4.5 Middle East and Africa Craft Soda Drink Market Forecasts and Analysis - By Distribution Channel
10.4.6 Middle East and Africa Craft Soda Drink Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Craft Soda Drink Market
10.4.6.1.1 South Africa Craft Soda Drink Market by Nature
10.4.6.1.2 South Africa Craft Soda Drink Market by Packaging Format
10.4.6.1.3 South Africa Craft Soda Drink Market by Distribution Channel
10.4.6.2 Saudi Arabia Craft Soda Drink Market
10.4.6.2.1 Saudi Arabia Craft Soda Drink Market by Nature
10.4.6.2.2 Saudi Arabia Craft Soda Drink Market by Packaging Format
10.4.6.2.3 Saudi Arabia Craft Soda Drink Market by Distribution Channel
10.4.6.3 U.A.E Craft Soda Drink Market
10.4.6.3.1 U.A.E Craft Soda Drink Market by Nature
10.4.6.3.2 U.A.E Craft Soda Drink Market by Packaging Format
10.4.6.3.3 U.A.E Craft Soda Drink Market by Distribution Channel
10.4.6.4 Rest of Middle East and Africa Craft Soda Drink Market
10.4.6.4.1 Rest of Middle East and Africa Craft Soda Drink Market by Nature
10.4.6.4.2 Rest of Middle East and Africa Craft Soda Drink Market by Packaging Format
10.4.6.4.3 Rest of Middle East and Africa Craft Soda Drink Market by Distribution Channel
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Craft Soda Drink Market Overview
10.5.2 South and Central America Craft Soda Drink Market Forecasts and Analysis
10.5.3 South and Central America Craft Soda Drink Market Forecasts and Analysis - By Nature
10.5.4 South and Central America Craft Soda Drink Market Forecasts and Analysis - By Packaging Format
10.5.5 South and Central America Craft Soda Drink Market Forecasts and Analysis - By Distribution Channel
10.5.6 South and Central America Craft Soda Drink Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Craft Soda Drink Market
10.5.6.1.1 Brazil Craft Soda Drink Market by Nature
10.5.6.1.2 Brazil Craft Soda Drink Market by Packaging Format
10.5.6.1.3 Brazil Craft Soda Drink Market by Distribution Channel
10.5.6.2 Argentina Craft Soda Drink Market
10.5.6.2.1 Argentina Craft Soda Drink Market by Nature
10.5.6.2.2 Argentina Craft Soda Drink Market by Packaging Format
10.5.6.2.3 Argentina Craft Soda Drink Market by Distribution Channel
10.5.6.3 Rest of South and Central America Craft Soda Drink Market
10.5.6.3.1 Rest of South and Central America Craft Soda Drink Market by Nature
10.5.6.3.2 Rest of South and Central America Craft Soda Drink Market by Packaging Format
10.5.6.3.3 Rest of South and Central America Craft Soda Drink Market by Distribution Channel
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. CRAFT SODA DRINK MARKET, KEY COMPANY PROFILES
12.1. APPALACHIAN BREWING CO.
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. BOYLAN BOTTLING CO.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. CROOKED BEVERAGE CO.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. JONES SODA CO.
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. PEPSICO, INC.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. REED'S INC.
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. SIPP ECO BEVERAGE CO., INC.
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. THE COCA-COLA COMPANY
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. THE ORIGINAL CRAFT SODA COMPANY
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. WILD POPPY COMPANY
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. Appalachian Brewing Co.
2. Boylan Bottling Co.
3. Crooked Beverage Co.
4. Jones Soda Co.
5. PepsiCo, Inc.
6. Reed's Inc.
7. SIPP eco beverage co., Inc.
8. The Coca-Cola Company
9. The Original Craft Soda Company
10. Wild Poppy Company
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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