Europe Sexual Wellness Market Growth and Analysis by 2028

Historic Data: 2019-2020   |   Base Year: 2021   |   Forecast Period: 2022-2028

Europe Sexual Wellness Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Pharmaceutical Product (Capsules, Tablets, Oral Liquids, and Sprays), Non-Pharmaceutical Product (Sex Toys, Condoms, Intrauterine Devices, Contraceptive Implants, and Others), and Distribution Channel (Retail Pharmacies, Online Distribution, and Hospitals Pharmacies) 

  • Report Date : Dec 2021
  • Report Code : TIPRE00026287
  • Category : Life Sciences
  • Status : Published
  • Available Report Formats : pdf-format excel-format
  • No. of Pages : 131
Page Updated: Dec 2021

The Europe sexual wellness market is expected to grow from US$ 14,691.30 million in 2021 to US$ 22,432.32 million by 2028; it is estimated to grow at a CAGR of 6.2% from 2021 to 2028.



The UK, Germany, France, Italy, and Spain are major economies in Europe. Despite the long history of stigma, sexual wellness is now gaining traction as it is considered a part of an integrated, holistic care approach. As a result, the sexual wellness market is witnessing an unprecedented rise in investments in the development and production of these products, and consolidation of sales channels. The market players are focusing on the development of advanced products with enhanced capabilities. Several investments by market players are bolstering the growth of the Europe sexual wellness market.

Countries in Europe, especially France, are highly affected due to the COVID-19 outbreak. EU and its member states are experiencing an economic and social crisis, in addition to the sanitary crisis; urges the Member States to consider the health impact of COVID-19 through a gender lens and to ensure the continuation of a full range of SRH services through the health systems in all circumstances, in line with international human rights standards; insists on countering any attempts to restrict SRHR during the pandemic and beyond; further calls on Member States to direct additional efforts and resources to rebuilding a health system which recognizes that SRHR are essential for the health and well-being of all persons. UNFPA’s projections from April 2020 stated that 47 million women in 114 low- and middle-income countries are expected to be unable to use modern contraceptives if the lockdown or supply chain disruptions continue for six months. The COVID-19 pandemic and the life-altering interruptions of migration have altered sexual priorities to the point where even defining appropriate sexual wellbeing timeframes is difficult. There may be resource constraints in monitoring that necessitates a multidimensional measure, as well as political opposition to elevating sexual well-being alongside risk-focused outcomes. Recognizing these issues, we present four ways in which sexual well-being is crucial to core functions of contemporary public health. The member states to ensure full access to contraception during the COVID-19 pandemic and, through joint efforts, to prevent disruptions in production and supply chains emphasize the examples of good practice such as accessible contraceptives for all women below a certain age group and/or teleconsultations in accessing contraceptives. 

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Europe sexual wellness market. The Europe sexual wellness market is expected to grow at a good CAGR during the forecast period.    

Europe Sexual Wellness Market Revenue and Forecast to 2028 (US$ Million)

 

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Europe Sexual Wellness Market Segmentation     

Europe Sexual Wellness Market – By Pharmaceutical Product

  • Capsules
  • Tablets
  • Oral Liquids
  • Sprays

Europe Sexual Wellness Market – By Non-Pharmaceutical Product

  • Sex Toys
  • Condoms
  • Intrauterine Devices
  • Contraceptive Implants
  • Others

Europe Sexual Wellness Market – By Distribution Channel

  • Retail Pharmacies
  • Online Distribution
  • Hospitals Pharmacies

Europe Sexual Wellness Market, by Country

  • Germany 
  • France
  • UK
  • Italy 
  • Spain 
  • Rest of Europe

Europe Sexual Wellness Market - Companies Mentioned

  • Bayer AG
  • Church & Dwight, Inc.
  • FUN FACTORY GmbH
  • LELO
  • LIFESTYLES HEALTHCARE PTE LTD
  • Lovehoney Group Ltd.
  • Reckitt Benckiser Group Plc
  • TENGA Co., Ltd.

Europe Sexual Wellness Report Scope

Report Attribute Details
Market size in 2021 US$ 14,691.30 Million
Market Size by 2028 US$ 22,432.32 Million
Global CAGR (2021 - 2028) 6.2%
Historical Data 2019-2020
Forecast period 2022-2028
Segments Covered By Pharmaceutical Product
  • Capsules
  • Tablets
  • Oral Liquids
  • Sprays
By Non-Pharmaceutical Product
  • Sex Toys
  • Condoms
  • Intrauterine Devices
  • Contraceptive Implants
By Distribution Channel
  • Retail Pharmacies
  • Online Distribution
  • Hospitals Pharmacies
Regions and Countries Covered Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Market leaders and key company profiles
  • Bayer AG
  • Church & Dwight, Inc.
  • FUN FACTORY GmbH
  • LELO
  • LIFESTYLES HEALTHCARE PTE LTD
  • Lovehoney Group Ltd.
  • Reckitt Benckiser Group Plc
  • TENGA Co., Ltd.
  • Mrinal Kerhalkar
    Manager,
    Market Research & Consulting

    Mrinal is a seasoned research analyst with over 8 years of experience in Life Sciences Market Intelligence and Consulting. With a strategic mindset and unwavering commitment to excellence, she has built deep expertise in pharmaceutical forecasting, market opportunity assessment, and developing industry benchmarks. Her work is anchored in delivering actionable insights that empower clients to make informed strategic decisions.

    Mrinal’s core strength lies in translating complex quantitative datasets into meaningful business intelligence. Her analytical acumen is instrumental in shaping go-to-market (GTM) strategies and uncovering growth opportunities across the pharmaceutical and medical device sectors. As a trusted consultant, she consistently focuses on streamlining workflow processes and establishing best practices, thereby driving innovation and operational efficiency for her clients.

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    Our Clients
    1. Bayer AG
    2. Church & Dwight, Inc.
    3. FUN FACTORY GmbH
    4. LELO
    5. LIFESTYLES HEALTHCARE PTE LTD
    6. Lovehoney Group Ltd.
    7. Reckitt Benckiser Group Plc
    8. TENGA Co., Ltd.
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