Europe Prepared Flour Mixes Market Growth and Analysis by 2028

The Europe prepared flour mixes market was valued at US$6,439.0 million in 2020 to US$9,313.8 million by 2028; it is expected to grow at a CAGR of 4.8% from 2021 to 2028.

Prepared flour mixes are ready to use ingredients containing flour, salt, sugar, fat, leavening agents, emulsifiers, and other such ingredients used in bakery. These premixes are mixed with a liquid agent such as water, milk, egg, or oil to prepare the final products. The major factors driving the market growth of prepared flour mixes are the rising adoption of convenience and growth of bakery industry in Europe. Additionally, increasing prevalence of celiac diseases has led to the surge in demand for gluten-free products, which in turn is boosting the sale of gluten-free prepared flour mixes in the region. However, fluctuating raw materials is creating challenges in the growth of market players and thus hampering the overall market growth.

In 2020, Germany accounted for the largest share in the Europe prepared flour mixes market. Prepared flour mixes are used as an ingredient in bakeries as they provide a consistent level of quality each time along with shorter production time. The ease in the stocking and storing of such mixes along with the optimal use of flour to minimize cost has increased the demand from the bakery sector in the country.

The COVID-19 crisis has had an abrupt impact on the Europe economy and triggered unprecedented policy responses across the region. It has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. In Europe, the UK, France, and Russia are the hardest-hit countries by the COVID-19 outbreak. Member states have implemented drastic measures and travel restrictions, including partially closing their borders. This is anticipated to impact market growth in Europe. The outbreak of the novel coronavirus has negatively affected the growth of the market in the UK and rest of the region. Food and beverages is one the world’s major industries suffering serious disruptions such as supply chain breaks, technology events cancellations, and production facility shutdown as a result of this outbreak.

Due to the pandemic, the lockdown scenario has affected and hampered the supply chain of the prepared flour mixes market. The COVID-19 outbreak has distorted operational efficiency and disrupted the value chains due to the sudden closure of national and international boundaries, creating revenue loss and damage. The disruptive value chain has had a negative impact on raw material supply, which, in turn, is impacting the growth of the prepared flour mixes market. Moreover, the non-availability of raw materials and labor, owing to the restrictions on the movement of people, has hindered the production of the prepared flour mixes market. However, as the economies are planning to revive their operations, the demand for prepared flour mixes in Europe is expected to rise. With the growing consciousness towards health amongst consumers and diversification of application bases in post-pandemic times, the demand for prepared flour mixes is expected to take huge leaps.

Geographic Overview of Europe Prepared Flour Mixes Market

Market Insights

Growth of Bakery Industry

The bakery industry possesses high growth potential and is projected to garner a prominent position in the food processing sector. This is attributed to the demand for bakery items, due to the busy lifestyle and surge in preference for ready-to-eat convenience foods comprising high nutritional values. The growth of the bakery ingredients industry is majorly driven by a rise in inclination toward convenient bakery food products and changing working demographics coupled with busy lifestyle. Further, there is an upsurge in demand for low trans-fat & gluten-free bakery products among health-conscious consumers. Additionally, alarming obesity rates and increasing health concerns among the populace shift their preference toward healthier bakery products, boosting the demand for prepared flour mixes market. Prepared flour mixes are widely used in the baking industry to lessen the preparation time, impact flavor and texture, and enhance the shelf life of finished products. Increased competition in the baking industry is making bread producers to opt high performance prepared flour mixes to decrease the baking time and improve texture. Therefore, the rising demand for prepared flour mixes in the bakery industry is expected to stimulate the growth of the prepared flour mixes market in the coming years.

Category Insights

Based on category, the Europe prepared flour mixes market is segmented into gluten-free and conventional. The conventional segment held a larger share of the market in 2020. The conventional prepared flour mixes are made of traditional ingredients such as salt, sugars, emulsifiers, fats, wheat flour, and dairy products that includes gluten. The price of conventional prepared flour mixes is less compared to gluten-free bakery products. The conventional prepared flour mixes can have adverse health issues and can lead to celiac disease, which is an autoimmune disorder caused due to the consumption of gluten, thus can hinder the adoption of conventional prepared flour mixes in the food & beverage industry.

Europe Prepared Flour Mixes Market, by Category – 2020 and 2028

Application Insights

Based on application, the prepared flour mixes market is segmented into bread, cakes, and others. The bread segment held the largest share of the market in 2020. Prepared flour mixes are a vital product used in the preparation of breads by professional bakers as it provides ease of use, ensures quality, and is cost-effective. Bakers are opting prepared flour mixes for breads rather than making bread from scratch. This is due to various benefits, such as minimum cost, premium quality, ease of use as it is pre-weighed, less labor, convenient storage, consistency, and short production time, offered by prepared flour mixes. Companies provide various bread mixes to meet the customer demands for healthier products. Puratos provides rich breads that are full of freshness, texture, and taste with an improved nutritional profile.

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Europe Prepared Flour Mixes Market: Strategic Insights

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AB Mauri, PURATOS, Lesaffre, ADM, and General Mills, are among the well-established players operating in the Europe prepared flour mixes market. These companies offer their products worldwide, which helps them in catering to a wider customer base.

Report Spotlights

• Progressive industry trends in the Europe prepared flour mixes market to help players develop effective long-term strategies
• Business growth strategies adopted by developed and developing markets
• Quantitative analysis of the Europe prepared flour mixes market from 2019 to 2028
• Estimation of the demand for Europe prepared flour mixes across various industries
• PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict market growth
• Recent developments to understand the competitive market scenario and the demand for Europe prepared flour mixes
• Market trends and outlook coupled with factors driving and restraining the growth of the Europe prepared flour mixes market
• Decision-making process by understanding strategies that underpin commercial interest with regard to the Europe prepared flour mixes market growth
• Europe prepared flour mixes market size at various nodes of the market
• Detailed overview and segmentation of the Europe prepared flour mixes market as well as its dynamics in the industry
• Europe prepared flour mixes market size in various regions with promising growth opportunities

Europe Prepared Flour Mixes Market, by Category

• Gluten-Free
• Conventional

Europe Prepared Flour Mixes Market, by Application

• Bread
• Cake
• Others

Company Profiles

• AB Mauri
• PURATOS
• Lesaffre
• ADM
• General Mills
• Swiss Bake Ingredients Pvt. Ltd
• G.R.Wright & Sons Ltd

Europe Prepared Flour Mixes Market Regional Insights

The regional trends and factors influencing the Europe Prepared Flour Mixes Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Europe Prepared Flour Mixes Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Europe Prepared Flour Mixes Market Report Scope

Europe Prepared Flour Mixes Market Players Density: Understanding Its Impact on Business Dynamics

The Europe Prepared Flour Mixes Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Europe Prepared Flour Mixes Market are:

1. AB Mauri
2. PURATOS
3. Lesaffre
4. ADM
5. General Mills

Disclaimer: The companies listed above are not ranked in any particular order.