The Europe sexual wellness market is expected to grow from US$ 14,691.30 million in 2021 to US$ 22,432.32 million by 2028; it is estimated to grow at a CAGR of 6.2% from 2021 to 2028.
The UK, Germany, France, Italy, and Spain are major economies in Europe. Despite the long history of stigma, sexual wellness is now gaining traction as it is considered a part of an integrated, holistic care approach. As a result, the sexual wellness market is witnessing an unprecedented rise in investments in the development and production of these products, and consolidation of sales channels. The market players are focusing on the development of advanced products with enhanced capabilities. Several investments by market players are bolstering the growth of the Europe sexual wellness market.
Countries in Europe, especially France, are highly affected due to the COVID-19 outbreak. EU and its member states are experiencing an economic and social crisis, in addition to the sanitary crisis; urges the Member States to consider the health impact of COVID-19 through a gender lens and to ensure the continuation of a full range of SRH services through the health systems in all circumstances, in line with international human rights standards; insists on countering any attempts to restrict SRHR during the pandemic and beyond; further calls on Member States to direct additional efforts and resources to rebuilding a health system which recognizes that SRHR are essential for the health and well-being of all persons. UNFPA’s projections from April 2020 stated that 47 million women in 114 low- and middle-income countries are expected to be unable to use modern contraceptives if the lockdown or supply chain disruptions continue for six months. The COVID-19 pandemic and the life-altering interruptions of migration have altered sexual priorities to the point where even defining appropriate sexual wellbeing timeframes is difficult. There may be resource constraints in monitoring that necessitates a multidimensional measure, as well as political opposition to elevating sexual well-being alongside risk-focused outcomes. Recognizing these issues, we present four ways in which sexual well-being is crucial to core functions of contemporary public health. The member states to ensure full access to contraception during the COVID-19 pandemic and, through joint efforts, to prevent disruptions in production and supply chains emphasize the examples of good practice such as accessible contraceptives for all women below a certain age group and/or teleconsultations in accessing contraceptives.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Europe sexual wellness market. The Europe sexual wellness market is expected to grow at a good CAGR during the forecast period.
Europe Sexual Wellness Market Revenue and Forecast to 2028 (US$ Million)
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Europe Sexual Wellness Market Segmentation
Europe Sexual Wellness Market – By Pharmaceutical Product
- Capsules
- Tablets
- Oral Liquids
- Sprays
Europe Sexual Wellness Market – By Non-Pharmaceutical Product
- Sex Toys
- Condoms
- Intrauterine Devices
- Contraceptive Implants
- Others
Europe Sexual Wellness Market – By Distribution Channel
- Retail Pharmacies
- Online Distribution
- Hospitals Pharmacies
Europe Sexual Wellness Market, by Country
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
Europe Sexual Wellness Market - Companies Mentioned

Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
This text is related
to segments covered.

Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
This text is related
to country scope.
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 Europe Sexual Wellness Market – By Pharmaceutical Product
1.3.2 Europe Sexual Wellness Market – By Non-Pharmaceutical Product
1.3.3 Europe Sexual Wellness Market – By Distribution Channel
1.3.4 Europe Sexual Wellness Market – By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Europe Sexual Wellness Market– Market Landscape
4.1 Overview
4.2 Europe– PEST Analysis
4.3 Experts Opinion
5. Europe Sexual Wellness Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Changing Point of View Toward Use of Sexual Wellness Products
5.1.2 Rising Investments by Market Players
5.2 Market Restraints
5.2.1 Small Consumer Base in Several Countries
5.3 Market Opportunities
5.3.1 Surging Awareness about Sexually Transmitted Diseases
5.4 Future Trends
5.4.1 Rising Technology Integration in Sexual Wellness Products
5.5 Impact Analysis
6. Sexual Wellness Market– Europe Analysis
6.1 Europe Sexual Wellness Market Revenue Forecast and Analysis
7. Europe Sexual Wellness Market Analysis – By Pharmaceutical Product
7.1 Overview
7.2 Europe Sexual Wellness Market Revenue Share, by Pharmaceutical Product (2021 and 2028)
7.3 Capsules
7.3.1 Overview
7.3.2 Capsules: Sexual Wellness Market Revenue and Forecast to 2028 (US$ Mn)
7.4 Tablets
7.4.1 Overview
7.4.2 Tablets: Sexual Wellness Market Revenue and Forecast to 2028 (US$ Mn)
7.5 Oral Liquids
7.5.1 Overview
7.5.2 Oral Liquids: Sexual Wellness Market Revenue and Forecast to 2028 (US$ Mn)
7.6 Sprays
7.6.1 Overview
7.6.2 Sprays: Sexual Wellness Market Revenue and Forecast to 2028 (US$ Mn)
8. Europe Sexual Wellness Market Analysis – By Non-Pharmaceutical Product
8.1 Overview
8.2 Europe Sexual Wellness Market Revenue Share, by Non-Pharmaceutical Product (2021 and 2028)
8.3 Sex Toys
8.3.1 Overview
8.3.2 Sex Toys: Sexual Wellness Inhibitors Market Revenue and Forecast to 2028 (US$ Mn)
8.4 Condoms
8.4.1 Overview
8.4.2 Condoms: Sexual Wellness Market Revenue and Forecast to 2028 (US$ Mn)
8.5 Intrauterine Devices
8.5.1 Overview
8.5.2 Intrauterine Devices: Sexual Wellness Market Revenue and Forecast to 2028 (US$ Mn)
8.6 Contraceptive Implants
8.6.1 Overview
8.6.2 Contraceptive Implants: Sexual Wellness Market Revenue and Forecast to 2028 (US$ Mn)
8.7 Others
8.7.1 Overview
8.7.2 Others: Sexual Wellness Market Revenue and Forecast to 2028 (US$ Mn)
9. Europe Sexual Wellness Market Analysis – By Distribution Channel
9.1 Overview
9.2 Europe Sexual Wellness Market Revenue Share, by Distribution Channel (2021 and 2028)
9.3 Retail Pharmacies
9.3.1 Overview
9.3.2 Retail Pharmacies: Sexual Wellness Inhibitors Market Revenue and Forecast to 2028 (US$ Mn)
9.4 Online Distribution
9.4.1 Overview
9.4.2 Online Distribution: Sexual Wellness Market Revenue and Forecast to 2028 (US$ Mn)
9.5 Hospitals Pharmacies
9.5.1 Overview
9.5.2 Hospitals Pharmacies: Sexual Wellness Market Revenue and Forecast to 2028 (US$ Mn)
10. Europe Sexual Wellness Market – Country Analysis
10.1 Europe: Sexual Wellness Market
10.1.1 Overview
10.1.2 Europe: Sexual Wellness Market, by Country, 2021 & 2028 (%)
10.1.2.1 Germany: Sexual Wellness Market – Revenue and Forecast to 2028 (USD Million)
10.1.2.1.1 Germany: Sexual Wellness Market – Revenue and Forecast to 2028 (USD Million)
10.1.2.1.2 Germany: Sexual Wellness Market, By Pharmaceutical Product, 2019–2028 (USD Million)
10.1.2.1.3 Germany: Sexual Wellness Market, by Non- Pharmaceutical Product, 2019–2028 (USD Million)
10.1.2.1.4 Germany: Sexual Wellness Market, by Distribution Channel, 2019–2028 (USD Million)
10.1.2.2 France: Sexual Wellness Market – Revenue and Forecast to 2028 (USD Million)
10.1.2.2.1 France: Sexual Wellness Market – Revenue and Forecast to 2028 (USD Million)
10.1.2.2.2 France: Sexual Wellness Market, By Pharmaceutical Product, 2019–2028 (USD Million)
10.1.2.2.3 France: Sexual Wellness Market, by Non- Pharmaceutical Product, 2019–2028 (USD Million)
10.1.2.2.4 France: Sexual Wellness Market, by Distribution Channel, 2019–2028 (USD Million)
10.1.2.3 UK: Sexual Wellness Market – Revenue and Forecast to 2028 (USD Million)
10.1.2.3.1 UK: Sexual Wellness Market – Revenue and Forecast to 2028 (USD Million)
10.1.2.3.2 UK: Sexual Wellness Market, By Pharmaceutical Product, 2019–2028 (USD Million)
10.1.2.3.3 UK: Sexual Wellness Market, by Non- Pharmaceutical Product, 2019–2028 (USD Million)
10.1.2.3.4 UK: Sexual Wellness Market, by Distribution Channel, 2019–2028 (USD Million)
10.1.2.4 Italy: Sexual Wellness Market – Revenue and Forecast to 2028 (USD Million)
10.1.2.4.1 Italy: Sexual Wellness Market – Revenue and Forecast to 2028 (USD Million)
10.1.2.4.2 Italy: Sexual Wellness Market, By Pharmaceutical Product, 2019–2028 (USD Million)
10.1.2.4.3 Italy : Sexual Wellness Market, by Non- Pharmaceutical Product, 2019-2028 (USD Million)
10.1.2.4.4 Italy: Sexual Wellness Market, by Distribution Channel, 2019–2028 (USD Million)
10.1.2.5 Spain: Sexual Wellness Market – Revenue and Forecast to 2028 (USD Million)
10.1.2.5.1 Spain: Sexual Wellness Market – Revenue and Forecast to 2028 (USD Million)
10.1.2.5.2 Spain: Sexual Wellness Market, By Pharmaceutical Product, 2019–2028 (USD Million)
10.1.2.5.3 Spain: Sexual Wellness Market, by Non- Pharmaceutical Product, 2019–2028 (USD Million)
10.1.2.5.4 Spain: Sexual Wellness Market, by Distribution Channel, 2019–2028 (USD Million)
10.1.2.6 Rest of Europe: Sexual Wellness Market – Revenue and Forecast to 2028 (USD Million)
10.1.2.6.1 Rest of Europe: Sexual Wellness Market – Revenue and Forecast to 2028 (USD Million)
10.1.2.6.2 Rest of Europe: Sexual Wellness Market, By Pharmaceutical Product, 2019–2028 (USD Million)
10.1.2.6.3 Rest of Europe: Sexual Wellness Market, by Non- Pharmaceutical Product, 2019–2028 (USD Million)
10.1.2.6.4 Rest of Europe: Sexual Wellness Market, by Distribution Channel, 2019–2028 (USD Million)
11. Impact Of COVID-19 Pandemic on Europe Sexual Wellness Market
11.1 Europe: Impact Assessment of COVID-19 Pandemic
12. Industry Landscape
12.1 Overview
12.2 Organic Developments
12.2.1 Overview
12.3 Inorganic Developments
12.3.1 Overview
13. Company Profiles
13.1 Reckitt Benckiser Group Plc
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Lovehoney Group Ltd.
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 LELO
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Church & Dwight, Inc.
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 TENGA Co., Ltd.
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 LIFESTYLES HEALTHCARE PTE LTD
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 FUN FACTORY GmbH
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Bayer AG
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Glossary of Terms
LIST OF TABLES
Table 1. Europe Sexual Wellness Market –Revenue and Forecast To 2028 (US$ Million)
Table 2. Germany: Sexual Wellness Market, By Pharmaceutical Product – Revenue and Forecast to 2028 (USD Million)
Table 3. Germany: Sexual Wellness Market, by Non- Pharmaceutical Product– Revenue and Forecast to 2028 (USD Million)
Table 4. Germany Sexual Wellness Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)
Table 5. France: Sexual Wellness Market, By Pharmaceutical Product– Revenue and Forecast to 2028 (USD Million)
Table 6. France: Sexual Wellness Market, by Non- Pharmaceutical Product – Revenue and Forecast to 2028 (USD Million)
Table 7. France Sexual Wellness Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)
Table 8. UK: Sexual Wellness Market, By Pharmaceutical Product– Revenue and Forecast to 2028 (USD Million)
Table 9. UK: Sexual Wellness Market, by Non- Pharmaceutical Product– Revenue and Forecast to 2028 (USD Million)
Table 10. UK Sexual Wellness Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)
Table 11. Italy: Sexual Wellness Market, By Pharmaceutical Product – Revenue and Forecast to 2028 (USD Million)
Table 12. Italy: Sexual Wellness Market, by Non- Pharmaceutical Product– Revenue and Forecast to 2028 (USD Million)
Table 13. Italy Sexual Wellness Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)
Table 14. Spain: Sexual Wellness Market, By Pharmaceutical Product – Revenue and Forecast to 2028 (USD Million)
Table 15. Spain: Sexual Wellness Market, by Non- Pharmaceutical Product– Revenue and Forecast to 2028 (USD Million)
Table 16. Spain Sexual Wellness Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)
Table 17. Rest of Europe: Sexual Wellness Market, By Pharmaceutical Product – Revenue and Forecast to 2028 (USD Million)
Table 18. Rest of Europe: Sexual Wellness Market, by Non- Pharmaceutical Product– Revenue and Forecast to 2028 (USD Million)
Table 19. Rest of Europe Sexual Wellness Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)
Table 20. Organic Developments Done by Companies
Table 21. Inorganic Developments Done by Companies
Table 22. Glossary of Terms
LIST OF FIGURES
Figure 1. Europe Sexual Wellness Market Segmentation
Figure 2. Europe Sexual Wellness Market Segmentation, By Country
Figure 3. Europe Sexual Wellness Market Overview
Figure 4. Capsules Segment Held the Largest Share of the Market in 2021
Figure 5. The UK to Show Significant Growth During Forecast Period
Figure 6. Europe and PEST Analysis
Figure 7. Europe Sexual Wellness Market Impact Analysis of Drivers and Restraints
Figure 8. Europe Sexual Wellness Market– Revenue Forecast and Analysis to 2028
Figure 9. Europe Sexual Wellness Market Revenue Share, by Pharmaceutical Product (2021 and 2028)
Figure 10. Europe Capsules: Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 11. Europe Tablets: Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 12. Europe Oral Liquids: Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 13. Europe Sprays: Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 14. Europe Sexual Wellness Market Revenue Share, by Non-Pharmaceutical Product (2021 and 2028)
Figure 15. Europe Sex Toys: Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 16. Europe Condoms: Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 17. Europe Intrauterine Devices: Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 18. Europe Contraceptive Implant: Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 19. Europe Others: Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 20. Europe Sexual Wellness Market Revenue Share, by Distribution Channel (2021 and 2028)
Figure 21. Europe Retail Pharmacies: Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 22. Europe Online Distribution: Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 23. Europe Hospitals Pharmacies: Sexual Wellness Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 24. Europe: Sexual Wellness Market, by Key Country – Revenue (2021) (USD Million)
Figure 25. Europe: Sexual Wellness Market, by Country, 2021 & 2028 (%)
Figure 26. Germany: Sexual Wellness Market – Revenue and Forecast to 2028 (USD Million)
Figure 27. France: Sexual Wellness Market – Revenue and Forecast to 2028 (USD Million)
Figure 28. UK: Sexual Wellness Market – Revenue and Forecast to 2028 (USD Million)
Figure 29. Italy: Sexual Wellness Market – Revenue and Forecast to 2028 (USD Million)
Figure 30. Spain: Sexual Wellness Market – Revenue and Forecast to 2028 (USD Million)
Figure 31. Rest of Europe: Sexual Wellness Market – Revenue and Forecast to 2028 (USD Million)
Figure 32. Impact of COVID-19 Pandemic in European Country Markets
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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