The Europe prepared flour mixes market was valued at US$6,439.0 million in 2020 to US$9,313.8 million by 2028; it is expected to grow at a CAGR of 4.8% from 2021 to 2028.
Prepared flour mixes are ready to use ingredients containing flour, salt, sugar, fat, leavening agents, emulsifiers, and other such ingredients used in bakery. These premixes are mixed with a liquid agent such as water, milk, egg, or oil to prepare the final products. The major factors driving the market growth of prepared flour mixes are the rising adoption of convenience and growth of bakery industry in Europe. Additionally, increasing prevalence of celiac diseases has led to the surge in demand for gluten-free products, which in turn is boosting the sale of gluten-free prepared flour mixes in the region. However, fluctuating raw materials is creating challenges in the growth of market players and thus hampering the overall market growth.
In 2020, Germany accounted for the largest share in the Europe prepared flour mixes market. Prepared flour mixes are used as an ingredient in bakeries as they provide a consistent level of quality each time along with shorter production time. The ease in the stocking and storing of such mixes along with the optimal use of flour to minimize cost has increased the demand from the bakery sector in the country.
The COVID-19 crisis has had an abrupt impact on the Europe economy and triggered unprecedented policy responses across the region. It has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. In Europe, the UK, France, and Russia are the hardest-hit countries by the COVID-19 outbreak. Member states have implemented drastic measures and travel restrictions, including partially closing their borders. This is anticipated to impact market growth in Europe. The outbreak of the novel coronavirus has negatively affected the growth of the market in the UK and rest of the region. Food and beverages is one the world’s major industries suffering serious disruptions such as supply chain breaks, technology events cancellations, and production facility shutdown as a result of this outbreak.
Due to the pandemic, the lockdown scenario has affected and hampered the supply chain of the prepared flour mixes market. The COVID-19 outbreak has distorted operational efficiency and disrupted the value chains due to the sudden closure of national and international boundaries, creating revenue loss and damage. The disruptive value chain has had a negative impact on raw material supply, which, in turn, is impacting the growth of the prepared flour mixes market. Moreover, the non-availability of raw materials and labor, owing to the restrictions on the movement of people, has hindered the production of the prepared flour mixes market. However, as the economies are planning to revive their operations, the demand for prepared flour mixes in Europe is expected to rise. With the growing consciousness towards health amongst consumers and diversification of application bases in post-pandemic times, the demand for prepared flour mixes is expected to take huge leaps.
Geographic Overview of Europe Prepared Flour Mixes Market
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Market Insights
Growth of Bakery Industry
The bakery industry possesses high growth potential and is projected to garner a prominent position in the food processing sector. This is attributed to the demand for bakery items, due to the busy lifestyle and surge in preference for ready-to-eat convenience foods comprising high nutritional values. The growth of the bakery ingredients industry is majorly driven by a rise in inclination toward convenient bakery food products and changing working demographics coupled with busy lifestyle. Further, there is an upsurge in demand for low trans-fat & gluten-free bakery products among health-conscious consumers. Additionally, alarming obesity rates and increasing health concerns among the populace shift their preference toward healthier bakery products, boosting the demand for prepared flour mixes market. Prepared flour mixes are widely used in the baking industry to lessen the preparation time, impact flavor and texture, and enhance the shelf life of finished products. Increased competition in the baking industry is making bread producers to opt high performance prepared flour mixes to decrease the baking time and improve texture. Therefore, the rising demand for prepared flour mixes in the bakery industry is expected to stimulate the growth of the prepared flour mixes market in the coming years.
Category Insights
Based on category, the Europe prepared flour mixes market is segmented into gluten-free and conventional. The conventional segment held a larger share of the market in 2020. The conventional prepared flour mixes are made of traditional ingredients such as salt, sugars, emulsifiers, fats, wheat flour, and dairy products that includes gluten. The price of conventional prepared flour mixes is less compared to gluten-free bakery products. The conventional prepared flour mixes can have adverse health issues and can lead to celiac disease, which is an autoimmune disorder caused due to the consumption of gluten, thus can hinder the adoption of conventional prepared flour mixes in the food & beverage industry.
Europe Prepared Flour Mixes Market, by Category – 2020 and 2028
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Application Insights
Based on application, the prepared flour mixes market is segmented into bread, cakes, and others. The bread segment held the largest share of the market in 2020. Prepared flour mixes are a vital product used in the preparation of breads by professional bakers as it provides ease of use, ensures quality, and is cost-effective. Bakers are opting prepared flour mixes for breads rather than making bread from scratch. This is due to various benefits, such as minimum cost, premium quality, ease of use as it is pre-weighed, less labor, convenient storage, consistency, and short production time, offered by prepared flour mixes. Companies provide various bread mixes to meet the customer demands for healthier products. Puratos provides rich breads that are full of freshness, texture, and taste with an improved nutritional profile.
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Europe Prepared Flour Mixes Market: Strategic Insights
Market Size Value in US$ 6,439.0 Million in 2020 Market Size Value by US$ 9,313.8 Million by 2028 Growth rate CAGR of 4.8% from 2021-2028 Forecast Period 2021-2028 Base Year 2021
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Europe Prepared Flour Mixes Market: Strategic Insights

Market Size Value in | US$ 6,439.0 Million in 2020 |
Market Size Value by | US$ 9,313.8 Million by 2028 |
Growth rate | CAGR of 4.8% from 2021-2028 |
Forecast Period | 2021-2028 |
Base Year | 2021 |

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AB Mauri, PURATOS, Lesaffre, ADM, and General Mills, are among the well-established players operating in the Europe prepared flour mixes market. These companies offer their products worldwide, which helps them in catering to a wider customer base.
Report Spotlights
- Progressive industry trends in the Europe prepared flour mixes market to help players develop effective long-term strategies
- Business growth strategies adopted by developed and developing markets
- Quantitative analysis of the Europe prepared flour mixes market from 2019 to 2028
- Estimation of the demand for Europe prepared flour mixes across various industries
- PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict market growth
- Recent developments to understand the competitive market scenario and the demand for Europe prepared flour mixes
- Market trends and outlook coupled with factors driving and restraining the growth of the Europe prepared flour mixes market
- Decision-making process by understanding strategies that underpin commercial interest with regard to the Europe prepared flour mixes market growth
- Europe prepared flour mixes market size at various nodes of the market
- Detailed overview and segmentation of the Europe prepared flour mixes market as well as its dynamics in the industry
- Europe prepared flour mixes market size in various regions with promising growth opportunities
Europe Prepared Flour Mixes Market, by Category
- Gluten-Free
- Conventional
Europe Prepared Flour Mixes Market, by Application
- Bread
- Cake
- Others
Company Profiles
- AB Mauri
- PURATOS
- Lesaffre
- ADM
- General Mills
- Swiss Bake Ingredients Pvt. Ltd
- G.R.Wright & Sons Ltd

Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Category and Application

Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
UK, Germany, France, Italy, Russia
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection
3.2.2 Primary Interviews
3.2.3 Hypothesis Formulation
3.2.4 Macro-economic Factor Analysis
3.2.5 Developing Base Number
3.2.6 Data Triangulation
3.2.7 Country Level Data
4. Europe Prepared Flour Mixes Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 Europe
4.3 Expert Opinion
5. Prepared Flour Mixes Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Widening Application Scope
5.1.2 Growth of Bakery Industry
5.2 Market Restraints
5.2.1 Fluctuations in Raw Material Prices
5.3 Market Opportunities:
5.3.1 Fortification of Prepared Flour Mixes
5.4 Future Trends:
5.4.1 Upsurge in Demand for Gluten-free Products
5.5 Impact Analysis of Drivers and Restraints
6. Prepared Flour Mixes Market– Regional Analysis
6.1 Prepared Flour Mixes Market –Revenue and Forecast To 2028 (US$ Million)
7. Prepared Flour Mixes Market Analysis – By Category
7.1 Overview
7.2 Global Prepared Flour Mixes Market Breakdown, by Category, 2020 & 2028
7.3 Gluten-free
7.3.1 Overview
7.3.2 Gluten-free: Prepared Flour Mixes Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Conventional
7.4.1 Overview
7.4.2 Conventional: Prepared Flour Mixes Market – Revenue and Forecast to 2028 (US$ Million)
8. Global Prepared Flour Mixes Market Analysis – By Application
8.1 Overview
8.2 Global Prepared Flour Mixes Market Breakdown, by Application, 2020 & 2028
8.3 Breads
8.3.1 Overview
8.3.2 Breads: Prepared Flour Mixes Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Cake
8.4.1 Overview
8.4.2 Cake: Prepared Flour Mixes Market – Revenue and Forecast to 2028 (US$ Million)
8.5 Others
8.5.1 Overview
8.5.2 Others: Prepared Flour Mixes Market – Revenue and Forecast to 2028 (US$ Million)
9. Europe Prepared Flour Mixes Market – Geographic Analysis
9.1 Europe: Prepared Flour Mixes Market
9.1.1 Europe: Prepared Flour Mixes Market –Revenue, and Forecast to 2028 (US$ Million)
9.1.2 Europe: Prepared Flour Mixes Market, by Category
9.1.3 Europe: Prepared Flour Mixes Market, by Application
9.1.4 Europe: Prepared Flour Mixes Market, by Key Country9.1.4.1. Germany: Prepared Flour Mixes Market – Revenue and Forecast to 2028 (US$ Million)
9.1.4.1.1 Germany: Prepared Flour Mixes Market, by Category
9.1.4.1.2 Germany: Prepared Flour Mixes Market, by Application
9.1.4.2 France: Prepared Flour Mixes Market – Revenue and Forecast to 2028 (US$ Million)
9.1.4.2.1 France: Prepared Flour Mixes Market, by Category
9.1.4.2.2 France: Prepared Flour Mixes Market, by Application
9.1.4.3 UK: Prepared Flour Mixes Market – Revenue and Forecast to 2028 (US$ Million)
9.1.4.3.1 UK: Prepared Flour Mixes Market, by Category
9.1.4.3.2 UK: Prepared Flour Mixes Market, by Application
9.1.4.4 Italy: Prepared Flour Mixes Market – Revenue and Forecast to 2028 (US$ Million)
9.1.4.4.1 Italy: Prepared Flour Mixes Market, by Category
9.1.4.4.2 Italy: Prepared Flour Mixes Market, by Application
9.1.4.5 Russia: Prepared Flour Mixes Market – Revenue and Forecast to 2028 (US$ Million)
9.1.4.5.1 Russia: Prepared Flour Mixes Market, by Category
9.1.4.5.2 Russia: Prepared Flour Mixes Market, by Application
9.1.4.6 Greece: Prepared Flour Mixes Market – Revenue and Forecast to 2028 (US$ Million)
9.1.4.6.1 Greece: Prepared Flour Mixes Market, by Category
9.1.4.6.2 Greece: Prepared Flour Mixes Market, by Application
9.1.4.7 Rest of Europe: Prepared Flour Mixes Market – Revenue and Forecast to 2028 (US$ Million)
9.1.4.7.1 Rest of Europe: Prepared Flour Mixes Market, by Category
9.1.4.7.2 Rest of Europe: Prepared Flour Mixes Market, by Application
10. Overview- Impact of Coronavirus Outbreak
10.1 Europe: Impact Assessment of COVID-19 Pandemic
11. Company Profiles
11.1 AB MAURI
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 PURATOS
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Lesaffre
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 ADM
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 GENERAL MILLS, INC.
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Swiss Bake Ingredients Pvt. Ltd.
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 G.R.Wright & Sons Ltd
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
12. Appendix
12.1 About The Insight Partners
12.2 Word Index
LIST OF TABLES
Table 1. Agricultural Commodity Prices – April 2021 (European Union 27)
Table 2. Prepared Flour Mixes Market –Revenue and Forecast To 2028 (US$ Million)
Table 3. Europe: Prepared Flour Mixes Market, by Category – Revenue and Forecast to 2028 (US$ Million)
Table 4. Europe: Prepared Flour Mixes Market, by Application – Revenue and Forecast to 2028 (US$ Million)
Table 5. Germany: Prepared Flour Mixes Market, by Category– Revenue and Forecast to 2028 (USD Million)
Table 6. Germany: Prepared Flour Mixes Market, by Application– Revenue and Forecast to 2028 (USD Million)
Table 7. France: Prepared Flour Mixes Market, by Category– Revenue and Forecast to 2028 (USD Million)
Table 8. France: Prepared Flour Mixes Market, by Application– Revenue and Forecast to 2028 (USD Million)
Table 9. UK: Prepared Flour Mixes Market, by Category– Revenue and Forecast to 2028 (USD Million)
Table 10. UK: Prepared Flour Mixes Market, by Application– Revenue and Forecast to 2028 (USD Million)
Table 11. Italy: Prepared Flour Mixes Market, by Category– Revenue and Forecast to 2028 (USD Million)
Table 12. Italy: Prepared Flour Mixes Market, by Application– Revenue and Forecast to 2028 (USD Million)
Table 13. Russia: Prepared Flour Mixes Market, by Category– Revenue and Forecast to 2028 (USD Million)
Table 14. Russia: Prepared Flour Mixes Market, by Application– Revenue and Forecast to 2028 (USD Million)
Table 15. Greece: Prepared Flour Mixes Market, by Category– Revenue and Forecast to 2028 (USD Million)
Table 16. Greece: Prepared Flour Mixes Market, by Application– Revenue and Forecast to 2028 (USD Million)
Table 17. Rest of Europe: Prepared Flour Mixes Market, by Category– Revenue and Forecast to 2028 (USD Million)
Table 18. Rest of Europe: Prepared Flour Mixes Market, by Application– Revenue and Forecast to 2028 (USD Million)
Table 19. List of Abbreviation
LIST OF FIGURES
Figure 1. Prepared Flour Mixes Market Segmentation
Figure 2. Prepared Flour Mixes Market Segmentation – By Country
Figure 3. Europe Prepared Flour Mixes Market Overview
Figure 4. Conventional Segment Held Larger Share in Europe Prepared Flour Mixes Market
Figure 5. Germant Held Largest Share of Europe Prepared Flour Mixes Market
Figure 6. Europe: PEST Analysis
Figure 7. Expert Opinion
Figure 8. Prepared Flour Mixes Market Impact Analysis of Drivers and Restraints
Figure 9. Europe: Prepared Flour Mixes Market – Revenue and Forecast To 2028 (US$ Million
Figure 10. Global Prepared Flour Mixes Market Breakdown, by Category, 2020 & 2028
Figure 11. Gluten-free: Prepared Flour Mixes Market – Revenue and Forecast to 2028 (US$ Million)
Figure 12. Conventional: Prepared Flour Mixes Market – Revenue and Forecast to 2028 (US$ Million)
Figure 13. Global Prepared Flour Mixes Market Breakdown, by Application, 2020 & 2028
Figure 14. Breads: Prepared Flour Mixes Market – Revenue and Forecast to 2028 (US$ Million)
Figure 15. Cake: Prepared Flour Mixes Market – Revenue and Forecast to 2028 (US$ Million)
Figure 16. Others: Prepared Flour Mixes Market – Revenue and Forecast to 2028 (US$ Million)
Figure 17. Europe: Prepared Flour Mixes Market – Revenue and Forecast to 2028 (US$ Million)
Figure 18. Europe: Prepared Flour Mixes Market Revenue Share, by Category (2020 and 2028)
Figure 19. Europe: Prepared Flour Mixes Market Revenue Share, by Application (2020 and 2028)
Figure 20. Europe: Prepared Flour Mixes Market Revenue Share, by Key Country (2020 and 2028)
Figure 21. Germany: Prepared Flour Mixes Market – Revenue and Forecast to 2028 (US$ Million)
Figure 22. France: Prepared Flour Mixes Market – Revenue and Forecast to 2028 (US$ Million)
Figure 23. UK: Prepared Flour Mixes Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24. Italy: Prepared Flour Mixes Market – Revenue and Forecast to 2028 (US$ Million)
Figure 25. Russia: Prepared Flour Mixes Market – Revenue and Forecast to 2028 (US$ Million)
Figure 26. Greece: Prepared Flour Mixes Market – Revenue and Forecast to 2028 (US$ Million)
Figure 27. Rest of Europe: Prepared Flour Mixes Market – Revenue and Forecast to 2028 (US$ Million)
Figure 28. Impact of COVID-19 Pandemic on Prepared Flour Mixes Market in Europe
The List of Companies - Europe Prepared Flour Mixes Market
- AB Mauri
- PURATOS
- Lesaffre
- ADM
- General Mills
- Swiss Bake Ingredients Pvt. Ltd
- G.R.Wright & Sons Ltd
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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